Iihs.org - SEO Checker

Overview of the SEO Check
Meta information
77% 
Page quality
49% 
Page structure
100% 
Link structure
97% 
Server
70% 
External factors
100% 
SEO Score
Response time
1.25 s
File size
25.00 kB
Words
373
Media files
8
Number of links
43 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
IIHS-HLDI
The page title is too short. (94 pixels of 580 max pixel length) Optimize title
The page title is only one word.
There are no duplicate words in the title
Meta description
(Critically important)
The Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organization dedicated to reducing the losses - deaths, injuries and property damage - from motor vehicle crashes.
The meta description is too long: 1347 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
descriptionThe Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organization dedicated to reducing the losses - deaths, injuries and property damage - from motor vehicle crashes.
DesignerIIHS
GeneratorC1 CMS Foundation - Free Open Source from Orckestra and https://github.com/Orckestra/C1-CMS-Foundation
viewportwidth=device-width,initial-scale=1
theme-color#ffcc33
langen
twitter:cardsummary_large_image
twitter:site@IIHS_autosafety
og:titleIIHS-HLDI
og:urlhttps://www.iihs.org/
og:typewebsite
og:site_nameIIHS-HLDI crash testing and highway safety
og:imagehttps://www.iihs.org/frontend/images/IIHS-HLDI-avatar-1200x1200.jpg
Content-Typetext/html; charset=utf-8
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 373 words on this page. Good pages should have about 1,000 words of useful content.
The average number of words per sentence of 28.33 words is high.
26% of the text are stop words.
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 6 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width,initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/frontend/images/logo-no-lettering.svgIIHS-HLDI logo
...5b49e6555c/YIUE5w/Home/dummy-tsp2020.jpgTOP SAFETY PICK and TOP SAFETY PICK+ awards
...Q/News/2020/120820.jpg?w=750&action=fillSmall car from Nissan earns safety award
...lvo-level2-VRC9795.jpg?w=750&action=fillWith automation, more familiarity means less focus
...rance-loss-feature.jpg?w=750&action=fillThe cost of crashing
...d83ac863cc2/k8twlg/Home/FJCG1387-alt.jpgpedestrian safety
...daa603b5e5d/u6IUhQ/Home/media-center.jpgpress room
...-e4f65d2ad6a4/0H-Wug/Home/sr-landing.jpgStatus Reports

Page structure

H1 heading
(Critically important)
Ram 1500 earns Top Safety Pick
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Ram 1500 earns Top Safety Pick
H2 Search our ratings
H2 Award winners
H2 Explore key highway safety topics
H3 Small car from Nissan earns safety award
H3 With automation, more familiarity means less focus
H3 The cost of crashing
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.iihs.org/Anchor Skip to content
https://www.iihs.org/IMG-ALT IIHS-HLDI logo
https://www.iihs.org/ratingsVehicle ratings
https://www.iihs.org/newsNews
https://www.iihs.org/topicsTopics
/topics/advanced-driver-assist...Advanced driver assistance
/topics/airbagsAirbags
/topics/alcohol-and-drugsAlcohol and drugs
/topics/child-safetyChild safety
/topics/distracted-drivingDistracted driving
/topics/fatality-statisticsFatality statistics
/topics/headlightsHeadlights
/topics/large-trucksLarge trucks
/topics/motorcyclesMotorcycles
/topics/older-driversOlder drivers
/topics/pedestrians-and-bicycl...Pedestrians and bicyclists
/topics/red-light-runningRed light running
/topics/roundaboutsRoundabouts
/topics/seat-beltsSeat belts
https://www.iihs.org/topics/speedSpeed
/topics/teenagersTeenagers
/topics/vehicle-size-and-weightVehicle size and weight
/topics/bibliographycomprehensive bibliography
/news/detail/pedestrian-crash-...Ram 1500 earns Top Safety Pick
/ratings/top-safety-picksAward winners
/news/detail/improved-headligh...IMG-ALT Small car from Nissan earns safety award
/news/detail/improved-headligh...Text duplicate Small car from Nissan earns safety award
/news/detail/drivers-let-their...IMG-ALT With automation, more familiarity means less focus
/news/detail/drivers-let-their...Text duplicate With automation, more familiarity means less focus
/ratings/insurance-losses-by-m...IMG-ALT The cost of crashing
/ratings/insurance-losses-by-m...Text duplicate The cost of crashing
https://www.iihs.org/topicsExplore key highway safety topics
https://facebook.com/iihs.org/External Facebook
https://twitter.com/IIHS_autos...External Twitter
https://www.instagram.com/iihs...External Instagram
http://www.youtube.com/iihsExternal Youtube
https://www.iihs.org/rssRSS Feed
https://www.iihs.org/press-roomPress room
https://www.iihs.org/about-usAbout us
/about-us/member-groupsMember groups
/about-us/contactContact us
https://www.iihs.org/careersInstitute careers
https://www.iihs.org/brochuresOrder consumer brochures
https://www.iihs.org/videosOrder educational videos
https://classroom.iihs.org/External Subdomain IIHS-HLDI in the Classroom
/status-report/2020Status Report
/about-us/member-groupsthese auto insurers and insurance associations
/copyright-information-and-pri...Copyright information and privacy policy

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.iihs.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.25 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 6 JavaScriptt files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (25 kB).

HTTP Response Header

NameValue
dateSat, 12 Dec 2020 08:52:21 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
set-cookie139 Characters
cache-controlpublic, max-age=60
expiresSat, 12 Dec 2020 08:53:21 GMT
last-modifiedSat, 12 Dec 2020 08:52:21 GMT
vary*
x-powered-byC1 CMS
x-powered-byASP.NET
x-aspnet-version4.0.30319
request-contextappId=cid-v1:66ee8675-0131-4c17-a24a-43993240937e
access-control-expose-headersRequest-Context
cf-cache-statusDYNAMIC
cf-request-id06f7bfb86200002c3af72f1000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray6006356d6a572c3a-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 25,686 referring domains.
This website has 1,057,592 backlinks.
This website has backlinks from 15,850 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /logos/
Disallow: /ratings-wall-display/

Sitemap: https://www.iihs.org/sitemap.xml

Facebook popularity

Shares / Likes / Comments
1,977

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.iihs.org
IIHS-HLDI
The Insurance Institute for Highway Safety (IIHS) is an independent, nonprofit scientific and educational organization dedicated to reducing the losses - deaths, injuries and property damage - from motor vehicle crashes.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
IIHS76%Check
safety72%Check
highway safety65%Check
Top56%Check
earns56%Check
highway55%Check
Child Safety55%Check
Loss52%Check
Pick52%Check
HLDI52%Check

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