Embracescotland.co.uk - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
85% 
Page structure
83% 
Link structure
73% 
Server
0% 
External factors
100% 
SEO Score
Response time
1.79 s
File size
68.30 kB
Words
913
Media files
19
Number of links
106 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Self-catering Holiday Cottages in Scotland - Embrace Scotland
There are word repetitions in the page title.
The length of the page title is perfect. (562 pixels out of 580 max pixel length)
Meta description
(Critically important)
Find Scottish self catering accommodation and cottages with Embrace Scotland, with over 2,500 quality assured properties and cottages across Scotland.
The length of the meta description is perfect. (947 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.embracescotland.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionFind Scottish self catering accommodation and cottages with Embrace Scotland, with over 2,500 quality assured properties and cottages across Scotland.
robotsindex, follow
googlebotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
bingbotindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
msapplication-TileImagehttps://www.embracescotland.co.uk/wp-content/uploads/2015/12/cropped-EmbraceHouses_400x400x72-270x270.gif
article:modified_time2016-11-14T17:06:43+00:00
langen
og:localeen_GB
og:typewebsite
og:titleSelf-catering Holiday Cottages in Scotland - Embrace Scotland
og:descriptionFind Scottish self catering accommodation and cottages with Embrace Scotland, with over 2,500 quality assured properties and cottages across Scotland.
og:urlhttps://www.embracescotland.co.uk/
og:site_nameEmbrace Scotland
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 913 words. That's ok.
27.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.48 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 15 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 88 characters this one is longer than 70 characters:
"these holiday cottages all have vacancies within the next 28 days - many discount prices"
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...themes/embrace2014/images/icon-box-1.pngBook Online
...themes/embrace2014/images/icon-box-2.pngCommitted to Quality
...themes/embrace2014/images/icon-box-3.pngLocal Knowledge
...themes/embrace2014/images/icon-box-4.pngExperienced
/wp-content/uploads/2015/05/familybl.jpgView Family-friendly AccommodationView Family-friendly Accommodation
/wp-content/uploads/2014/11/activity1.jpgView Activity Break CottagesView Activity Break Cottages
...t/uploads/2016/05/iad-banner-300x225.jpgRead the blog postRead the blog post
...12/wee-white-dug-steamship-1-300x223.jpgRead the blog postRead the blog post
.../Moncrieffe Lodges (1024x677)_medium.jpgWinter breakWinter break
...ent/themes/embrace2014/images/3stars.gif11 Properties with 3 star(s)11 Properties with 3 star(s)
...asscmembers/643/1198/DSC_5304_medium.JPGInverness Apartments & CottagesInverness Apartments & Cottages
...ent/themes/embrace2014/images/4stars.gif6 Properties with 4 star(s)6 Properties with 4 star(s)
...liday Homes terrace June 2015_medium.jpgFive star luxury rural accommodationFive star luxury rural accommodation
...ent/themes/embrace2014/images/5stars.gif5 Properties with 5 star(s)5 Properties with 5 star(s)
...cmembers/3855/2379/st hilda 2_medium.jpgSmall group discountSmall group discount
...themes/embrace2014/images/asscbadges.jpgQuality Indicator Badges
...ntent/themes/embrace2014/images/img7.jpgPaws for a Break
...ntent/themes/embrace2014/images/img9.jpgVisit Scotland
...t/themes/embrace2014/images/assc-new.pngASSC

Page structure

H1 heading
(Critically important)
Select Scottish Self-Catering
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Select Scottish Self-Catering
H2 Book Your Scottish Self-Catering Holiday with Embrace Scotland
H2 Search and Book over 2500 quality assured self-catering properties throughout Scotland
H3 Embrace your Imagination
H3 Trust Our Direct Approach
H4 Regions
H4 Popular Destinations
H4 Popular Searches
H4 Discover the real Scotland from a self-catering holiday cottage
H4 Ideas and seasonal suggestions for your self-catering holiday in Scotland
H4 Great late availability deals on quality assured self-catering properties
H4 Holiday Homes
H4 Holiday Planning
H4 Travel to Scotland
H4 What to do
H5 Book Online
H5 Committed to Quality
H5 Local Knowledge
H5 Experienced
H5 Family Holiday Cottages
H5 Activity Breaks
H5 #IAD2016
H5 10 Dog Friendly Attractions
H5 Winter break
H5 Inverness Apartments & Cottages
H5 Five star luxury rural accommodation
H5 Small group discount
H5 Committed to Quality Duplicate text
H5 Paws for a Break
H5 What's on Twitter
H5 Visit Scotland
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 15 external links on this page.
LinkAttributesAnchor text
/Embrace Scotland
https://www.assc.co.uk/join-us/New window External List your property
/wishlist/Wish List
https://plus.google.com/100154...New window External Subdomain No Text
https://www.facebook.com/Embra...New window External No Text
https://twitter.com/embracesco...New window External No Text
https://www.pinterest.com/embr...New window External No Text
https://instagram.com/embraces...New window External No Text
/Text duplicate Embrace Scotland
/Home
/self-catering/Discover Scotland
/self-catering/holiday-regions...Aberdeen, Grampian & Moray
/self-catering/holiday-regions...Argyll, Isles, Stirlingshire
/self-catering/holiday-regions...Ayrshire & Arran
/self-catering/holiday-regions...Dumfries & Galloway
/self-catering/holiday-regions...Edinburgh & Lothians
/self-catering/holiday-regions...Glasgow & Clyde Valley
/self-catering/holiday-regions...Highlands & Skye
/self-catering/holiday-regions...Perthshire, Dundee & Angus
/self-catering/holiday-regions...Kingdom of Fife
/self-catering/holiday-regions...Scottish Borders
/self-catering/holiday-regions...Shetland, Orkney, Hebrides
/self-catering/holiday-regions...St Andrews
/self-catering/holiday-regions...Pitlochry
/self-catering/holiday-regions...Inverness
/self-catering/holiday-regions...Aberdeen
/self-catering/holiday-regions...Skye
/self-catering/holiday-regions...Edinburgh
/self-catering/holiday-regions...Glasgow
/self-catering/holiday-regions...Aviemore
/self-catering/holiday-regions...Fort William
/self-catering/holiday-regions...Ullapool
/self-catering/holiday-regions...Oban
/holiday-inspiration/Holiday Inspiration
/holiday-inspiration/types/Featured Accommodation
/holiday-inspiration/loved-by-...Loved by Locals
/holiday-inspiration/adventure...Adventure Activity Breaks
/holiday-inspiration/romantic-...Romantic Scotland
/holiday-inspiration/walking-s...Walking in Scotland
/holiday-inspiration/wildlife-...Wildlife Watching
/holiday-inspiration/paws/Paws for a Break
/holiday-inspiration/paws/paws...Paws for a Break Pet-Friendly Award 2016/17
/last-minute-offers/Late Availability
/holiday-offers/Seasonal Offers
/holiday-offers/9-extra-value-...Extra Value Offers
/blog/Blog
/embrace_search/?arrivaldate&n...Pet Friendly
/holiday-inspiration/types/cot...Real Fires
/holiday-inspiration/types/lux...Luxury Cottages
/holiday-inspiration/types/hot...Hot Tubs
/holiday-inspiration/types/rom...Romantic Cottages
/embrace_search/?arrivaldate&n...Beach Cottages
/holiday-inspiration/types/sho...Weekend Breaks
/self-catering/holiday-regions...Shetland, Orkney & Hebrides
/self-catering/holiday-regions...Text duplicate Highlands & Skye
/self-catering/holiday-regions...Text duplicate Aberdeen, Grampian & Moray
/self-catering/holiday-regions...Text duplicate Perthshire, Dundee & Angus
/self-catering/holiday-regions...Argyll, Isles & Stirlingshire
/self-catering/holiday-regions...Text duplicate Kingdom of Fife
/self-catering/holiday-regions...Text duplicate Edinburgh & Lothians
/self-catering/holiday-regions...Text duplicate Glasgow & Clyde Valley
/self-catering/holiday-regions...Text duplicate Ayrshire & Arran
/self-catering/holiday-regions...Text duplicate Scottish Borders
/self-catering/holiday-regions...Text duplicate Dumfries & Galloway
/self-catering/Text duplicate Discover Scotland
/holiday-inspiration/types/fam...IMG-ALT View Family-friendly Accommodation
A-TITLE View Family-friendly Accommodation
/holiday-inspiration/types/fam...Text duplicate View Family-friendly Accommodation
/holiday-inspiration/types/act...IMG-ALT View Activity Break Cottages
A-TITLE View Activity Break Cottages
/holiday-inspiration/types/act...Text duplicate View Activity Break Cottages
/2016/05/5-architecturally-int...IMG-ALT Read the blog post
A-TITLE Read the blog post
/2016/05/5-architecturally-int...Text duplicate Read the blog post
/2016/12/10-of-the-best-pet-fr...Text duplicate IMG-ALT Read the blog post
A-TITLE Read the blog post
/2016/12/10-of-the-best-pet-fr...Text duplicate Read the blog post
/holiday-inspiration/types/View more holiday suggestions
/last-minute-offers/Anchor Winter break
/last-minute-offers/Anchor Text duplicate IMG-ALT Winter break
/last-minute-offers/Anchor View Offer Details
/last-minute-offers/Anchor Inverness Apartments & Cottages
/last-minute-offers/Anchor Text duplicate IMG-ALT Inverness Apartments & Cottages
/last-minute-offers/Anchor Text duplicate View Offer Details
/last-minute-offers/Anchor Five star luxury rural accommodation
/last-minute-offers/Anchor Text duplicate IMG-ALT Five star luxury rural accommodation
/last-minute-offers/Anchor Text duplicate View Offer Details
/last-minute-offers/Anchor Small group discount
/last-minute-offers/Anchor Text duplicate IMG-ALT Small group discount
/last-minute-offers/Anchor Text duplicate View Offer Details
/last-minute-offers/View late availability offers
/holidays/quality-standards/IMG-ALT Quality Indicator Badges
/holidays/quality-standards/Our Quality Standards
/holiday-inspiration/paws/Text duplicate IMG-ALT Paws for a Break
/holiday-inspiration/paws/Text duplicate Paws for a Break
https://twitter.com/embracesco...External Tweets by @embracescotland
http://www.visitscotland.org/New window External IMG-ALT Visit Scotland
/holiday-inspiration/paws/Text duplicate Visit Scotland
https://assc.co.uk/New window External IMG-ALT ASSC
/holiday-cottages/self-catering/What is Self-Catering
/holiday-cottages/why-self-cat...Why Choose Self-Catering
/holidays/quality-standards/Quality Assured
/holidays/quality-standards/gr...Green Tourism
https://www.assc.co.uk/join-us/External List Your Property
A-TITLE Click to find out how the ASSC can help your business.
/holidays/planning/couples/Couples
/holidays/planning/families/Families
/holidays/planning/disabled/Disabilities
/holidays/visit/When to Visit
/travel/air/Flights to Scotland
/travel/car/Touring By Car
/travel/Guide to Travel
/things-to-do/outdoor/Activities
/things-to-do/festivals/Edinburgh Festival
/things-to-do/What To Do
https://plus.google.com/100154...New window External Subdomain No Text
https://www.facebook.com/Embra...New window External No Text
https://twitter.com/embracesco...New window External No Text
https://www.pinterest.com/embr...New window External No Text
https://instagram.com/embraces...New window External No Text
/sitemap/Sitemap
/data-privacy-notice/Data Privacy Notice
/terms-website-use/Terms of Website Use
/acceptable-use-policy/Acceptable Use Policy
/cookie-policy/Cookie Policy
/website-credits/Website Credits

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.embracescotland.co.uk/"
HTTP header
(Important)
The used PHP version is outdated and may be a security risk.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.79 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 11 CSS files. This may affect the page load time negatively.
This website loads 15 JavaScriptt files. This may affect the load time negatively.
A Content Delivery Network like Bootstrap CDN can save bandwith for Bootstrap front-end component library.
The file size of the HTML document is fine (68 kB).

HTTP Response Header

NameValue
dateWed, 06 Jan 2021 04:37:07 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
set-cookie152 Characters
set-cookie72 Characters
varyAccept-Encoding
varyAccept-Encoding
x-powered-byPHP/7.0.33
cache-controlpublic, s-maxage=216000
cache-controlmax-age=0
x-pingbackhttps://www.embracescotland.co.uk/xmlrpc.php
link<https://www.embracescotland.co.uk/wp-json/>; rel="https://api.w.org/", <https://www.embracescotland.co.uk/wp-json/wp/v2/pages/17>; rel="alternate"; type="application/json", <https://www.embracescotland.co.uk/>; rel=shortlink
x-provided-byStackCDN
x-provided-byStackCDN
expiresWed, 06 Jan 2021 04:37:06 GMT
x-origin-cache-statusMISS
x-backend-serverbotweb6.hosting.stackcp.net
x-service-levelwordpress
x-cdn-cache-statusMISS
x-viaFRA1
cf-cache-statusDYNAMIC
cf-request-id077795082800001f4d4c87a000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
report-to{"endpoints":[{"url":"https:\/\/a.nel.cloudflare.com\/report?s=qYzDdMOEECv5L8%2B3IluUe%2F27kcmTGXR6JIRMyl1eNNLpYSaAxxwqexEZGZeWrXu6ZG7zFYDNJpmMnefxIEACAX6mzq%2FaB3y3tZLF70WpLHWW4s0vrF%2BCfOW15bng6R7hzvNYuBi%2B"}],"group":"cf-nel","max_age":604800}
nel{"report_to":"cf-nel","max_age":604800}
servercloudflare
cf-ray60d2bded0a4d1f4d-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 292 referring domains.
This website has 53,021 backlinks.
This website has backlinks from 278 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Search preview

www.embracescotland.co.uk
Self-catering Holiday Cottages in Scotland - Embrace Scotland
Find Scottish self catering accommodation and cottages with Embrace Scotland, with over 2,500 quality assured properties and cottages across Scotland.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
in Scotland86%Check
Scotland85%Check
Embrace Scotland82%Check
Catering82%Check
Embrace78%Check
holiday in Scotland76%Check
Holiday Cottages in Scotland76%Check
Self Catering Accommodation74%Check
Cottages74%Check
Cottages Self Catering72%Check

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