London.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
62% 
Page structure
41% 
Link structure
92% 
Server
74% 
External factors
100% 
SEO Score
Response time
0.31 s
File size
81.20 kB
Words
501
Media files
31
Number of links
57 internal / 8 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
London.gov.uk - Mayor of London, Sadiq Khan | London Assembly
The page title should be shorter than 580 pixels. It is 593 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Official website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts. Get involved and shape London's future.
The length of the meta description is perfect. (983 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.london.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Canada
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
apple-mobile-web-app-titleLondon City Hall
application-nameLondon City Hall
HandheldFriendlytrue
MobileOptimizedwidth
keywordsEmpty
theme-color#313a3d
msapplication-config/sites/all/themes/gla/images/favicons/browserconfig.xml
msapplication-TileColor#313a3d
msapplication-TileImage/sites/all/themes/gla/images/favicons/mstile-144x144.png
descriptionOfficial website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts. Get involved and shape London's future.
viewportwidth=device-width
langen-gb
twitter:cardsummary_large_image
twitter:siteLDN_gov
twitter:creatorLDN_gov
twitter:urlhttps://www.london.gov.uk/
twitter:titleLondon.gov.uk - Mayor of London, Sadiq Khan | London Assembly
twitter:descriptionOfficial website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts. Get involved and shape London's future.
og:site_nameLondon.gov.uk - Mayor of London, Sadiq Khan | London Assembly
og:typewebsite
og:urlhttps://www.london.gov.uk/
og:titleLondon.gov.uk - Mayor of London, Sadiq Khan | London Assembly
og:descriptionOfficial website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts. Get involved and shape London's future.
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 501 words. That's ok.
28.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.8 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 14 javascript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
30 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...on_gov_header_2048x600.png?itok=q3ACU6jrNo alt attribute provided
...efault/files/03_89x89_policing_crime.pngNo alt attribute provided
/sites/default/files/02_89x89_housing.pngNo alt attribute provided
...s/default/files/04_89x89_environment.pngNo alt attribute provided
/sites/default/files/08_89x89_transport.pngNo alt attribute provided
...s/default/files/01_89x89_art_culture.pngNo alt attribute provided
/sites/default/files/06_89x89_planning.pngNo alt attribute provided
...ault/files/05_89x89_business_economy.pngNo alt attribute provided
...l/07_200x200_skills_and_employment_0.pngNo alt attribute provided
.../default/files/07_89x89_regeneration.pngNo alt attribute provided
...fault/files/09_89x89_education_youth.pngNo alt attribute provided
.../default/files/10_89x89_volunteering.pngNo alt attribute provided
...s/default/files/12_89x89_communities.pngNo alt attribute provided
/sites/default/files/11_89x89_heatlh.pngNo alt attribute provided
/sites/default/files/15_89x89_funding.pngNo alt attribute provided
...ult/files/13_89x89_research_analysis.pngNo alt attribute provided
/sites/default/files/14_89x89_sport.pngNo alt attribute provided
...ue_sky_tilt_shift_6319.jpg?itok=1TLMmRzENo alt attribute provided
...c/pqt_wandsworth_image.jpg?itok=nB0D-2hzNo alt attribute provided
...blic/stpatricksday_1x1.jpg?itok=fr4bou2JNo alt attribute provided
...eastofstgeorge_004-1x1.jpg?itok=t0NxkAZyNo alt attribute provided
...tile-sk_mol_1309_final.jpg?itok=8mZOmmjONo alt attribute provided
...ssemblyls2018_017final.jpg?itok=Q6UU8MKpNo alt attribute provided
...public/skillzy_496x496.jpg?itok=UzI8SBJHNo alt attribute provided
...blic/eu_hub_650x650_fa.png?itok=KD2G7kwRNo alt attribute provided
...public/policetileimage.jpg?itok=kHwSpw2NNo alt attribute provided
...ader_992x496_v1_fa-1x1.png?itok=8L-B6qRDNo alt attribute provided
...officer-on-duty-square.jpg?itok=dlvL5UZeNo alt attribute provided
...-0047-3128069443-o_1x1.jpg?itok=jfJmyL8aNo alt attribute provided
...one-email-5777-1x1_1_0.jpg?itok=jETKXP6dNo alt attribute provided
...s/469419032148316160/7ddL4EbA_normal.pngLondon Gov on Twitter

Page structure

H1 heading
(Critically important)
The official site ofthe Mayor of Londonand the London Assembly
Too many H1 headings
Headings
(Important)
There are 39 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 The official site ofthe Mayor of Londonand the London Assembly
H1 Find out what we're doing where you live and work
H1 Policing and crime
H1 Housing and land
H1 Environment
H1 Transport
H1 Arts and culture
H1 Planning
H1 Business and economy
H1 Skills and employment
H1 Regeneration
H1 Education and youth
H1 Volunteering
H1 Communities
H1 Health
H1 Funding
H1 Research and analysis
H1 Sports
H1 Streatham statement
H1 Our events
H1 Mayor of London - Sadiq Khan
H1 London Assembly
H2 What we do
H2 News
H2 People's Question Time Wandsworth
H2 London St. Patrick's Day Festival 2020
H2 St George's Day 2020
H2 Mayor and Assembly
H2 Latest news
H2 EURO 2020 in London
H2 EU Londoners Hub
H2 Tackling violent crime
H2 London Needs you Alive
H2 Poverty and violent crime
H2 Talk London
H2 Stay up to date
H2 Email from the Mayor
H2 Twitter
H3 Follow us
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 8 external links on this page.
LinkAttributesAnchor text
https://www.london.gov.uk/Anchor Skip to main content
https://www.london.gov.uk/The official site ofthe Mayor of Londonand the London Assembly
/what-we-doWhat we do
/in-my-areaIn my area
/get-involvedGet involved
/about-usAbout us
/talk-londonTalk London
/media-centreMedia centre
/what-we-doText duplicate What we do
/in-my-areaText duplicate In my area
/get-involvedText duplicate Get involved
/about-usText duplicate About us
/talk-londonText duplicate Talk London
/media-centreText duplicate Media centre
/what-we-do/mayors-office-poli...Policing and crime
/what-we-do/housing-and-landHousing and land
/what-we-do/environmentEnvironment
/what-we-do/transportTransport
/what-we-do/arts-and-cultureArts and culture
/what-we-do/planningPlanning
/what-we-do/business-and-economyBusiness and economy
/what-we-do/skills-and-employmentSkills and employment
/what-we-do/regenerationRegeneration
/what-we-do/education-and-youthEducation and youth
/what-we-do/volunteeringVolunteering
/what-we-do/communitiesCommunities
/what-we-do/healthHealth
/what-we-do/fundingFunding
/what-we-do/research-and-analysisResearch and analysis
/what-we-do/sportSports
/about-us/mayor-london/streath...Streatham statement The Mayor of London, Sadiq Khan, has issued a statement following an incident in Streatham.
/events/2020-03-11/peoples-que...People's Question Time Wandsworth Wednesday 11 March 2020
A-TITLE People's Question Time Wandsworth
/events/2020-03-15/london-st-p...London St. Patrick's Day Festival 2020 Sunday 15 March 2020
A-TITLE London St. Patrick's Day Festival 2020
/events/2020-04-18/st-georges-...St George's Day 2020 Saturday 18 April 2020
A-TITLE St George's Day 2020
https://www.london.gov.uk/events/Full events calendar
/about-us/mayor-londonMayor of London - Sadiq Khan About the Mayor
/about-us/london-assemblyLondon Assembly About the Assembly
/what-we-do/uefa-euro-2020-0/e...EURO 2020 in London Everything you need to know about EURO 2020 in London this year
A-TITLE EURO 2020 in London
/what-we-do/eu-londoners-hubEU Londoners Hub Read our guidance on Brexit and what European Londoners need in order to apply for Settled Status.
A-TITLE EU Londoners Hub
/what-we-do/mayors-office-poli...Tackling violent crime City Hall and the Met Police are taking action to tackle the scourge of violent crime in London.
A-TITLE Tackling serious violent crime
/node/41781London Needs you Alive Join the Mayor's movement to tackle knife crime...
A-TITLE London Needs you Alive: Don't Carry a Knife
/what-we-do/mayors-office-poli...Poverty and violent crime City Hall has published new analysis confirming a strong link between serious youth violence and poverty.
A-TITLE City Hall research shows links between poverty and violent crime
/talk-londonTalk London Visit Talk London, our online community, to have your say on London's big issues
A-TITLE Talk London
/about-us/privacy-policyprivacy policy
https://twitter.com/LDN_govExternal IMG-ALT London Gov on Twitter
https://twitter.com/LDN_govExternal @LDN_gov
https://twitter.com/?_escaped_...Nofollow External #Brexit
https://t.co/xAOFalQMqVNofollow External t.co/xAOFalQMqV
A-TITLE https://t.co/xAOFalQMqV
https://twitter.com/LDN_gov/st...External 04 February 2020
A-TITLE 3:59pm - 04 February 2020
https://www.facebook.com/LDNgovExternal Follow the GLA on Facebook
https://twitter.com/ldn_govExternal Follow the GLA on Twitter
https://instagram.com/ldn_govExternal Follow the GLA on Instagram
/city-hall-blogCity Hall blog
/about-usText duplicate About us
/about-us/jobs-and-working-cit...Jobs
/about-us/venue-hireVenue hire
/about-us/governance-and-spend...Privacy policy
https://www.london.gov.uk/sitemapSite map
/about-us/terms-and-conditionsTerms and conditions
/city-hall-blogText duplicate City Hall blog
/get-involved/keep-date-our-so...Keep up to date
/node/36161/Contact us
/what-we-do/accessibilityAccessibility
/about-us/our-building-and-squ...Cafe
/about-us/governance-and-spend...Freedom of Information

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.london.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 14 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.31 seconds.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (81 kB).

HTTP Response Header

NameValue
dateWed, 05 Feb 2020 07:36:59 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
set-cookie144 Characters
access-control-allow-origin*
age318
cache-controlpublic, max-age=300
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
gracenormal(limited)
link<https://www.london.gov.uk/>; rel="canonical",<https://www.london.gov.uk/>; rel="shortlink"
varyCookie,Accept-Encoding
via1.1 varnish-v4
x-content-type-optionsnosniff
x-dcHIT
x-frame-optionsSAMEORIGIN
x-ua-compatibleIE=edge
x-varnish3875623 5729324
x-varnish-cacheHIT
cf-cache-statusDYNAMIC
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray560337691acbbec4-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 20,409 referring domains.
This website has 4,997,678 backlinks.
This website has backlinks from 14,997 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.london.gov.uk
London.gov.uk - Mayor of London, Sadiq Khan | London Assembly
Official website of Mayor of London, Sadiq Khan, and the 25 London Assembly Members. Policy, news, jobs, contacts. Get involved and shape London's future.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
London91%Check
London Assembly83%Check
Mayor London82%Check
Assembly73%Check
Mayor73%Check
Talk London60%Check
London City59%Check
site56%Check
official54%Check
Sadiq54%Check

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