Holywood-trust.org.uk - SEO Checker

Overview of the SEO Check
Meta information
76% 
Page quality
64% 
Page structure
52% 
Link structure
8% 
Server
0% 
External factors
92% 
SEO Score
Response time
5.34 s
File size
83.10 kB
Words
1145
Media files
22
Number of links
113 internal / 45 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homepage | The Holywood Trust | Dumfries | Young people | Charitable | Grants | Awards | Sponsorship | Assistance | Support | Organisations | Holywood Trust
The page title should be shorter than 580 pixels. It is 1428 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.holywood-trust.org.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The Doctype markup is not in the first line of your HTML document. There must be no white spaces before the doctype markup.
The doctype HTML 5 is set correctly.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
keywordsThe Holywood Trust,Dumfries,Dumfries and Galloway,Young people,Charitable,Grants,Awards,Sponsorship,Assistance,Support,Organisations,holywood trust,support for young people,support for organisations,social,health,culture
generatorPowered by Slider Revolution 6.2.23 - responsive, Mobile-Friendly Slider Plugin for WordPress with comfortable drag and drop interface.
article:published_time2016-07-26
article:modified_time2020-09-30
langen-gb
twitter:cardsummary
og:typearticle
og:titleHomepage
og:urlhttps://www.holywood-trust.org.uk/
og:site_nameThe Holywood Trust
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are 2 text duplicates on this page:
  • Duplicate: Absolute superstars these guys can't thank them enough for what they d...
This page contains 1145 words. That's ok.
32.5% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
18 paragraphs were found on this page.
No placeholders texts or images were found.
The average number of words per sentence of 20.83 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 20 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 23 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...oads/2016/11/the-holywood-trust-logo.pngNo alt attribute provided
...hemes/holywoodtrust/images/telephone.pngNo alt attribute provided
...ntent/uploads/2017/03/Bunbury-Banter.jpgNo alt attribute providedBunbury Banter
/wp-content/uploads/2020/08/upland.jpgNo alt attribute providedupland
/wp-content/uploads/2020/09/Cameron-HT.jpgNo alt attribute providedCameron HT
/wp-content/uploads/2020/08/012-scaled.jpgNo alt attribute provided012
...tent/uploads/2020/08/316-Copy-scaled.jpgNo alt attribute provided316 – Copy
...54274900440046_7866230706058121741_n.jpgNo alt attribute provided10460278_10154274900440046_7866230706058121741_n
/wp-content/uploads/2020/09/1.jpgNo alt attribute provided1
...ontent/uploads/2020/09/CLAY-1-SQUARE.jpgNo alt attribute providedCLAY 1 SQUARE
...tent/uploads/2020/08/IMG_7613-scaled.jpgNo alt attribute providedIMG_7613
graph.facebook.com/421320750713/pictureThe Holywood Trust
...d3f54cf64cbfa1b4d96e7d0c1061&oe=5FBBFAF4The Holywood Trust
graph.facebook.com/421320750713/pictureThe Holywood Trust
...g.png&_nc_cb=1&_nc_hash=AQAcIGkvFdXMvcw2The Holywood Trust
graph.facebook.com/421320750713/pictureThe Holywood Trust
...9674fcfa9863482a24a4e1d882a0&oe=5FBC30C7The Holywood Trust
graph.facebook.com/421320750713/pictureThe Holywood Trust
...fb48d7047cb268a37f11e05c11ed&oe=5FBC2DBCThe Holywood Trust
graph.facebook.com/421320750713/pictureThe Holywood Trust
...36bc42ab17ec43d3b05ca07dd97c&oe=5FBC7629The Holywood Trust
/wp-content/uploads/2020/09/small-mono.jpgScottish Charity no. SC 009942Scottish Charity no. SC 009942

Page structure

H1 heading
(Critically important)
The Holywood Trust
Too many H1 headings
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 The Holywood Trust
H1 The Holywood Trust Duplicate text
H2 LIVE FACEBOOK FEED
H2 Individual Grants
H2 Group of Young People Grants
H2 Organisation Grants
H2 Budget Template
H2 Get In Touch
H2 LATEST NEWS
H2 Next Deadline is Monday 18th January 2021.
H2 The Holywood Trust criteria 15 – 25 years of age and live in D&G
H2 The Robertson Trust new themes are open for new applications.
H2 The Holywood Trust Christmas Gathering
H2 Alive Radio Academy
H2 The Holywood Trust Corona Virus Update
H2 New Online Grants Management System
H2 Charles Jencks
H2 Child Sexual Exploitation
H2 New Application form for “Groups of Young People “
H3 How we help you
H3 How we help you Duplicate text
H3 How we do it
H3 How we do it Duplicate text
H3 Support for organisations
H3 Support for organisations Duplicate text
Some anchor texts are used more than once.
There are 10 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are too many external links (45) on this page.
LinkAttributesAnchor text
/No Text
https://www.facebook.com/pages...New window External A-TITLE Like us on Facebook
/next-deadline-monday-1st-octo...The next deadline for Organisation applying for over £2,500.00 is Monday 18th January 2021.
/the-holywood-trust-criteria-1...The Holywood Trust criteria 15 - 25 years of age and live in D&G
/the-robertson-trust-new-theme...The Robertson Trust now open for new applications.
/the-holywood-trust-christmas-...The Holywood Trust Christmas Gathering
/Home
/about-the-trust/about/About The Trust
/about-the-trust/history/History
/about-the-trust/about/About
/about-the-trust/trustees/Trustees
/about-the-trust/staff/Staff
/young-people/info/Young People
/young-people/info/Info
/young-people/qa/Q&A
/young-people/case-studies/Case Studies
/organisations/info/Organisations
/organisations/info/Text duplicate Info
/organisations/qa/Text duplicate Q&A
/organisations/case-studies/Text duplicate Case Studies
/other-work/projects-funded-2017/Other Work
/other-work/projects-funded-2017/Projects Funded 2019
/other-work/projects-funded-2018/Projects Funded 2020
/other-work/other-funders-agen...Other Funders & Agencies We Work With
/trust-news/news/Trust News
/trust-news/news/The Trust News
/trust-news/gallery/Gallery
/trust-news/downloads/Downloads
/get-in-touch/Get In Touch
/privacy/website-use/Privacy
/privacy/website-use/Website Use
/privacy/individual-privacy/Individual Privacy
/privacy/organisation-privacy/Organisation Privacy
/Text duplicate Home
/about-the-trust/about/Text duplicate About The Trust
/about-the-trust/history/Text duplicate History
/about-the-trust/about/Text duplicate About
/about-the-trust/trustees/Text duplicate Trustees
/about-the-trust/staff/Text duplicate Staff
/young-people/info/Text duplicate Young People
/young-people/info/Text duplicate Info
/young-people/qa/Text duplicate Q&A
/young-people/case-studies/Text duplicate Case Studies
/organisations/info/Text duplicate Organisations
/organisations/info/Text duplicate Info
/organisations/qa/Text duplicate Q&A
/organisations/case-studies/Text duplicate Case Studies
/other-work/projects-funded-2017/Text duplicate Other Work
/other-work/projects-funded-2017/Text duplicate Projects Funded 2019
/other-work/projects-funded-2018/Text duplicate Projects Funded 2020
/other-work/other-funders-agen...Text duplicate Other Funders & Agencies We Work With
/trust-news/news/Text duplicate Trust News
/trust-news/news/Text duplicate The Trust News
/trust-news/gallery/Text duplicate Gallery
/trust-news/downloads/Text duplicate Downloads
/get-in-touch/Text duplicate Get In Touch
/privacy/website-use/Text duplicate Privacy
/privacy/website-use/Text duplicate Website Use
/privacy/individual-privacy/Text duplicate Individual Privacy
/privacy/organisation-privacy/Text duplicate Organisation Privacy
https://www.facebook.com/42132...New window External The Holywood Trust
https://www.facebook.com/42132...New window External Text duplicate IMG-ALT The Holywood Trust
https://www.facebook.com/42132...New window External Text duplicate The Holywood Trust
https://www.facebook.com/29047...New window External Keeping Kara
https://www.facebook.com/share...New window External A-TITLE Share this post on Facebook
https://twitter.com/intent/twe...New window External A-TITLE Share this post on Twitter
https://plus.google.com/share?...New window External Subdomain A-TITLE Share this post on Google
https://www.linkedin.com/share...New window External A-TITLE Share this post on Linkedin
https://www.facebook.com/42132...New window External View on Facebook
https://www.facebook.com/42132...New window External Text duplicate IMG-ALT The Holywood Trust
https://www.facebook.com/42132...New window External Text duplicate The Holywood Trust
https://www.canarts.org.uk/New window External Text duplicate IMG-ALT The Holywood Trust
https://www.canarts.org.uk/New window External CAN – Circular Arts Network
https://www.facebook.com/share...New window External Text duplicate A-TITLE Share this post on Facebook
https://twitter.com/intent/twe...New window External Text duplicate A-TITLE Share this post on Twitter
https://plus.google.com/share?...New window External Subdomain Text duplicate A-TITLE Share this post on Google
https://www.linkedin.com/share...New window External Text duplicate A-TITLE Share this post on Linkedin
https://www.facebook.com/42132...New window External Text duplicate View on Facebook
https://www.facebook.com/42132...New window External Text duplicate IMG-ALT The Holywood Trust
https://www.facebook.com/42132...New window External Text duplicate The Holywood Trust
https://www.facebook.com/pamis...New window External Text duplicate IMG-ALT The Holywood Trust
https://www.facebook.com/share...New window External Text duplicate A-TITLE Share this post on Facebook
https://twitter.com/intent/twe...New window External Text duplicate A-TITLE Share this post on Twitter
https://plus.google.com/share?...New window External Subdomain Text duplicate A-TITLE Share this post on Google
https://www.linkedin.com/share...New window External Text duplicate A-TITLE Share this post on Linkedin
https://www.facebook.com/pamis...New window External Text duplicate View on Facebook
https://www.facebook.com/42132...New window External Text duplicate IMG-ALT The Holywood Trust
https://www.facebook.com/42132...New window External Text duplicate The Holywood Trust
https://www.facebook.com/midst...New window External Text duplicate IMG-ALT The Holywood Trust
https://www.facebook.com/share...New window External Text duplicate A-TITLE Share this post on Facebook
https://twitter.com/intent/twe...New window External Text duplicate A-TITLE Share this post on Twitter
https://plus.google.com/share?...New window External Subdomain Text duplicate A-TITLE Share this post on Google
https://www.linkedin.com/share...New window External Text duplicate A-TITLE Share this post on Linkedin
https://www.facebook.com/midst...New window External Text duplicate View on Facebook
https://www.facebook.com/42132...New window External Text duplicate IMG-ALT The Holywood Trust
https://www.facebook.com/42132...New window External Text duplicate The Holywood Trust
https://www.facebook.com/gmailNew window External @gmail
https://www.facebook.com/Unlim...New window External Text duplicate IMG-ALT The Holywood Trust
https://www.facebook.com/share...New window External Text duplicate A-TITLE Share this post on Facebook
https://twitter.com/intent/twe...New window External Text duplicate A-TITLE Share this post on Twitter
https://plus.google.com/share?...New window External Subdomain Text duplicate A-TITLE Share this post on Google
https://www.linkedin.com/share...New window External Text duplicate A-TITLE Share this post on Linkedin
https://www.facebook.com/Unlim...New window External Text duplicate View on Facebook
/wp-content/uploads/2020/09/In...New window Enquiry form for Individual Young People
/wp-content/uploads/2020/03/Or...New window Enquiry form for a Group of Young People
/wp-content/uploads/2020/03/Or...New window Enquiry form for organisations
/wp-content/uploads/2020/06/Fi...New window Budget Template
/get-in-touch/Text duplicate Get In Touch
/next-deadline-monday-1st-octo...Next Deadline is Monday 18th January 2021.
/next-deadline-monday-1st-octo...Trivial anchor text
Read more
/the-holywood-trust-criteria-1...The Holywood Trust criteria 15 – 25 years of age and live in D&G
/the-holywood-trust-criteria-1...Text duplicate Trivial anchor text
Read more
/the-robertson-trust-new-theme...The Robertson Trust new themes are open for new applications.
/the-robertson-trust-new-theme...Text duplicate Trivial anchor text
Read more
/the-holywood-trust-christmas-...Text duplicate The Holywood Trust Christmas Gathering
/the-holywood-trust-christmas-...Text duplicate Trivial anchor text
Read more
/alive-radio-academy/Alive Radio Academy
/alive-radio-academy/Text duplicate Trivial anchor text
Read more
/corona-virus-update/The Holywood Trust Corona Virus Update
/corona-virus-update/Text duplicate Trivial anchor text
Read more
/new-online-grants-management-...New Online Grants Management System
/new-online-grants-management-...Text duplicate Trivial anchor text
Read more
/charles-jencks/Charles Jencks
/charles-jencks/Text duplicate Trivial anchor text
Read more
/child-sexual-exploitation/Child Sexual Exploitation
/child-sexual-exploitation/Text duplicate Trivial anchor text
Read more
/new-application-form-for-grou...New Application form for “Groups of Young People “
/new-application-form-for-grou...Text duplicate Trivial anchor text
Read more
/Text duplicate Home
/about-the-trust/about/About the Trust
/young-people/info/Text duplicate Young People
/organisations/info/Text duplicate Organisations
/other-work/projects-funded-2018/Text duplicate Other Work
/trust-news/news/Text duplicate Trust News
/get-in-touch/Text duplicate Get In Touch
/about-the-trust/about/Text duplicate About The Trust
/about-the-trust/history/Text duplicate History
/about-the-trust/about/Text duplicate About
/about-the-trust/trustees/Text duplicate Trustees
/about-the-trust/staff/Text duplicate Staff
/young-people/info/Text duplicate Young People
/young-people/info/Text duplicate Info
/young-people/qa/Text duplicate Q&A
/young-people/case-studies/Text duplicate Case Studies
/organisations/info/Text duplicate Organisations
/organisations/info/Text duplicate Info
/organisations/qa/Text duplicate Q&A
/organisations/case-studies/Text duplicate Case Studies
/other-work/projects-funded-2018/Text duplicate Other Work
/other-work/projects-funded-2017/Text duplicate Projects Funded 2019
/other-work/projects-funded-2018/Text duplicate Projects Funded 2020
/other-work/other-funders-agen...Text duplicate Other Funders & Agencies We Work With
/trust-news/news/Text duplicate Trust News
/trust-news/news/News
/trust-news/gallery/Text duplicate Gallery
/trust-news/downloads/Text duplicate Downloads
/get-in-touch/Text duplicate Get In Touch
http://digital.bdslive.com/New window External Subdomain BDSDigital

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.holywood-trust.org.uk/"
HTTP header
(Important)
The used PHP version is outdated and may be a security risk.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (5.34 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 13 CSS files. This may affect the page load time negatively.
This website loads 20 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
dateTue, 27 Oct 2020 12:06:50 GMT
content-typetext/html; charset=UTF-8
content-length19287
serverApache
x-powered-byPHP/5.6.40
cache-controlpublic, s-maxage=216000
link<https://www.holywood-trust.org.uk/wp-json/>; rel="https://api.w.org/", <https://www.holywood-trust.org.uk/>; rel=shortlink
x-provided-byStackCDN
x-provided-byStackCDN
varyAccept-Encoding
content-encodinggzip
x-backend-serverweb61.hosting.stackcp.net
x-service-levelwordpress
x-cdn-cache-statusHIT
x-viaAMS1
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 63 referring domains.
This website has 1,638 backlinks.
This website has backlinks from 62 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is not listed in Webwiki. Submit your website here.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# Added by SEO Ultimate's Link Mask Generator module
User-agent: *
Disallow: /go/
# End Link Mask Generator output

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.holywood-trust.org.uk/sitemapindex.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Trust81%Check
Holywood Trust81%Check
Holywood81%Check
Holywood Trust criteria68%Check
Holywood Trust criteria 1563%Check
Trust News61%Check
Robertson Trust61%Check
Trust provides grants58%Check
age56%Check
young people54%Check

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