Heifer.org - SEO Checker

Overview of the SEO Check
Meta information
88% 
Page quality
65% 
Page structure
95% 
Link structure
77% 
Server
78% 
External factors
100% 
SEO Score
Response time
1.06 s
File size
186.10 kB
Words
1124
Media files
17
Number of links
106 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Ending Hunger and Poverty While Caring for the Earth | Heifer International
The page title should be shorter than 580 pixels. It is 675 pixels long.
There are no duplicate words in the title
Meta description
(Critically important)
Heifer International is a development organization working to end hunger and poverty around the world by providing livestock and training to struggling communities.
The meta description is too long: 1017 pixels from max. 1000 pixels.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.heifer.org/index.html
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
descriptionHeifer International is a development organization working to end hunger and poverty around the world by providing livestock and training to struggling communities.
keywordshunger, poverty, development organization, charity
langen
twitter:cardsummary
twitter:descriptionEnding Hunger and Poverty While Caring for the Earth, https://www.heifer.org/ via @heifer
og:titleEnding Hunger and Poverty While Caring for the Earth | Heifer International
og:descriptionHeifer International is a development organization working to end hunger and poverty around the world by providing livestock and training to struggling communities.
og:urlhttps://www.heifer.org/
og:imagehttps://media.heifer.org/logo-75.svg?or=0&q=60&crop=faces%2Centropy%2Ccenter&auto=format&fm=jpeg&shad=50&vib=20&duotone-alpha=40&duotone=000000%2C2CFFD4C6&w=1080&h=1080
og:site_nameHeifer International
og:typewebsite
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
This page contains 1124 words. That's ok.
19.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
There are no duplicates on the site.
The average number of words per sentence of 16.63 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1" is provided.
This website only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
https://media.heifer.org/logo-navy.svgHeifer International
https://media.heifer.org/logo-navy.svgHeifer International
...ome/Logo_Create-Lasting-Impact_White.svgNo alt attribute provided
...g/Resource/footer-sealoftransparency.pngSeal of Transparency, 2019 Platinum
...media.heifer.org/Resource/footer-bbb.svgBetter Business Bureau
...a.heifer.org/Resource/footer-compass.svgCharity Navigator
...ia.heifer.org/Resource/footer-hilton.svgConrad N. Hilton Humanitarian Prize
...ifer.org/Resource/footer-interaction.svgInterAction Member Standards

Page structure

H1 heading
(Critically important)
YOUR IMPACT: Doubled
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 YOUR IMPACT: Doubled
H2 Your gift today helps 2X as many families with our special Spring match.
H2 Happening Now with Heifer
H2 U.S. Farmers Providing the Food We Need Now
H2 Ecuador Farmers Leap Into Action to Feed Quarantined
H2 Why We Must Save Bees
H2 Everyone Deserves a Life Free From Hunger and Poverty
H3 Main Menu
H3 Quick Links
H3 Living Income
H3 Our Model
H3 Work Areas
H3 Sign Up For Email
H4 Living Incomes
H4 Become a Monthly Donor
H5 Our Work
H5 What You Can Do
H5 Quick Links Duplicate text
H5 Heifer International
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.heifer.org/Anchor Skip to Main Content
https://www.heifer.org/Anchor Jump to Main Menu
/about-us/index.htmlAbout Us
/support/index.htmlNeed Help?
/account/login.htmlLogin
/cart/index.htmlMy Basket
https://www.heifer.org/IMG-ALT Heifer International
/cart/index.htmlNo Text
/our-work/index.htmlOur Work
/our-work/index.htmlExplore Our Work
/our-work/living-incomes.htmlLiving Incomes
/our-work/work-areas/index.htmlWork Areas
/our-work/work-areas/economic-...Economic Development
/our-work/work-areas/womens-em...Women's Empowerment
/our-work/work-areas/environme...Environmental Sustainability
/our-work/work-areas/risk-miti...Risk Mitigation
/our-work/work-areas/food-secu...Food Security and Nutrition
/our-work/flagship-projects/in...Flagship Projects
/usa/index.htmlHeifer USA
/our-work/flagship-projects/ea...EAYIP, Africa
/our-work/flagship-projects/ha...Hatching Hope
/our-work/our-model/index.htmlOur Model
/our-work/our-model/community-...Community Mobilization
/our-work/our-model/training.htmlTraining
/our-work/our-model/connection...Connection to Markets
/our-work/our-model/impact-inv...Impact Investing
/our-work/our-model/technology...Technology and Innovation
/what-you-can-do/index.htmlWhat You Can Do
/what-you-can-do/index.htmlExplore What You Can Do
/give/monthly.htmlBecome a Monthly Donor
/what-you-can-do/get-involved/...Get Involved
/what-you-can-do/get-involved/...Faith Communities
/what-you-can-do/get-involved/...Schools
/what-you-can-do/get-involved/...Fundraise
/what-you-can-do/get-involved/...Volunteer
/events/index.htmlEvents
/visit-heifer/index.htmlVisit Heifer
/partners/index.htmlPartner With Us
/partners/major-gifts/index.htmlMajor Gifts & Foundations
/partners/business-for-good/in...Business for Good
/give/index.htmlGive
/give/one-time.htmlGive One-Time
/give/monthly.htmlGive Monthly
/gift-catalog/index.htmlGift Catalog
/give/giving-in-honor.htmlGive in Honor
/give/planned-giving.htmlPlanned Giving
/give/stocks-securities.htmlStocks & Securities
/marketplace/index.htmlMarketplace
/blog/index.htmlBlog
/give/one-time.htmlDonate
/give/one-time.htmlGive One Time
/give/monthly.htmlText duplicate Give Monthly
/give/giving-in-honor.htmlGiving In Honor
/gift-catalog/index.htmlText duplicate Gift Catalog
https://www.heifer.org/Text duplicate IMG-ALT Heifer International
/give/index.htmlText duplicate Give
/our-work/index.htmlText duplicate Our Work
/what-you-can-do/index.htmlText duplicate What You Can Do
/about-us/index.htmlText duplicate About Us
/support/index.htmlText duplicate Need Help?
/blog/index.htmlText duplicate Blog
/account/index.htmlLogin To Your Account
/search.htmlSearch
/donate/index.htmlText duplicate Donate
/gift-catalog/index.htmlText duplicate Gift Catalog
https://facebook.com/heiferint...New window External Follow us on Facebook
https://instagram.com/heiferin...New window External Follow us on Instagram
https://twitter.com/heiferNew window External Follow us on Twitter
/donate/index.htmlText duplicate Donate
/gift-catalog/index.htmlText duplicate Gift Catalog
https://www.heifer.org/Anchor Text duplicate Give One Time
https://www.heifer.org/Anchor Text duplicate Give Monthly
https://policies.google.com/pr...External Subdomain Privacy Policy
https://policies.google.com/termsExternal Subdomain Terms of Service
/usa/index.htmlLearn more about U.S. Farmers Providing the Food We Need Now.
/usa/index.htmlLearn About Heifer USA
/blog/heifer-ecuador-farmers-c...Learn more about Ecuador Farmers Leap Into Action to Feed Quarantined.
/blog/heifer-ecuador-farmers-c...Learn About Heifer Ecuador
/bees/index.htmlLearn more about Why We Must Save Bees.
/bees/index.htmlLearn How to Save the Bees
/our-work/living-incomes.htmlLearn more about Living Income.
/our-work/living-incomes.htmlLearn More About Living Income
/our-work/our-model/index.htmlLearn more about Our Model.
/our-work/our-model/index.htmlLearn More About Our Model
/our-work/work-areas/index.htmlLearn more about Work Areas.
/our-work/work-areas/index.htmlLearn More About Work Areas
/give/monthly.htmlBecome A Monthly Donor
https://www.heifer.org/our-workText duplicate Our Work
https://www.heifer.org/Anchor No Text
/our-work/living-incomes.htmlText duplicate Living Incomes
/our-work/work-areas/index.htmlText duplicate Work Areas
/our-work/our-model/index.htmlText duplicate Our Model
/what-you-can-do/index.htmlText duplicate What You Can Do
https://www.heifer.org/Anchor No Text
/what-you-can-do/get-involved/...Text duplicate Get Involved
/give/index.htmlText duplicate Give
/visit-heifer/index.htmlExperience Heifer
/partners/index.htmlBecome a Partner
/marketplace/index.htmlText duplicate Marketplace
https://www.heifer.org/Anchor No Text
/world-ark/index.htmlWorld Ark Magazine
/usa/index.htmlText duplicate Heifer USA
/visit-heifer/index.htmlText duplicate Experience Heifer
/about-us/careers/index.htmlCareers
/about-us/inside-heifer/financ...Financial Information
/what-you-can-do/get-involved/...Read to Feed
https://www.heifer.org/Text duplicate Heifer International
https://facebook.com/heiferint...New window External No Text
https://instagram.com/heiferin...New window External No Text
https://twitter.com/heiferNew window External No Text
/support/privacy-policy.htmlText duplicate Privacy Policy
/support/terms-of-use.htmlTerms of Use
/support/charitable-solicitati...Charitable Solicitation Disclosure Statements
/support/site-requirements.htmlSite Requirements
https://www.lifeblue.com/New window External Designed by Lifeblue

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.heifer.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.06 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website only loads 1 CSS files. That's ok.
This website only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (186 kB).

HTTP Response Header

NameValue
dateSat, 25 Apr 2020 00:43:02 GMT
content-typetext/html; charset=UTF-8
content-length25003
connectionkeep-alive
serverApache/2.4.29 (Ubuntu)
set-cookie44 Characters
set-cookie96 Characters
set-cookie91 Characters
set-cookie97 Characters
set-cookie135 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
varyAccept-Encoding
content-encodinggzip
x-content-type-optionsnosniff
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 10,098 referring domains.
This website has 1,289,136 backlinks.
This website has backlinks from 7,584 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

Facebook popularity

Shares / Likes / Comments
41,063

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Ending Hunger and Poverty While Caring for the Earth | Heifer Inter...
https://www.heifer.org/
Heifer International is a development organization working to end hunger and poverty around the world by providing livestock and training to struggling communities.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Heifer76%Check
Heifer International68%Check
Heifer International is56%Check
hunger54%Check
poverty54%Check
Hunger Poverty54%Check
Heifer Ecuador52%Check
Heifer USA49%Check
Work45%Check
in Honor45%Check

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