Ed.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
61% 
Page structure
79% 
Link structure
90% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
41.60 kB
Words
489
Media files
14
Number of links
69 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The University of Edinburgh | The University of Edinburgh
There are word repetitions in the page title.
The length of the page title is perfect. (516 pixels out of 580 max pixel length)
Meta description
(Critically important)
The University of Edinburgh is one of the world's top universities. Our entrepreneurial and cross-disciplinary culture attracts students and staff from across the globe, creating a unique Edinburgh experience. We provide a stimulating working, learning and teaching environment with access to excellent facilities. We attract the world's best, from Nobel Prize winning laureates
The meta description is too long: 2296 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ed.ac.uk/c/home-2020-06
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
google-site-verification0yXV3KuIjZcQi_FxiKiyqxxWsyI595i15VjjzCzhpWY
msvalidate.01428329B033FC8694162D0A3E7A601DDF
descriptionThe University of Edinburgh is one of the world's top universities. Our entrepreneurial and cross-disciplinary culture attracts students and staff from across the globe, creating a unique Edinburgh experience. We provide a stimulating working, learning and teaching environment with access to excellent facilities. We attract the world's best, from Nobel Prize winning laureates
keywordsedinburgh,university,degree,study,studying,research,scotland,uk,course,college,alumni,online,graduate,postgraduate,PhD,masters,master,grad,rank,program,school,undergrad,edinburg,abroad,international,student,edinboro,britain,england,british,europe
generatorDrupal 7 (https://www.drupal.org)
msapplication-confighttps://www.ed.ac.uk/sites/all/themes/uoe/favicon/browserconfig.xml?t=qrm1qu
theme-color#ffffff
langen
twitter:cardsummary
twitter:imagehttps://www.ed.ac.uk/sites/all/themes/uoe/assets/uoe-logo-centred-black.png
og:imagehttps://www.ed.ac.uk/sites/all/themes/uoe/assets/uoe-logo-centred-black.png
og:site_nameThe University of Edinburgh
og:typearticle
og:urlhttps://www.ed.ac.uk/c/home-2020-06
og:titleThe University of Edinburgh
og:descriptionThe University of Edinburgh is one of the world's top universities. Our entrepreneurial and cross-disciplinary culture attracts students and staff from across the globe, creating a unique Edinburgh experience. We provide a stimulating working, learning and teaching environment with access to excellent facilities. We attract the world's best, from Nobel Prize winning laureates to future explorers, pioneers and inventors. We offer a range of ways to study, from on-campus taught programmes to online part-time study. We are the largest provider of online distance learning in the Russell Group of UK research-intensive universities.
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
There are only 489 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 30.14 words is high.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/all/themes/uoe/assets/logo.pngThe University of Edinburgh home
...ldings_laurence_winram.png?itok=Su1L29H0Student outside the Murray Library, the King's Buildings
...e/online-learning-open.png?itok=8-1qaYoaStudent in Edinburgh with laptop - Open to the world
..._wearing_reusable_mask.png?itok=LNeF3oHFNo alt attribute provided
...gettyimages-1160748863.jpg?itok=VCdUMhb4Close of a rugby scrum with players legs and ball visible
.../image/hp-covid-news-1.jpg?itok=R6TO4gi6A close up of the university crest
...eufs_car_header_crop_0.jpg?itok=O5h72giVNo alt attribute provided
...nails/image/global2017.jpg?itok=fTaMfBMUEdinburgh city view
...ic-conversation-circle.png?itok=GxQYPKClMembers of the local community learning Gaelic
...e-facilities-libraries.jpg?itok=j-M-38TnPhoto of students in a library
...e/edinburgh-city-scene.png?itok=T6ZCP9UkEdinburgh City
...e/s2030-our-values-3_0.jpg?itok=BD-ARVlWA group of students in Old College Quad taking a selfie
...dinburgh-international.jpg?itok=Zgh7GylYStudents talking in Business School café
...hemes/uoe/assets/footer-affiliations.pngUniversity affiliations

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Edinburgh Impact
H3 Study with us
H3 Online Learning Open Days 26 and 27 May 2021
H3 Find your undergraduate degree
H3 Find your postgraduate degree
H3 Covid-19 updates for staff & students
H3 Bulletin magazine for staff
H3 Reusable facemasks made using smartphones and 3D printers
H3 Rugby stars join dementia prevention study
H3 Latest news
H3 A formula for success
H3 Edinburgh Global
H3 Edinburgh Local
H3 Research and teaching
H3 Visit
H3 About us
H3 Connect with us
H3 The University of Edinburgh
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.ed.ac.uk/Anchor Skip to main content
https://www.ed.ac.uk/studyingStudy
https://www.ed.ac.uk/globalGlobal
https://www.ed.ac.uk/visitVisit
https://www.ed.ac.uk/researchResearch
https://www.ed.ac.uk/newsNews
https://www.ed.ac.uk/aboutAbout
https://www.ed.ac.uk/alumniAlumni
https://www.ed.ac.uk/localLocal
https://www.ed.ac.uk/staffStaff
https://www.ed.ac.uk/studentsStudents
/schools-departments/Schools & departments
https://www.myed.ed.ac.uk/External MyEd
https://www.ed.ac.uk/studyingIMG-ALT Student outside the Murray Library, the King's Buildings
https://www.ed.ac.uk/studyingStudy with us
/studying/postgraduate/open-da...IMG-ALT Student in Edinburgh with laptop - Open to the world
/studying/postgraduate/open-da...Online Learning Open Days 26 and 27 May 2021
/studying/undergraduate/degreesBrowse by subject
/studying/undergraduate/degree...Full A-Z
/news/covid-19Covid-19 updates
A-TITLE Covid-19 updates for staff and students
https://blogs.ed.ac.uk/bulleti...External bulletin magazine
/news/2021/reusable-facemasks-...No Text
/news/2021/reusable-facemasks-...Reusable facemasks made using smartphones and 3D printers
/news/2021/rugby-stars-join-de...IMG-ALT Close of a rugby scrum with players legs and ball visible
/news/2021/rugby-stars-join-de...Rugby stars join dementia prevention study
https://www.ed.ac.uk/news/2021IMG-ALT A close up of the university crest
https://www.ed.ac.uk/news/2021Latest news
/news/2021/think-like-da-vinci...‘Think like Da Vinci’ to take on climate change
/news/2021/dozens-of-data-star...Dozens of data start-ups backed to make mark
/news/2021/research-projects-w...Collaborations win knowledge exchange accolades
/impact/inspiring-minds/a-form...No Text
/impact/inspiring-minds/a-form...A formula for success
https://www.ed.ac.uk/globalIMG-ALT Edinburgh city view
https://www.ed.ac.uk/globalEdinburgh Global
https://global.ed.ac.uk/regionalExternal Regional engagement
/studying/internationalInternational applicants
https://global.ed.ac.uk/communityExternal Global community
https://www.ed.ac.uk/localIMG-ALT Members of the local community learning Gaelic
https://www.ed.ac.uk/localEdinburgh Local
/local/city-region-dealCity Region Deal
/local/university-cityUniversity facilities in the city
A-TITLE University in the city
/local/projectsCommunity projects
/local/university-city/schoolsOur work with local schools
A-TITLE Working with schools
https://www.ed.ac.uk/researchText duplicate Research
/doctoral-collegeDoctoral College
https://edin.ac/2c41UL2External Teaching Matters
/information-services/library-...Libraries and collections
A-TITLE Library
https://www.ed.ac.uk/visitIMG-ALT Edinburgh City
https://www.ed.ac.uk/visitText duplicate Visit
https://www.ed.ac.uk/mapsCampus maps and access
A-TITLE Maps
https://www.ed.ac.uk/eventsEvents
/visit/open-daysOpen Days
https://www.ed.ac.uk/visit/toursTours
https://www.accom.ed.ac.uk/External Accommodation
https://www.ed.ac.uk/aboutIMG-ALT A group of students in Old College Quad taking a selfie
https://www.ed.ac.uk/aboutAbout us
https://edin.ac/eu-newsExternal The University and Europe
/about/mission-governanceUniversity governance
/sustainabilitySocial responsibility and sustainability
/equality-diversityEquality and diversity
A-TITLE Equality, Diversity & Inclusion
/studying/undergraduate/access...Access Edinburgh - Widening Participation
A-TITLE Access Edinburgh
https://www.ed.ac.uk/about/gaelicGaelic language
A-TITLE Gaelic at the University of Edinburgh
https://www.ed.ac.uk/contactsUniversity contacts
/human-resources/jobsWork with us: job vacancies
A-TITLE Jobs
https://www.ed.ac.uk/alumniAlumni and donors
A-TITLE Alumni
/schools-departmentsA-Z: our colleges, schools and units
A-TITLE Schools and departments
/communications-marketing/pres...Press and media
A-TITLE Press and Public Relations
/schools-departments/social-mediaSocial media
A-TITLE Social media directory
/about/website/website-terms-c...Terms & conditions
/about/website/privacyPrivacy & cookies
/university-secretary-group/co...Complaints procedure
/sustainability/modern-slavery...Modern slavery
/about/website/accessibilityWebsite accessibility
/about/website/freedom-informa...Freedom of information publication scheme
/data-protectionData Protection
/about/mission-governance/affi...IMG-ALT University affiliations
https://www.myed.ed.ac.uk/External MyEd login
https://www.gov.uk/guidance/re...External Recognised body
https://www.edweb.ed.ac.uk/use...Nofollow External CMS login

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ed.ac.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 6 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (42 kB).

HTTP Response Header

NameValue
serverApache
expiresSun, 19 Nov 1978 05:00:00 GMT
cache-controlno-cache, must-revalidate
x-content-type-optionsnosniff
content-languageen
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (https://www.drupal.org)
link<https://www.ed.ac.uk/c/home-2020-06>; rel="canonical",<https://www.ed.ac.uk/node/113050>; rel="shortlink"
varyAccept-Encoding
content-encodinggzip
content-typetext/html; charset=utf-8
content-length8973
accept-rangesbytes
dateSat, 01 May 2021 06:38:06 GMT
x-varnish1388566711 1388565786
age69
via1.1 varnish
connectionkeep-alive
x-varnish-cacheHIT
set-cookie113 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 68,268 referring domains.
This page has 15,314,723 backlinks.
This page has backlinks from 48,013 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Facebook popularity

Shares / Likes / Comments
1,311

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.ed.ac.uk
The University of Edinburgh | The University of Edinburgh
The University of Edinburgh is one of the world's top universities. Our entrepreneurial and cross-disciplinary culture attracts students and staff from across the globe, creating a unique Edinburgh experience. We provide a stimulating working, learning and teaching environment with access to excellent facilities. We attract the world's best, from Nobel Prize winning laureates

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Edinburgh70%Check
University63%Check
Edinburgh City55%Check
Learning and Teaching55%Check
Edinburgh International54%Check
Staff54%Check
Learning54%Check
Students52%Check
City University51%Check
teaching50%Check

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