Kerstin-hoffmann.de - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
66% 
Page structure
72% 
Link structure
97% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.08 s
File size
159.00 kB
Words
1963
Media files
24
Number of links
34 internal / 25 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Unternehmenskommunikation, PR, Social Media, Content-Marketing - Düsseldorf
The page title should be shorter than 580 pixels. It is 727 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Die richtigen Botschaften in den richtigen Medien für die richtigen Gesprächspartner – Kommunikationsstrategien & Content-Marketing. Dr. Kerstin Hoffmann
The length of the meta description is perfect. (965 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.kerstin-hoffmann.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: Germany
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionDie richtigen Botschaften in den richtigen Medien für die richtigen Gesprächspartner – Kommunikationsstrategien & Content-Marketing. Dr. Kerstin Hoffmann
generatorWordPress 5.6
DC.date.issued2014-02-14T14:46:20+02:00
langde-de
og:localede_DE
og:typewebsite
og:titleUnternehmenskommunikation, PR, Social Media, Content-Marketing - Düsseldorf
og:descriptionDie richtigen Botschaften in den richtigen Medien für die richtigen Gesprächspartner – Kommunikationsstrategien & Content-Marketing. Dr. Kerstin Hoffmann
og:urlhttps://www.kerstin-hoffmann.de/
og:site_nameDr. Kerstin Hoffmann Unternehmenskommunikation
og:imagehttps://www.kerstin-hoffmann.de/wp-content/uploads/2019/06/dr_kerstin_hoffmann_headerbild_2019.jpeg
og:image:secure_urlhttps://www.kerstin-hoffmann.de/wp-content/uploads/2019/06/dr_kerstin_hoffmann_headerbild_2019.jpeg
og:image:width1300
og:image:height1020
charsetUTF-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 1963 words. That's ok.
39.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
37 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.77 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This page loads 48 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 39 tags for this page.
Image SEO
(Somewhat important)
15 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ads/2017/12/KH_Logo_dunkelorange_RGB.pngDr. Kerstin Hoffmann Unternehmenskommunikation
...uploads/2020/12/normanlies_portraet.jpegNo alt attribute providednormanlies_portraet
/wp-content/uploads/2020/12/tomhaveroes.jpgNo alt attribute providedtomhaveroes
...ads/2020/12/juergen_scheer_referenz.jpegNo alt attribute providedjuergen_scheer_referenz
...ann-blazerbild-website-ausschnitt-1.jpegDr. Kerstin Hoffmann mit BrilleDr. Kerstin Hoffmann mit Brille
.../uploads/2019/06/kerstin_linke_seite.jpgNo alt attribute providedkerstin_linke_seite
...nt/uploads/2019/06/content_marketing.jpgNo alt attribute providedcontent_marketing
...loads/2020/12/annaschueller_referenz.pngNo alt attribute providedannaschueller_referenz
...DRK-Blutspendedienst-West-_Referenz.jpegNo alt attribute providedStephan_David_Küpper-DRK-Blutspendedienst West _Referenz
...ads/2020/12/harald_schmidt_referenz.jpegNo alt attribute providedharald_schmidt_referenz
...9/06/markenbotschafterschmiede_titel.jpgNo alt attribute providedmarkenbotschafterschmiede_titel
...content/uploads/2013/10/facebookicon.pngFacebook Kerstin Hoffmann
...content/uploads/2013/10/twittericon1.pngTwitter pr_doktor
...p-content/uploads/2014/01/yotubeicon.pngDr. Kerstin Hoffmann auf Youtube
...content/uploads/2013/10/linkedinicon.pngLinkedIn Kerstin Hoffmann
.../wp-content/uploads/2013/10/xingicon.pngXING Kerstin Hoffmann
.../2019/06/kerstin_profilfoto_2019_kl.jpegNo alt attribute providedkerstin_profilfoto_2019_kl
...ent/uploads/2014/02/lotsen-cover-250.jpgNo alt attribute providedHAUF-0161_Buchcover_A4_breit.indd
...p-kostenlos-cover17-1-e1498197639922.jpgNo alt attribute providedprinzip-kostenlos-cover17
.../cover_Web_oder_stirb_neu2019flat-2.jpegNo alt attribute providedcover_Web_oder_stirb_neu2019flat
...er-_markenbotschafter_gruen_web_250.jpegNo alt attribute providedcover _markenbotschafter_gruen_web_250
...r-dr-kerstin-hoffmann_Jun19_neu_450.jpegNo alt attribute provided
/wp-includes/images/rss.pngRSS
Video URLWidthHeight
...ube.com/embed/-h1Nx7xpU9k?feature=oembed1500844

Page structure

H1 heading
(Critically important)
Ist Ihre Unternehmenskommunikation fit für das digitale Zeitalter?
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.
There are 32 headings on the page. The amount of headings should be in a more proper relation to the amount of text.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Ist Ihre Unternehmenskommunikation fit für das digitale Zeitalter?
H2 DIE RICHTIGEN BOTSCHAFTEN IN DEN RICHTIGEN MEDIEN FÜR DIE RICHTIGEN EMPFÄNGER
H2 Kundenstimmen
H2 Strategie: Der direkte Kurs zu Ihren Zielen
H2 Kommunikationsberatung und operative Begleitung
H2 Contentstrategie und Content-Marketing
H2 Kundenstimmen Duplicate text
H2 Corporate Influencer: Markenbotschafter-Strategien für Unternehmen
H2 Vortrag: Wertvolles Wissen, spannend aufbereitet für Ihre Veranstaltung
H2 Dr. Kerstin Hoffmann: Wie ich arbeite
H2 Dr. Kerstin Hoffmann: Zur Person
H2 Kundenstimmen Duplicate text
H2 Dr. Kerstin Hoffmann: aktuelle Bücher
H3 Strategie und Beratung
H3 Content-Marketing
H3 Corporate-Influencer-Strategie
H3 Social-Media-Beratung
H3 Vortrag und Keynote
H3 Keynote, Beratung, Workshop: alles auch online verfügbar
H3 Fallbezogene Vorgehensweise
H3 Pragmatische Annäherung
H3 Saubere Methodik
H3 Große Erfahrung
H3 Ressourcenschonung
H3 Begeisterung und Freundlichkeit
H3 Empty heading
H3 Folgen und abonnieren
H3 Nehmen Sie Kontakt auf.
H3 Abonnieren Sie meinen Newsletter
H3 Auszeichnungen (Auswahl)
H3 Dr. Kerstin Hoffmann
H3 Rechtliches
H3 Neu im PR-Doktor RSS
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 25 external links on this page.
LinkAttributesAnchor text
http://twitter.com/pr_doktorNew window External Twitter
A-TITLE Twitter
https://www.facebook.com/kerst...New window External Facebook
A-TITLE Facebook
https://www.youtube.com/playli...New window External Youtube
A-TITLE Youtube
http://de.linkedin.com/in/kers...New window External Subdomain LinkedIn
A-TITLE LinkedIn
http://www.xing.com/profile/Ke...New window External Xing
A-TITLE Xing
https://www.kerstin-hoffmann.de/IMG-ALT Dr. Kerstin Hoffmann Unternehmenskommunikation
https://www.kerstin-hoffmann.de/Start
https://www.kerstin-hoffmann.de/Anchor Leistungen
/referenzen/Kunden & Referenzen
/vortraege/Keynote & Vortrag
https://www.kerstin-hoffmann.de/Anchor Person
http://pr-doktor.de/External PR-DOKTOR
/newsletter-kerstin/Newsletter
/kontakt/Kontakt
/datenschutz/Datenschutzerklärung
https://www.kerstin-hoffmann.de/Anchor No Text
https://www.kerstin-hoffmann.de/Anchor Mehr erfahren
/kontakt/Kontakt aufnehmen
/kontaktMelden Sie sich.
/kontakt/Angebot anfordern
/referenzen/Dies sind Auszüge. Ausführliche und mehr Referenzen finden Sie hier.
/kontaktJetzt starten.
/kontaktNehmen Sie Kontakt auf.
/kontaktErfahren Sie, was möglich ist.
/referenzen/Text duplicate Dies sind Auszüge. Ausführliche und mehr Referenzen finden Sie hier.
https://www.markenbotschafters...External No Text
https://www.markenbotschafters...New window External Zur Markenbotschafterschmiede
http://pr-speaker.de/New window External Vortragsthemen & Buchung
/kontaktMehr Informationen anfordern.
http://pr-doktor.de/New window External PR-Doktor
A-TITLE PR-Doktor Blog
http://prinzip-kostenlos.de/New window External „Prinzip kostenlos. Wissen verschenken – Aufmerksamkeit steigern – Kunden gewinnen“ (komplett überarbeitete und aktualisierte Neuauflage 2017)
A-TITLE Prinzip kostenlos
http://amzn.to/1v8vJMFNew window External „Web oder stirb. Erfolgreiche Unternehmenskommunikation in Zeiten des digitalen Wandels“ (komplett überarbeitete und aktualisierte Neuauflage 2019)
https://www.facebook.com/kerst...New window External IMG-ALT Facebook Kerstin Hoffmann
http://twitter.com/pr_doktorNew window External IMG-ALT Twitter pr_doktor
https://www.youtube.com/playli...New window External IMG-ALT Dr. Kerstin Hoffmann auf Youtube
http://de.linkedin.com/in/kers...New window External Subdomain IMG-ALT LinkedIn Kerstin Hoffmann
http://www.xing.com/profile/Ke...New window External IMG-ALT XING Kerstin Hoffmann
/referenzen/Text duplicate Dies sind Auszüge. Ausführliche und mehr Referenzen finden Sie hier.
/manuallyNew window Erschienen 2017
https://www.amazon.de/Prinzip-...New window External Neuauflage, August 2017.
https://www.amazon.de/Web-oder...New window External Komplett überarbeitete und aktualisierte Neuauflage 2019
https://www.markenbotschafterb...New window External Mai 2020
/datenschutz/Text duplicate Datenschutzerklärung
/newsletter-kerstin/New window (Beispiele, Datenschutz, Analyse und Widerruf)
/impressum/Impressum
/datenschutz/Datenschutz
/pr-doktor/feed/IMG-ALT RSS
/pr-doktorNeu im PR-Doktor
/pr-doktor/wege-aus-dem-digita...Wege aus dem digitalen Überdruss im Unternehmen
/pr-doktor/markenbotschafter-i...Markenbotschafter-Impuls Nr. 3 | Dr. Kerstin Hoffmann
/pr-doktor/lage-2-2021/Welche Social Media sind 2021 unverzichtbar?
/pr-doktor/markenbotschafter-i...Markenbotschafter-Impuls Nr. 2 | Dr. Kerstin Hoffmann
/pr-doktor/lage-1-2021/2021: Mit Zuversicht und Themenplan
http://twitter.com/pr_doktorNew window External Text duplicate Twitter
A-TITLE Twitter
https://www.facebook.com/kerst...New window External Text duplicate Facebook
A-TITLE Facebook
https://www.youtube.com/playli...New window External Text duplicate Youtube
A-TITLE Youtube
http://de.linkedin.com/in/kers...New window External Subdomain Text duplicate LinkedIn
A-TITLE LinkedIn
http://www.xing.com/profile/Ke...New window External Text duplicate Xing
A-TITLE Xing
https://www.kerstin-hoffmann.de/Anchor Nach oben scrollen
A-TITLE Nach oben scrollen

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.kerstin-hoffmann.de/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 48 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.08 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (159 kB).

HTTP Response Header

NameValue
dateFri, 05 Feb 2021 11:37:44 GMT
serverApache
varyUser-Agent,Accept-Encoding
upgradeh2
connectionkeep-alive
last-modifiedWed, 27 Jan 2021 18:59:06 GMT
accept-rangesbytes
cache-controlmax-age=0, no-cache, no-store, must-revalidate
expiresMon, 29 Oct 1923 20:30:00 GMT
content-encodinggzip
pragmano-cache
content-length28903
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 1,060 referring domains.
This page has 75,478 backlinks.
This page has backlinks from 837 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Sitemap: https://www.kerstin-hoffmann.de/wp-sitemap.xml

Facebook popularity

Shares / Likes / Comments
177

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.kerstin-hoffmann.de
Unternehmenskommunikation, PR, Social Media, Content-Marketing - Dü...
Die richtigen Botschaften in den richtigen Medien für die richtigen Gesprächspartner – Kommunikationsstrategien & Content-Marketing. Dr. Kerstin Hoffmann

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Kommunikation79%Check
Hoffmann76%Check
Kerstin76%Check
Kerstin Hoffmann76%Check
Marketing73%Check
Content-Marketing69%Check
Unternehmen68%Check
Content Strategie63%Check
Marketing Strategie63%Check
Unternehmenskommunikation63%Check

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