Hotelassociation.ca - SEO Checker

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Overview of the SEO Check
Meta information
58% 
Page quality
79% 
Page structure
62% 
Link structure
25% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.44 s
File size
104.00 kB
Words
748
Media files
20
Number of links
94 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Hotel Association of Canada – The Leading Voice of the Canadian Hotel and Lodging Industry
The page title should be shorter than 580 pixels. It is 841 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.hotelassociation.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
Language for link pointing to page itself inaccurate
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
format-detectiontelephone=no
viewportwidth=device-width,initial-scale=1,user-scalable=no
robotsmax-image-preview:large
generatorPowered by WPBakery Page Builder - drag and drop page builder for WordPress.
google-adsense-platform-accountca-host-pub-2644536267352236
google-adsense-platform-domainsitekit.withgoogle.com
msapplication-TileImagehttp://www.hotelassociation.ca/wp-content/uploads/2018/04/cropped-Site-title-image-270x270.png
langen-us
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 748 words. That's ok.
23.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.29 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 25 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1,user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 15 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
...content/uploads/2018/04/logo-default.pngLogo
...ontent/uploads/2018/04/default-white.pngLogo
...content/uploads/2018/04/logo-default.pngLogo
...content/uploads/2018/04/logo-default.pngLogo
...content/uploads/2018/04/logo-default.pngLogo
...content/uploads/2015/09/crousel-3-01.pngYour Industry. Your Voice.
...tent/uploads/2015/09/carousel2-01-01.jpgAdvocating for You
...content/uploads/2018/05/carousel1-01.jpgA Unified Voice
...a/wp-content/uploads/2018/07/gkg-hac.jpgGreen Key Global
...oads/2020/05/safe-stay-cover-235x300.pngNo alt attribute provided
/wp-content/uploads/2023/03/Avendra-02.pngAvendra
/wp-content/uploads/2023/03/Avendra-01.pngAvendra
/wp-content/uploads/2021/10/Encore-02.pngEncore
/wp-content/uploads/2021/10/Encore-01.pngEncore
...loads/2022/12/Foodbuy-Hospitality-02.pngFoodbuy Hospitality
...loads/2022/12/Foodbuy-Hospitality-01.pngFoodbuy Hospitality
...uploads/2018/05/nespresso-carousel-1.pngNespresso
...nt/uploads/2018/05/nespresso-hover-1.pngNespresso
...tent/uploads/2022/06/STR-carousel-02.pngSTR
...ent/uploads/2022/06/STR-carousel2-02.pngSTR

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 31 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Your Industry. Your Voice.
H2 Advocating for You
H2 A Unified Voice
H2 Green Key Global
H2 Enhanced industry-wide hotel cleaning standards in response to COVID-19
H2 RECENT NEWS
H2 Empty heading
H2 STRATEGIC PARTNERS
H2 Empty heading
H3 The leading voice of the Canadian hotel and lodging sector.
H3 The Hotel Association of Canada brings legislative solutions to industry challenges.
H3 Join Canada’s Network of Hoteliers.
H3 A Certified Eco-Rating Your Guests Will Trust
H4 People Employed
H4 Billion Dollars
H4 HAC and AHLA announce expansion of Green Key Global in Canada and the U.S. through joint venture partnership
H4 Hotel Association of Canada Welcomes Federal Tourism Growth Strategy
H4 HAC Welcomes Cara Shulman as VP, Programs & Partnerships
H4 Contact Us
H4 Recent News
H4 Latest Tweets
H4 Our Site
H5 $21.9 billion generated in revenue
H5 Generated “value-added” of $20.3 billion
H5 Generated revenues estimated at $9.5 billion for all three levels of government
H5 Establishments Across Canada
H5 Hotel Rooms Across Canada
H5 Directly Or Indirectly On Full-Time Or Part-Time Basis
H5 Total Salary And Wages In The Sector
H6 About Us
H6 This is
H6 Membership & Advocacy
H6 We are
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 23 external links on this page.

Found links on this page

LinkAttributesAnchor text
/membersarea/Login
/membersarea/?fip=?AfterLogin=...Industry Statistics
/membersarea/?fip=?AfterLogin=...Member Resources
/membersarea/?fip=?AfterLogin=...Manage Your Membership
/register/Register
/membership/About Membership
/members/Corporate & Provincial Members
/affiliate-directory/Affiliate Directory
http://www.hotelassociation.ca/IMG-ALT Logo
/about/About Us
/about/Text duplicate About Us
/contact/Contact Us
/boardofdirectors/Board of Directors
/executiveleadershipcouncil/Executive Leadership Council
/ourteam/Our Team
/advocacy/Advocacy
/advocacy/Text duplicate Advocacy
/short-term-rentals/Short-Term Rentals
https://www.fairrules.ca/External FairRules.ca
/airbnb-in-canada/Airbnb in Canada
/public-opinion-research/Public Opinion Research
/regulatory-framework/Regulatory Framework
/taxfairness/Tax Fairness
/labour/Labour Shortages
https://destinationemployment.ca/External Destination Employment
/?page_id=66378Destination Employment: Project Highlights
/humantraffickingprevention/Human Trafficking Prevention
/hillday/Parliament Hill Day
/hillday/archive/Hill Day Archive
/membership/Membership
/membership/Text duplicate Membership
/membersarea/Members Area
/register/Text duplicate Register
/members/Text duplicate Corporate & Provincial Members
/affiliate-directory/Text duplicate Affiliate Directory
/?page_id=1145612021 Awards of Excellence
http://www.greenkeyglobal.com/External Green Key Global
/?page_id=113162Check in Canada
https://www.hardesthit.ca/External Coalition of Hardest Hit Businesses
https://www.hac-covid.com/External COVID-19 Information Portal
https://www.hacsafestay.com/External Safe Stay Guidelines
/news/News & Events
https://www.hacconference.ca/2022External HAC Conference
/news/News
/fr/FR
A-TITLE FR
/about/Text duplicate About Us
/about/Text duplicate About Us
/contact/Text duplicate Contact Us
/boardofdirectors/Text duplicate Board of Directors
/executiveleadershipcouncil/Text duplicate Executive Leadership Council
/ourteam/Text duplicate Our Team
/advocacy/Text duplicate Advocacy
/advocacy/Text duplicate Advocacy
/short-term-rentals/Text duplicate Short-Term Rentals
https://www.fairrules.ca/External Text duplicate FairRules.ca
/airbnb-in-canada/Text duplicate Airbnb in Canada
/public-opinion-research/Text duplicate Public Opinion Research
/regulatory-framework/Text duplicate Regulatory Framework
/taxfairness/Text duplicate Tax Fairness
/labour/Text duplicate Labour Shortages
https://destinationemployment.ca/External Text duplicate Destination Employment
/?page_id=66378Text duplicate Destination Employment: Project Highlights
/humantraffickingprevention/Text duplicate Human Trafficking Prevention
/hillday/Text duplicate Parliament Hill Day
/hillday/archive/Text duplicate Hill Day Archive
/membership/Text duplicate Membership
/membership/Text duplicate Membership
/membersarea/Text duplicate Members Area
/register/Text duplicate Register
/members/Text duplicate Corporate & Provincial Members
/affiliate-directory/Text duplicate Affiliate Directory
/?page_id=114561Text duplicate 2021 Awards of Excellence
http://www.greenkeyglobal.com/External Text duplicate Green Key Global
/?page_id=113162Text duplicate Check in Canada
https://www.hardesthit.ca/External Text duplicate Coalition of Hardest Hit Businesses
https://www.hac-covid.com/External Text duplicate COVID-19 Information Portal
https://www.hacsafestay.com/External Text duplicate Safe Stay Guidelines
/news/Text duplicate News & Events
https://www.hacconference.ca/2022External Text duplicate HAC Conference
/news/Text duplicate News
/fr/Text duplicate FR
A-TITLE FR
/about/Text duplicate About Us
/short-term-rentals/Text duplicate Short-Term Rentals
/labour/New window Labour
/membership/Text duplicate Membership
/membership/Join Today
http://greenkeyglobal.com/External Learn More
http://greenkeyglobal.com/home...External Get Started
http://www.hotelassociation.ca/Anchor No Text
http://www.hotelassociation.ca/Anchor No Text
/advocacy/Top Advocacy Issues
https://www.hacsafestay.com/External Download the Safe Stay Guidelines
/hac-and-ahla-announce-expansi...No Text
/hac-and-ahla-announce-expansi...HAC and AHLA announce expansion of Green Key Global in Canada and the U.S. through joint venture partnership
/hac-and-ahla-announce-expansi...Trivial anchor text
READ MORE
/hotel-association-of-canada-w...No Text
/hotel-association-of-canada-w...Hotel Association of Canada Welcomes Federal Tourism Growth Strategy
/hotel-association-of-canada-w...Text duplicate Trivial anchor text
READ MORE
/hac-welcomes-cara-shulman-as-...No Text
/hac-welcomes-cara-shulman-as-...HAC Welcomes Cara Shulman as VP, Programs & Partnerships
/hac-welcomes-cara-shulman-as-...Text duplicate Trivial anchor text
READ MORE
https://www.avendra.com/New window External IMG-ALT Avendra
https://www.encore-can.com/New window External IMG-ALT Encore
https://www.foodbuy.ca/New window External IMG-ALT Foodbuy Hospitality
https://www.psav.com/New window External IMG-ALT Nespresso
https://str.com/New window External IMG-ALT STR
/hac-and-ahla-announce-expansi...Text duplicate HAC and AHLA announce expansion of Green Key Global in Canada and the U.S. through joint venture partnership
/hotel-association-of-canada-w...Text duplicate Hotel Association of Canada Welcomes Federal Tourism Growth Strategy
/hac-welcomes-cara-shulman-as-...Text duplicate HAC Welcomes Cara Shulman as VP, Programs & Partnerships
/hotel-workforce-growth/Hotel Workforce Growth Strategy
https://twitter.com/hotelassoc...External Tweets by hotelassoc
/about/Text duplicate About Us
/advocacy/Text duplicate Advocacy
/membership/Text duplicate Membership
/membersarea/Text duplicate Members Area
/news/Text duplicate News
/privacypolicyPrivacy Policy

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.44 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 20 CSS files. This may affect the page load time negatively.
This page loads 25 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (104 kB).

HTTP Response Header

NameValue
servernginx
dateWed, 27 Sep 2023 19:35:25 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
varyAccept-Encoding
x-cache-enabledTrue
link<http://www.hotelassociation.ca/wp-json/>; rel="https://api.w.org/", <http://www.hotelassociation.ca/wp-json/wp/v2/pages/16>; rel="alternate"; type="application/json", <http://www.hotelassociation.ca/>; rel=shortlink
x-httpd1
host-header8441280b0c35cbc1147f8ba998a563a7
x-proxy-cacheHIT
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This website has excellent links from other websites.
This page has backlinks from 239 referring domains.
This page has 934 backlinks.
This page has backlinks from 225 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: http://www.hotelassociation.ca/wp-sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
hotel68%Check
Association68%Check
Hotel Association68%Check
Hotel Lodging Association62%Check
Hotel Industry61%Check
Hotel Lodging59%Check
Hotel Lodging industry57%Check
Industry55%Check
Voice55%Check
Canadian hotel lodging55%Check
Show more keywords and terms

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