Homebase.co.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
43% 
Page structure
95% 
Link structure
77% 
Server
74% 
External factors
100% 
SEO Score
Response time
1.25 s
File size
150.50 kB
Words
405
Media files
35
Number of links
111 internal / 16 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Homebase | DIY That Turns Your House Into A Home 🏠 | Homebase
The page title should be shorter than 580 pixels. It is 616 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Turn your house into a home with Homebase. 🏠 Great deals on outdoor living βœ“ Extensive outdoor living & DIY collections βœ“ Homebase. Feels good to be home
The length of the meta description is perfect. (991 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.homebase.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
BUNNINGS_COUNTRY_CLASSUK
superfishnofish
msvalidate.01C721964D6C3BCD9D98CBB0D564C7EA4F
keywordsdiy, homebase
descriptionTurn your house into a home with Homebase. 🏠 Great deals on outdoor living βœ“ Extensive outdoor living & DIY collections βœ“ Homebase. Feels good to be home
langen
twitter:cardsummary_large_image
twitter:site@Homebase_uk
fb:app_id611939242187083
og:titleHomebase | DIY That Turns Your House Into A Home 🏠
og:typewebsite
og:descriptionTurn your house into a home with Homebase. 🏠 Great deals on outdoor living βœ“ Extensive outdoor living & DIY collections βœ“ Homebase. Feels good to be home
og:site_nameHomebase
og:urlhttps://www.homebase.co.uk
og:imagehttps://www.homebase.co.uk/-/media/uk%20images/homebase/homebasefgtbhprimaryreversedbg720x720pxgooglelisting.png?h=800&thn=0&w=800
Content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Only 1 paragraph/s was/were found on this page.
There are only 405 words on this page. Good pages should have about 1,000 words of useful content.
22.2% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 8 javascript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
13 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../homebase/proposition-bar/icons/productsNo alt attribute provided
.../homebase/proposition-bar/icons/deliveryNo alt attribute provided
...es/homebase/proposition-bar/icons/storesNo alt attribute provided
...es/homebase/proposition-bar/icons/pin-42No alt attribute provided
...e banners/2020/wk 42/fbpromoheadermobileNo alt attribute provided
...s/homepage banners/2020/wk43/garden-hp-1No alt attribute provided
...homepage banners/2020/wk43/flooring-hp-1No alt attribute provided
...s/homepage banners/2020/wk 42/dulux-hp-2No alt attribute provided
...ers/2020/wk26/brands/hob-title-540x110pxHome of Brands
...rs/2020/wk26/brands/logo-dulux-294x140pxDulux Brand Logo
...rs/2020/wk26/brands/logo-bosch-294x140pxBosch Brand Logo
...rs/2020/wk26/brands/logo-flymo-294x140pxFlymo Brand Logo
...2020/wk26/brands/logo-westland-294x140pxWestland Brand Logo
...020/wk26/brands/logoblackdecker294x140pxBlack and Decker Brand Logo
.../2020/wk26/brands/logo-karcher-294x140pxKarcher Brand Logo
...rs/2020/wk26/brands/logo-keter-294x140pxKeter Brand Logo
...ers/2020/wk26/brands/logo-elle-294x140pxELLE Decoration by Crown Brand Logo
...020/wk26/brands/logo-bathstore-294x140pxBathstore Brand Logo
...20/wk26/brands/logo-miraclegro-294x140pxMiracle Gro Brand Logo
...2020/wk26/brands/logofarrowball294x140pxFarrow & Ball Brand Logo
...rs/2020/wk26/brands/logo-crown-294x140pxCrown Brand Logo
...2020/wk26/brands/logo-cuprinol-294x140pxCuprinol Brand Logo
...rs/2020/wk26/brands/logo-denby-294x140pxDenby Brand Logo
.../2020/wk26/brands/logocraigrose294x140pxCraig & Rose Brand Logo
...omepage banners/2020/wk39/insta-kitchensNo alt attribute provided
...mepage banners/2020/wk39/insta-furnitureNo alt attribute provided
...s/homepage banners/2020/wk39/insta-chairNo alt attribute provided
...504668C1DC672491FBC5FAE4EFABA04445FBB08FNo alt attribute provided
...A404E3E60889132ADC6F547D48D44D8C7DDA1F68No alt attribute provided
...mebase/footers/social media/facebook.pngfacebook
...ebase/footers/social media/instagram.pnginstagram
...ebase/footers/social media/pinterest.pngpinterest
...omebase/footers/social media/twitter.pngtwitter
...omebase/footers/social media/youtube.pngyoutube
.../footers/social media/icon-email (2).pngNewsletter sign up

Page structure

H1 heading
(Critically important)
The H1 heading is empty
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H2 Empty heading
H3 Half Price Kitchen Units
H3 Plus 10% off your entire kitchen In Store Only - Offer ends Tuesday 3rd November
H3 Order Now for delivery before Christmas
H3 Check out our new Christmas collection
H3 Helpful advice and products to keep your garden looking its best this Autumn
H3 Shop by popular categories
H3 Featured on Instagram
H4 Customer services
H4 Resources
H4 Top categories
H4 About us
H4 Follow us
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The amount of internal links is ok.
There are 16 external links on this page.
LinkAttributesAnchor text
/customer-services/resources/c...cookies
https://www.homebase.co.uk/Anchor Skip to content
https://www.homebase.co.uk/Anchor Skip to footer
/contact-usContact us
https://www.homebase.co.uk/A-TITLE Homebase
/ideas-adviceIdeas & advice
https://www.homebase.co.uk/storesStores
/secure-basketBasket
https://www.homebase.co.uk/Text duplicate A-TITLE Homebase
/our-range/christmasChristmas
/our-range/paint-and-decoratingPaint & Decorating
/our-range/garden-and-outdoorGarden & Outdoor
/our-range/kitchensKitchens
/our-range/bathrooms-and-plumbingBathrooms & Plumbing
/our-range/flooring-and-tilingFlooring & Tiling
/our-range/lighting-and-electr...Lighting & Electrical
/our-range/storage-and-home/fu...Furniture
/our-range/storage-and-homeStorage & Home
/our-range/building-and-hardwareBuilding & Hardware
/our-range/toolsTools
https://www.homebase.co.uk/dealsDeals
/secure-basketA-TITLE basket
/customer-services/services/ho...Home Delivery Next and named day
/customer-services/services/cl...Click & Collect Ready within 1 hour
https://www.homebase.co.uk/storesOver 150 stores Open 7 days a week
/our-range/paint-and-decoratin...3 for 2 Farrow and Ball Modern and Estate Emulsion Paint 2.5L
/deals/garden-deals25% off Garden Essentials
/deals/flooring-and-tiling-dea...20% off when you spend Β£50 on Laminate & Luxury Vinyl plank flooring
/paint-deals/3-for-2-dulux3 for 2 mix and match Dulux coloured emulsion Includes mixing, excludes Pure Brilliant White
/deals/garden-dealsText duplicate 25% off Garden Essentials
/deals/flooring-and-tiling-dea...Text duplicate 20% off when you spend Β£50 on Laminate & Luxury Vinyl plank flooring
/paint-deals/3-for-2-duluxText duplicate 3 for 2 mix and match Dulux coloured emulsion Includes mixing, excludes Pure Brilliant White
/our-range/kitchens/kitchen-ra...Half Price Kitchen Units When you buy 5 or more units Plus 10% off your entire kitchen In Store Only - Offer ends Tuesday 3rd November Order Now for delivery...
/our-range/christmasCheck out our new Christmas collection
/c/garden-for-all-seasonsHelpful advice and products to keep your garden looking its best this Autumn
/our-range/brands/d/duluxIMG-ALT Dulux Brand Logo
A-TITLE Dulux
/our-range/brands/b/boschIMG-ALT Bosch Brand Logo
A-TITLE Bosch
/our-range/brands/f/flymoIMG-ALT Flymo Brand Logo
A-TITLE Flymo
/our-range/brands/w/westlandIMG-ALT Westland Brand Logo
A-TITLE Westland
/our-range/brands/b/black-deckerIMG-ALT Black and Decker Brand Logo
A-TITLE BLACK+DECKER
/our-range/brands/k/karcherIMG-ALT Karcher Brand Logo
A-TITLE KΓ€rcher
/our-range/brands/k/keterIMG-ALT Keter Brand Logo
A-TITLE Keter
/our-range/brands/e/elle-decor...IMG-ALT ELLE Decoration by Crown Brand Logo
A-TITLE ELLLE decoration by Crown
/our-range/brands/b/bathstoreIMG-ALT Bathstore Brand Logo
A-TITLE Bathstore
/our-range/brands/m/miracle-groIMG-ALT Miracle Gro Brand Logo
A-TITLE Miracle-Gro
/our-range/brands/f/farrow-ballIMG-ALT Farrow & Ball Brand Logo
A-TITLE Farrow & Ball
/our-range/brands/c/crownIMG-ALT Crown Brand Logo
A-TITLE Crown
/our-range/brands/c/cuprinolIMG-ALT Cuprinol Brand Logo
A-TITLE Cuprinol
/our-range/brands/d/denbyIMG-ALT Denby Brand Logo
A-TITLE Denby
/our-range/brands/c/craig-rose...IMG-ALT Craig & Rose Brand Logo
A-TITLE Craig & Rose
/our-range/brandsBrowse our Brands
/our-range/paint-and-decoratin...Wallpaper
/our-range/paint-and-decoratin...Wall & Ceiling Paint
/our-range/kitchens/kitchen-ra...Kitchen Ranges
/our-range/lighting-and-electr...Lighting
/our-range/storage-and-home/fu...Text duplicate Furniture
/our-range/storage-and-home/ho...Home Storage & Shelving
/our-range/flooring-and-tiling...Laminate Flooring
/our-range/storage-and-home/fu...Dining Table & Chairs
/our-range/building-and-hardwa...Internal Doors
/our-range/garden-and-outdoor/...Garden Storage
/our-range/christmas/christmas...Christmas Trees
/our-range/christmas/outdoor-c...Outdoor Christmas Decorations
/our-range/kitchens/kitchen-ra...No Text
https://www.instagram.com/p/CD...New window External @loveandrenovations
/our-range/kitchens/kitchen-ra...Shop our kitchen ranges
/our-range/storage-and-home/fu...@ourfirsthome_no23 Shop our furniture
https://www.instagram.com/p/CE...New window External @ourfirsthome_no23
/our-range/storage-and-home/fu...Shop our furniture
/our-range/storage-and-home/fu...@south_coast_home Shop our occasional chairs
https://www.instagram.com/p/CD...New window External @south_coast_home
/our-range/storage-and-home/fu...Shop our occasional chairs
/our-range/kitchens/kitchen-ra...No Text
https://www.instagram.com/p/CD...New window External Text duplicate @loveandrenovations
/our-range/kitchens/kitchen-ra...Text duplicate Shop our kitchen ranges
/our-range/storage-and-home/fu...No Text
https://www.instagram.com/p/CE...New window External Text duplicate @ourfirsthome_no23
/our-range/storage-and-home/fu...Text duplicate Shop our furniture
/our-range/storage-and-home/fu...Text duplicate @south_coast_home Shop our occasional chairs
https://www.instagram.com/p/CD...New window External Text duplicate @south_coast_home
/our-range/storage-and-home/fu...Text duplicate Shop our occasional chairs
https://www.homebase.co.uk/storesClosure stores
https://www.homebase.co.uk/Anchor Top of the content
https://homebaselife.com/publi...External Sign up to our newsletter to receive all our latest promotions, inspiration and advice
A-TITLE FooterBanner
/customer-servicesCustomer services
A-TITLE Customer services
/contact-usText duplicate Contact us
A-TITLE Contact us
/customer-services/resources/t...Returns and Refunds
A-TITLE Returns and Refunds
https://appointments.homebase....External Subdomain Book your kitchen consultation
A-TITLE Book your kitchen consultation
https://www.homebaseslidingdoo...External Bespoke fitted wardrobes
A-TITLE Bespoke fitted wardrobes
/customer-services/services/ho...Delivery information
A-TITLE Delivery information
/customer-services/resources/p...Pricing policy
A-TITLE Pricing policy
/our-range/paint-and-decoratin...Tapi Carpets
A-TITLE Tapi Carpets
/customer-services/resourcesResources
A-TITLE Resources
/in-store-servicesIn Store Services
A-TITLE In Store Services
/our-range/brandsOur brands
A-TITLE Our brands
/customer-services/resources/d...DIY safety tips
A-TITLE DIY safety tips
/customer-services/resources/faqsFAQs
A-TITLE FAQs
/customer-services/resources/c...Cookie policy
A-TITLE Cookie policy
/customer-services/services/ac...Accessibility
A-TITLE Accessibility
/customer-services/resources/p...Product recalls
A-TITLE Product recalls
https://www.homebase.co.uk/Top categories
A-TITLE Top categories
/our-range/storage-and-home/fu...Beds
A-TITLE Beds
/our-range/storage-and-home/ho...Curtains
A-TITLE Curtains
/our-range/garden-and-outdoor/...Garden Furniture
A-TITLE Garden Furniture
/our-range/garden-and-outdoor/...Gazebos
A-TITLE Gazebos
/our-range/kitchensText duplicate Kitchens
A-TITLE Kitchens
/our-range/bathrooms-and-plumb...Radiator Covers
A-TITLE Radiator Covers
/our-range/bathrooms-and-plumb...Toilets
A-TITLE Toilets
/our-range/paint-and-decoratin...Text duplicate Wallpaper
A-TITLE Wallpaper
/our-range/storage-and-home/fu...Wardrobes
A-TITLE Wardrobes
/about-us/who-we-areAbout us
A-TITLE About us
/about-us/in-the-communityIn the community
A-TITLE In the community
/about-us/press-officePress Office
A-TITLE Press Office
http://homebase.careers/External Subdomain Careers
A-TITLE Careers
/about-us/sustainabilitySustainability
A-TITLE Sustainability
/about-us/policiesStatements & Policies
A-TITLE Statements & Policies
https://www.facebook.com/homeb...New window External facebook
IMG-ALT facebook
https://www.instagram.com/home...New window External instagram
IMG-ALT instagram
https://www.pinterest.co.uk/ho...New window External pinterest
IMG-ALT pinterest
https://twitter.com/Homebase_ukNew window External twitter
IMG-ALT twitter
https://www.youtube.com/channe...New window External youtube
IMG-ALT youtube
https://homebaselife.com/publi...New window External Newsletter sign up
IMG-ALT Newsletter sign up
/customer-services/resources/c...Text duplicate Cookie policy
A-TITLE Cookie policy
/customer-services/resources/p...Privacy policy
A-TITLE Privacy policy
/customer-services/resources/t...Terms & conditions
A-TITLE Terms & conditions
/?device=responsiveNofollow Smartphone Layout
https://www.homebase.co.uk/Anchor Text duplicate Top of the content

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.homebase.co.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.25 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 8 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (151 kB).

HTTP Response Header

NameValue
dateFri, 30 Oct 2020 02:04:14 GMT
content-typetext/html; charset=utf-8
set-cookie153 Characters
set-cookie31 Characters
set-cookie74 Characters
set-cookie31 Characters
set-cookie74 Characters
set-cookie36 Characters
set-cookie74 Characters
set-cookie86 Characters
set-cookie79 Characters
set-cookie71 Characters
set-cookie102 Characters
set-cookie82 Characters
set-cookie73 Characters
set-cookie73 Characters
set-cookie66 Characters
set-cookie137 Characters
set-cookie109 Characters
set-cookie124 Characters
set-cookie149 Characters
cache-controlno-cache, no-store
pragmano-cache
expires-1
varyAccept-Encoding
commerce-server-softwareCommerce Server, Enterprise Edition
x-server-regionHomebase
x-frame-optionsSAMEORIGIN
cf-cache-statusDYNAMIC
cf-request-id0618d89cf800000746f42e4000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray5ea19074bc480746-FRA
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Shopping. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 5,727 referring domains.
This website has 880,831 backlinks.
This website has backlinks from 4,142 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *

Disallow: /checkout
Disallow: /search
Disallow: /basket
Disallow: /secure-basket
Disallow: /*?*PriceRange
Disallow: /*?*|

Allow: /*?*|*gclid=
Allow: /*?*gclid=*|
Allow: /*?*PriceRange=*gclid=
Allow: /*?*gclid=*PriceRange=
Disallow: /*?device=
Disallow: /*?epik=

Sitemap: https://www.homebase.co.uk/sitemapssl.xml
Sitemap: https://www.homebase.co.uk/ideas-advicessl.xml
Sitemap: https://www.homebase.co.uk/categoriesssl.xml
Sitemap: https://www.homebase.co.uk/generalcontentssl.xml
Sitemap: https://www.homebase.co.uk/storesssl.xml
Sitemap: https://www.homebase.co.uk/servicesssl.xml
Sitemap: https://www.homebase.co.uk/brandsssl.xml
Sitemap: https://www.homebase.co.uk/productpromotionsssl.xml

Facebook popularity

Shares / Likes / Comments
15,034

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.homebase.co.uk
Homebase | DIY That Turns Your House Into A Home 🏠 | Homebase
Turn your house into a home with Homebase. 🏠 Great deals on outdoor living βœ“ Extensive outdoor living & DIY collections βœ“ Homebase. Feels good to be home

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Homebase76%Check
DIY58%Check
In Store57%Check
Outdoor46%Check
Deals46%Check
Kitchen44%Check
Christmas43%Check
categories43%Check
Store42%Check
Instagram42%Check

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