Ets.org - SEO Checker

Overview of the SEO Check
Meta information
81% 
Page quality
78% 
Page structure
50% 
Link structure
25% 
Server
88% 
External factors
100% 
SEO Score
Response time
0.21 s
File size
46.80 kB
Words
974
Media files
24
Number of links
130 internal / 14 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
ETS Home
The page title is too short. (100 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
ETS is committed to advancing quality and equity in education for all people worldwide through assessment development, educational research, policy studies and more.
The meta description is too long: 1040 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width,initial-scale=1
descriptionETS is committed to advancing quality and equity in education for all people worldwide through assessment development, educational research, policy studies and more.
keywordsETS, assessment development, educational research, standardized testing, English language teaching, English language learning, assessment solutions, measurement solutions, test administration, test scoring, teacher licensure, educational assessments
langen
x-ua-compatibleIE=edge
charsetutf-8

Test up to 1.000 webpages of ets.org with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 974 words. That's ok.
28.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.05 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
16 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/rsc/img/logo/ets-logo-corp.svgETS
https://www.ets.org/rsc/img/menu.svgMain navigation
/rsc/img/corp-nav/allproducts.pngNo alt attribute provided
/rsc/img/corp-nav/edlicensure.pngNo alt attribute provided
/rsc/img/corp-nav/ell.pngNo alt attribute provided
/rsc/img/corp-nav/highered.pngNo alt attribute provided
/rsc/img/corp-nav/k12.pngNo alt attribute provided
/rsc/img/corp-nav/workplace.pngNo alt attribute provided
/rsc/img/svg/icon-licensure.svgEducator Licensure
/rsc/img/svg/icon-ell.svgEnglish Language
/rsc/img/svg/icon-higher-ed.svgHigher Education
/rsc/img/svg/icon-k12.svgK-12 Student Programs
/rsc/img/svg/icon-workplace.svgWorkplace & Training
/rsc/img/measurement-tools/licensure.svgNo alt attribute provided
/rsc/img/measurement-tools/licensure.svgNo alt attribute provided
/rsc/img/measurement-tools/ell.svgNo alt attribute provided
/rsc/img/measurement-tools/ell.svgNo alt attribute provided
/rsc/img/measurement-tools/highered.svgNo alt attribute provided
/rsc/img/measurement-tools/highered.svgNo alt attribute provided
/rsc/img/measurement-tools/k12.svgNo alt attribute provided
/rsc/img/measurement-tools/k12.svgNo alt attribute provided
/rsc/img/measurement-tools/workforce.svgNo alt attribute provided
/rsc/img/measurement-tools/workforce.svgNo alt attribute provided
/rsc/img/logo/logo-ets-knockout.svgETS

Page structure

H1 heading
(Critically important)
Corporate navigation
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Corporate navigation
H1 ETS is here for you.
H1 Educational Testing Service (ETS)
H2 All Products
H2 Educator Licensure
H2 English Language Learning
H2 Higher Education
H2 K–12 Student Programs
H2 Workplace & Training
H2 Testing updates due to COVID-19
H2 Change begins with education and requires action
H2 Measurement tools to power your progress
H2 News and Insights
H2 ETS Corporate Links
H2 Solutions
H2 Products
H3 Educator Licensure Duplicate text
H3 English Language Learning Duplicate text
H3 Higher Education Duplicate text
H3 K–12 Student Programs Duplicate text
H3 Workplace & Training Duplicate text
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 14 external links on this page.
LinkAttributesAnchor text
https://www.ets.org/Anchor skip to contents
https://www.ets.org/Anchor skip to navigation
https://www.ets.org/Anchor skip to search
https://www.ets.org/Anchor skip to footer
https://www.ets.org/IMG-ALT ETS
https://www.ets.org/contactContact Us
https://search.ets.org/External Search
https://www.ets.org/Anchor ETS Navigation
IMG-ALT Main navigation
/products/?WT.ac=etshome_produ...All Products
/products/?WT.ac=etshome_produ...View all ETS products >
/highered/assessment-insightsAssessment Insights Workshops
https://www.ets.org/criterionCriterion
https://www.ets.org/eratere-rater
/global/global_instituteETS Global Institute
https://www.ets.org/mftETS Major Field Tests
/ppa/test-takersETS Performance Assessments
/proficiencyprofile/aboutETS Proficiency Profile
https://www.ets.org/es/exadepEXADEP
/gre/?WT.ac=etshome_gre_menu_1...GRE General Test
/gre/revised_general/about/too...GRE Search Service
/gre/subject/aboutGRE Subject Tests
https://www.ets.org/heightenHEIghten
https://hiset.ets.org/?WT.ac=e...External HiSET
https://www.studentachievement...External Institute for Student Achievement
/k12/assessmentsK–12 Assessments
https://www.ets.org/paraproParaPro
/gre/revised_general/prepare/p...POWERPREP PLUS Online
/praxis/?WT.ac=etshome_praxis_...Praxis
https://www.ets.org/proethicaProEthica
https://www.ets.org/slsSchool Leadership Series
https://www.ets.org/sneSkills for a New Economy
https://www.ets.org/c/23491/TextEvaluator
https://www.ets.org/tfiTFI
/toefl/?WT.ac=etshome_toefl_me...TOEFL iBT
https://www.ets.org/toefl_itpTOEFL ITP
https://www.ets.org/toefl_juniorTOEFL Junior
http://toeflpractice.ets.org/External TOEFL Practice Online
https://www.ets.org/toefl_primaryTOEFL Primary
/toefl/teachers_advisors/prope...TOEFL Propell
/toefl/institutions/support/se...TOEFL Search Service
/toeic/?WT.ac=etshome_toeic_me...TOEIC
https://www.ets.org/toeic_bridgeTOEIC Bridge
/toeic/test_takers/listening_r...TOEIC Official Learning Course
/toeic/propell/TOEIC Propell
/educator_licensure/?WT.ac=ets...Educator Licensure
/educator_licensure/?WT.ac=ets...Learn more about our Educator Licensure products >
/ppa/test-takersText duplicate ETS Performance Assessments
https://www.ets.org/paraproText duplicate ParaPro
https://www.ets.org/praxisText duplicate Praxis
https://www.ets.org/proethicaText duplicate ProEthica
https://www.ets.org/slsText duplicate School Leadership Series
/ella/?WT.ac=etshome_ella_menu...English Language Learning
/ella/?WT.ac=etshome_ella_menu...Learn more about our English Language Learning products >
https://www.ets.org/criterionText duplicate Criterion
https://www.ets.org/toeflText duplicate TOEFL iBT
https://www.ets.org/toefl_itpText duplicate TOEFL ITP
https://www.ets.org/toefl_juniorText duplicate TOEFL Junior
http://toeflpractice.ets.org/External Text duplicate TOEFL Practice Online
https://www.ets.org/toefl_primaryText duplicate TOEFL Primary
/toefl/teachers_advisors/prope...Text duplicate TOEFL Propell
https://www.ets.org/toeicText duplicate TOEIC
https://www.ets.org/toeic_bridgeText duplicate TOEIC Bridge
/toeic/test_takers/listening_r...Text duplicate TOEIC Official Learning Course
https://www.ets.org/toeic/propellText duplicate TOEIC Propell
/highered/?WT.ac=etshome_highe...Higher Education
/highered/?WT.ac=etshome_highe...Learn more about our Higher Education products >
/highered/assessment-insightsText duplicate Assessment Insights Workshops
https://www.ets.org/criterionText duplicate Criterion
https://www.ets.org/mftText duplicate ETS Major Field Tests
/proficiencyprofile/aboutText duplicate ETS Proficiency Profile
https://www.ets.org/es/exadepText duplicate EXADEP
https://www.ets.org/greText duplicate GRE General Test
/gre/revised_general/about/too...Text duplicate GRE Search Service
/gre/subject/aboutText duplicate GRE Subject Tests
https://www.ets.org/heightenText duplicate HEIghten
/gre/revised_general/prepare/p...Text duplicate POWERPREP PLUS Online
https://www.ets.org/toeflText duplicate TOEFL iBT
/toefl/institutions/support/se...Text duplicate TOEFL Search Service
/k12/?WT.ac=etshome_k12_menu1_...K–12 Student Programs
/k12/?WT.ac=etshome_k12_menu2_...Learn more about our K–12 Student Programs products >
https://www.ets.org/criterionText duplicate Criterion
http://hiset.ets.org/External Text duplicate HiSET
http://www.studentachievement....External Text duplicate Institute for Student Achievement
/k12/assessmentsText duplicate K–12 Assessments
https://www.ets.org/c/23491TextEvaluator Tool
/workplace/?WT.ac=etshome_work...Workplace & Training
/workplace/?WT.ac=etshome_work...Learn more about our Workplace and Training products >
/highered/assessment-insightsText duplicate Assessment Insights Workshops
/global/global_instituteText duplicate ETS Global Institute
http://hiset.ets.org/External Text duplicate HiSET
https://www.ets.org/sneText duplicate Skills for a New Economy
https://www.ets.org/tfiText duplicate TFI
/toefl/teachers_advisors/prope...Text duplicate TOEFL Propell
https://www.ets.org/toeicText duplicate TOEIC
/toeic/propell/Text duplicate TOEIC Propell
https://www.ets.org/toeic_bridgeText duplicate TOEIC Bridge
https://www.ets.org/researchResearch
https://www.ets.org/aboutAbout
https://www.ets.org/contactText duplicate Contact Us
https://www.ets.org/storeStore
https://www.ets.org/ETS Home
/s/cv/important-update/ETS Testing Updates
https://news.ets.org/stories/c...External Read the Article
/s/cv/important-update/ETS Testing Updates Due to COVID-19
https://www.ets.org/greLearn more
https://www.ets.org/hisetText duplicate Learn more
https://www.ets.org/praxisText duplicate Learn more
https://www.ets.org/toeflText duplicate Learn more
https://www.ets.org/toeicText duplicate Learn more
https://www.ets.org/Anchor Text duplicate Educator Licensure
IMG-ALT Educator Licensure
https://www.ets.org/Anchor Text duplicate English Language Learning
IMG-ALT English Language
https://www.ets.org/Anchor Text duplicate Higher Education
IMG-ALT Higher Education
https://www.ets.org/Anchor Text duplicate K–12 Student Programs
IMG-ALT K-12 Student Programs
https://www.ets.org/Anchor Text duplicate Workplace & Training
IMG-ALT Workplace & Training
/educator_licensureLearn more about our Educator Licensure tools
https://www.ets.org/ellaLearn more about our English Language Learning tools
https://www.ets.org/higheredLearn more about our Higher Education tools
https://www.ets.org/k12Learn more about our K–12 Student Programs tools
https://www.ets.org/workplaceLearn more about our Workplace and Training tools
http://news.ets.org/External See all posts
https://twitter.com/etsinsight...External ETS on Twitter
https://www.linkedin.com/compa...External ETS on LinkedIn
https://www.ets.org/aboutAbout ETS
https://www.ets.org/careersCareers
https://www.ets.org/contactText duplicate Contact Us
https://www.ets.org/disabilitiesDisabilities
https://www.ets.org/storeETS Store
http://news.ets.org/External News: Open Notes
https://www.ets.org/researchText duplicate Research
/educator_licensureText duplicate Educator Licensure
https://www.ets.org/ellaText duplicate English Language Learning
https://www.ets.org/accelerateETS Accelerate
https://www.ets.org/higheredText duplicate Higher Education
https://www.ets.org/k12Text duplicate K–12 Student Programs
https://www.ets.org/workplaceText duplicate Workplace & Training
https://www.ets.org/greGRE Tests
http://hiset.ets.org/External HiSET Exam
https://www.ets.org/praxisPraxis Tests
https://www.ets.org/toefl_familyTOEFL Tests
https://www.ets.org/toeicTOEIC Tests
https://www.ets.org/products/View All Full product list
https://www.ets.org/legalLegal
https://www.ets.org/legal/privacyPrivacy and Security
/legal/trademarks/ownedETS Trademarks

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.ets.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 6 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.21 seconds.
The file size of the HTML document is fine (47 kB).

HTTP Response Header

NameValue
content-typetext/html;charset=UTF-8
serverApache
ot-force-account-verifytrue
x-frame-optionsSAMEORIGIN
frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
x-permitted-cross-domain-policiesmaster-only
strict-transport-securitymax-age=631138519; includeSubDomains
pragmano-cache
varyAccept-Encoding
content-encodinggzip
cache-controlno-cache, no-store, must-revalidate
expiresThu, 29 Oct 2020 00:49:17 GMT
dateThu, 29 Oct 2020 00:49:17 GMT
content-length13474
connectionkeep-alive
set-cookie100 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 28,374 referring domains.
This website has 3,497,318 backlinks.
This website has backlinks from 21,691 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /Media/SOAR
Disallow: /bin/
Disallow: /c/toefl_junior/freepracticetest/32706/rsc/pdf/Practice_Test_Junior_Practice_test_audio_embedded_version_Paper_Test_ADA.pdf

Facebook popularity

Shares / Likes / Comments
6,019

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.ets.org
ETS Home
ETS is committed to advancing quality and equity in education for all people worldwide through assessment development, educational research, policy studies and more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Education56%Check
equity in education54%Check
Corporate54%Check
navigation52%Check
Higher Education51%Check
products and services47%Check
Educational47%Check
Assessment46%Check
search46%Check
Licensure46%Check

Test up to 1.000 webpages of ets.org with our free plan!

Sign Up Free
No trial. It's just free!