Keepscotlandbeautiful.org - SEO Checker

Overview of the SEO Check
Meta information
93% 
Page quality
44% 
Page structure
70% 
Link structure
83% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.35 s
File size
72.40 kB
Words
415
Media files
13
Number of links
67 internal / 11 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Keep Scotland Beautiful
The length of the page title is perfect. (217 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Keep Scotland Beautiful is the environmental charity that is committed to making Scotland clean, green and more sustainable.
The length of the meta description is perfect. (777 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionKeep Scotland Beautiful is the environmental charity that is committed to making Scotland clean, green and more sustainable.
msvalidate.01A0298BDB3728987A223F31211B26FC5A
langen
twitter:cardsummary_large_image
og:titleKeep Scotland Beautiful
og:descriptionKeep Scotland Beautiful is the environmental charity that is committed to making Scotland clean, green and more sustainable.
og:urlhttps://www.keepscotlandbeautiful.org/
og:imagehttps://www.keepscotlandbeautiful.org/media/1563348/adobestock_136969703.jpeg
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
There are only 415 words on this page. Good pages should have about 1,000 words of useful content.
25.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 18 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 8 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/media/1565090/ksb20logoheader.jpgKeep Scotland Beautiful
/media/1565090/ksb20logoheader.jpgKeep Scotland Beautiful
/media/1564491/web-banner-2019.jpgNo alt attribute provided
/media/1562919/sdg-horizontal.gifNo alt attribute provided
/media/1563175/homepagepromo.jpgNo alt attribute provided
/media/1561266/e_logo_no-un-emblem-01.pngNo alt attribute provided
/media/1564590/footer-logo-oscr-square.pngOSCR logo
...1564592/footer-logo_lw_logo_scottish.pngScottish Living Wage logo
...1564586/footer-logo-cf-logo_employer.pngCycle Friendly Employer logo
/media/1564587/footer-logo-clo-logo.pngCarbon Literate Organisation (Gold) logo
...footer-logo-iso14001_208826_ksb-blue.pngISO 14001 Certified logo
...4591/footer-logo-sqa-approved-centre.pngSQA Approved Centre
/media/1564593/footer-logo-c2e-2019.pngEFQM Commited to Excellence 2019

Page structure

H1 heading
(Critically important)
Spring Clean - get involved
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Spring Clean - get involved
H1 Your charity for Scotland's environment
H2 Happening now...
H2 What we do
H2 News
H2 Keep Updated
H2 Keep Connected
Some anchor texts are used more than once.
4 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 11 external links on this page.
LinkAttributesAnchor text
/IMG-ALT Keep Scotland Beautiful
A-TITLE home
/get-involvedDonate
/about-us/About us
/our-impact/Our impact
/news/News
/blog/Blog
/events/Events
/get-involved/Get involved
/contact-us/Contact us
/Text duplicate IMG-ALT Keep Scotland Beautiful
A-TITLE home
/get-involvedText duplicate Donate
/about-us/Text duplicate About us
/our-impact/Text duplicate Our impact
/news/Text duplicate News
/blog/Text duplicate Blog
/events/Text duplicate Events
/get-involved/Text duplicate Get involved
/contact-us/Text duplicate Contact us
/local-environmental-quality/c...Spring Clean - get involved Register your clean up and help keep Scotland beautiful
/get-involved/Support our Work
/Anchor Subscribe to our Newsletter
/our-impact/annual-review/Our latest Annual Review celebrates our work over the past year Read more
/sustainable-development-educa...Call out for Climate Ready Classrooms Secondary schools can register now to help our young people become climate ready
/local-environmental-quality/b...Beautiful Scotland and It's Your Neighbourhood open for entries
/climate-change/Climate change - find out what action you can take
/about-us/our-international-co...Find out how we support the Sustainable Development Goals Read more
/roadside-litter-campaign/No Text
/cup-movement/No Text
/upstream-battle/No Text
/about-us/our-campaigns-and-in...View our campaigns and innovations
/sustainable-development-educa...Sustainable Development Education
/sustainable-development-educa...Eco-Schools
A-TITLE Eco-Schools
/sustainable-development-educa...Professional Learning
A-TITLE Professional Learning
/sustainable-development-educa...Climate Change Education
A-TITLE Climate Change Education
/sustainable-development-educa...Food and the Environment
A-TITLE Food and the Environment
/sustainable-development-educa...Young Reporters Scotland
A-TITLE Young Reporters Scotland
/sustainable-development-educa...Source 2 Sea
A-TITLE Source 2 Sea
/local-environmental-quality/Local Environmental Quality
/local-environmental-quality/s...Scotland's Beach Awards
A-TITLE Scotland's Beach Awards
/local-environmental-quality/c...Clean Up Scotland
A-TITLE Clean Up Scotland
/local-environmental-quality/b...Beautiful Scotland
A-TITLE Beautiful Scotland
/local-environmental-quality/i...It's Your Neighbourhood
A-TITLE It's Your Neighbourhood
/local-environmental-quality/g...Green Flag Award
A-TITLE Green Flag Award
/local-environmental-quality/c...Canal College and Heritage
A-TITLE Canal College and Heritage
/sustainability-climate-change/Sustainability & Climate Change
/sustainability-climate-change...Climate Challenge Fund
A-TITLE Climate Challenge Fund
/sustainability-climate-change...Run your CCF project
A-TITLE Run your CCF project
/sustainability-climate-change...Development grants
A-TITLE Development grants
/sustainability-climate-change...Case studies
A-TITLE Case studies
/sustainability-climate-change...Funded projects map
A-TITLE Funded projects map
/climate-change/climate-leader...Youth Leader Climate Change Project
A-TITLE Youth Leader Climate Change Project
/environmental-services/Environmental Services
/environmental-services/nation...National Award for Environmental Excellence®
A-TITLE National Award for Environmental Excellence®
/environmental-services/enviro...Environmental Assessments
A-TITLE Environmental Assessments
/environmental-services/leams/LEAMS
A-TITLE LEAMS
/environmental-services/corpor...Corporate Social Responsibility Support
A-TITLE Corporate Social Responsibility Support
/environmental-services/training/Training
A-TITLE Training
/environmental-services/case-s...Case Studies
A-TITLE Case Studies
/news/More news
A-TITLE More news
/privacy/Privacy Notice
https://www.facebook.com/ksbsc...New window External No Text
https://www.twitter.com/ksbsco...New window External No Text
https://www.youtube.com/ksbsco...New window External No Text
https://www.instagram.com/ksbs...New window External No Text
/news/rssNew window No Text
/about-us/sustainable-developm...We support the
/sitemapSitemap
/terms-and-conditionsTerms and Conditions
/cookiesCookies
/privacyPrivacy
/accessibilityAccessibility
https://www.oscr.org.uk/about-...New window External IMG-ALT OSCR logo
http://scottishlivingwage.org/...New window External IMG-ALT Scottish Living Wage logo
https://www.cycling.scot/our-p...New window External Subdomain IMG-ALT Cycle Friendly Employer logo
http://www.carbonliteracy.com/...New window External Anchor IMG-ALT Carbon Literate Organisation (Gold) logo
https://www.british-assessment...New window External Anchor IMG-ALT ISO 14001 Certified logo
https://www.sqa.org.uk/New window External IMG-ALT SQA Approved Centre
https://www.qualityscotland.co...New window External IMG-ALT EFQM Commited to Excellence 2019

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.keepscotlandbeautiful.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 17 CSS files. This may affect the page load time negatively.
This website loads 18 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.35 seconds.
The file size of the HTML document is fine (72 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
dateSat, 22 Feb 2020 17:13:23 GMT
content-length14982
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 1,205 referring domains.
This website has 107,992 backlinks.
This website has backlinks from 957 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

Sitemap: https://www.keepscotlandbeautiful.org/XMLSitemap
User-agent: *
Disallow: /aspnet_client/
Disallow: /bin/
Disallow: /config/
Disallow: /data/
Disallow: /install/
Disallow: /sql/
Disallow: /macroScripts/
Disallow: /masterpages/
Disallow: /Umbraco/
Disallow: /umbraco_client/
Disallow: /usercontrols/
Disallow: /xslt/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.keepscotlandbeautiful.org
Keep Scotland Beautiful
Keep Scotland Beautiful is the environmental charity that is committed to making Scotland clean, green and more sustainable.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
keep80%Check
keep Scotland80%Check
keep Scotland beautiful77%Check
Scotland76%Check
Beautiful Scotland73%Check
beautiful71%Check
Keep Scotland Beautiful is68%Check
Clean54%Check
Clean Green44%Check
clean up42%Check

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