Innovationdigital.co.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
27% 
Page structure
50% 
Link structure
71% 
Server
48% 
External factors
100% 
SEO Score
Response time
0.11 s
File size
79.50 kB
Words
444
Media files
20
Number of links
51 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Creative Digital Marketing Agency based in Glasgow | Innovation Digital
The page title should be shorter than 580 pixels. It is 642 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
ID is a full service creative digital marketing agency based in Glasgow with a track record of increasing sales, conversions & brand awareness.
The length of the meta description is perfect. (878 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.innovationdigital.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionID is a full service creative digital marketing agency based in Glasgow with a track record of increasing sales, conversions & brand awareness.
robotsnoodp
generatorDivi Child v.3.0.17
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0
langen-us
twitter:cardsummary
twitter:descriptionID are a creative digital marketing agency with a 16 year track record in delivering growth for our clients and we've got the stats to prove it.
twitter:titleInnovation Digital : Creative Digital Marketing Agency
twitter:imagehttps://www.innovationdigital.co.uk/wp-content/uploads/2017/11/ID_home-new.jpg
og:localeen_US
og:typewebsite
og:titleCreative Digital Marketing Agency based in Glasgow | Innovation Digital
og:descriptionID is a full service creative digital marketing agency based in Glasgow with a track record of increasing sales, conversions & brand awareness.
og:urlhttps://www.innovationdigital.co.uk/
og:site_nameInnovation Digital
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 444 words on this page. Good pages should have about 1,000 words of useful content.
30% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.77 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 16 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
17 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
ideas. identity. digital.
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 ideas. identity. digital.
H1 results
H2 clients
H2 news and views
H2 Special K
H2 We’re Cyber Essentials Certified
H2 let’s talk
H4 Branding & Creative
H4 Planning & UX
H4 Web Design & Development
H4 Digital Marketing
H4 +3600%
H4 +150%
H4 +13.9%
H4 Locations:
Some anchor texts are used more than once.
11 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
/IMG-ALT Innovation Digital
/about/about-id/about
/about-id/about ID
/our-clients/our clients
/careers/careers
/works/work
/services/services
/services/branding-and-creative/branding & creative
/services/planning-and-ux/planning & ux
/services/web-design-development/web design & development
/services/digital-marketing/digital marketing
/services/training/training
/news-and-views/news and views
/lets-talk/let’s talk
/services/Text duplicate services
/playing-free-online-slot-games/yukon gold casino
/what-we-do/content-creative/No Text
/services/branding-and-creative/No Text
/services/branding-and-creative/Branding & Creative
/what-we-do/digital-strategy/No Text
/services/planning-and-ux/No Text
/services/planning-and-ux/Planning & UX
/what-we-do/web-design-develop...No Text
/services/web-design-development/No Text
/services/web-design-development/Web Design & Development
/what-we-do/digital-marketing/No Text
/services/digital-marketing/No Text
/services/digital-marketing/Digital Marketing
/work/tunnocks/No Text
/project/tunnocks/VIEW WORK
/work/wave/No Text
/work/wave/Text duplicate VIEW WORK
/work/a-g-bar/No Text
/project/a-g-bar/Text duplicate VIEW WORK
/work/wholesale-domestic/Wholesale Domestic.
/work/scottish-spca/Scottish SPCA
/work/aggreko/Aggreko
/news-and-views/special-k/IMG-ALT Special K
/news-and-views/special-k/Text duplicate Special K
/news-and-views/were-cyber-ess...IMG-ALT We’re Cyber Essentials Certified
/news-and-views/were-cyber-ess...Text duplicate We’re Cyber Essentials Certified
/lets-talk/submit a contact form
/lets-talk/Glasgow
/lets-talk/London
/lets-talk/Hong Kong
/sitemap/Site map
/home/terms/Terms
/home/cookies/Cookies
https://www.linkedin.com/compa...New window External linkedin
https://twitter.com/InnovDigitalNew window External Twitter
https://www.instagram.com/inno...New window External Instagram
/No Text
/home/cookies/Cookie Policy
/home/cookies/refuse

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.innovationdigital.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 9 CSS files. This may affect the page load time negatively.
This website loads 16 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.11 seconds.
The file size of the HTML document is fine (80 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 26 Oct 2020 04:48:08 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
varyAccept-Encoding
varyAccept-Encoding
link<https://www.innovationdigital.co.uk/wp-json/>; rel="https://api.w.org/"
link<https://www.innovationdigital.co.uk/>; rel=shortlink
expiresWed, 28 Oct 2020 02:26:33 GMT
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 34
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 104 referring domains.
This website has 329,358 backlinks.
This website has backlinks from 81 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.innovationdigital.co.uk/wp-sitemap.xml

Facebook popularity

Shares / Likes / Comments
726

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.innovationdigital.co.uk
Creative Digital Marketing Agency based in Glasgow | Innovation Dig...
ID is a full service creative digital marketing agency based in Glasgow with a track record of increasing sales, conversions & brand awareness.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
digital93%Check
Digital Marketing80%Check
Innovation Digital79%Check
Digital Marketing Agency72%Check
creative digital marketing agency70%Check
creative62%Check
digital marketing agency based60%Check
Innovation60%Check
We re60%Check
Creative Brand57%Check

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