Heritage.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
66% 
Page structure
58% 
Link structure
55% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
56.60 kB
Words
776
Media files
2
Number of links
107 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The Heritage Foundation
The length of the page title is perfect. (225 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A research and educational institution whose mission is to build and promote conservative public policies, based in Washington, D.C.
The length of the meta description is perfect. (818 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.heritage.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titleThe Heritage Foundation
descriptionA research and educational institution whose mission is to build and promote conservative public policies, based in Washington, D.C.
referrerno-referrer
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
robotsNOODP,NOYDIR
theme-color#ffffff
langen
twitter:cardsummary
twitter:titleThe Heritage Foundation | The Heritage Foundation
twitter:site@heritage
twitter:creator@heritage
twitter:imagehttps://www.heritage.org//themes/heritage/src/images/bell_twitter.png
fb:pages300341323465160
fb:app_id380768468969117
og:site_nameThe Heritage Foundation
og:typearticle
og:titleThe Heritage Foundation
og:descriptionSince our founding in 1973, The Heritage Foundation has been working to advance the principles of free enterprise, limited government, individual freedom, traditional American values, and a strong national defense.
og:imagehttps://www.heritage.org//themes/heritage/src/images/bell.png
og:localeen_US
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 776 words. That's ok.
25.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 11.23 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 52 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 16 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ueNorth_AgendaImage_v3.jpg?itok=DRjQwc6gNo alt attribute provided
...=THEF0617C&evkey=100200825&evtype=customNo alt attribute provided

Page structure

H1 heading
(Critically important)
The Heritage Foundation
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The Heritage Foundation
H1 Heritage President: The State of Our Union Has Never Been Better
H2 Secondary Navigation
H2 Secondary Navigation Duplicate text
H2 The President's Message
H2 Heritage's Perspective
H2 Empty heading
H2 Top Issues
H2 What Part of "Sell-By" Expiration Dates Do ERA Backers...
H2 Palestinians Miss Opportunity by Rejecting Trump Peace...
H2 The Double Voting Problem
H2 The Public Option: Single Payer on the Installment Plan
H2 Rep. Mike Gallagher Files Bill Giving Immigration Judg...
H2 A U.S.–Taiwan Free Trade Agreement in 2020
H2 We are a research and educational institution whose mission is to build and promote conservative public policies ...
H2 Heritage Impact
H2 Secondary Navigation Duplicate text
H3 The Heritage Foundation Announces 2020 George C. Marshall Fellows
H3 Americans Who Saved Lives With Guns in 2019
H3 Brexit's Three Key Implications for U.S. Policymakers
H3 'China In Real Danger of Destroying Its Own Reputation'
H3 Trump to Sign USMCA Trade Agreement Today
H3 Your Address Shouldn't Limit Your Child's Future
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The amount of internal links is ok.
There are 15 external links on this page.
LinkAttributesAnchor text
https://www.heritage.org/Anchor Skip to main content
https://www.heritage.org/Heritage Foundation
A-TITLE Heritage Foundation logo
/search?contains=Index of Mili...Index of Military Strength
/search?contains=Blueprint for...Blueprint for Balance
/search?contains=Index of Econ...Index of Economic Freedom
/search?contains=Iran and TrumpIran and Trump
/search?contains=America's Big...America's Biggest Issues
/search?contains=Tax ReformTax Reform
https://www.heritage.org/The Heritage Foundation
A-TITLE The Heritage Foundation Home
https://www.heritage.org/A-TITLE The Heritage Foundation Home
/about-heritage/missionAbout Heritage
https://www.heritage.org/eventsEvents
https://secured.heritage.org/r...External Subdomain Renew
https://secured.heritage.org/?...External Subdomain Donate
https://www.heritage.org/pressPress
A-TITLE Press
https://www.heritage.org/contactContact
https://www.heritage.org/taxesTaxes
/health-care-reformHealth Care Reform
/budget-and-spendingBudget and Spending
/immigrationImmigration
/terrorismTerrorism
/about-heritage/missionText duplicate About Heritage
https://www.heritage.org/eventsText duplicate Events
https://secured.heritage.org/r...External Subdomain Text duplicate Renew
https://secured.heritage.org/?...External Subdomain Text duplicate Donate
https://www.heritage.org/pressText duplicate Press
A-TITLE Press
https://www.heritage.org/contactText duplicate Contact
/agricultureAgriculture
/educationEducation
/government-regulationGovernment Regulation
https://www.heritage.org/housingHousing
/american-foundersAmerican Founders
/conservatismConservatism
/progressivismProgressivism
/public-opinionPublic Opinion
https://www.heritage.org/asiaAsia
https://www.heritage.org/europeEurope
/global-politicsGlobal Politics
/middle-eastMiddle East
/budget-and-spendingText duplicate Budget and Spending
https://www.heritage.org/debtDebt
/social-securitySocial Security
/coal-oil-natural-gasCoal, Oil, Natural Gas
/energy-economicsEnergy Economics
/nuclear-energyNuclear Energy
/renewable-energyRenewable Energy
https://www.heritage.org/courtsCourts
/crime-and-justiceCrime and Justice
/election-integrityElection Integrity
/the-constitutionThe Constitution
/cybersecurityCybersecurity
/space-policySpace Policy
/technologyTechnology
/transportationTransportation
https://www.heritage.org/defenseDefense
/homeland-securityHomeland Security
/immigrationText duplicate Immigration
/terrorismText duplicate Terrorism
https://www.heritage.org/genderGender
https://www.heritage.org/lifeLife
/marriage-and-familyMarriage and Family
/religious-libertyReligious Liberty
/health-care-reformText duplicate Health Care Reform
https://www.heritage.org/medicaidMedicaid
https://www.heritage.org/medicareMedicare
/public-healthPublic Health
/hunger-and-food-programsHunger and Food Programs
/poverty-and-inequalityPoverty and Inequality
https://www.heritage.org/welfareWelfare
/international-economiesInternational Economies
/markets-and-financeMarkets and Finance
https://www.heritage.org/taxesText duplicate Taxes
https://www.heritage.org/tradeTrade
/press/heritage-president-the-...Heritage President: The State of Our Union Has Never Been Better
A-TITLE Heritage President: The State of Our Union Has Never Been Better
/press/heritage-president-the-...Text duplicate A-TITLE Heritage President: The State of Our Union Has Never Been Better
/presidentThe President's Message Feb 4, 2020 Read the article
A-TITLE The President's Message
/asia/event/united-states-stra...event Feb 5 10:00am - 11:15am United States Strategy for Central Asia Washington, DC Hosted By Lisa Curtis
A-TITLE Heritage featured event
https://www.heritage.org/eventsSee all events
A-TITLE Events list
/press/the-heritage-foundation...Learn more
A-TITLE Learn more
https://www.youtube.com/watch?...External Listen to the podcast
A-TITLE Listen to the podcast
http://report.heritage.org/ib5031External Subdomain Read the new report
A-TITLE Read the new report
https://www.youtube.com/watch?...External Watch the interview
A-TITLE Watch the interview
/press/heritage-president-kay-...Read the full statement
A-TITLE Read the full statement
/education/commentary/universa...Text duplicate Learn more
A-TITLE Learn more
/truenorthTrue North: The Principles of Conservatism A guide to building an America where freedom, opportunity, prosperity, and civil society flourish.
A-TITLE heritage promo
https://twitter.com/HeritageNew window External @Heritage
A-TITLE heritage twitter
https://twitter.com/realDonald...External @realdonaldtrump
https://twitter.com/hashtag/pr...External #prolife
https://twitter.com/hashtag/SO...External #SOTU
/political-process/commentary/...Text duplicate The Constitution
A-TITLE top issues link
/political-process/commentary/...What Part of "Sell-By" Expiration Dates Do ERA Backers...
A-TITLE Issue article
/staff/thomas-jippingThomas Jipping
A-TITLE author bio
/middle-east/commentary/palest...Text duplicate Middle East
A-TITLE top issues link
/middle-east/commentary/palest...Palestinians Miss Opportunity by Rejecting Trump Peace...
A-TITLE Issue article
/staff/james-phillipsJames Phillips
A-TITLE author bio
/election-integrity/commentary...Text duplicate Election Integrity
A-TITLE top issues link
/election-integrity/commentary...The Double Voting Problem
A-TITLE Issue article
/staff/hans-von-spakovskyHans A. von Spakovsky
A-TITLE author bio
/health-care-reform/report/the...Text duplicate Health Care Reform
A-TITLE top issues link
/health-care-reform/report/the...The Public Option: Single Payer on the Installment Plan
A-TITLE Issue article
/staff/nina-owcharenko-schaeferNina Owcharenko Schaefer
A-TITLE author bio
/immigration/commentary/rep-mi...Text duplicate Immigration
A-TITLE top issues link
/immigration/commentary/rep-mi...Rep. Mike Gallagher Files Bill Giving Immigration Judg...
A-TITLE Issue article
/staff/charles-stimsonCharles "Cully" Stimson
A-TITLE author bio
/trade/report/us-taiwan-free-t...Text duplicate Trade
A-TITLE top issues link
/trade/report/us-taiwan-free-t...A U.S.–Taiwan Free Trade Agreement in 2020
A-TITLE Issue article
/staff/riley-waltersRiley Walters
A-TITLE author bio
/about-heritage/impactWe are a research and educational institution whose mission is to build and promote conservative public policies ...
A-TITLE about the heritage foundation
/about-heritage/impactNo Text
/conservatism/impact/heritage-...Heritage Foundation Policy Victories in 2019
/conservatism/impact/heritage-...No Text
https://www.heritage.org/A-TITLE Heritage home page
/about-heritage/missionText duplicate About Heritage
https://www.heritage.org/eventsText duplicate Events
https://secured.heritage.org/r...External Subdomain Text duplicate Renew
https://secured.heritage.org/?...External Subdomain Text duplicate Donate
https://www.heritage.org/pressText duplicate Press
A-TITLE Press
https://www.heritage.org/contactText duplicate Contact
https://twitter.com/heritageNew window External A-TITLE Heritage Twitter
https://www.facebook.com/herit...New window External A-TITLE Heritage Facebook
/article/privacy-policyPrivacy Policy
A-TITLE Heritage privacy policy
/article/copyright-noticeCopyright
A-TITLE Heritage copyright

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.heritage.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 32 CSS files. This may affect the page load time negatively.
This website loads 52 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (57 kB).

HTTP Response Header

NameValue
dateWed, 05 Feb 2020 10:28:12 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
varyCookie
cache-controlmax-age=3600, public
x-drupal-dynamic-cacheMISS
link<https://www.heritage.org/>; rel="canonical", <https://www.heritage.org/>; rel="shortlink"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedWed, 05 Feb 2020 10:17:29 GMT
etagW/"1580897849"
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
server-idWW1.PROD
content-encodinggzip
cf-cache-statusHIT
age312
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray5604323b29a5c295-FRA
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 38,390 referring domains.
This website has 4,073,292 backlinks.
This website has backlinks from 27,406 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
6,881

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.heritage.org
The Heritage Foundation
A research and educational institution whose mission is to build and promote conservative public policies, based in Washington, D.C.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Heritage75%Check
Heritage Foundation67%Check
Heritage President52%Check
Public47%Check
Heritage President Kay45%Check
mission is44%Check
promote conservative public44%Check
Search40%Check
educational institution40%Check
research38%Check

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