Kff.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
66% 
Page structure
75% 
Link structure
22% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.57 s
File size
64.90 kB
Words
1249
Media files
14
Number of links
113 internal / 27 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
KFF - Health Policy Analysis, Polling and Journalism
The length of the page title is perfect. (468 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Kaiser Family Foundation website provides in-depth information on key health policy issues including Medicaid, Medicare, health reform, global health, HIV/AIDS, health insurance, the uninsured and much more.
The meta description is too long: 1325 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionThe Kaiser Family Foundation website provides in-depth information on key health policy issues including Medicaid, Medicare, health reform, global health, HIV/AIDS, health insurance, the uninsured and much more.
generatorWordPress 5.5.1
msapplication-TileImagehttps://www.kff.org/wp-content/uploads/2019/05/cropped-KFF-Favicon.png?w=270
langen-us
twitter:site@kff
twitter:imagehttps://www.kff.org/wp-content/themes/kaiser-foundation-2016/static/images/kff-logo-blue-feature.png
fb:app_id539445989434974
og:typewebsite
og:titleKFF
og:descriptionFilling the need for trusted information on national health issues
og:urlhttps://www.kff.org/
og:site_nameKFF
og:imagehttps://www.kff.org/wp-content/themes/kaiser-foundation-2016/static/images/kff-logo-blue-feature.png
og:image:width512
og:image:height512
og:localeen_US
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1249 words. That's ok.
27.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.68 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 22 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 25 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...undation-2016/static/images/kff-logo.pngKaiser Family Foundation
...016/static/images/kff-logo-notagline.svgKaiser Family Foundation
...epublican-Opinion-ACA-Overturned_1-1.pngNo alt attribute provided
.../uploads/2020/06/Policywatch-Icon3_1.pngNo alt attribute provided
...ploads/sites/2/2020/10/halftrue.jpg?=540No alt attribute provided
.../uploads/sites/2/2020/10/tucker.jpg?=540No alt attribute provided
...GettyImages-1229223235_1350x900.jpg?=540No alt attribute provided
.../2020/10/GettyImages-1209373168.jpg?=540No alt attribute provided
.../FEATURE-Supreme-Court-Fall-2020_1-1.pngNo alt attribute provided
...ATURE-Covid-Vaccine-Distribution_1-2.pngNo alt attribute provided
...10/FEATURE-The-Undefeated-KFF-Poll_1.pngNo alt attribute provided
.../FEATURE-COVID-19-Deaths-in-the-US_1.pngNo alt attribute provided
...Condition-Protection-Trump_1-1.png?w=760http://Half%20the%20Public%20Say%20President%20Trump%20Doesn't%20Have%20a%20Plan%20to%20Protect%20People%20With%20Pre-Existing%20Conditions%20
...tic/images/kff-logo-notagline-invert.svgKaiser Family Foundation

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 KFF Health Tracking Poll: The Future of the ACA, Biden's Edge on Health Care, and COVID-19 in the U.S.
H2 Comparing Trump and Biden on COVID-19
H2 The 2020 Presidential Election: Implications for Women’s Health
H2 Affordability in the ACA Marketplace Under a Proposal Like Joe Biden’s Health Plan
H2 Latest from Kaiser Health News
H2 Perspectives on being black in america today
H2 Drew Altman, CEO
H2 A Reconfigured U.S. Supreme Court: Implications for Health Policy
H2 Distributing a COVID-19 Vaccine Across the U.S. — A Look at Key Issues
H2 KFF/The Undefeated Survey on Race and Health
H2 The Pandemic's Effect on the Widening Gap in Mortality Rate between the U.S. and Peer Countries
H2 Half the Public Say President Trump Doesn't Have a Plan to Protect People With Pre-Existing Conditions
H2 79%
H2 Browse the Latest from KFF
H3 This Week in Coronavirus: October 16 to October 22
H3 Joe Biden's Big Lead on Health Care Issues
H3 This Week in Coronavirus: October 9 to October 15
H3 Sen. Graham Complains That 3 Blue States Get a Third of ACA Funding
H3 Despite COVID Concerns, Teams Venture Into Nursing Homes to Get Out the Vote
H3 App-Based Companies Pushing Prop. 22 Say Drivers Will Get Health Benefits. Will They?
H3 The Trump Medicaid Record: Big Goals, Yet Few Successes
H3 Joe Biden's Big Lead on Health Care Issues Duplicate text
H3 Black Americans Are More Skeptical of a Coronavirus Vaccine
H3 Drugs Aren’t the Reason the U.S. Spends So Much on Health Care
H3 Biden vs Trump on Health With Swing Voters
Anchor text is an URL
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
5 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
There are too many external links (27) on this page.
LinkAttributesAnchor text
https://www.kff.org/Home
/coronavirus-covid-19/Coronavirus (COVID-19)
/global-health-policy/Global Health Policy
https://www.kff.org/health-costs/Health Costs
/health-reform/Health Reform
https://www.kff.org/hivaids/HIV/AIDS
https://www.kff.org/medicaid/Medicaid
https://www.kff.org/medicare/Medicare
/private-insurance/Private Insurance
/racial-equity-and-health-policy/Racial Equity and Health Policy
https://www.kff.org/uninsured/Uninsured
/womens-health-policy/Women’s Health Policy
https://www.kff.org/pollingPolling
https://www.kff.org/perspectives/Perspectives
https://www.kff.org/statedataState Health Facts
https://www.kff.org/statedataText duplicate State Health Facts
/statedata/custom/Custom State Reports
/graphics/search/Graphics & Interactives
/charts-slides/Charts & Slides
http://www.khn.org/External Kaiser Health News
/social-impact-media/Social Impact Media
http://www.healthsystemtracker...External Peterson-KFF Health System Tracker
https://www.kff.org/newsroomNewsroom
https://www.kff.org/newsroomText duplicate Newsroom
/search/?post_type=press-releaseNews Releases
/search/?post_type=eventEvents
https://www.kff.org/email/Subscribe to Emails
/cite-and-reprint-kff/Cite Us/Reprint
https://www.kff.org/newsroom/Media Contacts
https://www.kff.org/about-us/About Us
/presidents-message/President’s Message
https://www.kff.org/about-usText duplicate About Us
https://www.kff.org/our-programs/Our Programs
/support-our-work/Support Our Work
/people/key-staff/Key Staff
/media-internships-fellowships/Media Fellowships
/barbara-jordan-conference-cen...Barbara Jordan Conference Center
https://www.kff.org/contact-us/Contact Us
/employment-opportunities/Employment Opportunities
https://www.kff.org/IMG-ALT Kaiser Family Foundation
/support-our-work/?utm_campaig...Support our work
http://www.facebook.com/sharer...New window External Share on Facebook. Opens in a new window.
http://twitter.com/share?text=...New window External Share on Twitter. Opens in a new window.
https://twitter.com/kffNew window External Twitter
https://www.facebook.com/Kaise...New window External Facebook
https://www.instagram.com/Kais...New window External Instagram
https://www.kff.org/email/New window Email
/election-2020/?utm_source=web...Election 2020
/tag/courts/?utm_source=web&ut...Courts
/coronavirus-covid-19/fact-she...U.S. Coronavirus Cases (10/28): 8.856 million
/election-2020/election 2020
/health-reform/report/kff-heal...KFF Health Tracking Poll: The Future of the ACA, Biden's Edge on Health Care, and COVID-19 in the U.S.
/health-reform/report/kff-heal...No Text
/coronavirus-covid-19/issue-br...Comparing Trump and Biden on COVID-19
/womens-health-policy/issue-br...The 2020 Presidential Election: Implications for Women’s Health
/health-reform/issue-brief/aff...Affordability in the ACA Marketplace Under a Proposal Like Joe Biden’s Health Plan
https://www.kff.org/policy-watch/POLICY WATCH
/policy-watch/this-week-in-cor...New window This Week in Coronavirus: October 16 to October 22
/health-reform/perspective/joe...New window Joe Biden's Big Lead on Health Care Issues
/policy-watch/this-week-in-cor...New window This Week in Coronavirus: October 9 to October 15
https://www.kff.org/policy-watch/more posts
https://khn.org/news/fact-chec...New window External No Text
https://khn.org/news/fact-chec...New window External Sen. Graham Complains That 3 Blue States Get a Third of ACA Funding
https://khn.org/news/despite-c...New window External No Text
https://khn.org/news/despite-c...New window External Despite COVID Concerns, Teams Venture Into Nursing Homes to Get Out the Vote
https://khn.org/news/app-based...New window External No Text
https://khn.org/news/app-based...New window External App-Based Companies Pushing Prop. 22 Say Drivers Will Get Health Benefits. Will They?
https://khn.org/news/the-trump...New window External No Text
https://khn.org/news/the-trump...New window External The Trump Medicaid Record: Big Goals, Yet Few Successes
https://khn.org/New window External More Kaiser Health News
/report-section/kff-the-undefe...New window kff / the undefeated survey on race and health
/health-reform/perspective/joe...Text duplicate Joe Biden's Big Lead on Health Care Issues
/coronavirus-covid-19/perspect...Black Americans Are More Skeptical of a Coronavirus Vaccine
/health-costs/perspective/drug...Drugs Aren’t the Reason the U.S. Spends So Much on Health Care
/coronavirus-covid-19/perspect...Biden vs Trump on Health With Swing Voters
/from-drew-altman/More Drew Altman
/health-reform/issue-brief/a-r...A Reconfigured U.S. Supreme Court: Implications for Health Policy
/health-reform/issue-brief/a-r...No Text
/coronavirus-covid-19/issue-br...Distributing a COVID-19 Vaccine Across the U.S. — A Look at Key Issues
/coronavirus-covid-19/issue-br...No Text
/racial-equity-and-health-poli...KFF/The Undefeated Survey on Race and Health
/racial-equity-and-health-poli...No Text
/coronavirus-covid-19/issue-br...The Pandemic's Effect on the Widening Gap in Mortality Rate between the U.S. and Peer Countries
/coronavirus-covid-19/issue-br...No Text
/home-page/homepage-3/Trivial anchor text
More
/health-reform/slide/half-the-...Chart of the Week
https://twitter.com/intent/twe...New window External No Text
/health-reform/slide/half-the-...Half the Public Say President Trump Doesn't Have a Plan to Protect People With Pre-Existing Conditions
/health-reform/slide/half-the-...URL anchor text
IMG-ALT http://Half%20the%20Public%20Say%20President%20Trump%20Doesn't%20Have%20a%20Plan%20to%20Protect%20People%20With%20Pre-Existing%20Conditions%20
/slides/search/New window More Charts and Slides
/health-reform/report/kff-heal...Stat of the Week
https://twitter.com/intent/twe...New window External No Text
/health-reform/report/kff-heal...79%
https://twitter.com/KFF?ref_sr...External \ Tweets by @KFF
https://twitter.com/KFFNew window External Follow KFF on Twitter
https://twitter.com/kffNew window External Text duplicate Twitter
https://www.facebook.com/Kaise...New window External Text duplicate Facebook
https://www.instagram.com/Kais...New window External Text duplicate Instagram
https://www.kff.org/email/New window Email Alerts
https://www.kff.org/rss_feeds/New window Feeds
/coronavirus-covid-19/Text duplicate Coronavirus (COVID-19)
/topic/global-health-policy/Text duplicate Global Health Policy
/topic/health-costs/Text duplicate Health Costs
/topic/health-reform/Text duplicate Health Reform
/topic/hivaids/Text duplicate HIV/AIDS
/topic/medicaid/Text duplicate Medicaid
https://www.kff.org/medicare/Text duplicate Medicare
/private-insurance/Text duplicate Private Insurance
/racial-equity-and-health-policy/Text duplicate Racial Equity and Health Policy
https://www.kff.org/uninsured/Text duplicate Uninsured
/womens-health-policy/Text duplicate Women’s Health Policy
https://www.kff.org/polling/Text duplicate Polling
https://www.kff.org/perspectives/Text duplicate Perspectives
https://www.kff.org/statedata/Text duplicate State Health Facts
/graphics/search/Text duplicate Graphics & Interactives
/charts-slides/Text duplicate Charts & Slides
http://khn.org/External Text duplicate Kaiser Health News
/social-impact-media/Text duplicate Social Impact Media
http://www.healthsystemtracker...External Text duplicate Peterson-KFF Health System Tracker
https://www.kff.org/newsroom/Text duplicate Newsroom
/search/?post_type=press-releaseText duplicate News Releases
/search/?post_type=eventText duplicate Events
https://www.kff.org/email/Text duplicate Subscribe to Emails
/cite-and-reprint-kff/Text duplicate Cite Us/Reprint
https://www.kff.org/newsroom/Text duplicate Media Contacts
https://www.kff.org/about-us/Text duplicate About Us
/presidents-message/Text duplicate President’s Message
https://www.kff.org/our-programs/Text duplicate Our Programs
/support-our-work/?utm_campaig...Text duplicate Support Our Work
/people/key-staff/Text duplicate Key Staff
/media-internships-fellowships/Text duplicate Media Fellowships
/barbara-jordan-conference-cen...Text duplicate Barbara Jordan Conference Center
https://www.kff.org/contact-us/Text duplicate Contact Us
/employment-opportunities/Text duplicate Employment Opportunities
/privacy-policy/Privacy Policy
https://www.kff.org/Text duplicate IMG-ALT Kaiser Family Foundation
https://wpvip.com/?utm_source=...Nofollow External WordPress.com VIP
https://creativecommons.org/li...External No Text
/permissions-citations-reprints/Citations and Reprints
/privacy-policy/Text duplicate Privacy Policy

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.kff.org/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is very slow (1.57 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 8 CSS files. This may affect the page load time negatively.
This website loads 22 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (65 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 29 Oct 2020 15:31:44 GMT
content-typetext/html; charset=UTF-8
x-hackerIf you're reading this, you should visit wpvip.com/careers and apply to join the fun, mention this header.
x-powered-byWordPress VIP <https://wpvip.com>
host-headera9130478a60e5f9135f765b23f26593b
link<https://www.kff.org/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
x-rqfra1 116 22 3160
cache-controlmax-age=300, must-revalidate
age0
x-cachemiss
varyAccept-Encoding
accept-rangesbytes
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 37,557 referring domains.
This website has 2,309,820 backlinks.
This website has backlinks from 26,162 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

Sitemap: http://www.kff.org/news-sitemap.xml

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
# Sitemap archive
Sitemap: https://www.kff.org/sitemap-1991.xml
Sitemap: https://www.kff.org/sitemap-1992.xml
Sitemap: https://www.kff.org/sitemap-1993.xml
Sitemap: https://www.kff.org/sitemap-1994.xml
Sitemap: https://www.kff.org/sitemap-1995.xml
Sitemap: https://www.kff.org/sitemap-1996.xml
Sitemap: https://www.kff.org/sitemap-1997.xml
Sitemap: https://www.kff.org/sitemap-1998.xml
Sitemap: https://www.kff.org/sitemap-1999.xml
Sitemap: https://www.kff.org/sitemap-2000.xml
Sitemap: https://www.kff.org/sitemap-2001.xml
Sitemap: https://www.kff.org/sitemap-2002.xml
Sitemap: https://www.kff.org/sitemap-2003.xml
Sitemap: https://www.kff.org/sitemap-2004.xml
Sitemap: https://www.kff.org/sitemap-2005.xml
Sitemap: https://www.kff.org/sitemap-2006.xml
Sitemap: https://www.kff.org/sitemap-2007.xml
Sitemap: https://www.kff.org/sitemap-2008.xml
Sitemap: https://www.kff.org/sitemap-2009.xml
Sitemap: https://www.kff.org/sitemap-2010.xml
Sitemap: https://www.kff.org/sitemap-2011.xml
Sitemap: https://www.kff.org/sitemap-2012.xml
Sitemap: https://www.kff.org/sitemap-2013.xml
Sitemap: https://www.kff.org/sitemap-2014.xml
Sitemap: https://www.kff.org/sitemap-2015.xml
Sitemap: https://www.kff.org/sitemap-2016.xml
Sitemap: https://www.kff.org/sitemap-2017.xml
Sitemap: https://www.kff.org/sitemap-2018.xml
Sitemap: https://www.kff.org/sitemap-2019.xml
Sitemap: https://www.kff.org/sitemap-2020.xml

Facebook popularity

Shares / Likes / Comments
1,037

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.kff.org
KFF - Health Policy Analysis, Polling and Journalism
The Kaiser Family Foundation website provides in-depth information on key health policy issues including Medicaid, Medicare, health reform, global health, HIV/AIDS, health insurance, the uninsured and much more.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
KFF68%Check
Health64%Check
Policy63%Check
Health Policy61%Check
Health Issues60%Check
health policy issues59%Check
issues59%Check
Health Care58%Check
key health policy56%Check
issues including54%Check

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