Mackmanresearch.co.uk - SEO Checker

Overview of the SEO Check
Meta information
98% 
Page quality
82% 
Page structure
100% 
Link structure
56% 
Server
80% 
External factors
60% 
SEO Score
Response time
0.08 s
File size
84.00 kB
Words
1351
Media files
19
Number of links
79 internal / 4 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Full Service Market Research Agency | Mackman Research
The length of the page title is perfect. (533 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
A leading market research agency specialising in B2B customer research, satisfaction surveys, perception surveys, NPS, and social research.
The length of the meta description is perfect. (875 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.mackmanresearch.co.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Belgium
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width
descriptionA leading market research agency specialising in B2B customer research, satisfaction surveys, perception surveys, NPS, and social research.
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
msapplication-TileImagehttps://www.mackmanresearch.co.uk/wp-content/uploads/2020/08/cropped-favicon-270x270.png
article:modified_time2020-10-29T12:14:05+00:00
langen-gb
og:localeen_GB
og:typewebsite
og:titleFull Service Market Research Agency | Mackman Research
og:descriptionA leading market research agency specialising in B2B customer research, satisfaction surveys, perception surveys, NPS, and social research.
og:urlhttps://www.mackmanresearch.co.uk/
og:site_nameMackman Research
og:imagehttps://www.mackmanresearch.co.uk/wp-content/uploads/2018/09/Marketing-Insight-e1506512758917-1024x494.jpg
og:image:width1024
og:image:height494
charsetUTF-8

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Page quality

Content
(Critically important)
There are 5 text duplicates on this page:
  • Duplicate 1: Our specialist qualitative researchers have years of experience as mod...
  • Duplicate 2: At Mackman Research, our highly qualified team can navigate their way ...
This page contains 1351 words. That's ok.
32.1% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
25 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
The average number of words per sentence of 21.23 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 27 tags for this page.
Image SEO
(Somewhat important)
3 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Your full service market research agency.
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Your full service market research agency.
H2 A leading UK market research company.
H2 A Selection of our Research services
H2 Sector experience
H2 Market Research methods
H3 Customer Research
H3 Brand research
H3 B2B Market Research
H3 NPS
H3 Quantitive Research
H3 Telephone Research
H3 Online Surveys
H3 Qualitative Research
H3 Focus Groups
H3 Desk Research
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 6 links with a trivial anchor text.
The amount of internal links is ok.
There are 4 external links on this page.
LinkAttributesAnchor text
/Mackman Research.
/Home
/about-us/About Us
/research-services/Research Services
/competitor-research/Competitor Research
/competitor-research/brand-pos...Brand Positioning
/competitor-research/competito...Competitor Activity
/brand-research/Brand Research
/brand-research/brand-awareness/Brand Awareness Surveys
/brand-research/brand-tracking/Brand Tracking Research
/brand-research/brand-sentimen...Brand Sentiment Analysis
/organisational-research/Organisational Research
/organisational-research/emplo...Employee Engagement Surveys
/organisational-research/cultu...Culture Health Checks
/social-research/Social Research
/social-research/third-sector/Social Research for the 3rd sector
/social-research/brand-percept...Brand Perception & Awareness
/social-research/user-needs-an...User Needs Analysis
/customer-research/Customer Research
/customer-research/customer-sa...Customer Satisfaction Surveys
/customer-research/customer-pe...Customer Perception Surveys
/customer-research/customer-ex...Customer Experience Surveys
/customer-research/customer-au...Customer & Audience Segmentation
/customer-research/sentiment-a...Sentiment Analysis
/customer-research/mystery-sho...Mystery Shopping
/customer-research/usability-a...Usability Audit
/customer-research/net-promote...Net Promoter Score (NPS)
/b2b-research/B2B Market Research
/bespoke-research/Bespoke Research
/research-design/Research Design
/research-training-courses/Research Training Courses
/research-methods/Research Methods
/qualitative-market-research/Qualitative Research
/quantitative-market-research/Quantitative Research
/secondary-market-research/Secondary Research
/portfolio/Experience
/portfolio/Case Studies
/market-research-testimonials/Market Research Testimonials
/blog/News & Views
/contact-us/Contact Us
/contact-us/Start Your Market research Journey
/b2b-research/B2B customer satisfaction surveys
/customer-research/customer research
/customer-research/Anchor perceptions surveys
/customer-research/net-promote...NPS surveys
/competitor-research/competitor research
/social-research/social research
/portfolio/?_sector=6a616793c2...charities
/portfolio/?_sector=6a616793c2...education,
/portfolio/?_sector=d4522bb2a0...energy & renewables providers
/portfolio/?_sector=profession...legal and financial services
/about-us/Text duplicate About Us
/research-services/VIEW OUR FULL RANGE OF SERVICES
/customer-research/Trivial anchor text
Read more
/brand-research/Text duplicate Trivial anchor text
Read more
/b2b-research/Text duplicate Trivial anchor text
Read more
/customer-research/net-promote...Text duplicate Trivial anchor text
Read more
/portfolio/View Our Work
/research-services/Text duplicate VIEW OUR FULL RANGE OF SERVICES
/quantitative-market-research/Text duplicate Trivial anchor text
Read more
/qualitative-market-research/Anchor Text duplicate Trivial anchor text
Read more
/quantitative-market-research/Anchor Text duplicate Trivial anchor text
Read more
/qualitative-market-research/Text duplicate Trivial anchor text
Read more
/qualitative-market-research/Anchor Text duplicate Trivial anchor text
Read more
/secondary-market-research/Anchor Text duplicate Trivial anchor text
Read more
/portfolio/View Our Full Range Of Case Studies
/portfolio/natures-menu-dog-br...Natures Menu - Dog Brand Tracker Manufacturing, Consumer The Research Project Mackman Research was approached by Natures Menu, the premium natural pet food m...
/portfolio/natures-menu-cat-se...Natures Menu - Cat Owner Segmentation Manufacturing, Consumer The Research Project Mackman Research was approached by Natures Menu, the premium natural pet f...
/portfolio/currys-pc-world/Currys PC World Consumer Mackman Research worked with award-winning video company iSite TV to conduct face to face street poll surveys and a focus […] Read m...
/blog/View All Our Blog Posts
/essex-county-council-research/COVID-19 Business Support Research for Essex County Council Begins The team at Mackman Research is excited to announce that we recently won a competitive ten...
/competitor-research-tips/How to make the most of competitor research Conducted in a methodical way, competitor research can give you a wealth of quantitative and qualitative data to ...
/why-satisfaction-surveys-impo...Why are customer satisfaction surveys important? Customer satisfaction is a measure of how a business is performing in relation to customers' expectations. W...
/contact-us/Text duplicate Contact Us
/market-research-testimonials/Text duplicate Market Research Testimonials
/research-resources/Resources
/join-us/Recruitment
/contact-us/Text duplicate Contact Us
/privacy-policy/Privacy Policy
https://twitter.com/MackmanGroupNew window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.mrs.org.uk/New window External IMG-ALT MRS logo
https://mackman.co.uk/External Mackman

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.mackmanresearch.co.uk/"
HTTP header
(Important)
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 6 CSS files. This may affect the page load time negatively.
This website loads 5 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.08 seconds.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
servernginx
dateSun, 08 Nov 2020 15:36:22 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
keep-alivetimeout=20
varyAccept-Encoding
varyAccept-Encoding
varyAccept-Encoding
last-modifiedThu, 29 Oct 2020 12:14:05 GMT
link<https://www.mackmanresearch.co.uk/wp-json/>; rel="https://api.w.org/"
link<https://www.mackmanresearch.co.uk/wp-json/wp/v2/pages/24976>; rel="alternate"; type="application/json"
x-powered-byWP Engine
x-cacheablebot
cache-controlmax-age=10800, must-revalidate
x-cacheHIT: 2
x-cache-groupbot
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has only a few links from other websites.
This website only has backlinks from 15 referring domains.
This website only has 176 backlinks.
This website only has few backlinks from 12 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php
Disallow: /portfolio/?
Disallow: /category/

Sitemap: https://www.mackmanresearch.co.uk/sitemap_index.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.mackmanresearch.co.uk
Full Service Market Research Agency | Mackman Research
A leading market research agency specialising in B2B customer research, satisfaction surveys, perception surveys, NPS, and social research.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Research85%Check
Market Research79%Check
market research agency75%Check
service market research agency73%Check
agency73%Check
Mackman Research72%Check
full service market research70%Check
B2B Market Research68%Check
service66%Check
Full Service65%Check

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