Habitat.org - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
71% 
Page structure
100% 
Link structure
25% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.40 s
File size
96.30 kB
Words
926
Media files
15
Number of links
146 internal / 21 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Habitat for Humanity
The page title is too short. (186 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Habitat for Humanity is a nonprofit organization that helps people in your community and around the world build or improve a place they can call home. Donate, volunteer and raise your voice in support of decent and affordable housing.
The meta description is too long: 1443 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.habitat.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-
Server location: United States of America
Invalid country
The following language is defined by HTML: en-
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
titleHabitat for Humanity
descriptionHabitat for Humanity is a nonprofit organization that helps people in your community and around the world build or improve a place they can call home. Donate, volunteer and raise your voice in support of decent and affordable housing.
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen-
fb:pages19774119425
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are 4 text duplicates on this page:
  • Duplicate 1: All rights reserved. "Habitat for Humanity®" is a registered service ...
  • Duplicate 2: Habitat for Humanity® International is a tax-exempt 501(C)(3) nonprof...
This page contains 926 words. That's ok.
28.3% of the text are stop words.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 19.34 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0" is provided.
This website only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ges/hero_image-desktop.jpg?itok=GZYDXkFmChild doing homework in cement block Habitat home.
...lic/2018-05/icon-house.png?itok=Tz25EmDZhouse icon
.../promo-volunteer-youth.jpg?itok=SFr_HKz6Woman volunteer in hardhat smiling on Habitat build site.
...mo2-coh-neighborhood-2.jpg?itok=3JCnyqhzAn aerial view of a neighborhood.
...2/USAL-19-AK-252-00045.jpg?itok=RFrTXso2The family stands at their door thats decorated with a Christmas wreath.
...blic/2019-11/hero-ar19.jpg?itok=vdRJ-l9UMan in blue hard hat working on Habitat build site.
...bia-promoting-health_0.jpg?itok=1Hmc5nLR Zambian homeowner Jonathan in front of his home.
...19-07/teaser-BookCover.jpg?itok=IHDgpXG6book cover.
...liams - AmeriCorps 2_0.jpg?itok=iraDdbLqDean working on the build site.
...2019-10/Group-photo2_0.jpg?itok=k9gkye74Group photo of volunteers with President and Mrs. Carter.
.../hero-stock-apartments.jpg?itok=K_YXzW3iapartment buildings.
...-07/family-house-nepal.jpg?itok=d_9gtl_rA mother with her two children.
...Should-I-donate-teaser.png?itok=eCStupgBShould I donate this to Habitat Restore?
...19-04/Earth Day hero_0.jpg?itok=7LioCf60Rita, Omar and their daughters.
...habitat-hammers-back_0.jpg?itok=2jQemifdVolunteers clean up with Habitat Hammers Back

Page structure

H1 heading
(Critically important)
Renew today and change a life
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Renew today and change a life
H2 Help a family build a safer home and brighter future
H2 We build strength, stability and self-reliance through shelter.
H2 Find your local Habitat Find your local Habitat
H2 Donate Donate
H2 Volunteer opportunities with Habitat
H2 Join the Cost of Home campaign!
H2 Subscribe Subscribe
H2 Habitat features
H3 Celebrating a home for the holidays with Habitat
H3 Build. Advocate. Empower.
H3 Partnering to create a community
H3 Our Better Angels: A new book by Jonathan Reckford
H3 Habitat AmeriCorps member builds “because I can”
H3 Carter Work Project 2019: The circle remains unbroken
H3 2019 State of the Nation's Housing report: Lack of affordable housing
H3 Celebrating 30 years of Global Village
H3 Should I donate this to the Habitat ReStore?
H3 Energy conservation in action: Habitat home relies on climate
H3 Hurricane recovery: Habitat Hammers Back update
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 11 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 21 external links on this page.
LinkAttributesAnchor text
https://www.habitat.org/Anchor Skip to main content
https://www.habitat.org/Logo
https://www.habitat.org/Anchor Menu
https://www.habitat.org/Anchor Search
/donate/?keyword=headerDonate
https://www.facebook.com/habitatNew window External No Text
https://twitter.com/Habitat_orgNew window External No Text
https://www.youtube.com/user/H...New window External No Text
https://www.pinterest.com/habi...New window External No Text
https://www.instagram.com/habi...New window External No Text
/donate/?keyword=headerdonate
https://www.habitat.org/volunteerVolunteer
/volunteer/near-youNear you
/volunteer/near-you/find-your-...Find your local Habitat
/volunteer/near-you/women-buildWomen Build
/volunteer/near-you/home-prese...Home Preservation
/volunteer/near-you/veterans-b...Veterans Build
/volunteer/near-you/youth-prog...Youth Programs
/volunteer/travel-and-buildTravel & build
/volunteer/travel-and-build/gl...Global Village
/volunteer/travel-and-build/rv...RV Care-A-Vanners
/volunteer/travel-and-build/co...Collegiate Challenge
/volunteer/travel-and-build/ha...Habitat and Thrivent
/volunteer/long-term-opportuni...Long-term service
/volunteer/long-term-opportuni...International
/volunteer/long-term-opportuni...United States
/volunteer/long-term-opportuni...AmeriCorps
/volunteer/long-term-opportuni...Disaster Corps
/volunteer/group-opportunitiesGroup opportunities
/volunteer/group-opportunities...Business partners
/volunteer/group-opportunities...Faith partners
/volunteer/group-opportunities...Community organizations
/volunteer/build-eventsBuild events
/volunteer/long-term-opportuni...AmeriCorps Build-a-Thon
/volunteer/build-events/carter...Carter Work Project
/volunteer/build-events/home-b...Home Builders Blitz
/volunteer/build-events/world-...World Habitat Day
https://www.habitat.org/shopShop
/restores-3Habitat ReStores
http://www.thehabitatstore.org/External Habitat merchandise
https://www.habitat.org/supportSupport
/donate/?keyword=menu-topDonate now
/donate/?keyword=menu-one-timeOne time donations
/support/monthly-recurring-don...Monthly donations
/support/honor-memorial-giftsHonor and memorial gifts
https://secure.habitat.org/sit...External Subdomain Gift catalog
/support/donate-itemsDonate items
/restores/donate-goodsGoods and materials
/support/donate-your-carDonate your car
/support/partnershipsPartnerships
/support/workplace-givingWorkplace giving
/support/corporate-givingCorporate giving
/support/gifts-in-kindGifts-in-kind partnerships
/about/partners/cause-marketingCause marketing
/support/planned-givingPlanned giving
/support/donate-stockStock donations
/support/donor-advised-fundsDonor-advised funds
/multimedia/case-for-support/Case for support
/about/advocacyAdvocacy
/costofhomeCost of Home
http://solidgroundcampaign.org/External Solid Ground
https://www.habitat.org/impactImpact
/impact/need-for-affordable-ho...The need
/impact/our-workOur work
https://www.habitat.org/storiesStories
/impact/our-work/disaster-resp...Disaster response
/multimedia/annual-report-2019/2019 Annual Report
/housing-helpHousing Help
/housing-help/applyHow to apply
/housing-help/habitat-homeownersHabitat homeowners
https://www.habitat.org/aboutAbout
/about/what-we-doWhat we do
https://www.habitat.org/about/faqFrequently asked questions
/about/why-shelterWhy shelter?
/about/mission-and-visionMission and vision
/where-we-buildWhere We Build
/about/who-we-areWho we are
/about/historyHistory
/about/habitat-for-humanity-le...Leadership
/about/partnersPartners
/about/resourcesResources
/about/annual-reports-990sAnnual Reports and 990s
/about/habitat-learnsHabitat Learns
/about/state-support-organizat...State support organizations
/about/global-village-discover...Global Village & Discovery Center
/about/careersCareers
https://www.habitat.org/newsroomNewsroom
/about/advocacyText duplicate Advocacy
https://www.habitat.org/impactText duplicate Impact
/housing-helpText duplicate Housing Help
https://www.habitat.org/aboutText duplicate About
https://secure.habitat.org/sit...External Subdomain IMG-ALT Child doing homework in cement block Habitat home.
https://secure.habitat.org/sit...External Subdomain Renew today and change a life
https://secure.habitat.org/sit...External Subdomain Text duplicate Donate now
/about/what-we-do?keyword=bran...Learn about our work
https://www.habitat.org/Anchor Text duplicate Find your local Habitat
/volunteer/near-you/find-your-...More search options →
https://www.habitat.org/Anchor Text duplicate Donate
/volunteer?keyword=promo1--homeIMG-ALT Woman volunteer in hardhat smiling on Habitat build site.
/volunteer?keyword=promo1--homeVolunteer opportunities with Habitat
/volunteer?keyword=promo1--homeLearn more
/costofhome?keyword=promo2--homeIMG-ALT An aerial view of a neighborhood.
/costofhome?keyword=promo2--homeJoin the Cost of Home campaign!
/costofhome?keyword=promo2--homeText duplicate Learn more
https://www.habitat.org/Anchor Subscribe
/stories/celebrating-home-holi...IMG-ALT The family stands at their door thats decorated with a Christmas wreath.
/stories/celebrating-home-holi...Celebrating a home for the holidays with Habitat
/stories/celebrating-home-holi...Trivial anchor text
Read more
/multimedia/annual-report-2019/IMG-ALT Man in blue hard hat working on Habitat build site.
/multimedia/annual-report-2019/Build. Advocate. Empower.
/multimedia/annual-report-2019/Text duplicate Trivial anchor text
Read more
/stories/partnering-create-com...IMG-ALT Zambian homeowner Jonathan in front of his home.
/stories/partnering-create-com...Partnering to create a community
/stories/partnering-create-com...Text duplicate Trivial anchor text
Read more
/betterangelsIMG-ALT book cover.
/betterangelsOur Better Angels: A new book by Jonathan Reckford
/betterangelsText duplicate Trivial anchor text
Read more
/stories/habitat-americorps-me...IMG-ALT Dean working on the build site.
/stories/habitat-americorps-me...Habitat AmeriCorps member builds “because I can”
/stories/habitat-americorps-me...Text duplicate Trivial anchor text
Read more
/volunteer/build-events/carter...IMG-ALT Group photo of volunteers with President and Mrs. Carter.
/volunteer/build-events/carter...Carter Work Project 2019: The circle remains unbroken
/volunteer/build-events/carter...Text duplicate Trivial anchor text
Read more
/costofhome/2019-state-nations...IMG-ALT apartment buildings.
/costofhome/2019-state-nations...2019 State of the Nation's Housing report: Lack of affordable housing
/costofhome/2019-state-nations...Text duplicate Trivial anchor text
Read more
/volunteer/travel-and-build/gl...IMG-ALT A mother with her two children.
/volunteer/travel-and-build/gl...Celebrating 30 years of Global Village
/volunteer/travel-and-build/gl...Text duplicate Trivial anchor text
Read more
/stories/should-i-donate-habit...IMG-ALT Should I donate this to Habitat Restore?
/stories/should-i-donate-habit...Should I donate this to the Habitat ReStore?
/stories/should-i-donate-habit...Text duplicate Trivial anchor text
Read more
/stories/energy-conservation-a...IMG-ALT Rita, Omar and their daughters.
/stories/energy-conservation-a...Energy conservation in action: Habitat home relies on climate
/stories/energy-conservation-a...Text duplicate Trivial anchor text
Read more
/stories/hurricane-recovery-ha...IMG-ALT Volunteers clean up with Habitat Hammers Back
/stories/hurricane-recovery-ha...Hurricane recovery: Habitat Hammers Back update
/stories/hurricane-recovery-ha...Text duplicate Trivial anchor text
Read more
https://www.facebook.com/habitatNew window External No Text
https://twitter.com/Habitat_orgNew window External No Text
https://www.youtube.com/user/H...New window External No Text
https://www.pinterest.com/habi...New window External No Text
https://www.instagram.com/habi...New window External No Text
/donate/?keyword=footerText duplicate donate
https://www.habitat.org/Text duplicate Logo
https://www.facebook.com/habitatNew window External No Text
https://twitter.com/Habitat_orgNew window External No Text
https://www.youtube.com/user/H...New window External No Text
https://www.pinterest.com/habi...New window External No Text
https://www.instagram.com/habi...New window External No Text
https://www.habitat.org/volunteerText duplicate Volunteer
https://www.habitat.org/shopText duplicate Shop
https://www.habitat.org/supportText duplicate Support
/about/advocacyText duplicate Advocacy
https://www.habitat.org/impactText duplicate Impact
/housing-helpText duplicate Housing Help
https://www.habitat.org/aboutText duplicate About
https://www.habitat.org/supportText duplicate Support
/donate/?keyword=footer-menuDonate one time
/support/monthly-recurring-don...Donate monthly
/support/corporate-givingText duplicate Partnerships
/restores/donate-goodsDonate goods
https://www.habitat.org/contactContact Us
/about/newsroomText duplicate Newsroom
/about/careersText duplicate Careers
/privacy-policyPrivacy policy
/terms-of-serviceTerms of service

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.habitat.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.40 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website only loads 2 CSS files. That's ok.
This website only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (96 kB).

HTTP Response Header

NameValue
dateSat, 25 Jan 2020 21:06:53 GMT
serverApache
x-content-type-optionsnosniff
x-content-type-optionsnosniff
x-powered-byPHP/7.2.21
cache-controlmax-age=900, public
x-drupal-dynamic-cacheMISS
link<https://www.habitat.org/>; rel="canonical"
link<https://www.habitat.org/us-frontpage>; rel="revision"
x-ua-compatibleIE=edge
content-languageen-003
x-frame-optionsALLOW-FROM https://www.cardonationwizard.com
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedSat, 25 Jan 2020 20:14:12 GMT
varyCookie, Accept-Encoding
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
content-security-policyframe-ancestors https://www.cardonationwizard.com 'self'
content-typetext/html; charset=UTF-8
x-varnish205369725 205472015
age712
via1.1 varnish-v4
x-testvariables
set-cookie14 Characters
accept-rangesbytes
content-length30067
connectionkeep-alive
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 26,282 referring domains.
This website has 3,308,562 backlinks.
This website has backlinks from 17,703 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.habitat.org
Habitat for Humanity
Habitat for Humanity is a nonprofit organization that helps people in your community and around the world build or improve a place they can call home. Donate, volunteer and raise your voice in support of decent and affordable housing.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Habitat72%Check
Habitat for Humanity58%Check
Habitat Humanity58%Check
or improve56%Check
World Habitat51%Check
Donate49%Check
Humanity49%Check
Habitat ReStore47%Check
Build47%Check
by Habitat46%Check

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