- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
1.31 s
File size
29.80 kB
Media files
Number of links
91 internal / 4 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Home - Liverpool City Council
The length of the page title is perfect. (269 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Liverpool City Council
The meta description is too short. (136 pixels out of 1000 max pixel length) Optimize description
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1.0
authorLiverpool City Council
descriptionLiverpool City Council
twitter:titleLiverpool City Council
twitter:descriptionInformation for residents about Liverpool City Council services including council tax, bins and recycling, schools, leisure, streets and parking.
og:site_nameLiverpool City Council
og:titleLiverpool City Council
og:descriptionInformation for residents about Liverpool City Council services including council tax, bins and recycling, schools, leisure, streets and parking.

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Page quality

(Critically important)
There are only 194 words on this page. Use at least 250 words to provide useful information.
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
No paragraphs were detected.
20.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 12 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/assets/images/logo_white_2x.pngLiverpool City Council logo
...ets/images/keep_me_posted_horizontal.pngKeep me posted horizontal logo
/assets/images/alexaJustAskBadge.pngJust ask alexa
/assets/images/its-liverpool.pngIt's Liverpool logo

Page structure

H1 heading
(Critically important)
Welcome to
The H1 heading contains the words Welcome to! Use important keywords instead.
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Welcome to
H2 Popular
H2 Bins and recycling
H2 Leisure, parks & events
H2 Council Tax
H2 Libraries and archives
H2 Schools and learning
H2 Parking
H2 February fun - this half term
H2 Rocket plan gets funding boost
H2 The Liverpool Readathon is coming
H2 A to Z of services
H3 More services
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 4 external links on this page.
LinkAttributesAnchor text Skip to main content
/Account/LoginPageSign in / Register Liverpool City Council logo
/schools-and-learning/school-a...School admissions
/bins-and-recycling/bin-collec...Bin collection dates
/libraries/Libraries and archives
/bins-and-recycling/Bins and recycling
/bins-and-recycling/bin-collec...Text duplicate Bin collection dates
/bins-and-recycling/missed-bin...Missed bin collection
/bins-and-recycling/bulky-item...Bulky item collection
/bins-and-recycling/request-a-...Request a bin
/bins-and-recycling/View all bins and recycling
A-TITLE View all bins and recycling
/leisure-parks-and-events/Leisure, parks & events
/lifestyles/Text duplicate Lifestyles
/leisure-parks-and-events/park...Parks and greenspaces
/leisure-parks-and-events/View all leisure, parks & events
A-TITLE View all leisure, parks & events
/council-tax/Council Tax
/council-tax/register-for-coun...Register or tell us about a change
/council-tax/how-to-pay/How to pay
/council-tax/how-much/How much?
/council-tax/access-your-counc...Access your account online
/council-tax/View all Council Tax
A-TITLE View all Council Tax
/libraries/Text duplicate Libraries and archives
/libraries/join-a-library/Join a library
/libraries/find-a-library/Find a library
/libraries/reserve-and-renew/Reserve and renew
/libraries/archives-family-his...Archives and family history
/libraries/View all libraries and archives
A-TITLE View all libraries and archives
/schools-and-learning/Schools and learning
/schools-and-learning/school-a...Text duplicate School admissions
/schools-and-learning/term-dates/School term dates
/schools-and-learning/adult-le...Adult learning
/schools-and-learning/early-ye...Early years and childcare
/schools-and-learning/View all schools and learning
A-TITLE View all schools and learning
/parking/council-car-parks/Council car parks
/parking/parking-permits/Parking permits
/parking/pay-a-parking-fine/Pay a parking fine
/parking/on-street-parking-bays/On-street parking bays all parking
A-TITLE View all parking
/planning-and-building-control/Planning & building control
/jobs-and-training/Jobs & training
/births-marriage-deaths/Births, marriages, deaths
/social-care/Social care
/environmental-problems/Environmental problems
/travel-and-roads/Travel and roads
/crime-prevention-and-emergenc...Crime & emergencies
/one-stop-shops/One Stop Shops
/armed-forces-communities/Armed Forces communities
/referrals/Professional referrals February fun - this half term Rocket plan gets funding boost The Liverpool Readathon is coming
/Account/LoginPage/?returnUrl=...IMG-ALT Keep me posted horizontal logo Just ask alexa
/privacy-notice/privacy news

Server configuration

HTTP redirects
(Critically important)
This website redirects to ""
HTTP header
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
(Somewhat important)
The page response time is slow (1.31 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 12 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (30 kB).

HTTP Response Header

content-typetext/html; charset=utf-8
set-cookie223 Characters
set-cookie86 Characters
dateMon, 24 Feb 2020 14:43:25 GMT

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 4,566 referring domains.
This website has 259,565 backlinks.
This website has backlinks from 3,043 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


# ('s robots file)
# Live
User-agent: *
Disallow: /media/
Disallow: /umbraco/
Disallow: /error
Disallow: /schools-and-learning/grants-and-funding/free-school-meals/application-error/
Disallow: /schools-and-learning/grants-and-funding/free-school-meals/application-decision/
Disallow: /404-page-not-found/
Disallow: /emailtemplate/
Disallow: /emailtemplates/
Disallow: /assets/
Disallow: /img/
Disallow: /fonts/
Disallow: /scripts/
Disallow: /humans.txt
Disallow: /keepalive
Disallow: /search
Disallow: /login
Disallow: /scripts/cookieconsent.min.js
Disallow: /app_plugins/
Disallow: /news/


# The long dark tea time of the soul

# See for real people

User-agent: Twitterbot 
Disallow: *  
Allow: /media

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview
Home - Liverpool City Council
Liverpool City Council

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Liverpool City Council61%Check
Liverpool City60%Check
Council Tax51%Check
City Council44%Check

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