Ed.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
70% 
Page structure
79% 
Link structure
93% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.24 s
File size
40.90 kB
Words
472
Media files
14
Number of links
68 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The University of Edinburgh | The University of Edinburgh
There are word repetitions in the page title.
The length of the page title is perfect. (516 pixels out of 580 max pixel length)
Meta description
(Critically important)
The University of Edinburgh is one of the world's top universities. Our entrepreneurial and cross-disciplinary culture attracts students and staff from across the globe, creating a unique Edinburgh experience. We provide a stimulating working, learning and teaching environment with access to excellent facilities. We attract the world's best, from Nobel Prize winning laureates
The meta description is too long: 2296 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ed.ac.uk/c/home-2020-06
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
google-site-verification0yXV3KuIjZcQi_FxiKiyqxxWsyI595i15VjjzCzhpWY
msvalidate.01428329B033FC8694162D0A3E7A601DDF
descriptionThe University of Edinburgh is one of the world's top universities. Our entrepreneurial and cross-disciplinary culture attracts students and staff from across the globe, creating a unique Edinburgh experience. We provide a stimulating working, learning and teaching environment with access to excellent facilities. We attract the world's best, from Nobel Prize winning laureates
keywordsedinburgh,university,degree,study,studying,research,scotland,uk,course,college,alumni,online,graduate,postgraduate,PhD,masters,master,grad,rank,program,school,undergrad,edinburg,abroad,international,student,edinboro,britain,england,british,europe
generatorDrupal 7 (https://www.drupal.org)
msapplication-confighttps://www.ed.ac.uk/sites/all/themes/uoe/favicon/browserconfig.xml?t=qg2v5y
theme-color#ffffff
langen
twitter:cardsummary
twitter:imagehttps://www.ed.ac.uk/sites/all/themes/uoe/assets/uoe-logo-centred-black.png
og:imagehttps://www.ed.ac.uk/sites/all/themes/uoe/assets/uoe-logo-centred-black.png
og:site_nameThe University of Edinburgh
og:typearticle
og:urlhttps://www.ed.ac.uk/c/home-2020-06
og:titleThe University of Edinburgh
og:descriptionThe University of Edinburgh is one of the world's top universities. Our entrepreneurial and cross-disciplinary culture attracts students and staff from across the globe, creating a unique Edinburgh experience. We provide a stimulating working, learning and teaching environment with access to excellent facilities. We attract the world's best, from Nobel Prize winning laureates to future explorers, pioneers and inventors. We offer a range of ways to study, from on-campus taught programmes to online part-time study. We are the largest provider of online distance learning in the Russell Group of UK research-intensive universities.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 472 words on this page. Good pages should have about 1,000 words of useful content.
The average number of words per sentence of 26.43 words is high.
24.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/all/themes/uoe/assets/logo.pngThe University of Edinburgh home
...umbnails/image/ug-2018.jpg?itok=4NqDeDsvUndergraduate students on Arthur's Seat with panoramic view of the city in the background
...e/new-students-welcome.png?itok=aGGgA9fGStudents holding welcome letters
...aev_editorial_use_only.jpg?itok=_oc0QVtKFemale African nurse delivering care
...mbnails/image/0143813d.jpg?itok=G6srVMzVCeltic Psalter - An 11th century Psalter, or Book of Psalms
...out-us-1_old_college_0.jpg?itok=_oQuOZIuA view of Old College quad
...ge/volunteer-cynarians.png?itok=2M0POGffVolunteer helping to distribute food
...nails/image/global2017.jpg?itok=fTaMfBMUEdinburgh city view
...ic-conversation-circle.png?itok=GxQYPKClMembers of the local community learning Gaelic
...e-facilities-libraries.jpg?itok=j-M-38TnPhoto of students in a library
...e/edinburgh-city-scene.png?itok=T6ZCP9UkEdinburgh City
...e/s2030-our-values-3_0.jpg?itok=BD-ARVlWA group of students in Old College Quad taking a selfie
...dinburgh-international.jpg?itok=Zgh7GylYStudents talking in Business School café
...hemes/uoe/assets/footer-affiliations.pngUniversity affiliations

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Edinburgh impact
H3 Study with us
H3 New students
H3 Find your undergraduate degree
H3 Find your postgraduate degree
H3 Covid-19 updates for staff & students
H3 Bulletin magazine for staff
H3 Partnership serves global healthcare solutions
H3 Majestic collection showcased on global stage
H3 Latest news
H3 Our Covid-19 response
H3 Edinburgh Global
H3 Edinburgh Local
H3 Research and teaching
H3 Visit
H3 About us
H3 Connect with us
H3 The University of Edinburgh
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.ed.ac.uk/Anchor Skip to main content
https://www.ed.ac.uk/studyingStudy
https://www.ed.ac.uk/globalGlobal
https://www.ed.ac.uk/visitVisit
https://www.ed.ac.uk/researchResearch
https://www.ed.ac.uk/newsNews
https://www.ed.ac.uk/aboutAbout
https://www.ed.ac.uk/alumniAlumni
https://www.ed.ac.uk/localLocal
https://www.ed.ac.uk/staffStaff
https://www.ed.ac.uk/studentsStudents
/schools-departments/Schools & departments
https://www.myed.ed.ac.uk/External MyEd
https://www.ed.ac.uk/studyingIMG-ALT Undergraduate students on Arthur's Seat with panoramic view of the city in the background
https://www.ed.ac.uk/studyingStudy with us
/students/new-studentsIMG-ALT Students holding welcome letters
/students/new-studentsNew students
/studying/undergraduate/degreesBrowse by subject
/studying/undergraduate/degree...Full A-Z
/news/covid-19Covid-19 updates
A-TITLE Covid-19 updates for staff and students
https://blogs.ed.ac.uk/bulleti...External bulletin magazine
/news/2020/partnership-serves-...IMG-ALT Female African nurse delivering care
/news/2020/partnership-serves-...Partnership serves global healthcare solutions
/news/2020/majestic-collection...IMG-ALT Celtic Psalter - An 11th century Psalter, or Book of Psalms
/news/2020/majestic-collection...Majestic collection showcased on global stage
https://www.ed.ac.uk/news/2020IMG-ALT A view of Old College quad
https://www.ed.ac.uk/news/2020Latest news
/news/2020/artwork-delivers-ke...Artwork delivers key insights into gig economy
/news/2020/patients-breathing-...Patients' breathing test comes up short on accuracy
/news/2020/common-pelvic-pain-...Common pelvic pain drug is ineffective, study finds
/covid-19-responseIMG-ALT Volunteer helping to distribute food
/covid-19-responseOur Covid-19 response
https://www.ed.ac.uk/globalIMG-ALT Edinburgh city view
https://www.ed.ac.uk/globalEdinburgh Global
https://global.ed.ac.uk/regionalExternal Regional engagement
/studying/internationalInternational applicants
https://global.ed.ac.uk/communityExternal Global community
https://www.ed.ac.uk/localIMG-ALT Members of the local community learning Gaelic
https://www.ed.ac.uk/localEdinburgh Local
/local/city-region-dealCity Region Deal
/local/university-cityUniversity facilities in the city
A-TITLE University in the city
/local/projectsCommunity projects
/local/university-city/schoolsOur work with local schools
A-TITLE Working with schools
https://www.ed.ac.uk/researchText duplicate Research
/studying/postgraduate/applyin...Postgraduate research degrees
A-TITLE Research degrees
https://edin.ac/2c41UL2External Teaching Matters
/information-services/library-...Libraries and collections
A-TITLE Library
https://www.ed.ac.uk/visitIMG-ALT Edinburgh City
https://www.ed.ac.uk/visitText duplicate Visit
https://www.ed.ac.uk/mapsCampus maps and access
A-TITLE Maps
https://www.ed.ac.uk/eventsEvents
/visit/open-daysOpen Days
https://www.ed.ac.uk/visit/toursTours
https://www.accom.ed.ac.uk/External Accommodation
https://www.ed.ac.uk/aboutIMG-ALT A group of students in Old College Quad taking a selfie
https://www.ed.ac.uk/aboutAbout us
https://edin.ac/eu-newsExternal The University and Europe
/about/mission-governanceUniversity governance
/sustainabilitySocial responsibility and sustainability
/equality-diversityEquality and diversity
A-TITLE Equality, Diversity & Inclusion
/studying/undergraduate/access...Access Edinburgh - Widening Participation
A-TITLE Access Edinburgh
https://www.ed.ac.uk/about/gaelicGaelic language
A-TITLE Gaelic at the University of Edinburgh
https://www.ed.ac.uk/contactsUniversity contacts
/human-resources/jobsWork with us: job vacancies
A-TITLE Jobs
https://www.ed.ac.uk/alumniAlumni and donors
A-TITLE Alumni
/schools-departmentsA-Z: our colleges, schools and units
A-TITLE Schools and departments
/communications-marketing/pres...Press and media
A-TITLE Press and Public Relations
/schools-departments/social-mediaSocial media
A-TITLE Social media directory
/about/website/website-terms-c...Terms & conditions
/about/website/privacyPrivacy & cookies
/sustainability/modern-slavery...Modern slavery
/about/website/accessibilityWebsite accessibility
/about/website/freedom-informa...Freedom of information publication scheme
/data-protectionData Protection
/about/mission-governance/affi...IMG-ALT University affiliations
https://www.myed.ed.ac.uk/External MyEd login
https://www.gov.uk/guidance/re...External Recognised body
https://www.edweb.ed.ac.uk/use...Nofollow External CMS login

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.ed.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 6 CSS files. This may affect the page load time negatively.
This website loads 5 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.24 seconds.
The file size of the HTML document is fine (41 kB).

HTTP Response Header

NameValue
serverApache
expiresSun, 19 Nov 1978 05:00:00 GMT
cache-controlno-cache, must-revalidate
x-content-type-optionsnosniff
content-languageen
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (https://www.drupal.org)
link<https://www.ed.ac.uk/c/home-2020-06>; rel="canonical",<https://www.ed.ac.uk/node/113050>; rel="shortlink"
varyAccept-Encoding
content-encodinggzip
content-typetext/html; charset=utf-8
content-length8828
accept-rangesbytes
dateWed, 30 Sep 2020 00:13:55 GMT
x-varnish1312392105 1312388135
age223
via1.1 varnish
connectionkeep-alive
x-varnish-cacheHIT
set-cookie113 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 66,788 referring domains.
This website has 13,307,133 backlinks.
This website has backlinks from 47,609 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Facebook popularity

Shares / Likes / Comments
1,311

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.ed.ac.uk
The University of Edinburgh | The University of Edinburgh
The University of Edinburgh is one of the world's top universities. Our entrepreneurial and cross-disciplinary culture attracts students and staff from across the globe, creating a unique Edinburgh experience. We provide a stimulating working, learning and teaching environment with access to excellent facilities. We attract the world's best, from Nobel Prize winning laureates

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Edinburgh70%Check
Edinburgh University68%Check
University63%Check
Students58%Check
Edinburgh City55%Check
Global University55%Check
University Degree54%Check
Staff54%Check
Edinburgh International54%Check
City University51%Check

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