Fairtrade.de - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
28% 
Page structure
79% 
Link structure
75% 
Server
38% 
External factors
100% 
SEO Score
Response time
0.34 s
File size
15.10 kB
Words
318
Media files
9
Number of links
29 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fair Trade - Der Faire Handel in Deutschland
The length of the page title is perfect. (403 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Fairtrade - Der Faire Handel in Deutschland. Was ist Fairer Handel, wer produziert, wer handelt fair und wie kann ich mich f�r den Fairen Handel engagieren?
The length of the meta description is perfect. (988 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Language defined in HTTP-Equiv meta tag: de
Server location: Germany
The following language is defined by HTML: de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified.
The character encoding is not specified in the HTTP header.
Doctype
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionFairtrade - Der Faire Handel in Deutschland. Was ist Fairer Handel, wer produziert, wer handelt fair und wie kann ich mich f�r den Fairen Handel engagieren?
robotsALL, index,follow
revisit-after7days
publisherGEPA - The Fair Trade Company
authorGEPA - The Fair Trade Company
copyrightGEPA - The Fair Trade Company
generatorunicat
developerunikat Werbeagentur GmbH | www.unikat.net
langde
Content-typetext/html; charset=ISO-8859-1
content-languagede

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 318 words on this page. Good pages should have about 1,000 words of useful content.
45.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 12.05 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This website loads 6 javascript files. This may affect the load time negatively.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...e/overlay/aprolma-gruppenfoto_header.jpgNo alt attribute provided
...er_twister/startseitenmeldung_o_saft.jpgNo alt attribute provided
...er/kakaobox_gross_bearbeitet_486_232.jpgNo alt attribute provided
..._twister/bernardo_startseite_486_232.jpgNo alt attribute provided
...image/teaser_twister/physalis_bearb..jpgNo alt attribute provided
...easer_twister/atc_gruppenfoto_heller.jpgNo alt attribute provided
...r/santiago_paz_lopez__startseite_neu.jpgNo alt attribute provided
/cms/design/bilder/Logos/gepa_logo.pngGEPA - THE FAIR TRADE COMPANY
...image/hintergrundbilder/panorama_1_t.jpgHintergrundgrafik, die den Viewport komplett ausf�llt

Page structure

H1 heading
(Critically important)
Mehr Gerechtigkeit im weltweiten Handel
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Mehr Gerechtigkeit im weltweiten Handel
H3 Wertschöpfung im Ursprung
H3 Frisch, fruchtig, fair
H3 Schokolade zum Anfassen
H3 Chancen - erkannt oder verpasst?
H3 Was drauf steht ist drin
H3 Transparente Lieferkette
H3 Wie viel "fair" muss rein?
Some anchor texts are used more than once.
6 links don't have an anchor text.
There are 5 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.fairtrade.de/Anchor Skip to the navigation
A-TITLE skip link
https://www.fairtrade.de/Anchor Skip to the content
A-TITLE skip link
http://www.gepa-shop.de/New window External GEPA Online Shop
https://www.fairtrade.de/Startseite
A-TITLE zur�ck zur Startseite
/index.php/lan/de/sID/258e8c7c...Kontakt
/index.php/lan/de/sID/c51b5145...Impressum
/index.php/lan/de/sID/datenschutzDatenschutz
/index.php/lan/de/sID/f620d0f9...Glossar
/index.php/mID/1/lan/deWas ist Fairer Handel?
/index.php/mID/2/lan/deWer produziert fair?
/index.php/mID/3/lan/deWer handelt fair?
/index.php/mID/4/lan/deUnd ich?
/index.php/mID/1.2.1/lan/deWertschöpfung im Ursprung
/index.php/mID/1.2.1/lan/deNo Text
/index.php/mID/1.2.1/lan/deTrivial anchor text
mehr lesen
/index.php/mID/1.2.1/lan/deFrisch, fruchtig, fair
/index.php/mID/1.2.1/lan/deNo Text
/index.php/mID/1.2.1/lan/deText duplicate Trivial anchor text
mehr lesen
http://www.fairbesserdiewelt.d...External Schokolade zum Anfassen
http://www.fairbesserdiewelt.d...External No Text
http://www.fairbesserdiewelt.d...New window External Text duplicate Trivial anchor text
mehr lesen
/index.php/lan/de/sID/0cf1fe93...Chancen - erkannt oder verpasst?
/index.php/lan/de/sID/0cf1fe93...No Text
/index.php/lan/de/sID/0cf1fe93...Erfahren Sie mehr!
/index.php/sID/58b510edb8f88eb...Was drauf steht ist drin
/index.php/sID/58b510edb8f88eb...No Text
/index.php/sID/58b510edb8f88eb...Text duplicate Trivial anchor text
mehr lesen
/index.php/sID/f412c663b13330d...Transparente Lieferkette
/index.php/sID/f412c663b13330d...No Text
/index.php/sID/f412c663b13330d...Text duplicate Trivial anchor text
mehr lesen
/index.php/sID/7a61da7a46e58ee...Wie viel "fair" muss rein?
/index.php/sID/7a61da7a46e58ee...No Text
/index.php/sID/7a61da7a46e58ee...Text duplicate Trivial anchor text
mehr lesen
http://www.gepa.de/New window External IMG-ALT GEPA - THE FAIR TRADE COMPANY

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.fairtrade.de/"
HTTP header
(Important)
The used PHP version is outdated and may be a security risk.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 6 javascript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libaries can save bandwith for the SFW Object files.
The page response time is excellent with 0.34 seconds.
This website only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (15 kB).

HTTP Response Header

NameValue
content-typetext/html
dateFri, 23 Oct 2020 09:32:08 GMT
serverApache
x-powered-byPHP/5.2.17
cache-controlno-cache, must-revalidate
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 437 referring domains.
This website has 196,018 backlinks.
This website has backlinks from 379 different ip addresses.
Facebook popularity
(Somewhat important)
This website is a little bit popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

www.fairtrade.de
Fair Trade - Der Faire Handel in Deutschland
Fairtrade - Der Faire Handel in Deutschland. Was ist Fairer Handel, wer produziert, wer handelt fair und wie kann ich mich f�r den Fairen Handel engagieren?

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
fair81%Check
Fair Trade79%Check
Handel73%Check
handelt fair65%Check
Fairen Handel60%Check
Fairer Handel60%Check
Fairtrade59%Check
Handel in Deutschland58%Check
GEPA the FAIR55%Check
Trade International54%Check

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