- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.32 s
File size
105.70 kB
Media files
Number of links
82 internal / 28 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Home -- EuroShop - World´s No. 1 Retail Trade Fair - Next event: Feb 26-Mar 02 2023, Düsseldorf, Germany
The page title should be shorter than 580 pixels. It is 977 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The World's No. 1 Retail Trade Fair
The length of the meta description is perfect. (220 pixels out of 1000 max pixel length)
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Server location: Germany
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The Doctype markup is not in the first line of your HTML document. There must be no white spaces before the doctype markup.
The doctype HTML 5 is set correctly.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1.0
descriptionThe World's No. 1 Retail Trade Fair
titleHome -- EuroShop - World´s No. 1 Retail Trade Fair - Next event: Feb 26-Mar 02 2023, Düsseldorf, Germany
generatorFairMate CMS by dimedis GmbH;
og:descriptionDie Nr. eins unter den Handelsmessen hat sich weiterentwickelt. Und ihre Struktur gewandelt: Sie präsentiert sich ab jetzt in 8 Dimensionen. Sie stellt sich damit nicht nur neu auf – sie stellt auch die Weichen Richtung Zukunft. Entdecken Sie hier die 8 Dimensionen der EuroShop:

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Page quality

(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 459 words on this page. Good pages should have about 800 words of useful content.
29.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.43 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 107 characters this one is longer than 70 characters:
"auch nach der messe finden sie in unserer datenbank stets aktuelle produktinformationen unserer ausste..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...18831517/Header_euroshop23_DATUM_608.pngNo alt attribute provided
...tic/all/rwd-carousel/icon_arrow_left.svgVorheriger Inhalt
...ic/all/rwd-carousel/icon_arrow_right.svgNächster Inhalt
...tic/all/rwd-carousel/icon_arrow_left.svgVorheriger Inhalt
...ic/all/rwd-carousel/icon_arrow_right.svgNächster Inhalt
...587973150/FreestyleSzeneEuroShop2020.pngNo alt attribute provided
.../2/4/185641593586867/Aussteller_opt1.pngNo alt attribute provided
.../0/6/2/4/138311594015552/Euroshop_sm.JPGNo alt attribute provided
...l-salsa_SoMe_Posts_logo-only_474x260.jpgNo alt attribute provided
...-01-panthermedia-b24753275-1748x1311.jpgZeichnung eines Briefumschlags schwarz auf weiß; copyright: PantherMedia / PirenXZeichnung eines Briefumschlags schwarz auf weiß; copyright: PantherMedia / PirenX
.../3/250201582733851/EuroShopKeyvisual.jpgcopyright: Messe Düsseldorf / ctillmanncopyright: Messe Düsseldorf / ctillmann
...674/ixtenso-halbe_breite-01-img-0010.jpgBild: Grashänger auf der EuroShop; copyright: Messe DüsseldorfBild: Grashänger auf der EuroShop; copyright: Messe Düsseldorf
...s/assets/img/footer/social_wordpress.svgMD Blog
...ocs/assets/img/footer/logo_md_mobile.svgMesse Düsseldorf
/htdocs/assets/img/footer/logo_ddc.pngDüsseldorf Congress

Page structure

H1 heading
(Critically important)
Herzlich willkommen auf der EuroShop
The H1 heading contains the words willkommen auf! Use important keywords instead.
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Herzlich willkommen auf der EuroShop
H2 Zahlen & Fakten EuroShop!
H2 Die nächste EuroShop findet vom 26. Februar - 02. März 2023 in Düsseldorf statt
H2 Aussteller und Produkte finden
H2 retail salsa – Spice up your community
H2 Bleiben Sie auf dem Laufenden!
H2 EuroShop 2020 Rückblick
H2 Nachhaltig beeindruckend: Grüne Lösungen auf der EuroShop2020
H2 Scheinwerfer an! Beeindruckende Beleuchtung für Ihren Store
H2 EuroShop 3|6|5 – Your community mag
H3 Verschaffen Sie sich einen Überblick!
H3 Schon kleine Schritte erzielen eine große Wirkung
H3 Smarte Wege zur Wareninszenierung
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
The number of internal links is ok.
There are too many external links (28) on this page.
LinkAttributesAnchor text Menu Text
/de/Home/News_Business_FactsNews & Business Facts
A-TITLE News & Business Facts
/de/Home/News_Business_Facts/E...EuroShop News
A-TITLE EuroShop News
A-TITLE Firmennews
/de/Home/Strukturdaten_EuroSho...Strukturdaten EuroShop 2020
A-TITLE Strukturdaten EuroShop 2020
/de/Home/Trailer_Welcome_to_Eu...Trailer Welcome to EuroShop
A-TITLE Trailer Welcome to EuroShop
/de/Home/Trailer_EuroShop_2020_1Trailer EuroShop 2020
A-TITLE Trailer EuroShop 2020
A-TITLE .mag
/de/EuroShop_TradeFairsEuroShop TradeFairs
A-TITLE EuroShop TradeFairs
/de/Aussteller_Produkte/Ausste...Aussteller & Produkte
A-TITLE Aussteller & Produkte
/de/Aussteller_Produkte/Ausste...Aussteller & Produkte 2020
A-TITLE Aussteller & Produkte 2020
/hallenplanNew window Hallenplan 2020
A-TITLE Hallenplan 2020
/de/Aussteller_Produkte/Produk...Produktkategorien 2020
A-TITLE Produktkategorien 2020
/de/Aussteller_Produkte/Ausste...Ausstellerverzeichnis A-Z
A-TITLE Ausstellerverzeichnis A-Z
/de/Aussteller_Produkte/Ausste...Aussteller nach Ländern/Regionen
A-TITLE Aussteller nach Ländern/Regionen
A-TITLE AusstellerInfo
/de/AusstellerInfo/Ihr_Ausstel...Ihr Ausstellerprofil
A-TITLE Ihr Ausstellerprofil
A-TITLE Aktivitätsboard
/de/AusstellerInfo/Ihr_Ausstel...So funktioniert's
A-TITLE So funktioniert's
/de/AusstellerInfo/Wichtige_Te...Wichtige Termine
A-TITLE Wichtige Termine
/de/AusstellerInfo/Aussteller_...Aussteller werden
A-TITLE Aussteller werden
/de/AusstellerInfo/Aussteller_...Anmeldung EuroShop 2023
A-TITLE Anmeldung EuroShop 2023
http://configurator.messe-dues...New window External Subdomain Standbaukonfigurator
A-TITLE Standbaukonfigurator
/de/Aussteller/Retail_SalsaWebtalk: retail salsa
A-TITLE Webtalk: retail salsa
A-TITLE Ansprechpartner
https://standbau.messe-duessel...New window External Subdomain Standbauerportal
A-TITLE Standbauerportal
/de/AusstellerInfo/Online_Orde...Online Order System (OOS)
A-TITLE Online Order System (OOS)
A-TITLE Übersicht window External Subdomain Online Order System starten
A-TITLE Online Order System starten Subdomain Häufige Fragen
A-TITLE Häufige Fragen
/de/AusstellerInfo/Media_PartnerMedia Partner
A-TITLE Media Partner
A-TITLE BesucherInfo
A-TITLE Newsletter
A-TITLE Newsletter-Archiv
/de/BesucherInfo/EuroShop_Soci...EuroShop@Social Media
A-TITLE EuroShop@Social Media
A-TITLE Dimensionen
/de/BesucherInfo/Dimensionen/E...Expo & Event Marketing
A-TITLE Expo & Event Marketing
/de/BesucherInfo/Dimensionen/F...Food Service Equipment
A-TITLE Food Service Equipment
/de/BesucherInfo/Dimensionen/S...Shop Fitting & Store Design
A-TITLE Shop Fitting & Store Design
A-TITLE Lighting
/de/BesucherInfo/Dimensionen/R...Refrigeration & Energy Management
A-TITLE Refrigeration & Energy Management
/de/BesucherInfo/Dimensionen/R...Retail Technology
A-TITLE Retail Technology
/de/BesucherInfo/Dimensionen/V...Visual Merchandising
A-TITLE Visual Merchandising
/de/BesucherInfo/Dimensionen/R...Retail Marketing
A-TITLE Retail Marketing
/de/BesucherInfo/Hygienekonzep...Hygienekonzept: PROTaction
A-TITLE Hygienekonzept: PROTaction
A-TITLE Messevorbereitung
/de/BesucherInfo/Messevorberei...Daten & Fakten
A-TITLE Daten & Fakten
A-TITLE Checkliste
A-TITLE Registrierung
/de/BesucherInfo/Registrierung...Tickets, Gutscheine & Kataloge
A-TITLE Tickets, Gutscheine & Kataloge
https://shop.messe-duesseldorf...New window External Subdomain Registrieren/ Daten ändern
A-TITLE Registrieren/ Daten ändern
/passwort_dPasswort anfordern
A-TITLE Passwort anfordern
A-TITLE Presse
A-TITLE Pressematerial
A-TITLE Pressemeldungen
/de/Presse/Pressematerial/Logo...Logos & Banner
A-TITLE Logos & Banner
https://medianet.messe-duessel...External Subdomain Pressefotos
A-TITLE Pressefotos window External Audiobeiträge
A-TITLE Audiobeiträge window External Videobeiträge
A-TITLE Videobeiträge
/de/Presse/Hygienekonzept_PROT...Text duplicate Hygienekonzept: PROTaction
A-TITLE Hygienekonzept: PROTaction
/de/Presse/Services_für_Journa...Services für Journalisten
A-TITLE Services für Journalisten
A-TITLE Presseverteiler
A-TITLE Presse-Team
https://www.messe-duesseldorf....New window External Messe Düsseldorf Newsroom
A-TITLE Messe Düsseldorf Newsroom
/kati_news_import_1?lang=1&tic...News von Ausstellern
A-TITLE News von Ausstellern
/de/Presse/Media_PartnerText duplicate Media Partner
A-TITLE Media Partner
A-TITLE Kontakt
/de/Kontakt/KontaktText duplicate Kontakt
A-TITLE Kontakt
/de/Kontakt/Media_PartnerText duplicate Media Partner
A-TITLE Media Partner
/de/Kontakt/Unterkunft_CityInfosUnterkunft & CityInfos
A-TITLE Unterkunft & CityInfos
A-TITLE Anreise
/de/Kontakt/Internationale_Ver...Internationale Vertretungen
A-TITLE Internationale Vertretungen
/de/Home/Strukturdaten_EuroSho...Strukturdaten entdecken!
/cgi-bin/md_euroshop/lib/pub/o...Jetzt anschauen!
/cgi-bin/md_euroshop/lib/pub/o...Text duplicate Jetzt anschauen!
/de/Aussteller/Retail_SalsaNo Text
/de/Aussteller/Retail_Salsaretail salsa – Spice up your community „retail salsa“ ist DER virtuelle Webtalk, der Retailer, Anbieter und unabhängige Branchenexperten an einen Tisch bring...
/de/Aussteller/Retail_SalsaSei dabei!
/de/BesucherInfo/Newsletter/Ne...IMG-ALT Zeichnung eines Briefumschlags schwarz auf weiß; copyright: PantherMedia / PirenX
/de/BesucherInfo/Newsletter/Ne...Bleiben Sie auf dem Laufenden! Erhalten Sie monatlich neueste Informationen aus der Einzelhandelsszene und Praktisches rund um die EuroShop mit unserem koste...
/de/BesucherInfo/Newsletter/Ne...Jetzt abonnieren window External Subdomain IMG-ALT Bild: Grashänger auf der EuroShop; copyright: Messe Düsseldorf window External Subdomain Nachhaltig beeindruckend: Grüne Lösungen auf der EuroShop2020 Schon kleine Schritte erzielen eine große Wirkung Kunden wünschen sich von Handel und Herstelle... window External Subdomain Finden Sie mehr heraus window External Subdomain Scheinwerfer an! Beeindruckende Beleuchtung für Ihren Store Smarte Wege zur Wareninszenierung Der beste Assistent, den Sie im Store finden können? Das Licht!... window External Subdomain Erfahren Sie mehr über Beleuchtung window External IMG-ALT Facebook
A-TITLE Facebook window External IMG-ALT Twitter
A-TITLE Twitter window External IMG-ALT LinkedIn
A-TITLE LinkedIn window External IMG-ALT YouTube
https://blog.messe-duesseldorf...New window External Subdomain IMG-ALT MD Blog
/de/Presse/Services_für_Journa...New window IMG-ALT RSS-Feeds
https://shop.messe-duesseldorf...External Subdomain Als Besucher registrieren
/de/BesucherInfo/Newsletter/Ne...Newsletter abonnieren
/vis/v1/de/catalogue?ticket=g_...New window Aussteller - Produkte - News
https://standbau.messe-duessel...External Subdomain Standbau window External EuroCIS window External ProWein window External C-star window External in-store Asia window External IMG-ALT Messe Düsseldorf
A-TITLE Messe Düsseldorf
https://www.duesseldorfcongres...New window External IMG-ALT Düsseldorf Congress
A-TITLE Düsseldorf Congress window External © Messe Düsseldorf GmbH
A-TITLE Messe Düsseldorf
/impressum_1Impressum duplicate Kontakt

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.32 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (106 kB).

HTTP Response Header

dateSat, 01 May 2021 13:48:24 GMT
cache-controlmax-age=3600, public
content-typetext/html; charset=utf-8
expiresSat, 01 May 2021 14:48:24 GMT
last-modifiedSat, 01 May 2021 13:48:24 GMT

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,232 referring domains.
This page has 453,748 backlinks.
This page has backlinks from 991 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


# static robots.txt...
User-agent: *
Disallow:  /kati-cgi/kati/

# Sitemaps for (lang=1, https=1)

# Sitemaps for (lang=1, https=1)
User-agent: Screaming Frog SEO Spider
Allow: /

User-agent: *
Disallow: /vis/v1/de/search/


Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
Home -- EuroShop - World´s No. 1 Retail Trade Fair - Next event: Fe...
The World's No. 1 Retail Trade Fair

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

EuroShop 202062%Check
retail salsa52%Check
Retail Trade Fair52%Check
Trade Fair51%Check
Retail Technology49%Check
Retail Marketing49%Check
Messe Düsseldorf47%Check

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