Hoepner-lacke.de - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
64% 
Link structure
85% 
Server
70% 
External factors
100% 
SEO Score
Response time
3.14 s
File size
123.40 kB
Words
446
Media files
40
Number of links
62 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Höpner Lacke - Ihr kompetenter Partner für Farben und Lacke
The length of the page title is perfect. (555 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Hochwertige Farben und Lacke seit 1787 made in Germany. Höchste Qualität - individuelle Beratung - bewiesene Langlebigkeit. Entdecken Sie jetzt Ihre Farben!
The length of the meta description is perfect. (990 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.hoepner-lacke.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: Germany
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionHochwertige Farben und Lacke seit 1787 made in Germany. Höchste Qualität - individuelle Beratung - bewiesene Langlebigkeit. Entdecken Sie jetzt Ihre Farben!
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorWooCommerce 4.7.1
msapplication-TileImagehttps://www.hoepner-lacke.de/wp-content/uploads/2019/07/cropped-Logo_Onlineshop-1-270x270.png
article:publisherhttps://www.facebook.com/hoepner.lacke.gmbh.niesky/
article:modified_time2020-07-07T18:19:29+00:00
langde-de
twitter:cardsummary_large_image
twitter:label1Geschätzte Lesezeit
twitter:data11 Minute
og:localede_DE
og:typewebsite
og:titleHöpner Lacke - Ihr kompetenter Partner für Farben und Lacke
og:descriptionHochwertige Farben und Lacke seit 1787 made in Germany. Höchste Qualität - individuelle Beratung - bewiesene Langlebigkeit. Entdecken Sie jetzt Ihre Farben!
og:urlhttps://www.hoepner-lacke.de/
og:site_nameHöpner Lacke Onlineshop
og:imagehttps://www.hoepner-lacke.de/wp-content/uploads/2020/07/MwSt_3_neu-1.png
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 446 words on this page. Good pages should have about 1,000 words of useful content.
These Typos were found:
  • weiss => weiß
The average number of words per sentence of 8.8 words is low.
37% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
This website only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
19 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...oads/2019/07/cropped-Logo_Onlineshop.pngcropped-Logo_Onlineshop.pngcropped-Logo_Onlineshop.png
...19/07/cropped-Logo_Onlineshop-360x63.pngNo alt attribute provided
...content/uploads/2020/07/MwSt_3_neu-1.pngNo alt attribute provided
...019/10/Anti-Schimmelfarbe_Produkt_3l.pngAnti Schimmelfarbe Weiss 3 L
...ssadenfarbe_Produkt_Hellgelb-300x300.pngAcryl Fassadenfarbe Hellgelb
.../Penetriermittel_Produkt_neu-300x300.pngNo alt attribute provided
...schichtung_Produkt_NANO_matt-300x300.pngHoepner Spezial Acryl NANO Dachbeschichtung_Produkt_matt
...nti-Schimmelfarbe_Produkt_3l-300x300.pngAnti Schimmelfarbe Weiss 3 L
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngAcryl Fassadenfarbe Weiss
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngAcryl Fassadenfarbe_EFH
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngFarbtonvergleich Acryl Fassadenfarbe Hellgelb auf Fassade
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngAcryl Fassadenfarbe_Fassade_Hellgelb1
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngFarbtonvergleich Acryl Fassadenfarbe Gelb auf Fassade
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngFarbtonvergleich Acryl Fassadenfarbe Oxidgelb auf Fassade
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngAcryl Fassadenfarbe_Fassade-Oxidgelb
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngFarbtonvergleich Acryl Fassadenfarbe Rot auf Fassade
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngAcryl Fassadenfarbe_Fassade_MFH
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngFarbtonvergleich Acryl Fassadenfarbe Grün auf Fassade
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngAcryl Fassadenfarbe_Graublau alle
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngAcryl Fassadenfarbe_Fassade-Graublau
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngFarbtonvergleich Acryl Fassadenfarbe Beigebraun auf Fassade
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngFarbtonvergleich Acryl Fassadenfarbe Grau auf Fassade
...gwiiuvxa35aaqtjr6qhpp0iopwkvr0u2o2nk.pngAcryl-Fassadenfarbe_Haus-Absatz-Grau
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided
https://www.hoepner-lacke.de/No alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 26 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H2 Dachbeschichtung
H2 Penetriermittel
H2 Fassadenfarbe
H2 Dachbeschichtung Duplicate text
H2 Fassadenfarbe Duplicate text
H2 Penetriermittel Duplicate text
H2 Unser Bestseller: Höpner Anti-Schimmelfarbe
H2 Unsere aktuellen Angebote!
H2 Acryl-Fassadenfarbe Hellgelb
H2 Penetriermittel / Rostschutzgrund
H2 Spezial-Acryl-Dachbeschichtung NANO MATT
H2 Anti-Schimmelfarbe Weiß
H2 Jetzt zum Newsletter anmelden und 5 € Gutschein sichern!
H2 DAS LEBEN HAT VIELE FACETTEN - IHRE FASSADE AUCH?
H2 Service
H2 Seite
H2 Zahlungsarten
H2 Social Media
H3 LANGZEITSCHUTZ
H3 THERMOREGULIEREND
H3 HOHER PH-WERT
H3 ATMUNGSAKTIV
H3 Nur solange der Vorrat reicht! Unsere aktuellen Angebote
H3 Das sagen unsere über uns
H3 Haben Sie Fragen?
H5 Farben und LackE Made in Germany SEIT ÜBER 230 JAHREN
Some anchor texts are used more than once.
1 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.hoepner-lacke.de/Anchor Zum Inhalt springen
/shop/Shop
/kontakt/Kontakt
/ueber/Über uns
/referenzen/Referenzen
/shop/Text duplicate Shop
/kontakt/Text duplicate Kontakt
/ueber/Text duplicate Über uns
/referenzen/Text duplicate Referenzen
/werksverkauf/Werksverkauf
https://de-de.facebook.com/hoe...New window External Subdomain No Text
https://www.youtube.com/user/h...New window External No Text
https://www.hoepner-lacke.de/IMG-ALT cropped-Logo_Onlineshop.png
/konto/edit-account/Konto
/konto/orders/Bestellungen
/konto/edit-account/Text duplicate Konto
/konto/orders/Text duplicate Bestellungen
/produkt-kategorie/dachbeschic...Dach
/produkt-kategorie/fassadenfar...Fassade
/produkt-kategorie/fassadenfar...Fassadenfarben
/produkt-kategorie/sockelfarben/Sockel
/produkt-kategorie/grundierung...Grundierungen für Bautenschutzfarben
/produkt-kategorie/innenwandfa...Innenwand
/produkt-kategorie/anti-schimmel/Anti-Schimmel
/produkt-kategorie/innenwandfa...Innenwandfarben
/produkt-kategorie/grundierung...Text duplicate Grundierungen für Bautenschutzfarben
/produkt-kategorie/spezielles/Spezielles
https://www.hoepner.eu/New window External Für gewerbliche Verarbeiter
https://www.hoepner-lacke.de/No Text
/shop/Text duplicate Shop
/konto/Mein Konto
/ueber/Text duplicate Über uns
/referenzen/Text duplicate Referenzen
/kontakt/Text duplicate Kontakt
/produkt-kategorie/dachbeschic...Mehr entdecken!
/produkt-kategorie/penetriermi...Mehr dazu!
/produkt-kategorie/fassadenfar...Text duplicate Mehr entdecken!
/produkt-kategorie/dachbeschic...Text duplicate Mehr entdecken!
/produkt-kategorie/fassadenfar...Jetzt Ansehen
/produkt-kategorie/penetriermi...Text duplicate Mehr dazu!
/produkt/anti-schimmelfarbe/Nofollow In den Warenkorb!
/ueber/Mehr über Höpner erfahren
/produkt/acryl-fassadenfarbe-h...IMG-ALT Acryl Fassadenfarbe Hellgelb
/produkt/acryl-fassadenfarbe-h...Acryl-Fassadenfarbe Hellgelb
/produkt/acryl-fassadenfarbe-h...Nofollow Ausführung wählen
/produkt/penetriermittel/No Text
/produkt/penetriermittel/Penetriermittel / Rostschutzgrund
/?add-to-cart=2156Nofollow In den Warenkorb
/produkt/hoepner-spezial-acryl...IMG-ALT Hoepner Spezial Acryl NANO Dachbeschichtung_Produkt_matt
/produkt/hoepner-spezial-acryl...Spezial-Acryl-Dachbeschichtung NANO MATT
/produkt/hoepner-spezial-acryl...Nofollow Text duplicate Ausführung wählen
/produkt/anti-schimmelfarbe/IMG-ALT Anti Schimmelfarbe Weiss 3 L
/produkt/anti-schimmelfarbe/Anti-Schimmelfarbe Weiß
/produkt/anti-schimmelfarbe/Nofollow Text duplicate Ausführung wählen
https://www.auma-consulting.co...External Datenschutzerklärung
/shop/Shop erkunden
/bezahlmoeglichkeiten/Zahlung
/versandarten/Versand
https://www.hoepner-lacke.de/agb/AGB
/widerrufsbelehrung/Widerruf
/ueber/Text duplicate Über uns
/kontakt/Text duplicate Kontakt
https://www.hoepner.eu/External Geschäftskunden
/downloads/Downloads
https://www.facebook.com/hoepn...New window External FACEBOOK
https://www.youtube.com/user/h...New window External YOUTUBE
/impressum/Impressum
/datenschutz/Datenschutz
/datenschutz/New window Text duplicate Datenschutzerklärung

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.hoepner-lacke.de/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (3.14 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 10 CSS files. This may affect the page load time negatively.
This website only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (123 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
keep-alivetimeout=15
dateTue, 05 Jan 2021 13:09:51 GMT
serverApache
x-powered-byPHP/7.3.25
link<https://www.hoepner-lacke.de/wp-json/>; rel="https://api.w.org/", <https://www.hoepner-lacke.de/wp-json/wp/v2/pages/95>; rel="alternate"; type="application/json", <https://www.hoepner-lacke.de/>; rel=shortlink
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 71 referring domains.
This website has 518 backlinks.
This website has backlinks from 61 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

User-agent: MJ12bot
Disallow: /

User-agent: AhrefsBot
Disallow: /

Facebook popularity

Shares / Likes / Comments
163

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.hoepner-lacke.de
Höpner Lacke - Ihr kompetenter Partner für Farben und Lacke
Hochwertige Farben und Lacke seit 1787 made in Germany. Höchste Qualität - individuelle Beratung - bewiesene Langlebigkeit. Entdecken Sie jetzt Ihre Farben!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
LackE80%Check
Farben und Lacke73%Check
Höpner Lacke72%Check
Farben65%Check
Höpner63%Check
Made in Germany59%Check
Lacke GmbH57%Check
Made55%Check
Germany55%Check
Fassade51%Check

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