Overview of the SEO Check
Meta information
80% 
Page quality
38% 
Page structure
58% 
Link structure
92% 
Server
79% 
External factors
100% 
SEO Score
Response time
0.81 s
File size
6.60 kB
Words
9
Media files
5
Number of links
5 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
GovHK - one-stop portal of the Hong Kong SAR Government / 香港政府一站通
The page title should be shorter than 580 pixels. It is 668 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language defined in HTML: zh-hk
The following language is defined by HTML: zh-hk
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex,follow
keywordsGovHK, 香港政府一站通, HKSAR government, hong kong government, hong kong government web site, hong kong government directory, 香港特別行政區政府, 香港政府, 香港政府網站, 香港政府部門網址及電話
date2016-10-19T09:00:00+08:00
verify-v1mQJaB3ahf2KJme0uJibaTMjHKOeqzfUd1rcWN93iANs=
langzh-hk
og:titleGovHK - one-stop portal of the Hong Kong SAR Government / 香港政府一站通
og:typewebsite
og:urlhttps://www.gov.hk/
og:imagehttps://www.gov.hk/images/share/social_media_default_logo.jpg
og:descriptionGovHK, 香港政府一站通, HKSAR government, hong kong government, hong kong government web site, hong kong government directory, 香港特別行政區政府, 香港政府, 香港政府網站, 香港政府部門網址及電話
Content-Typetext/html; charset=utf-8

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Page quality

Content
(Critically important)
There are only 9 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
No paragraphs were detected.
11.1% of the text are stop words.
No placeholders texts or images were found.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This website loads 4 javascript files. This may affect the load time negatively.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://www.gov.hk/images/landing/hksar.gifThe Government of the Hong Kong Special Administrative Region of the People's Republic of China | 中華人民共和國香港特別行政區政府
/images/landing/landing.jpgNo alt attribute provided
/images/landing/welcome.gifWelcome to
https://www.gov.hk/images/landing/govhk.gifGovHK 香港政府一站通
/images/landing/brandhk.gifBrand Hong Kong 香港品牌

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
There are no headings specified on the page. Headings are important for search engine optimization and help to structure your content.

Heading structure

No headings were found.
There are too few (5) internal links on this page.
Every linktext is unique.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 1 external links on this page.
LinkAttributesAnchor text
https://www.gov.hk/Anchor Skip to main content
A-TITLE Skip to main content
https://www.gov.hk/en/residents/English
A-TITLE English
https://www.gov.hk/tc/residents/繁體
A-TITLE 繁體
https://www.gov.hk/sc/residents/简体
A-TITLE 简体
/cdn-cgi/l/email-protectionContact us 聯絡我們
A-TITLE Contact us 聯絡我們
http://www.brandhk.gov.hk/External IMG-ALT Brand Hong Kong 香港品牌
A-TITLE Brand Hong Kong 香港品牌

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.gov.hk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.81 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (7 kB).

HTTP Response Header

NameValue
dateTue, 27 Oct 2020 01:23:28 GMT
content-typetext/html; charset=UTF-8
set-cookie149 Characters
x-frame-optionsSAMEORIGIN
x-content-type-optionsnosniff
x-xss-protection1; mode=block
cache-controlpublic, max-age=14400
expiresTue, 27 Oct 2020 05:23:28 GMT
varyUser-Agent, Accept-Encoding
cf-cache-statusEXPIRED
cf-request-id060940398d000064857c36e000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray5e889ca27eee6485-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 25 referring domains.
This website has 96 backlinks.
This website has backlinks from 25 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# 2014/12/18 Added entry for sitemap.xml for GovHK search engine
User-agent: *
Disallow: /non_publish/
Sitemap: http://www.gov.hk/sitemap.data.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
main34%Check
content34%Check
Skip34%Check
English34%Check
Contact34%Check
main content34%Check
GovHK15%Check
Hong13%Check
Hong Kong13%Check
Government12%Check

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