Kayaksandpaddles.co.uk - SEO Checker

Overview of the SEO Check
Meta information
94% 
Page quality
64% 
Page structure
95% 
Link structure
77% 
Server
31% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
35.90 kB
Words
420
Media files
36
Number of links
101 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Kayaks & Paddles - Kayak & Canoe Shop UK
The length of the page title is perfect. (409 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Kayaks and Paddles - The UK's Leading Canoe & Kayak Shop since 1995 in Plymouth, South West UK
The length of the meta description is perfect. (635 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (ISO-8859-1) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, user-scalable=yes
Keywordscanoe, canoes, canoeing, kayaks, sit on tops, inflatables, UK, for Sale
DescriptionKayaks and Paddles - The UK's Leading Canoe & Kayak Shop since 1995 in Plymouth, South West UK
langen-us
Content-Typetext/html; charset=iso-8859-1

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Page quality

Content
(Critically important)
There are only 420 words on this page. Good pages should have about 1,000 words of useful content.
The average number of words per sentence of 26.4 words is high.
16.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 8 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, user-scalable=yes" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../kayak/uk/shop/images/site/header-kp.jpgKayaks & Paddles Plymouth UK Canoe & Kayak Shop
/canoe/kayak/uk/shop/images/site/basket.pngNo alt attribute provided
/canoe/kayak/uk/shop/images/site/search.pngNo alt attribute provided
...er/images/kayak-canoe-sale-january-l.jpgJanuary Sale Now On At Kayaks & Paddles
...der/images/factory-clearance-event-l.jpgFactory Clearance Offers On Kayaks And Canoes At Kayaks & Paddles
...images/hobie-kayak-clearance-deals-l.jpgMassive Savings On Hobie Mirage Drive Kayaks
/index-offers/sit-on-tops.jpgSit On Top Kayaks For Sale at Kayaks & Paddles
/index-offers/kayaks.jpgKayaks & Paddles For Sale
/index-offers/canadian-canoes.jpgCanadian Canoes For Sale at Kayaks & Paddles
/index-offers/inflatable-canoes-kayaks.jpgInflatable Kayaks, Canoes and Boats For Sale at Kayaks & Paddles
/index-offers/popular/feelfree-roamer-1.jpgFeelfree Roamer 1 Sit On Top Package Deals
/index-offers/popular/wavesport-diesel.jpgWavesport Diesel Kayak For Sale
/index-offers/popular/werner-surge.jpgWerner Surge Kayak Paddle For Sale
...offers/popular/feelfree-gemini-sport.jpgFeelfree Gemini Sport Tandem Sit On Top Package Deals
...uk/shop/images/showroom/showroom-8-l.jpgKayaks and Paddles Plymouth
...uk/shop/images/showroom/showroom-2-s.jpgKayaks and Paddles Plymouth Showroom
...uk/shop/images/showroom/showroom-3-s.jpgKayaks and Paddles Plymouth Showroom
...uk/shop/images/showroom/showroom-4-s.jpgKayaks and Paddles Plymouth Showroom
...uk/shop/images/showroom/showroom-5-s.jpgKayaks and Paddles Plymouth Store
...uk/shop/images/showroom/showroom-6-s.jpgKayaks and Paddles Plymouth - Fishing Sit Ons
...uk/shop/images/showroom/showroom-7-s.jpgKayaks and Paddles Plymouth - Sea and Touring Kayaks
...uk/shop/images/showroom/showroom-9-s.jpgKayaks and Paddles Plymouth - Buoyancy Aids PFDs
...uk/shop/images/showroom/showroom-1-s.jpgKayaks and Paddles Plymouth - Delivery Fleet
...k/shop/images/site/contact-telephone.pngCall Kayaks & Paddles for Help or Advice
...k/shop/images/site/click-and-collect.pngClick & Collect, Stores Nationwide, Nationwide Delivery
...k/uk/shop/images/site/map-directions.pngKayaks & Paddles Nationwide Store Finder
...oe/kayak/uk/shop/images/site/reviews.pngCanoe Shops Group Kayak And Canoe Reviews
.../kayak/uk/shop/images/site/footer-kp.pngKayaks & Paddles The Leading Canoe & Kayak Supplier
...uk/shop/images/site/kp-visa-verified.jpgKayaks & Paddles Ltd are VISA Verified
...hop/images/site/kp-mastercard-secure.jpgKayaks & Paddles Ltd are Mastercard Secure
...k/shop/images/site/kp-sagepay-secure.jpgKayaks & Paddles Ltd are Secured by SagePay
...ges/site/kp-uk-kayak-store-locations.pngKayaks & Paddles Offer Nationwide Click and Collect
...e/kayak/uk/shop/images/site/facebook.pngKayaks & Paddles (Plymouth) Ltd Facebook
...oe/kayak/uk/shop/images/site/youtube.pngCanoe Shops Group UK YouTube
...e/kayak/uk/shop/images/site/csg-blog.pngCanoe Shops UK Blog by Kayaks & Paddles

Page structure

H1 heading
(Critically important)
ABOUT KAYAKS & PADDLES (PLYMOUTH)
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 ABOUT KAYAKS & PADDLES (PLYMOUTH)
H2 SHOP POPULAR DEPARTMENTS
H2 FEATURED PRODUCTS
H2 THE UKs BIGGEST CANOE & KAYAK STORE!
H2 SECURE ONLINE ORDERING
H2 CLICK & COLLECT
H3 NEED ASSISTANCE?
H3 CLICK & COLLECT Duplicate text
H3 FIND A STORE
H3 CSG REVIEWS
Some anchor texts are used more than once.
7 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
/index.htmIMG-ALT Kayaks & Paddles Plymouth UK Canoe & Kayak Shop
/showbasket.html0 Items | £0.00
A-TITLE View Basket
/canoe/kayak/uk/shop/sit-on-to...All Sit On Tops
/canoe/kayak/uk/shop/sit-on-to...Single
/canoe/kayak/uk/shop/tandem-si...Tandem
/canoe/kayak/uk/shop/fishing-a...Fishing
/canoe/kayak/uk/shop/hobie.htmHobie Kayaks
/canoe/kayak/uk/shop/canoe-kay...Search By Brand
/canoe/kayak/uk/shop/types-of-...All Kayaks
/canoe/kayak/uk/shop/general-p...General Purpose
/canoe/kayak/uk/shop/recreatio...Recreational Tourers
/canoe/kayak/uk/shop/touring-k...Touring Kayaks
/canoe/kayak/uk/shop/sea-kayak...Sea Kayaks
/canoe/kayak/uk/shop/family-ka...Tandem Kayaks
/canoe/kayak/uk/shop/white-wat...Whitewater Kayaks
/canoe/kayak/uk/shop/canoes-fo...Kids Kayaks
/canoe/kayak/uk/shop/inflatabl...Inflatable Kayaks
/canoe/kayak/uk/shop/canoe-kay...Text duplicate Search By Brand
/canoe/kayak/uk/shop/canoes.htmAll Canoes
/canoe/kayak/uk/shop/canoes.htmMost Popular
/canoe/kayak/uk/shop/inflatabl...Inflatable Canoes
/canoe/kayak/uk/shop/canoe-kay...Text duplicate Search By Brand
/canoe/kayak/uk/shop/inflatabl...All Inflatables
/canoe/kayak/uk/shop/inflatabl...Text duplicate Most Popular
/canoe/kayak/uk/shop/gumotex-k...Gumotex
/canoe/kayak/uk/shop/inflatabl...Sevylor
/canoe/kayak/uk/shop/hobie-kay...Text duplicate Hobie Kayaks
/canoe/kayak/uk/shop/sups-stan...SUPs
/canoe/kayak/uk/shop/kayak-fis...All Fishing
/canoe/kayak/uk/shop/fishing-a...Fishing Kayaks
/canoe/kayak/uk/shop/hobie.htmText duplicate Hobie Kayaks
/canoe/kayak/uk/shop/kayak-fis...Fishing Equipment
/canoe/kayak/uk/shop/canoeing-...All Equipment
/canoe/kayak/uk/shop/paddles.htmPaddles
/canoe/kayak/uk/shop/pfds.htmBuoyancy Aids
/canoe/kayak/uk/shop/spraydeck...Spraydecks
/canoe/kayak/uk/shop/productpa...Helmets
/canoe/kayak/uk/shop/safety-eq...Safety Equipment
/canoe/kayak/uk/shop/productpa...Air Bags
/canoe/kayak/uk/shop/productpa...Dry Storage
/canoe/kayak/uk/shop/productpa...Sit On Top
/canoe/kayak/uk/shop/productpa...Canoeing
/canoe/kayak/uk/shop/productpa...Touring & Sea
/canoe/kayak/uk/shop/productpa...White Water
/canoe/kayak/uk/shop/kayak-fis...Kayak Fishing
/canoe/kayak/uk/shop/clothing.htmAll Clothing
/canoe/kayak/uk/shop/canoeing-...Cags & Tops
/canoe/kayak/uk/shop/drysuits.htmDry Suits
/canoe/kayak/uk/shop/trousers.htmTrousers & Shorts
/canoe/kayak/uk/shop/shorts-we...Wetsuits
/canoe/kayak/uk/shop/boots-sho...Boots & Shoes
/canoe/kayak/uk/shop/thermal-c...Thermals
/canoe/kayak/uk/shop/productpa...Gloves
/canoe/kayak/uk/shop/junior-ki...Kids
/canoe/kayak/uk/shop/thule.htmAll Transport
/canoe/kayak/uk/shop/productpa...Thule Roofracks
/canoe/kayak/uk/shop/kayak-and...Kayak & Canoe Carriers
/canoe/kayak/uk/shop/canoe-kay...Trailers
/canoe/kayak/uk/shop/productpa...Roof Boxes
/canoe/kayak/uk/shop/productpa...Bike Carriers
/canoe/kayak/uk/shop/productpa...Accessories
/canoe/kayak/uk/shop/special-o...Special Offers
/canoe/kayak/uk/shop/clearance...Clearance Kayaks & Canoes
/canoe/kayak/uk/shop/clearance...Clearance Clothing
/canoe/kayak/uk/shop/clearance...Clearance Equipment
/canoe/kayak/uk/shop/clearance...Second Hand / Used
/canoe/kayak/uk/shop/special-o...IMG-ALT January Sale Now On At Kayaks & Paddles
/canoe/kayak/uk/shop/clearance...IMG-ALT Factory Clearance Offers On Kayaks And Canoes At Kayaks & Paddles
/canoe/kayak/uk/shop/clearance...IMG-ALT Massive Savings On Hobie Mirage Drive Kayaks
/canoe/kayak/uk/shop/sit-on-to...Shop Sit On Tops
IMG-ALT Sit On Top Kayaks For Sale at Kayaks & Paddles
/canoe/kayak/uk/shop/types-of-...Shop Kayaks
IMG-ALT Kayaks & Paddles For Sale
/canoe/kayak/uk/shop/canoes.htmShop Canoes
IMG-ALT Canadian Canoes For Sale at Kayaks & Paddles
/canoe/kayak/uk/shop/inflatabl...Shop Inflatables
IMG-ALT Inflatable Kayaks, Canoes and Boats For Sale at Kayaks & Paddles
/canoe/kayak/uk/shop/staff-mem...meet our staff
/canoe/kayak/uk/shop/productpa...No Text
/canoe/kayak/uk/shop/productpa...No Text
/canoe/kayak/uk/shop/productpa...No Text
/canoe/kayak/uk/shop/productpa...No Text
/canoe/kayak/uk/shop/images/sh...IMG-ALT Kayaks and Paddles Plymouth
/canoe/kayak/uk/shop/images/sh...IMG-ALT Kayaks and Paddles Plymouth Showroom
/canoe/kayak/uk/shop/images/sh...Text duplicate IMG-ALT Kayaks and Paddles Plymouth Showroom
/canoe/kayak/uk/shop/images/sh...Text duplicate IMG-ALT Kayaks and Paddles Plymouth Showroom
/canoe/kayak/uk/shop/images/sh...IMG-ALT Kayaks and Paddles Plymouth Store
/canoe/kayak/uk/shop/images/sh...IMG-ALT Kayaks and Paddles Plymouth - Fishing Sit Ons
/canoe/kayak/uk/shop/images/sh...IMG-ALT Kayaks and Paddles Plymouth - Sea and Touring Kayaks
/canoe/kayak/uk/shop/images/sh...IMG-ALT Kayaks and Paddles Plymouth - Buoyancy Aids PFDs
/canoe/kayak/uk/shop/images/sh...IMG-ALT Kayaks and Paddles Plymouth - Delivery Fleet
/canoe/kayak/uk/shop/contact-u...No Text
/canoe/kayak/uk/shop/delivery-...No Text
/canoe/kayak/uk/shop/stores-ma...No Text
https://www.canoe-shops.co.uk/...New window External No Text
/canoe/kayak/uk/shop/contact-u...Contact Us
/canoe/kayak/uk/shop/commercia...Commercial Enquiries
/canoe/kayak/uk/shop/termscond...Terms & Conditions
/canoe/kayak/uk/shop/privacy.htmPrivacy Notice
/canoe/kayak/uk/shop/order-inf...Secure Online Ordering
/canoe/kayak/uk/shop/delivery-...Delivery Information
/canoe/kayak/uk/shop/info.htmInformation
/canoe/kayak/uk/shop/special-o...Text duplicate Special Offers
/canoe/kayak/uk/shop/productpa...Gift Vouchers
/canoe/kayak/uk/shop/employmen...Job Opportunities
/canoe/kayak/uk/shop/stores-ma...IMG-ALT Kayaks & Paddles Offer Nationwide Click and Collect
https://www.canoe-shops.co.uk/...New window External Heidi Vandoor
https://www.facebook.com/kayak...New window External IMG-ALT Kayaks & Paddles (Plymouth) Ltd Facebook
https://www.youtube.com/channe...New window External IMG-ALT Canoe Shops Group UK YouTube
https://www.canoe-shops.co.uk/...New window External IMG-ALT Canoe Shops UK Blog by Kayaks & Paddles

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.kayaksandpaddles.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The used PHP version is outdated and may be a security risk.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 8 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (36 kB).

HTTP Response Header

NameValue
dateWed, 22 Jan 2020 09:41:06 GMT
serverApache
x-powered-byPHP/5.4.45
set-cookie50 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate, post-check=0, pre-check=0
pragmano-cache
connectionkeep-alive, close
varyOrigin
transfer-encodingchunked
content-typetext/html
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Shopping. This classification is fine.
This website has excellent links from other websites.
This website has backlinks from 854 referring domains.
This website has 11,719 backlinks.
This website has backlinks from 470 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

# /robots.txt file for http://www.kayaksandpaddles.co.uk/
# mail sales@kayaksandpaddles.co.uk with any problems
User-agent: *
Disallow: /lib/
Disallow: /logs/
Disallow: /etc/
Disallow: /cgi-bin/
Disallow: /php/
Disallow: /search/
Disallow: /showbasket.html
Disallow: /canoe/kayak/uk/shop/productpages/thule-roof-racks/selector.htm

# Leave blank line after list!!!
# Allows all robots to all files except cgi-bin and ...

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.kayaksandpaddles.co.uk
Kayaks & Paddles - Kayak & Canoe Shop UK
Kayaks and Paddles - The UK's Leading Canoe & Kayak Shop since 1995 in Plymouth, South West UK

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
kayak paddles91%Check
Kayaks89%Check
KAYAKS PADDLES88%Check
Paddles87%Check
Kayak Canoe81%Check
Kayak Canoe Shop UK75%Check
leading Canoe Kayak shop69%Check
Kayak Fishing66%Check
Canoe Shop65%Check
SHOP65%Check

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