Ets.org - SEO Checker

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Overview of the SEO Check
Meta information
85% 
Page quality
37% 
Page structure
71% 
Link structure
83% 
Server
83% 
External factors
100% 
SEO Score
Response time
0.05 s
File size
61.70 kB
Words
284
Media files
66
Number of links
65 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ETS | Educational Research, Assessments and Learning Solutions
The page title should be shorter than 580 pixels. It is 596 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
At ETS, our assessments, learning solutions and pioneering research help students, educators and employers clearly see the next step on their path to new possibilities.
The meta description is too long: 1037 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.ets.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsETS,about ETS
descriptionAt ETS, our assessments, learning solutions and pioneering research help students, educators and employers clearly see the next step on their path to new possibilities.
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=2.0, viewport-fit=cover
apple-mobile-web-app-capableyes
apple-mobile-web-app-status-bar-styleblack
templatehome-page
shortDescriptionAt ETS, our assessments, learning solutions and pioneering research help students, educators and employers clearly see the next step on their path to new possibilities.
langen
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 2 paragraph/s was/were found on this page.
There are only 284 words on this page. Good pages should have about 800 words of useful content.
The average number of words per sentence of 8.8 words is low.
32% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, maximum-scale=2.0, viewport-fit=cover" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
53 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...t/dam/ets-org/icons/commons/language.svgNo alt attribute provided
...dam/ets-org/icons/commons/down_arrow.svgNo alt attribute provided
...ets-org/logo/logo-ets-corp-trademark.svgETS
...ets-org/logo/logo-ets-corp-trademark.svgETS
...t/dam/ets-org/icons/commons/language.svgLanguage
...dam/ets-org/icons/commons/down_arrow.svgNo alt attribute provided
...ent/dam/ets-org/icons/commons/search.svgNo alt attribute provided
...-org/icons/commons/search-icon-hover.svgNo alt attribute provided
.../ets-org/icons/commons/search-mobile.svgNo alt attribute provided
...ent/dam/ets-org/icons/commons/search.svgNo alt attribute provided
...-org/icons/commons/search-icon-hover.svgNo alt attribute provided
.../ets-org/icons/commons/search-mobile.svgNo alt attribute provided
.../dam/ets-org/icons/commons/hamBurger.svgNavigation icon
...rces/images/pills/about/Rectangle104.svgNo alt attribute provided
...ources/images/pills/about/Group 1040.svgNo alt attribute provided
...ources/images/pills/about/Group 1041.svgNo alt attribute provided
...b-site/resources/images/imgs/pills-9.svgNo alt attribute provided
...-site/resources/images/imgs/pills-10.svgNo alt attribute provided
...esources/images/pills/toefl/graphics.svgNo alt attribute provided
...dth-featured-research-opportunity-us.jpg Featured Research
...dth-featured-research-opportunity-us.jpg Featured Research
...dth-featured-research-opportunity-us.jpg Featured Research
...s/praxis/pills5/praxis-article-pills.svgNo alt attribute provided
...ces/images/pills/about/Rectangle 108.svgNo alt attribute provided
...rces/images/pills/about/Rectangle 58.svgNo alt attribute provided
...ages/pills/about/Rectangle 104-white.svgNo alt attribute provided
...ources/images/pills/about/Group 1043.svgNo alt attribute provided
...ources/images/pills/about/Group 1042.svgNo alt attribute provided
...ed-news-kids-hand-raising-1050278264.jpgKids raising hands in classroom
...ces/images/pills/about/Rectangle 108.svgNo alt attribute provided
...rces/images/pills/about/Rectangle 58.svgNo alt attribute provided
...ages/pills/about/Rectangle 104-white.svgNo alt attribute provided
...ources/images/pills/about/Group 1043.svgNo alt attribute provided
...ources/images/pills/about/Group 1042.svgNo alt attribute provided
...s-black-students-studying-1048144493.jpgStudents working together in a library
...ces/images/pills/about/Rectangle 108.svgNo alt attribute provided
...rces/images/pills/about/Rectangle 58.svgNo alt attribute provided
...ages/pills/about/Rectangle 104-white.svgNo alt attribute provided
...ources/images/pills/about/Group 1043.svgNo alt attribute provided
...ources/images/pills/about/Group 1042.svgNo alt attribute provided
...rporate/featured-news-amit-sevak-new.jpgPortrait of the CEO of ETS, Amit Sevak
...es/images/pills/about/Rectangle106-1.svgNo alt attribute provided
...es/images/pills/about/Rectangle109-1.svgNo alt attribute provided
...rces/images/pills/about/Rectangle107.svgNo alt attribute provided
...sources/images/pills/about/Group1045.svgNo alt attribute provided
...ages/pills/toefl/toefl-footer-pills1.svgNo alt attribute provided
...ages/pills/toefl/toefl-footer-pills2.svgNo alt attribute provided
...ages/pills/toefl/toefl-footer-pills3.svgNo alt attribute provided
...ages/pills/toefl/toefl-footer-pills4.svgNo alt attribute provided
...es/images/pills/praxis/pills3/pills1.svgNo alt attribute provided
...es/images/pills/praxis/pills3/pills2.svgNo alt attribute provided
...es/images/pills/praxis/pills3/pills3.svgNo alt attribute provided
...es/images/pills/praxis/pills3/pills4.svgNo alt attribute provided
...e/social-pills-gre/gre-social-pills1.svgNo alt attribute provided
...e/social-pills-gre/gre-social-pills2.svgNo alt attribute provided
...e/social-pills-gre/gre-social-pills3.svgNo alt attribute provided
...e/social-pills-gre/gre-social-pills4.svgNo alt attribute provided
...c/social-pills/toeic-social-pills1_1.svgNo alt attribute provided
...c/social-pills/toeic-social-pills1_2.svgNo alt attribute provided
...c/social-pills/toeic-social-pills1_3.svgNo alt attribute provided
...c/social-pills/toeic-social-pills1_4.svgNo alt attribute provided
...rg/icons/socials/solid-icon-linkedin.svgNo alt attribute provided
.../ets-org/icons/socials/Twitter-white.svgNo alt attribute provided
/content/dam/ets-org/logo/ETS-LOGO.svgETS
...m/ets-org/icons/socials/Twitter_icon.svgtwitter icon
.../ets-org/icons/socials/Linkedin_icon.svglinkedin icon

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 FEATURED RESEARCH | Opportunity
H2 FEATURED NEWS
H2 FEATURED NEWS Duplicate text
H2 FEATURED NEWS Duplicate text
H2 GET THE LATEST FROM ETS
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 21 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.ets.org/Anchor skip to main content
https://www.ets.org/Anchor skip to footer
https://www.ets.org/gre.htmlGRE
/praxis/site.htmlPRAXIS
https://www.ets.org/toeic.htmlTOEIC
https://www.ets.org/toefl.htmlTOEFL
https://www.ets.org/products.htmlALL PRODUCTS
https://www.jp.ets.org/External Japanese
https://www.kr.ets.org/External Korean
https://www.pt.ets.org/External Portuguese
https://www.es.ets.org/External Spanish
https://www.tr.ets.org/External Turkish
https://www.fr.ets.org/External French
https://www.de.ets.org/External German
https://www.cn.ets.org/External Chinese
https://www.ets.org/contact.htmlCONTACT
https://www.ets.org/login.htmlLogin / Register
https://www.ets.org/IMG-ALT ETS
https://www.ets.org/Text duplicate IMG-ALT ETS
https://www.ets.org/gre.htmlText duplicate GRE
/praxis/site.htmlText duplicate PRAXIS
https://www.ets.org/toeic.htmlText duplicate TOEIC
https://www.ets.org/toefl.htmlText duplicate TOEFL
https://www.ets.org/products.htmlText duplicate ALL PRODUCTS
https://www.ets.org/gre.htmlTAKE A GRADUATE ADMISSIONS TEST
/show-english-ability.htmlSHOW MY ENGLISH ABILITY
/praxis/site.htmlGAIN MY TEACHING LICENSE
https://www.ets.org/practice.htmlPRACTICE FOR A TEST
https://www.ets.org/products.htmlVIEW ALL ASSESSMENTS
/praxis/site.htmlText duplicate GAIN MY TEACHING LICENSE
/educator-resources-for-studen...VIEW TEST RESOURCES FOR STUDENTS
https://www.ets.org/research.htmlREAD RESEARCH
https://www.ets.org/k12.htmlK12 PROGRAMS
/higher-education.htmlHIGHER EDUCATION
https://www.ets.org/research.htmlRESEARCH
/data-manager.htmlETS DATA MANAGER
/collaborate.htmlCOLLABORATE WITH ETS
https://www.ets.org/toeic.htmlWORKPLACE LANGUAGE PROFICIENCY
/research/policy/perc.htmlREAD POLICY STUDIES
https://www.ets.org/research.htmlVIEW ALL RESEARCH
/epn_directory.htmlCONTACT MY EPN
https://www.ets.org/toefl.htmlVISA AND MIGRATION
https://www.ets.org/research.htmlLEARN ABOUT ETS R&D
/research/consulting-services....COLLABORATE WITH ETS R&D
/research/researcher.htmlFIND A RESEARCH PUBLICATION
/research/internship-fellowshi...LEARN ABOUT INTERNSHIPS AND FELLOWSHIPS
https://www.ets.org/login.htmlText duplicate Login / Register
https://www.jp.ets.org/External Text duplicate Japanese
https://www.kr.ets.org/External Text duplicate Korean
https://www.pt.ets.org/External Text duplicate Portuguese
https://www.es.ets.org/External Text duplicate Spanish
https://www.tr.ets.org/External Text duplicate Turkish
https://www.fr.ets.org/External Text duplicate French
https://www.de.ets.org/External Text duplicate German
https://www.cn.ets.org/External Text duplicate Chinese
https://www.ets.org/contact.htmlText duplicate CONTACT
/s/research/pdf/opportunity-ac...Trivial anchor text
Read more
https://www.ets.org/research.htmlAll Research
/news/press-releases/ets-selec...Trivial anchor text
Read More
https://www.ets.org/news.htmlAll News & Insights
/news/press-releases/ets-stand...Text duplicate Trivial anchor text
Read More
https://www.ets.org/news.htmlText duplicate All News & Insights
https://www.linkedin.com/pulse...New window External Text duplicate Trivial anchor text
Read More
https://www.ets.org/news.htmlText duplicate All News & Insights
https://www.linkedin.com/compa...New window External connect
https://twitter.com/etsinsight...New window External follow
https://www.ets.org/about.htmlAbout ETS
https://www.ets.org/careers.htmlCareers
https://www.ets.org/contact.htmlContact Us
/disabilities.htmlDisabilities
https://www.ets.org/news.htmlNews & Insights
https://www.ets.org/research.htmlResearch
https://www.ets.org/pep.htmlEducator Licensure
/accelerate.htmlETS Accelerate
/higher-education.htmlHigher Education
https://www.ets.org/k12.htmlK–12 Student Programs
https://www.ets.org/gre.htmlText duplicate GRE
/praxis/site.htmlPraxis
https://www.ets.org/toefl.htmlText duplicate TOEFL
https://www.ets.org/toeic.htmlText duplicate TOEIC
https://www.ets.org/products.htmlView All
https://twitter.com/etsinsight...External IMG-ALT twitter icon
https://www.linkedin.com/compa...External IMG-ALT linkedin icon
/legal/home.htmlLegal
/legal/privacy.htmlPrivacy & Security
/legal/trademarks/owned.htmlETS Trademarks

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.ets.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 9 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.05 seconds.
The file size of the HTML document is fine (62 kB).

HTTP Response Header

NameValue
x-xss-protection1; mode=block
strict-transport-securitymax-age=31536000; includeSubdomains;preload
x-frame-optionsSAMEORIGIN
last-modifiedThu, 30 Mar 2023 16:33:54 GMT
etag"e4a4-5f820a894f331-gzip"
x-vhostpublish
content-typetext/html;charset=utf-8
x-content-type-optionsnosniff
accept-rangesbytes
x-served-bycache-iad-kiad7000140-IAD
x-timerS1680196590.462200,VS0,VS0,VE1
x-akamai-transformed9 - 0 pmb=mRUM,2
content-encodinggzip
cache-controlmax-age=300
expiresThu, 30 Mar 2023 18:53:13 GMT
dateThu, 30 Mar 2023 18:48:13 GMT
content-length11600
connectionkeep-alive
varyAccept-Encoding
set-cookie42 Characters
server-timingcdn-cache; desc=HIT
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 34,586 referring domains.
This page has 4,047,329 backlinks.
This page has backlinks from 21,867 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /Media/SOAR
Disallow: /bin/
Disallow: /c/toefl_junior/freepracticetest/32706/rsc/pdf/Practice_Test_Junior_Practice_test_audio_embedded_version_Paper_Test_ADA.pdf
Disallow: /portal/site/
Disallow: /store/contact
Disallow: /store/customer-service/returns-cancellations?faq=q2
Disallow: /s/gre/newsletter/2019/newsletter_business/index.html
Disallow: /store/customer-service
Disallow: /store/customer-service/returns-cancellations
Disallow: /store/customer-service/order-information
Disallow: /store/customer-service/shipping
Disallow: /store/customer-service/product-help
Disallow: /store/customer-service/ebook-help
Disallow: /raters/ap-reader-chat/ap-reader-chat
Disallow: /pdfs/gre/gre-bschool-comparison-tool.xlsx
Sitemap: https://www.ets.org/sitemap.xml

Similar sites

Search preview

www.ets.org
ETS | Educational Research, Assessments and Learning Solutions
At ETS, our assessments, learning solutions and pioneering research help students, educators and employers clearly see the next step on their path to new possibilities.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
RESEARCH65%Check
ASSESSMENTS58%Check
Solutions56%Check
LEARN56%Check
STUDENTS50%Check
help students48%Check
EDUCATORS46%Check
EDUCATION46%Check
NEWS44%Check
FEATURED44%Check
Show more keywords and terms

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