Homebase.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
69% 
Page structure
95% 
Link structure
37% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.45 s
File size
112.40 kB
Words
629
Media files
20
Number of links
109 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Feels Good to be Home | First for Decorating, DIY & Garden | Homebase
The length of the page title is perfect. (580 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Discover a range of products at Homebase to transform your home & garden. Kitchens, bathrooms, furniture, paint, homeware & more. Feels good to be home.
The length of the meta description is perfect. (941 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.homebase.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
BUNNINGS_COUNTRY_CLASSUK
superfishnofish
msvalidate.01C721964D6C3BCD9D98CBB0D564C7EA4F
keywordsEmpty
descriptionDiscover a range of products at Homebase to transform your home & garden. Kitchens, bathrooms, furniture, paint, homeware & more. Feels good to be home.
langen
twitter:cardsummary_large_image
twitter:site@Homebase_uk
fb:app_id611939242187083
og:titleFeels Good to be Home | First for Decorating, DIY & Garden
og:typewebsite
og:descriptionDiscover a range of products at Homebase to transform your home & garden. Kitchens, bathrooms, furniture, paint, homeware & more. Feels good to be home.
og:site_nameHomebase
og:urlhttps://www.homebase.co.uk
og:imagehttps://www.homebase.co.uk/-/media/uk%20images/homebase/homebasefgtbhprimaryreversedbg720x720pxgooglelisting.png
Content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 629 words. That's ok.
26.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
There are no duplicates on the site.
The average number of words per sentence of 20.38 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 10 javascript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
14 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Featured on Instagram
H3 Shop by popular categories
H4 Customer services
H4 Resources
H4 Ideas & advice
H4 About us
H4 Follow us
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 20 external links on this page.
LinkAttributesAnchor text
/customer-services/resources/c...cookies
https://www.homebase.co.uk/Anchor Skip to content
https://www.homebase.co.uk/Anchor Skip to footer
/contact-usContact us
https://www.homebase.co.uk/A-TITLE Homebase
/ideas-adviceIdeas & advice
https://www.homebase.co.uk/storesStores
https://www.homebase.co.uk/basketBasket
https://www.homebase.co.uk/Text duplicate A-TITLE Homebase
/our-range/paint-and-decoratingPaint & Decorating
/our-range/garden-and-outdoorGarden & Outdoor
/our-range/kitchensKitchens
/our-range/bathrooms-and-plumbingBathrooms & Plumbing
/our-range/flooring-and-tilingFlooring & Tiling
/our-range/lighting-and-electr...Lighting & Electrical
/our-range/storage-and-home/fu...Furniture
/our-range/storage-and-homeStorage & Home
/our-range/building-and-hardwareBuilding & Hardware
/our-range/toolsTools
https://www.homebase.co.uk/dealsSale
https://www.homebase.co.uk/basketA-TITLE basket
https://homebaselife.com/appoi...New window External Book a FREE Kitchen design consultation >
https://www.homebase.co.uk/dealsA-TITLE Shop the dream bigger sale
https://www.homebase.co.uk/dealsSHOP THE SALE
A-TITLE Shop the dream bigger sale
/our-range/kitchens/kitchen-ra...Half Price Kitchen Units when you buy 5 or more, PLUS 10% off your entire Kitchen
/customer-services/services/fi...Up to 5 years interest free credit. 0% APR. No deposit required.
https://homebaselife.com/appoi...External Anchor Book a FREE design appointment
/our-range/kitchens/kitchen-ra...Text duplicate Half Price Kitchen Units when you buy 5 or more, PLUS 10% off your entire Kitchen
/customer-services/services/fi...Text duplicate Up to 5 years interest free credit. 0% APR. No deposit required.
https://homebaselife.com/appoi...External Anchor Text duplicate Book a FREE design appointment
/paint-deals/farrow-and-ball-2...2 for £70 - Farrow & Ball Modern and Estate Emulsion 2.5L
/paint-deals/homebase-paint-20...20% off the new Homebase Paint range
/paint-deals/2-for-24-crown-sce2 for £24 - Crown Standard Coloured Emulsion 2.5L
/paint-deals/farrow-and-ball-2...Text duplicate 2 for £70 - Farrow & Ball Modern and Estate Emulsion 2.5L
/paint-deals/homebase-paint-20...Text duplicate 20% off the new Homebase Paint range
/paint-deals/2-for-24-crown-sceText duplicate 2 for £24 - Crown Standard Coloured Emulsion 2.5L
/our-range/storage-and-home/fu...Living Room Furniture
/our-range/storage-and-home/fu...Bedroom Furniture
/our-range/storage-and-home/ho...Shelving
/our-range/storage-and-home/fu...Dining Room Furniture
/our-range/paint-and-decoratin...Paint
/our-range/lighting-and-electr...Ceiling Lights
/our-range/storage-and-home/ho...Storage Containers
/our-range/flooring-and-tiling...Tiling
/our-range/building-and-hardwa...Internal Doors
/our-range/flooring-and-tiling...Laminate Flooring
/our-range/lighting-and-electr...Lamps
/our-range/storage-and-home/ho...Clothes Storage
https://www.bathstore.com/New window External Beautiful Bathrooms at great value pricing. Free design consultations with in-store experts. Now available in selected Homebase stores Visit bathstore.com
/search/products?q=occasional ...No Text
https://www.instagram.com/p/B4...New window External @anthony_at_no2
/search/products?q=occasional ...Shop our occasional chairs
/search/products?q=throws&face...@insidestylists Shop our throws
https://www.instagram.com/p/B2...New window External @insidestylists
/search/products?q=throws&face...Shop our throws
/search/products?q=cocktail sofa@thetamworthtownhouse Shop our cocktail sofas
https://www.instagram.com/p/B4...New window External @thetamworthtownhouse
/search/products?q=cocktail sofaShop our cocktail sofas
/search/products?q=occasional ...No Text
https://www.instagram.com/p/B4...New window External Text duplicate @anthony_at_no2
/search/products?q=occasional ...Text duplicate Shop our occasional chairs
/search/products?q=throws&face...No Text
https://www.instagram.com/p/B2...New window External Text duplicate @insidestylists
/search/products?q=throws&face...Text duplicate Shop our throws
/search/products?q=cocktail sofaText duplicate @thetamworthtownhouse Shop our cocktail sofas
https://www.instagram.com/p/B4...New window External Text duplicate @thetamworthtownhouse
/search/products?q=cocktail sofaText duplicate Shop our cocktail sofas
https://www.homebase.co.uk/storesClosure stores
/our-range/kitchenskitchen
/our-range/kitchens/kitchen-ra...kitchen ranges
/our-range/bathrooms-and-plumb...bathroom
/our-range/bathrooms-and-plumb...bathroom furniture
/our-range/bathrooms-and-plumb...showers
/our-range/bathrooms-and-plumb...baths
/our-range/bathrooms-and-plumb...toilets
/our-range/bathrooms-and-plumb...bathroom accessories
https://www.homebase.co.uk/dealsDream Bigger Sale
https://www.homebase.co.uk/dealsdeals
/our-range/storage-and-home/fu...bedroom furniture
/our-range/storage-and-home/fu...dining room furniture
/our-range/storage-and-home/fu...living room furniture
/our-range/storage-and-home/fu...sofas
/our-range/flooring-and-tiling...flooring
/our-range/flooring-and-tiling...tiling
https://www.homebase.co.uk/Anchor Top of the content
https://homebaselife.com/publi...External Sign up to our newsletter to receive all our latest promotions, inspiration and advice
A-TITLE FooterBanner
/customer-servicesCustomer services
A-TITLE Customer services
/contact-usText duplicate Contact us
A-TITLE Contact us
https://homebaselife.com/appoi...External Book your kitchen consultation
A-TITLE Book your kitchen consultation
https://www.homebaseslidingdoo...External Bespoke fitted wardrobes
A-TITLE Bespoke fitted wardrobes
/customer-services/services/ho...Delivery information
A-TITLE Delivery information
/customer-services/resources/r...Returns & refunds
A-TITLE Returns & refunds
/customer-services/resources/p...Brand match pricing policy
A-TITLE Brand match pricing policy
/in-store-services/extra-choiceExtra Choice
A-TITLE Extra Choice
/in-store-services/hire-shopHire Shop
A-TITLE Hire Shop
/our-range/paint-and-decoratin...Tapi Carpets
A-TITLE Tapi Carpets
/customer-services/resourcesResources
A-TITLE Resources
/in-store-servicesIn Store Services
A-TITLE In Store Services
/our-range/brandsOur brands
A-TITLE Our brands
/customer-services/resources/d...DIY safety tips
A-TITLE DIY safety tips
/customer-services/resources/faqsFAQs
A-TITLE FAQs
/customer-services/resources/c...Cookie policy
A-TITLE Cookie policy
/customer-services/services/ac...Accessibility
A-TITLE Accessibility
/customer-services/resources/p...Product recalls
A-TITLE Product recalls
/ideas-adviceText duplicate Ideas & advice
A-TITLE Ideas & advice
/ideas-advice/christmasChristmas
A-TITLE Christmas
/ideas-advice/garden-and-outdoorGarden & outdoors
A-TITLE Garden & outdoors
/ideas-advice/decoratingDecorating
A-TITLE Decorating
/ideas-advice/diyDIY
A-TITLE DIY
/ideas-advice/lighting-and-ele...Lighting
A-TITLE Lighting
/ideas-advice/download our bro...Brochures & catalogues
A-TITLE Brochures & catalogues
/customer-services/services/gi...Gift cards
A-TITLE Gift cards
/about-us/who-we-areAbout us
A-TITLE About us
/about-us/in-the-communityIn the community
A-TITLE In the community
/about-us/press-officePress Office
A-TITLE Press Office
http://homebase.careers/External Subdomain Careers
A-TITLE Careers
/about-us/sustainabilitySustainability
A-TITLE Sustainability
/about-us/policiesStatements & Policies
A-TITLE Statements & Policies
https://www.facebook.com/homeb...New window External facebook
IMG-ALT facebook
https://www.instagram.com/home...New window External instagram
IMG-ALT instagram
https://www.pinterest.co.uk/ho...New window External pinterest
IMG-ALT pinterest
https://twitter.com/Homebase_ukNew window External twitter
IMG-ALT twitter
https://www.youtube.com/channe...New window External youtube
IMG-ALT youtube
https://homebaselife.com/publi...New window External Newsletter sign up
IMG-ALT Newsletter sign up
/customer-services/resources/c...Text duplicate Cookie policy
A-TITLE Cookie policy
/customer-services/resources/p...Privacy policy
A-TITLE Privacy policy
/customer-services/resources/t...Terms & conditions
A-TITLE Terms & conditions
/?device=responsiveNofollow Smartphone Layout
https://www.homebase.co.uk/Anchor Text duplicate Top of the content

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.homebase.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.45 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 10 javascript files. This may affect the load time negatively.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (112 kB).

HTTP Response Header

NameValue
dateSat, 25 Jan 2020 00:25:20 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
cache-controlno-cache, no-store
pragmano-cache
expires-1
varyAccept-Encoding
commerce-server-softwareCommerce Server, Enterprise Edition
x-server-regionHomebase
x-frame-optionsSAMEORIGIN
cf-cache-statusEXPIRED
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray55a61bfbc855d6f9-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Shopping. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 6,563 referring domains.
This website has 1,090,651 backlinks.
This website has backlinks from 5,053 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Sitemap: https://www.homebase.co.uk/sitemapssl.xml
Sitemap: https://www.homebase.co.uk/ideas-advicessl.xml
Sitemap: https://www.homebase.co.uk/categoriesssl.xml
Sitemap: https://www.homebase.co.uk/generalcontentssl.xml
Sitemap: https://www.homebase.co.uk/storesssl.xml
Sitemap: https://www.homebase.co.uk/servicesssl.xml
Sitemap: https://www.homebase.co.uk/brandsssl.xml
Sitemap: https://www.homebase.co.uk/productpromotionsssl.xml

Disallow: /checkout
Disallow: /search
Disallow: /basket$
Disallow: /basket?*


Noindex: /search 

Disallow: /*?*PriceRange=
Disallow: /*?*|
Allow: /*?*|*gclid=
Allow: /*?*gclid=*|
Allow: /*?*PriceRange=*gclid=
Allow: /*?*gclid=*PriceRange=

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Feels Good to be Home | First for Decorating, DIY & Garden | Ho...
https://www.homebase.co.uk/
Discover a range of products at Homebase to transform your home & garden. Kitchens, bathrooms, furniture, paint, homeware & more. Feels good to be home.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Homebase69%Check
at Homebase65%Check
Garden47%Check
Kitchen37%Check
products35%Check
Range35%Check
Bathrooms35%Check
Room Furniture35%Check
bathroom furniture35%Check
Paint35%Check

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