London.ca - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
57% 
Page structure
60% 
Link structure
82% 
Server
69% 
External factors
100% 
SEO Score
Response time
0.51 s
File size
14.50 kB
Words
323
Media files
15
Number of links
46 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of London, Ontario, Canada
The length of the page title is perfect. (292 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
langen-us
X-UA-compatibleIE=Edge;chrome=1
ExpiresEmpty
cleartypeon
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 323 words on this page. Good pages should have about 1,000 words of useful content.
21.1% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16.75 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Page structure

H1 heading
(Critically important)
City News
Too many H1 headings
The H1 heading is too short (9 characters). It should be at least 20 Characters long.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 City News
H1 Stay Informed
H1 City Programs & Initiatives
H1 City Council
H1 Meetings & Events
H1 How Do I Find...?
H1 Popular Topics
H2 City of London Seeks Community Feedback in Creating...
H2 Four new dates added to Emergency Management Citizen's...
H2 185 Queens Avenue Redevelopment - Request for...
H2 Road Report
H2 New to Canada?
H2 2019-2023 Strategic Plan
H2 Community Safety & Well-Being Open House
H2 Strategic Priorities and Policy Committee - Budget
H2 Strategic Priorities and Policy Committee - Budget Duplicate text
H2 Corporate Services Committee
H2 Committee of Adjustment - Monday February 3, 2020
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
4 links don't have an anchor text.
The amount of internal links is ok.
Every linktext is unique.
There are 7 external links on this page.
LinkAttributesAnchor text
/Pages/default.aspxAnchor Skip to main content
http://www.london.ca/IMG-ALT City of London logo
A-TITLE Go to the City of London home page
https://www.microsofttranslato...New window External Translate
A-TITLE Translate the page using Microsoft Translator
https://twitter.com/CityofLdnOntNew window External IMG-ALT Twitter
A-TITLE Twitter
https://www.facebook.com/Londo...New window External IMG-ALT Facebook
A-TITLE Facebook
https://www.youtube.com/user/C...New window External IMG-ALT YouTube
A-TITLE YouTube
/_layouts/srchrss.aspx?k=scope...New window IMG-ALT Newsroom RSS
A-TITLE RSS
http://www.london.ca/residentsResidents
http://www.london.ca/businessBusiness
http://www.london.ca/city-hallCity Hall
/online-servicesOnline Services
http://www.london.ca/about-londonAbout London
http://www.london.ca/mapsMaps
https://getinvolved.london.ca/...New window External Subdomain Get Involved
/GalleryImages/Attachments/244No Text
/GalleryImages/Attachments/222No Text
/GalleryImages/Attachments/235No Text
/GalleryImages/Attachments/242No Text
/newsroom/Pages/Climate-Emerge...City of London Seeks Community Feedback in Creating... The City of London is currently developing a Climate Emergency Action Plan and is seeking community in...
A-TITLE City of London Seeks Community Feedback in Creating Climate Emergency Action Plan
/newsroom/Pages/new-citizen-ac...Four new dates added to Emergency Management Citizen's... Emergency Management Citizen's Academy is returning with four new opportunities for Londoners to le...
A-TITLE Four new dates added to Emergency Management Citizen's Academy
/newsroom/Pages/185-Queens-Ave...185 Queens Avenue Redevelopment - Request for... The City of London is beginning the procurement process to find a developer to partner with the City to rede...
A-TITLE 185 Queens Avenue Redevelopment - Request for Qualifications Issued
http://www.london.ca/newsroomSee All News
/newsroom/Pages/Newsletter-Sig...Stay Informed
A-TITLE Get more information about our newsletters.
/residents/Roads-Transportatio...Road Report Find out about road closures and construction projects on City streets which may impact your daily commute.
IMG-ALT Renew London logo.
/about-london/Pages/default.aspxNew to Canada? Learn about London and see resources for Newcomers.
IMG-ALT Women with her small child waving a Canada flag
/city-hall/Civic-Administratio...2019-2023 Strategic Plan City Council approved the 2019-2023 Strategic Plan for the City of London.
IMG-ALT 2019-2023 Strategic Plan for the City of London
/pages/get-involved.aspxText duplicate Get Involved
/city-hall/city-council/pages/...City Council
http://maps.london.ca/CityMap/...New window External Subdomain City Ward Map
/city-hall/meetings/pages/defa...Council & Committee Meetings
/calendar/Pages/Open-House.aspxJanuary 29, 2020 Community Safety & Well-Being Open House Information Session
/calendar/Pages/SPPC-Jan30.aspxJanuary 30, 2020 Strategic Priorities and Policy Committee - Budget Meeting
/calendar/Pages/SPPC-Jan31.aspxJanuary 31, 2020 Strategic Priorities and Policy Committee - Budget Meeting
/calendar/Pages/CSC-Feb3.aspxFebruary 3, 2020 Corporate Services Committee Meeting
/calendar/Pages/2020-02-03-Cof...February 3, 2020 Committee of Adjustment - Monday February 3, 2020 Meeting
http://www.london.ca/CalendarSee All Calendar Entries
/city-hall/elections/Pages/def...Municipal Elections 2018
/residents/Garbage-Recycling/G...Garbage & Recycling Schedule
/residents/Parking/Pages/defau...Parking Information
/residents/Recreation/Pages/de...Recreation Opportunities
/business/Planning-Development...Zoning Information
/city-hall/employment/Pages/de...Career Opportunities
/TelephoneDirectory/Pages/Defa...City Staff Directory
/residents/Recreation/Registra...Spectrum
/residents/Property-Matters/Pr...Property Taxes
/Residents/Roads-Transportatio...Snow Removal
http://www.london.ca/Home
/city-hall/accessibility/Pages...Accessibility
/pages/partners.aspxCommunity Links
/pages/contactus.aspxContact Us
/pages/sitemap.aspxSite Map
/pages/termsofuse.aspxTerms of Use
https://apps.london.ca/generat...New window External Subdomain Feedback

Server configuration

HTTP redirects
(Critically important)
This website redirects to "http://www.london.ca/Pages/default.aspx"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.51 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 5 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (15 kB).

HTTP Response Header

NameValue
cache-controlprivate, max-age=0
content-typetext/html; charset=utf-8
expiresTue, 14 Jan 2020 08:12:47 GMT
last-modifiedWed, 29 Jan 2020 08:12:47 GMT
serverMicrosoft-IIS/7.5
sprequestguided15414d-0d16-4116-98ef-adddbb1d754f
x-sharepointhealthscore0
x-aspnet-version2.0.50727
x-powered-byASP.NET
microsoftsharepointteamservices14.0.0.7113
x-ms-invokeapp1; RequireReadOnly
dateWed, 29 Jan 2020 08:12:47 GMT
connectionkeep-alive
content-length5603
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 104 referring domains.
This website has 5,114 backlinks.
This website has backlinks from 71 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /tsdtest
Disallow: /training

Facebook popularity

Shares / Likes / Comments
4,640

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.london.ca › Pages › default.aspx
City of London, Ontario, Canada

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
City63%Check
London City59%Check
City News54%Check
London51%Check
new49%Check
City Council46%Check
City Management46%Check
city map44%Check
Canada42%Check
Four new39%Check

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