Mackmanresearch.co.uk - SEO Checker

Overview of the SEO Check
Meta information
95% 
Page quality
78% 
Page structure
68% 
Link structure
25% 
Server
75% 
External factors
56% 
SEO Score
Response time
0.12 s
File size
122.40 kB
Words
1494
Media files
8
Number of links
126 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Mackman Research | Social Research & Business Market Research
The page title should be shorter than 580 pixels. It is 611 pixels long. Optimize title
There are word repetitions in the page title.
Meta description
(Critically important)
Mackman Research is a research company on the Essex Suffolk border. Offering market research, social research and customer satisfaction surveys.
The length of the meta description is perfect. (927 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mackmanresearch.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United States of America
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1
descriptionMackman Research is a research company on the Essex Suffolk border. Offering market research, social research and customer satisfaction surveys.
position1
langen-gb
og:localeen_GB
og:typewebsite
og:titleMackman Research | Social Research & Business Market Research
og:descriptionMackman Research is a research company on the Essex Suffolk border. Offering market research, social research and customer satisfaction surveys.
og:urlhttps://www.mackmanresearch.co.uk/
og:site_nameMackman Research
og:imagehttps://www.mackmanresearch.co.uk/wp-content/uploads/2018/09/Marketing-Insight-e1506512758917-1024x494.jpg
og:image:secure_urlhttps://www.mackmanresearch.co.uk/wp-content/uploads/2018/09/Marketing-Insight-e1506512758917-1024x494.jpg
og:image:width1024
og:image:height494
X-UA-CompatibleIE=EmulateIE10
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1494 words. That's ok.
27.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
17 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 21.14 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 10 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 30 tags for this page.
Image SEO
(Somewhat important)
4 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../2020/03/Mackman-Research-Logo-White.pngMackman Research
.../2020/03/Mackman-Research-Logo-White.pngMackman Research
.../2020/03/Mackman-Research-Logo-White.pngMackman Research
.../2020/03/Mackman-Research-Logo-White.pngMackman Research
data:[...] Base64No alt attribute provided
...e-lazyload/assets/images/placeholder.svgNo alt attribute provided
...e-lazyload/assets/images/placeholder.svgNo alt attribute provided
...e-lazyload/assets/images/placeholder.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Mackman Research
Too many H1 headings
The H1 heading is too short (16 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Mackman Research
H1 Social Research & Business Market Research
H2 Mackman Research is a UK market research company based on the Essex Suffolk border with easy links to London, Cambridgeshire & Norfolk.
H2 Core Research Services
H2 Mackman Research Approach
H3 We provide tailored research services to public and private sector organisations. Our innovative research design and research methodologies inform decision-making. We can conduct any research proje...
H3 Customer Satisfaction Surveys
H3 Social Research
H3 Telephone Interviews
H3 Customer Satisfaction – Postal Survey
H3 Employee Satisfaction Survey – Online
H3 Customer Research – Online and Telephone Survey
H3 Get in touch
H3 Useful Links
H3 Stay in touch
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
3 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 9 external links on this page.
LinkAttributesAnchor text
/Home
/market-research-company/About Us
/mackman-research/why-choose-m...Why Choose Mackman Research?
/mackman-group-mission-statement/Mackman Group Mission Statement
/mackman-research/accreditatio...Accreditations & Memberships
/mackman-research/awards/Awards
/mackman-research/our-research...Our Researchers
/mackman-research/recruitment/Recruitment
/research-services/Research Services
/research-services/awareness-s...Awareness Surveys & Brand Tracking
/research-services/competitor-...Competitor Research
/research-services/customer-re...Customer Research
/research-services/customer-sa...Customer Satisfaction Market Research
/research-services/mystery-sho...Mystery Shopping
/research-services/quantitativ...Quantitative Research
/research-services/research-tr...Research Training
/research-services/satisfactio...Satisfaction Surveys
/research-services/tailored-re...Tailored Research Services
/research-methods/Research Methods
/research-methods/research-met...Bench Marking
/research-methods/face-to-face/Face-to-Face
/research-methods/focus-groups/Focus Groups
/research-methods/online-surveys/Online Surveys
/research-methods/participant-...Participant Observation
/research-methods/research-met...Postal Surveys
/research-methods/sample-size/Sample Size
/research-methods/telephone-in...Telephone Interviews
/customer-satisfaction-surveys/Customer Satisfaction Surveys
/customer-satisfaction-surveys...Customer Satisfaction Survey
/customer-satisfaction-surveys...Customer Satisfaction Survey FAQ’s
/customer-satisfaction-surveys...Customer Satisfaction Survey Incentives
/customer-satisfaction-surveys...Customer Satisfaction Survey Process
/customer-satisfaction-surveys...Customer Satisfaction Survey Questionnaire
/customer-satisfaction-surveys...Customer Satisfaction Survey Response Rates
/customer-satisfaction-surveys...Getting Customer Satisfaction Surveys Completed
/employee-satisfaction-surveys/Employee Satisfaction Surveys
/?page_id=77Employee Satisfaction Survey
/employee-satisfaction-surveys...Employee Satisfaction Survey Process
/employee-satisfaction-surveys...Employee Satisfaction Survey Questionnaire
/social-research/Social Research
/social-research/ethnographic-...Ethnographic Research
/social-research/interviewing-...Interviewing High Demand Groups
/?page_id=60Our Social Researchers
/social-research/qualitative-s...Qualitative Social Research
/?page_id=61Social Researcher
/research-testimonials/Research Testimonials
/latest-news/Latest News
/contact-us/Contact Us
/IMG-ALT Mackman Research
/Text duplicate IMG-ALT Mackman Research
http://www.twitter.com/Mackman...New window External No Text
https://www.facebook.com/Mackm...New window External No Text
https://www.linkedin.com/compa...New window External No Text
/Text duplicate Home
/market-research-company/Text duplicate About Us
/mackman-research/why-choose-m...Text duplicate Why Choose Mackman Research?
/mackman-group-mission-statement/Text duplicate Mackman Group Mission Statement
/mackman-research/accreditatio...Text duplicate Accreditations & Memberships
/mackman-research/awards/Text duplicate Awards
/mackman-research/our-research...Text duplicate Our Researchers
/mackman-research/recruitment/Text duplicate Recruitment
/research-services/Text duplicate Research Services
/research-services/awareness-s...Text duplicate Awareness Surveys & Brand Tracking
/research-services/competitor-...Text duplicate Competitor Research
/research-services/customer-re...Text duplicate Customer Research
/research-services/customer-sa...Text duplicate Customer Satisfaction Market Research
/research-services/mystery-sho...Text duplicate Mystery Shopping
/research-services/quantitativ...Text duplicate Quantitative Research
/research-services/research-tr...Text duplicate Research Training
/research-services/satisfactio...Text duplicate Satisfaction Surveys
/research-services/tailored-re...Text duplicate Tailored Research Services
/research-methods/Text duplicate Research Methods
/research-methods/research-met...Text duplicate Bench Marking
/research-methods/face-to-face/Text duplicate Face-to-Face
/research-methods/focus-groups/Text duplicate Focus Groups
/research-methods/online-surveys/Text duplicate Online Surveys
/research-methods/participant-...Text duplicate Participant Observation
/research-methods/research-met...Text duplicate Postal Surveys
/research-methods/sample-size/Text duplicate Sample Size
/research-methods/telephone-in...Text duplicate Telephone Interviews
/customer-satisfaction-surveys/Text duplicate Customer Satisfaction Surveys
/customer-satisfaction-surveys...Text duplicate Customer Satisfaction Survey
/customer-satisfaction-surveys...Text duplicate Customer Satisfaction Survey FAQ’s
/customer-satisfaction-surveys...Text duplicate Customer Satisfaction Survey Incentives
/customer-satisfaction-surveys...Text duplicate Customer Satisfaction Survey Process
/customer-satisfaction-surveys...Text duplicate Customer Satisfaction Survey Questionnaire
/customer-satisfaction-surveys...Text duplicate Customer Satisfaction Survey Response Rates
/customer-satisfaction-surveys...Text duplicate Getting Customer Satisfaction Surveys Completed
/employee-satisfaction-surveys/Text duplicate Employee Satisfaction Surveys
/?page_id=77Text duplicate Employee Satisfaction Survey
/employee-satisfaction-surveys...Text duplicate Employee Satisfaction Survey Process
/employee-satisfaction-surveys...Text duplicate Employee Satisfaction Survey Questionnaire
/social-research/Text duplicate Social Research
/social-research/ethnographic-...Text duplicate Ethnographic Research
/social-research/interviewing-...Text duplicate Interviewing High Demand Groups
/?page_id=60Text duplicate Our Social Researchers
/social-research/qualitative-s...Text duplicate Qualitative Social Research
/?page_id=61Text duplicate Social Researcher
/research-testimonials/Text duplicate Research Testimonials
/latest-news/Text duplicate Latest News
/contact-us/Text duplicate Contact Us
http://www.twitter.com/Mackman...New window External No Text
https://www.facebook.com/Mackm...New window External No Text
https://www.linkedin.com/compa...New window External No Text
/research-focus-groups-and-fac...click here.
/Anchor No Text
/contact-us/Contact us
/research-services/awareness-s...Text duplicate Awareness Surveys & Brand Tracking
A-TITLE Awareness Surveys & Brand Tracking
/research-services/competitor-...Text duplicate Competitor Research
A-TITLE Competitor Research
/mackman-research/customer-sat...Text duplicate Customer Satisfaction Surveys
A-TITLE Customer Satisfaction Surveys
/research-methods/face-to-face/Face-to-Face Interviews
A-TITLE Face-to-Face Research
/research-methods/focus-groups/Text duplicate Focus Groups
A-TITLE Focus Groups
/research-services/mystery-sho...Text duplicate Mystery Shopping
A-TITLE Mystery Shopping
/research-methods/online-surveys/Text duplicate Online Surveys
A-TITLE Online Surveys
/mackman-research/qualitative-...Qualitative Research
A-TITLE Qualitative Research
/research-services/quantitativ...Text duplicate Quantitative Research
A-TITLE Quantitative Research
/research-services/research-tr...Text duplicate Research Training
/research-methods/telephone-in...Text duplicate Telephone Interviews
A-TITLE Telephone Interviews
/portfolio/customer-satisfacti...No Text
/portfolio/customer-satisfacti...Customer Satisfaction – Postal Survey
/portfolio/employee-satisfacti...No Text
/portfolio/employee-satisfacti...Employee Satisfaction Survey – Online
/portfolio/customer-research-o...No Text
/portfolio/customer-research-o...Customer Research – Online and Telephone Survey
/latest-news/Text duplicate Latest News
/mackman-research/our-research...Text duplicate Our Researchers
/mackman-research/recruitment/Text duplicate Recruitment
/contact-us/Text duplicate Contact Us
http://www.twitter.com/Mackman...New window External No Text
https://www.facebook.com/Mackm...New window External No Text
https://www.linkedin.com/compa...New window External No Text
/latest-news/Text duplicate Latest News
/mackman-research/our-research...Text duplicate Our Researchers
/mackman-research/recruitment/Text duplicate Recruitment
/contact-us/Text duplicate Contact Us

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.mackmanresearch.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 10 javascript files. This may affect the load time negatively.
A Content Delivery Network like Bootstrap CDN can save bandwith for Bootstrap front-end component library.
The page response time is excellent with 0.12 seconds.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (122 kB).

HTTP Response Header

NameValue
servernginx
dateMon, 22 Jun 2020 02:17:06 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
keep-alivetimeout=20
varyAccept-Encoding
varyAccept-Encoding
varyAccept-Encoding
link<https://www.mackmanresearch.co.uk/wp-json/>; rel="https://api.w.org/"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 1
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has only a few links from other websites.
This website only has backlinks from 13 referring domains.
This website only has 81 backlinks.
This website only has few backlinks from 11 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.mackmanresearch.co.uk
Mackman Research | Social Research & Business Market Research
Mackman Research is a research company on the Essex Suffolk border. Offering market research, social research and customer satisfaction surveys.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Mackman97%Check
Mackman Research93%Check
Research91%Check
Mackman Research is77%Check
Social Research74%Check
Search Social74%Check
Market Research74%Check
Customer Research67%Check
research company63%Check
Business Market Research61%Check

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