Edinburgh.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
65% 
Page structure
57% 
Link structure
25% 
Server
68% 
External factors
100% 
SEO Score
Response time
3.75 s
File size
76.60 kB
Words
1524
Media files
52
Number of links
184 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Official Guide to Edinburgh - This is Edinburgh
The length of the page title is perfect. (456 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
This is Edinburgh - official guide to Edinburgh. Explore our hub and discover things to do and what's on in Scotland's capital.
The length of the meta description is perfect. (767 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://edinburgh.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThis is Edinburgh - official guide to Edinburgh. Explore our hub and discover things to do and what's on in Scotland's capital.
keywordsThings To Do and See In Edinburgh, This is Edinburgh
google-site-verificationEJ4W4jihJl5E2TL1wkIHI3tTaLhYZ7ZchA1yyVYotEc
viewportwidth=device-width, initial-scale=1.0
langen
twitter:cardsummary_large_image
twitter:site@edinburgh
twitter:titleThe Official Guide to Edinburgh - This is Edinburgh
twitter:descriptionThis is Edinburgh - official guide to Edinburgh. Explore our hub and discover things to do and what's on in Scotland's capital.
twitter:imageEmpty
og:urlhttps://edinburgh.org/
og:titleThe Official Guide to Edinburgh - This is Edinburgh
og:imageEmpty

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Page quality

Content
(Critically important)
This page contains 1524 words. That's ok.
28.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
20 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 20.64 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 13 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
51 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
At least one javascript file was found, which is not integrated via HTTPS.
At least one CSS file was found, which is not integrated via HTTPS.
This website uses HTTPS to protect privacy and integrity of the exchanged data.

Media list

URLAlt attributeTitle
/media/106642/united-kingdom.pngNo alt attribute provided
/media/106635/France.pngNo alt attribute provided
/media/106636/Germany.pngNo alt attribute provided
/media/106640/Spain.pngNo alt attribute provided
/media/106637/Italy.pngNo alt attribute provided
/media/106641/China.pngNo alt attribute provided
/media/106639/Portugal.pngNo alt attribute provided
/media/106638/Japan.pngNo alt attribute provided
/Content/images/weather/03d.pngNo alt attribute provided
/media/1836973/StayCity-Carousel.jpgNo alt attribute provided
/media/349012/Shopping-Changing-Room.pngNo alt attribute provided
/media/1656394/Royal-Edinburgh-Ticket.jpgNo alt attribute provided
/media/1836950/Banner.jpgNo alt attribute provided
/media/1186172/West-Bow-Thumb.jpgNo alt attribute provided
/media/743477/Edinburgh-Castle-Sunset.JPGNo alt attribute provided
/media/284827/Manna-House.jpgNo alt attribute provided
...1683317/Royal-Edinburgh-Ticket-Thumb.jpgNo alt attribute provided
/media/1403973/Festival-Thumb-2018.jpgNo alt attribute provided
/media/226654/Gordon-Millar.JPGNo alt attribute provided
...9384/Guinness-Six-Nations-2020-Thumb.jpgNo alt attribute provided
...say-Katherine-Hall-of-Dunglass-Thumb.jpgNo alt attribute provided
/media/1683344/Burke-and-Hare-Thumb.jpgNo alt attribute provided
/media/1713665/Parasites-Thumb.jpgNo alt attribute provided
/media/1836948/IMG_2232.jpegNo alt attribute provided
...64/Declaration-of-Arbroath-Thumbnail.jpgNo alt attribute provided
/media/1836866/Susan-Boyle-Thumbnail.jpgNo alt attribute provided
/media/1836961/Crisis-Run-Thumb.jpgNo alt attribute provided
/media/1836874/WeeDub-Thumbnail.jpgNo alt attribute provided
...2/Scottish-Motorcycle-Show-Thumbnail.jpgNo alt attribute provided
/media/1836886/Lion-King-Thumbnail.jpgNo alt attribute provided
/media/1836900/Thumbnail.jpgNo alt attribute provided
...881/Edinburgh-Science-Festival-Thumb.jpgNo alt attribute provided
/media/121326/ECC1-430.jpgNo alt attribute provided
/media/1186861/Beltane-2018-Thumb.jpgNo alt attribute provided
/media/1836880/Big-Big-Gin-Fest-Thumb.pngNo alt attribute provided
/media/1836889/Kilomathon-Thumb.jpgNo alt attribute provided
...scotland-show-credit-website-430x215.jpgNo alt attribute provided
/media/1836934/Whats-On-v-Glasgow-Thumb.jpgNo alt attribute provided
/media/1836935/Whats-On-v-Munster-Thumb.jpgNo alt attribute provided
/media/121886/EMF-Featured.jpgNo alt attribute provided
...nternational-Childrens-Festival-Logo.jpgNo alt attribute provided
/media/1836907/GUNG-HO-Thumbnail.jpgNo alt attribute provided
...nternational-Film-Festival-Logo-2019.jpgNo alt attribute provided
/media/1836927/Highland-Show.jpgNo alt attribute provided
/media/226401/Pride-Edinburgh.PNGNo alt attribute provided
/media/1836929/Edin-Whisky-Fest-Thumb.jpgNo alt attribute provided
/media/1836930/Strictly-Thumb.jpgNo alt attribute provided
/media/919498/Beer-Festival-Summary.jpgNo alt attribute provided
...08/Edinburgh-Jazz-Tumb-2019-meschiya.jpgNo alt attribute provided
/media/1836960/Temples-Thumb.jpgNo alt attribute provided
/media/1836958/Footloose-Thumb.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
This is Edinburgh
The H1 heading is too short (17 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 52 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 This is Edinburgh
H2 Things to Do
H3 What's On
H3 Latest blog posts
H3 Social
H3 Sign up to News & Offers
H3 Contact
H3 Connect
H3 Sitemap
H3 Legal Information
H4 Brochures
H4 Accessible Edinburgh
H4 Hidden Gems
H4 Edinburgh City Pass and Royal Edinburgh Ticket
H4 Edinburgh Festivals
H4 Local Heroes
H4 Guinness Six Nations at BT Murrayfield
H4 The Italian Connection
H4 Burke & Hare: The Business of Murder
H4 Parasites: Battle for Survival
H4 Tyrannosaurs
H4 The Declaration of Arbroath
H4 Susan Boyle - The Ten Tour
H4 Crisis Race to End Homelessness
H4 Wee Dub Festival 2020
H4 The Carole Nash Scottish Motorcycle Show 2020
H4 Lion King
H4 Cambo Snowdrop Festival
H4 Edinburgh Science Festival
H4 Edinburgh Comic Con
H4 Beltane Fire Festival
H4 Big Big Gin Festival
H4 Kilomathon 2020
H4 Gardening Scotland 2020
H4 Edinburgh Rugby vs Glasgow
H4 Edinburgh Rugby vs. Munster
H4 Edinburgh Marathon Festival
H4 Edinburgh International Children's Festival
H4 Gung-Ho!
H4 The Edinburgh International Film Festival 2020
H4 The Royal Highland Show 2019
H4 Pride Edinburgh
H4 Edinburgh Whisky Festival 2020
H4 Strictly Come Dancing The Professionals
H4 Edinburgh Craft Beer Festival
H4 Edinburgh Jazz & Blues Festival
H4 Temples to Tenements | Photographs of Architecture
H4 Footloose
H4 Best Pancake Places in Edinburgh
H4 Top places to propose in Edinburgh this leap year
H4 How to Spend Valentine's Day 2020 in Edinburgh
H4 Edinburgh Cocktail Week 2019
Some anchor texts are used more than once.
38 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 23 external links on this page.
LinkAttributesAnchor text
https://edinburgh.org/Home
https://edinburgh.org/discover/Discover
/things-to-do/Things To Do
/neighbourhoods/Neighbourhoods
/edinburgh-on-film/Edinburgh on Film
https://edinburgh.org/whats-on/What's on in Edinburgh
https://edinburgh.org/hotels/Where to Stay
https://edinburgh.org/travel/Travel
https://edinburgh.org/offers/Top Edinburgh Offers
https://edinburgh.org/pass/Edinburgh City Pass and Royal Edinburgh Ticket
http://thisisedinburgh.com/abo...External About Marketing Edinburgh
/media-centre/Media Centre
http://thisisedinburgh.com/adv...External Advertise With Us
https://edinburgh.org/study/Study
http://www.investinedinburgh.c...External Invest
https://edinburgh.org/conference/Conference
https://edinburgh.org/film/Film
http://thisisedinburgh.com/abo...External Text duplicate About Marketing Edinburgh
/media-centre/Text duplicate Media Centre
http://thisisedinburgh.com/adv...External Text duplicate Advertise With Us
https://edinburgh.org/french/Français
https://edinburgh.org/german/Deutsch
https://edinburgh.org/spanish/Español
https://edinburgh.org/italian/Italiano
https://edinburgh.org/mandarin/普通话
https://edinburgh.org/portuguese/Português
https://edinburgh.org/japanese/日本の
https://edinburgh.org/study/Text duplicate Study
http://www.investinedinburgh.c...New window External Text duplicate Invest
https://edinburgh.org/conference/Text duplicate Conference
https://edinburgh.org/film/Text duplicate Film
http://www.twitter.com/edinburghNew window External No Text
https://www.facebook.com/Edinb...New window External No Text
https://plus.google.com/113952...New window External Subdomain No Text
http://www.pinterest.com/thisi...New window External No Text
http://www.youtube.com/user/th...New window External No Text
http://instagram.com/thisisedi...New window External No Text
https://edinburgh.org/Text duplicate Home
https://edinburgh.org/discover/Text duplicate Discover
/things-to-do/Text duplicate Things To Do
/neighbourhoods/Text duplicate Neighbourhoods
/edinburgh-on-film/Text duplicate Edinburgh on Film
https://edinburgh.org/whats-on/Whats On
https://edinburgh.org/hotels/Hotels
https://edinburgh.org/travel/Text duplicate Travel
https://edinburgh.org/offers/Offers
https://edinburgh.org/pass/Pass
https://edinburgh.org/hotels/Find your perfect Edinburgh hotel
/things-to-do/activities/shopp...Enjoy some Retail Therapy in Edinburgh
https://www.edinburghcitypass....External Find out more
https://edinburgh.org/whats-on/Text duplicate Find out more
https://www.facebook.com/Edinb...New window External Facebook
https://twitter.com/edinburghNew window External Twitter
https://twitter.com/search?q=#...New window External #thisisedinburgh
/things-to-do/Things to Do
https://edinburgh.org/brochures/No Text
https://edinburgh.org/brochures/Brochures
https://edinburgh.org/brochures/See more
/discover/edinburgh-city-guide...No Text
/discover/edinburgh-city-guide...Accessible Edinburgh
/discover/edinburgh-city-guide...Text duplicate See more
/things-to-do/hidden-gems/No Text
/things-to-do/hidden-gems/Hidden Gems
/things-to-do/hidden-gems/Text duplicate See more
https://edinburgh.org/pass/No Text
https://edinburgh.org/pass/Text duplicate Edinburgh City Pass and Royal Edinburgh Ticket
https://edinburgh.org/pass/Text duplicate See more
/discover/edinburgh-festivals/No Text
/discover/edinburgh-festivals/Edinburgh Festivals
/discover/edinburgh-festivals/Text duplicate See more
/things-to-do/local-heroes/No Text
/things-to-do/local-heroes/Local Heroes
/things-to-do/local-heroes/Text duplicate See more
https://edinburgh.org/Anchor March
https://edinburgh.org/Anchor April
https://edinburgh.org/Anchor May
https://edinburgh.org/Anchor June
https://edinburgh.org/Anchor July
/whats-on/6-nations/No Text
/whats-on/6-nations/Guinness Six Nations at BT Murrayfield
/whats-on/6-nations/Text duplicate See more
/whats-on/the-italian-connection/No Text
/whats-on/the-italian-connection/The Italian Connection
/whats-on/the-italian-connection/Text duplicate See more
/whats-on/burke-hare/No Text
/whats-on/burke-hare/Burke & Hare: The Business of Murder
/whats-on/burke-hare/Text duplicate See more
/whats-on/parasites/No Text
/whats-on/parasites/Parasites: Battle for Survival
/whats-on/parasites/Text duplicate See more
/whats-on/tyrannosaurs/No Text
/whats-on/tyrannosaurs/Tyrannosaurs
/whats-on/tyrannosaurs/Text duplicate See more
/whats-on/the-declaration-of-a...No Text
/whats-on/the-declaration-of-a...The Declaration of Arbroath
/whats-on/the-declaration-of-a...Text duplicate See more
/whats-on/susan-boyle-the-ten-...No Text
/whats-on/susan-boyle-the-ten-...Susan Boyle - The Ten Tour
/whats-on/susan-boyle-the-ten-...Text duplicate See more
/whats-on/crisis-race-to-end-h...No Text
/whats-on/crisis-race-to-end-h...Crisis Race to End Homelessness
/whats-on/crisis-race-to-end-h...Text duplicate See more
/whats-on/wee-dub-festival-2020/No Text
/whats-on/wee-dub-festival-2020/Wee Dub Festival 2020
/whats-on/wee-dub-festival-2020/Text duplicate See more
/whats-on/the-carole-nash-scot...No Text
/whats-on/the-carole-nash-scot...The Carole Nash Scottish Motorcycle Show 2020
/whats-on/the-carole-nash-scot...Text duplicate See more
/whats-on/lion-king/No Text
/whats-on/lion-king/Lion King
/whats-on/lion-king/Text duplicate See more
/whats-on/cambo-snowdrop-festi...No Text
/whats-on/cambo-snowdrop-festi...Cambo Snowdrop Festival
/whats-on/cambo-snowdrop-festi...Text duplicate See more
/whats-on/edinburgh-science-fe...No Text
/whats-on/edinburgh-science-fe...Edinburgh Science Festival
/whats-on/edinburgh-science-fe...Text duplicate See more
/whats-on/edinburgh-comic-con/No Text
/whats-on/edinburgh-comic-con/Edinburgh Comic Con
/whats-on/edinburgh-comic-con/Text duplicate See more
/whats-on/beltane-fire-festival/No Text
/whats-on/beltane-fire-festival/Beltane Fire Festival
/whats-on/beltane-fire-festival/Text duplicate See more
/whats-on/big-big-gin-festival/No Text
/whats-on/big-big-gin-festival/Big Big Gin Festival
/whats-on/big-big-gin-festival/Text duplicate See more
/whats-on/kilomathon-2020/No Text
/whats-on/kilomathon-2020/Kilomathon 2020
/whats-on/kilomathon-2020/Text duplicate See more
/whats-on/gardening-scotland-2...No Text
/whats-on/gardening-scotland-2...Gardening Scotland 2020
/whats-on/gardening-scotland-2...Text duplicate See more
/whats-on/edinburgh-rugby-vs-g...No Text
/whats-on/edinburgh-rugby-vs-g...Edinburgh Rugby vs Glasgow
/whats-on/edinburgh-rugby-vs-g...Text duplicate See more
/whats-on/edinburgh-rugby-vs-m...No Text
/whats-on/edinburgh-rugby-vs-m...Edinburgh Rugby vs. Munster
/whats-on/edinburgh-rugby-vs-m...Text duplicate See more
/whats-on/edinburgh-marathon-f...No Text
/whats-on/edinburgh-marathon-f...Edinburgh Marathon Festival
/whats-on/edinburgh-marathon-f...Text duplicate See more
/whats-on/edinburgh-internatio...No Text
/whats-on/edinburgh-internatio...Edinburgh International Children's Festival
/whats-on/edinburgh-internatio...Text duplicate See more
/whats-on/gung-ho!/No Text
/whats-on/gung-ho!/Gung-Ho!
/whats-on/gung-ho!/Text duplicate See more
/whats-on/edinburgh-internatio...No Text
/whats-on/edinburgh-internatio...The Edinburgh International Film Festival 2020
/whats-on/edinburgh-internatio...Text duplicate See more
/whats-on/the-royal-highland-s...No Text
/whats-on/the-royal-highland-s...The Royal Highland Show 2019
/whats-on/the-royal-highland-s...Text duplicate See more
/whats-on/pride-edinburgh/No Text
/whats-on/pride-edinburgh/Pride Edinburgh
/whats-on/pride-edinburgh/Text duplicate See more
/whats-on/edinburgh-whisky-fes...No Text
/whats-on/edinburgh-whisky-fes...Edinburgh Whisky Festival 2020
/whats-on/edinburgh-whisky-fes...Text duplicate See more
/whats-on/strictly-come-dancin...No Text
/whats-on/strictly-come-dancin...Strictly Come Dancing The Professionals
/whats-on/strictly-come-dancin...Text duplicate See more
/whats-on/edinburgh-craft-beer...No Text
/whats-on/edinburgh-craft-beer...Edinburgh Craft Beer Festival
/whats-on/edinburgh-craft-beer...Text duplicate See more
/whats-on/edinburgh-jazz-and-b...No Text
/whats-on/edinburgh-jazz-and-b...Edinburgh Jazz & Blues Festival
/whats-on/edinburgh-jazz-and-b...Text duplicate See more
/whats-on/temples-to-tenements...No Text
/whats-on/temples-to-tenements...Temples to Tenements | Photographs of Architecture
/whats-on/temples-to-tenements...Text duplicate See more
/whats-on/footloose/No Text
/whats-on/footloose/Footloose
/whats-on/footloose/Text duplicate See more
/blog/best-pancake-venues-in-e...Best Pancake Places in Edinburgh
/blog/top-places-to-propose-in...Top places to propose in Edinburgh this leap year
/blog/how-to-spend-valentines-...How to Spend Valentine's Day 2020 in Edinburgh
/blog/edinburgh-cocktail-week-...Edinburgh Cocktail Week 2019
https://edinburgh.org/blog/See all Posts
https://edinburgh.org/Anchor Text duplicate Facebook
https://edinburgh.org/Anchor Text duplicate Twitter
https://twitter.com/edinburghExternal Tweets by Edinburgh
https://edinburgh.org/newsletter/Sign up to News and Offers
https://edinburgh.org/feedback/Give Feedback
http://www.twitter.com/edinburghNew window External Text duplicate Twitter
https://www.facebook.com/Edinb...New window External Text duplicate Facebook
https://plus.google.com/113952...New window External Subdomain Google Plus
http://www.pinterest.com/thisi...New window External Pinterest
http://www.youtube.com/user/th...New window External YouTube
http://instagram.com/thisisedi...New window External Instagram
https://edinburgh.org/discover/Text duplicate Discover
/things-to-do/Text duplicate Things To Do
https://edinburgh.org/whats-on/Text duplicate What's on in Edinburgh
https://edinburgh.org/hotels/Text duplicate Where to Stay
https://edinburgh.org/travel/Text duplicate Travel
https://edinburgh.org/blog/Blog
/media-centre/Text duplicate Media Centre
/city-centre-marketing-campaign/This is Edinburgh - The City Centre Marketing Campaign
/edinburgh-city-centre-wifi/Edinburgh City Centre WiFi
/freedom-of-information/Freedom of Information
https://edinburgh.org/pass/Text duplicate Edinburgh City Pass and Royal Edinburgh Ticket
https://edinburgh.org/cookies/Cookies
/terms-conditions/Terms & Conditions
https://edinburgh.org/privacy/Privacy
/about-this-website/About this website
/accessibility/Accessibility
http://edinburgh.org/Marketing Edinburgh Ltd

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://edinburgh.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.75 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 13 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (77 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
dateFri, 28 Feb 2020 19:29:27 GMT
content-length18758
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 3,842 referring domains.
This website has 282,318 backlinks.
This website has backlinks from 2,751 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /umbraco

Sitemap: http://www.thisisedinburgh.org.uk/sitemap

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

The Official Guide to Edinburgh - This is Edinburgh
https://edinburgh.org/
This is Edinburgh - official guide to Edinburgh. Explore our hub and discover things to do and what's on in Scotland's capital.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Edinburgh85%Check
in Edinburgh85%Check
is Edinburgh78%Check
Pride Edinburgh54%Check
Edinburgh City54%Check
Edinburgh Festival54%Check
Edinburgh International54%Check
Edinburgh Film54%Check
is coming52%Check
Marketing Edinburgh52%Check

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