Fairtrade.org.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
93% 
Page structure
59% 
Link structure
30% 
Server
46% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
166.80 kB
Words
2268
Media files
36
Number of links
174 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home | Fairtrade Foundation
The length of the page title is perfect. (259 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries.
The length of the meta description is perfect. (945 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.fairtrade.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Belgium
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
viewportwidth=device-width, initial-scale=1
descriptionFairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries.
p:domain_verify07abd6832051f3bc0b862763fee66441
facebook-domain-verificationltgqey0bl4f9fqorlpas9f003wzup2
msapplication-TileImagehttps://www.fairtrade.org.uk/wp-content/uploads/2020/05/favicon.png
article:publisherhttps://www.facebook.com/FairtradeFoundation
article:modified_time2021-07-12T07:32:08+00:00
langen-gb
twitter:cardsummary_large_image
twitter:site@FairtradeUK
twitter:label1Estimated reading time
twitter:data12 minutes
og:localeen_GB
og:typewebsite
og:titleHome | Fairtrade Foundation
og:descriptionFairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries.
og:urlhttps://www.fairtrade.org.uk/
og:site_nameFairtrade Foundation
og:imagehttps://www.fairtrade.org.uk/wp-content/uploads/2020/06/WhatIsFT2.jpg
og:image:width1300
og:image:height480
charsetUTF-8

Test up to 1.000 webpages of fairtrade.org.uk with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

Content
(Critically important)
These Typos were found:
  • provded => provided
  • advertisments => advertisements
There are 2 text duplicates on this page:
  • Duplicate: This cookie is set by Addthis to make sure you see the updated count i...
This page contains 2268 words. That's ok.
35.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
49 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 18.08 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 45 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
data:[...] Base64Fairtrade Foundation logo
data:[...] Base64Map of Fairtrade farmer and workers
data:[...] Base64A bunch of Fairtrade bananas in a supermarket
data:[...] Base64No alt attribute provided
data:[...] Base64Two Fairtrade gold wedding bands with inscription on the inside
data:[...] Base64Fairtrade coffee cherries
data:[...] Base64Close-up of Orange Fairtrade Roses
data:[...] Base64Close-up of a Fairtrade tea leaf
data:[...] Base64Bunches of grapes on their vines in a Fairtrade vinyard
data:[...] Base64No alt attribute provided
data:[...] Base64Men carrying crate of bananas
data:[...] Base64A machete is poised ready to cut open a yellow cocoa pod
data:[...] Base64Red coffee cherries being scooped up
data:[...] Base64A woman in a cotton field holds a basket
data:[...] Base64Woman in flower greenhouse
data:[...] Base64Gold miners
data:[...] Base64Cutting sugar cane
data:[...] Base64Woman picking tea
data:[...] Base64Genevieve, a cocoa farmer from Ivory Coast
data:[...] Base64Sourcing
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Bunches of bananas in a supermarket
data:[...] Base64Pupils of a Fairtrade school having a bake sale
data:[...] Base64Fairtrade for business illustration
data:[...] Base64Felix Ouma, a member of the Fairtrade Africa Premium Alumni Association (FAPAA) at his campus- Dedan Kimathi University of Technology in Nyeri, Kenya where he is undertaking his degree in Mechatronics Engineering.
data:[...] Base64Three avocados on a chopping board - one avocado cut in half leaning on the two whole ones
data:[...] Base64Headshots of Caroline Holme and Rose Price
data:[...] Base64No alt attribute provided
data:[...] Base64No alt attribute provided
data:[...] Base64Genevieve in a line with cocoa farmers on her farm in Cote d'Ivoire
data:[...] Base64No alt attribute provided
data:[...] Base64Dinner table with Fairtrade coffee, pancakes, avocado and rice cakes, Fairtrade chocolate
data:[...] Base64Campaigners in banana suits in London 2019
data:[...] Base64The Green Web Foundation
Video URLWidthHeight
...ube.com/embed/dmaxmpXVzA8?feature=oembed1200675

Page structure

H1 heading
(Critically important)
Fairtrade
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
There are 33 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Fairtrade
H2 Choose the world
H2 you want
H2 What is Fairtrade?
H2 Buying Fairtrade
H2 VISIT THE FAIRTRADE SCHOOLS WEBSITE
H2 FAIRTRADE FOR BUSINESS
H2 latest blogs
H2 Latest news
H2 Ways to get involved
H2 Fairtrade Facts and Figures
H3 Love chocolate, hate injustice?
H3 Felix Ouma: dreams fulfilled and plans for the future
H3 5 Fairtrade ingredients that might surprise you
H3 Get ahead of online sustainability trends with these 7 tips from Ocado and Globescan
H3 Greggs switches to Fairtrade chocolate
H3 New study shows higher incomes for Fairtrade cocoa farmers
H3 The path to living incomes
H3 In your community
H3 Fundraise for Fairtrade
H3 Campaign with us
H3 of fairtrade is owned by farmers
H3 Paid in fairtrade premium since 1994
H3 fairtrade products in the UK
H4 Map of Fairtrade farmer and workers
H4 Help bring Fairtrade to more small farmers all over the world
H4 Sourcing on Fairtrade terms is sourcing with integrity
H4 Join us on social media
H4 Contact
H4 Sign up to our newsletter
H4 Connect with us
H4 Support the Fairtrade movement
H4 Privacy Overview
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
4 links don't have an anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 20 external links on this page.
LinkAttributesAnchor text
https://www.fairtrade.org.uk/Anchor Skip to content
/get-involved/contact-us/Contact us
/media-centre/Media Centre
https://schools.fairtrade.org.uk/External Subdomain Schools
/resources-library/Resources Library
https://shop.fairtrade.org.uk/External Subdomain Shop
https://www.fairtrade.org.uk/IMG-ALT Fairtrade Foundation logo
/what-is-fairtrade/What is Fairtrade?
/what-is-fairtrade/what-fairtr...What Fairtrade does
/what-is-fairtrade/facts-and-f...Facts and figures about Fairtrade
/what-is-fairtrade/where-fairt...Where Fairtrade works
/what-is-fairtrade/who-we-are/Who we are
/what-is-fairtrade/the-impact-...The impact of our work
/what-is-fairtrade/fairtrade-a...Fairtrade and sustainability
/what-is-fairtrade/policy-brie...Policy briefings and reports
/what-is-fairtrade/using-the-f...Using The Core FAIRTRADE Mark
/what-is-fairtrade/social-and-...Social and annual reports
/what-is-fairtrade/work-for-us/Work and volunteer for us
/what-is-fairtrade/faqs/Frequently asked questions about Fairtrade
/what-is-fairtrade/where-fairt...IMG-ALT Map of Fairtrade farmer and workers
/what-is-fairtrade/where-fairt...Text duplicate Where Fairtrade works
/buying-fairtrade/Buying Fairtrade
/buying-fairtrade/bananas/IMG-ALT A bunch of Fairtrade bananas in a supermarket
/buying-fairtrade/chocolate/No Text
/buying-fairtrade/gold/IMG-ALT Two Fairtrade gold wedding bands with inscription on the inside
/buying-fairtrade/coffee/IMG-ALT Fairtrade coffee cherries
/buying-fairtrade/flowers/IMG-ALT Close-up of Orange Fairtrade Roses
/buying-fairtrade/tea/IMG-ALT Close-up of a Fairtrade tea leaf
/buying-fairtrade/wine/IMG-ALT Bunches of grapes on their vines in a Fairtrade vinyard
/buying-fairtrade/clothes/No Text
/buying-fairtrade/bananas/Bananas
/buying-fairtrade/chocolate/Chocolate
/buying-fairtrade/gold/Gold
/buying-fairtrade/coffee/Coffee
/buying-fairtrade/flowers/Flowers
/buying-fairtrade/tea/Tea
/buying-fairtrade/wine/Wine
/buying-fairtrade/clothes/Clothes
/buying-fairtrade/See All
/farmers-and-workers/Farmers and workers
/farmers-and-workers/bananas/IMG-ALT Men carrying crate of bananas
/farmers-and-workers/cocoa/IMG-ALT A machete is poised ready to cut open a yellow cocoa pod
/farmers-and-workers/coffee/IMG-ALT Red coffee cherries being scooped up
/farmers-and-workers/cotton/IMG-ALT A woman in a cotton field holds a basket
/farmers-and-workers/flowers/IMG-ALT Woman in flower greenhouse
/farmers-and-workers/gold/IMG-ALT Gold miners
/farmers-and-workers/sugar/IMG-ALT Cutting sugar cane
/farmers-and-workers/tea/IMG-ALT Woman picking tea
/farmers-and-workers/bananas/Text duplicate Bananas
/farmers-and-workers/cocoa/Cocoa
/farmers-and-workers/coffee/Text duplicate Coffee
/farmers-and-workers/cotton/Cotton farmers
/farmers-and-workers/flowers/Text duplicate Flowers
/farmers-and-workers/gold/Text duplicate Gold
/farmers-and-workers/sugar/Sugar
/farmers-and-workers/tea/Text duplicate Tea
/farmers-and-workers/Text duplicate See All
/get-involved/Get involved
/get-involved/current-campaigns/Campaign with us
/get-involved/in-your-community/In your community
/get-involved/universities-and...Universities and Colleges
/get-involved/donate/Donate
/get-involved/fundraise-for-fa...Fundraise for Fairtrade
/what-is-fairtrade/faqs/Text duplicate Frequently asked questions about Fairtrade
/get-involved/fairtrade-founda...Fairtrade Foundation Events
/what-is-fairtrade/work-for-us/Text duplicate Work and volunteer for us
/get-involved/contact-us/Text duplicate Contact us
/get-involved/donate/IMG-ALT Genevieve, a cocoa farmer from Ivory Coast
/get-involved/donate/Text duplicate Donate
/for-business/Fairtrade For Business
/for-business/why-partner-with...Why Partner with Fairtrade
/for-business/fairtrade-sourcing/Sustainable Sourcing with Fairtrade
/for-business/business-resourc...Business Resources & FAQs
/for-business/fairtrade-case-s...Fairtrade Case Studies
/for-business/fairtrade-expert...Fairtrade Expertise
/for-business/fairtrade-progra...Fairtrade Programmes
/for-business/fairtrade-sourcing/IMG-ALT Sourcing
/get-involved/donate/Text duplicate Donate
/get-involved/contact-us/Text duplicate Contact us
/media-centre/Text duplicate Media Centre
https://schools.fairtrade.org.uk/External Subdomain Text duplicate Schools
https://shop.fairtrade.org.uk/External Subdomain Shop Fairtrade
/resources-library/Text duplicate Resources Library
/what-is-fairtrade/Text duplicate What is Fairtrade?
/buying-fairtrade/chocolate/Where to buy Fairtrade chocolate
/what-is-fairtrade/No Text
/what-is-fairtrade/Text duplicate What is Fairtrade?
/what-is-fairtrade/Learn more What is Fairtrade?
/buying-fairtrade/IMG-ALT Bunches of bananas in a supermarket
/buying-fairtrade/Text duplicate Buying Fairtrade
/buying-fairtrade/Learn more Buying Fairtrade
https://schools.fairtrade.org.uk/New window External Subdomain VISIT THE FAIRTRADE SCHOOLS WEBSITE
https://schools.fairtrade.org.uk/New window External Subdomain Visit the Schools website
/for-business/FAIRTRADE FOR BUSINESS
/for-business/Learn more
/media-centre/blog/felix-ouma-...IMG-ALT Felix Ouma, a member of the Fairtrade Africa Premium Alumni Association (FAPAA) at his campus- Dedan Kimathi University of Technology in Nyeri, Kenya where h...
/media-centre/blog/felix-ouma-...Felix Ouma: dreams fulfilled and plans for the future
/media-centre/blog/5-fairtrade...IMG-ALT Three avocados on a chopping board - one avocado cut in half leaning on the two whole ones
/media-centre/blog/5-fairtrade...5 Fairtrade ingredients that might surprise you
/media-centre/blog/get-ahead-o...IMG-ALT Headshots of Caroline Holme and Rose Price
/media-centre/blog/get-ahead-o...Get ahead of online sustainability trends with these 7 tips from Ocado and Globescan
/media-centre/news/greggs-swit...Greggs switches to Fairtrade chocolate
/media-centre/news/new-study-s...New study shows higher incomes for Fairtrade cocoa farmers
/media-centre/more news & blogs
/get-involved/current-campaign...Text duplicate Learn more
/get-involved/in-your-community/No Text
/get-involved/in-your-community/Text duplicate In your community
/get-involved/in-your-community/Learn more In your community
/get-involved/fundraise-for-fa...IMG-ALT Dinner table with Fairtrade coffee, pancakes, avocado and rice cakes, Fairtrade chocolate
/get-involved/fundraise-for-fa...Text duplicate Fundraise for Fairtrade
/get-involved/fundraise-for-fa...Learn more Fundraise for Fairtrade
/get-involved/current-campaigns/IMG-ALT Campaigners in banana suits in London 2019
/get-involved/current-campaigns/Text duplicate Campaign with us
/get-involved/current-campaigns/Learn more Campaign with us
https://www.facebook.com/Fairt...External Facebook
A-TITLE Facebook
https://twitter.com/FairtradeUKExternal Twitter
A-TITLE Twitter
https://www.instagram.com/fair...External Instagram
A-TITLE Instagram
https://www.linkedin.com/compa...External Linkedin
A-TITLE Linkedin
https://www.youtube.com/user/F...External YouTube
A-TITLE YouTube
/what-is-fairtrade/faqs/read our faq
/what-is-fairtrade/facts-and-f...more facts & figures
/resources-library/general-cam...fairtrade wholesale
/media-centre/guidance-notices...IMG-ALT The Green Web Foundation
https://action.fairtrade.org.u...External Subdomain Sign up ▸
https://www.facebook.com/Fairt...New window External Text duplicate Facebook
https://www.instagram.com/fair...New window External Text duplicate Instagram
https://www.linkedin.com/compa...New window External LinkedIn
https://twitter.com/FairtradeUKNew window External Text duplicate Twitter
https://www.youtube.com/user/F...New window External Text duplicate YouTube
/get-involved/donate/Text duplicate Donate
/get-involved/contact-us/Text duplicate Contact us
/sitemap/Sitemap
/terms-and-conditions/Terms and Conditions
/privacy-policy/Privacy Policy
/cookie-policy/Cookie Policy
/what-is-fairtrade/Text duplicate What is Fairtrade?
/what-is-fairtrade/what-fairtr...Text duplicate What Fairtrade does
/what-is-fairtrade/facts-and-f...Text duplicate Facts and figures about Fairtrade
/what-is-fairtrade/where-fairt...Text duplicate Where Fairtrade works
/what-is-fairtrade/who-we-are/Text duplicate Who we are
/what-is-fairtrade/the-impact-...Text duplicate The impact of our work
/what-is-fairtrade/fairtrade-a...Text duplicate Fairtrade and sustainability
/what-is-fairtrade/policy-brie...Text duplicate Policy briefings and reports
/what-is-fairtrade/using-the-f...Text duplicate Using The Core FAIRTRADE Mark
/what-is-fairtrade/social-and-...Text duplicate Social and annual reports
/what-is-fairtrade/work-for-us/Text duplicate Work and volunteer for us
/what-is-fairtrade/faqs/Text duplicate Frequently asked questions about Fairtrade
/what-is-fairtrade/where-fairt...Text duplicate Where Fairtrade works
/buying-fairtrade/Text duplicate Buying Fairtrade
/buying-fairtrade/bananas/Text duplicate Bananas
/buying-fairtrade/chocolate/Text duplicate Chocolate
/buying-fairtrade/gold/Text duplicate Gold
/buying-fairtrade/coffee/Text duplicate Coffee
/buying-fairtrade/flowers/Text duplicate Flowers
/buying-fairtrade/tea/Text duplicate Tea
/buying-fairtrade/wine/Text duplicate Wine
/buying-fairtrade/clothes/Text duplicate Clothes
/buying-fairtrade/Text duplicate See All
/farmers-and-workers/Text duplicate Farmers and workers
/farmers-and-workers/bananas/Text duplicate Bananas
/farmers-and-workers/cocoa/Text duplicate Cocoa
/farmers-and-workers/coffee/Text duplicate Coffee
/farmers-and-workers/cotton/Text duplicate Cotton farmers
/farmers-and-workers/flowers/Text duplicate Flowers
/farmers-and-workers/gold/Text duplicate Gold
/farmers-and-workers/sugar/Text duplicate Sugar
/farmers-and-workers/tea/Text duplicate Tea
/farmers-and-workers/Text duplicate See All
/get-involved/Text duplicate Get involved
/get-involved/current-campaigns/Text duplicate Campaign with us
/get-involved/in-your-community/Text duplicate In your community
/get-involved/universities-and...Text duplicate Universities and Colleges
/get-involved/contact-us/Text duplicate Contact us
/get-involved/donate/Text duplicate Donate
/get-involved/fundraise-for-fa...Text duplicate Fundraise for Fairtrade
/what-is-fairtrade/faqs/Text duplicate Frequently asked questions about Fairtrade
/get-involved/fairtrade-founda...Text duplicate Fairtrade Foundation Events
/what-is-fairtrade/work-for-us/Text duplicate Work and volunteer for us
/get-involved/donate/Text duplicate Donate
/for-business/Text duplicate Fairtrade For Business
/for-business/why-partner-with...Text duplicate Why Partner with Fairtrade
/for-business/fairtrade-sourcing/Text duplicate Sustainable Sourcing with Fairtrade
/for-business/business-resourc...Text duplicate Business Resources & FAQs
/for-business/fairtrade-progra...Text duplicate Fairtrade Programmes
/for-business/fairtrade-expert...Text duplicate Fairtrade Expertise
/for-business/fairtrade-case-s...Text duplicate Fairtrade Case Studies
/get-involved/donate/Text duplicate Donate
/get-involved/contact-us/Text duplicate Contact us
/media-centre/Text duplicate Media Centre
https://schools.fairtrade.org.uk/External Subdomain Text duplicate Schools
https://shop.fairtrade.org.uk/External Subdomain Text duplicate Shop Fairtrade
/resources-library/Text duplicate Resources Library
/media-centre/guidance-notices...Read the full Cookie Notice
https://action.fairtrade.org.u...External Subdomain Subscribe

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.fairtrade.org.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 25 CSS files. This may affect the page load time negatively.
This page loads 6 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.13 seconds.
The file size of the HTML document is fine (167 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 25 Aug 2021 17:38:58 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
keep-alivetimeout=20
varyAccept-Encoding
varyAccept-Encoding
varyAccept-Encoding
x-ua-compatibleIE=edge
link<https://www.fairtrade.org.uk/wp-json/>; rel="https://api.w.org/"
link<https://www.fairtrade.org.uk/wp-json/wp/v2/pages/122>; rel="alternate"; type="application/json"
link<https://www.fairtrade.org.uk/>; rel=shortlink
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 102
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 7,766 referring domains.
This page has 2,723,532 backlinks.
This page has backlinks from 5,752 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
2,247

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.fairtrade.org.uk
Home | Fairtrade Foundation
Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers in developing countries.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Fairtrade85%Check
Fair Trade Coffee69%Check
Fairtrade Foundation67%Check
Fairtrade chocolate61%Check
fairtrade premium60%Check
FAIRTRADE Mark60%Check
FAIRTRADE SCHOOLS59%Check
Fairtrade products59%Check
Buying Fairtrade59%Check
Farmers58%Check

Test up to 1.000 webpages of fairtrade.org.uk with our free plan!

Sign Up Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions