Mass.edu - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
82% 
Page structure
33% 
Link structure
41% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.88 s
File size
38.00 kB
Words
1377
Media files
17
Number of links
152 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Massachusetts Department of Higher Education
The length of the page title is perfect. (429 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Official website of the Massachusetts Department of Higher Education
The length of the meta description is perfect. (431 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionOfficial website of the Massachusetts Department of Higher Education
authorMassachusetts Department of Higher Education
viewportwidth=device-width, initial-scale=1, maximum-scale=1
langen
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1377 words. That's ok.
26.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
16 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.97 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Performance Measurement Reporting System
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Performance Measurement Reporting System
H1 Strategic Initiatives and Programs
H1 A New Vision: Equity
H1 What's New
H2 Performance Measurement Reporting System Duplicate text
H2 Strategic Initiatives and Programs Duplicate text
H2 A New Vision: Equity Duplicate text
H2 2020 Enrollment Report
H2 Massachusetts Awarded $1.2 Million by Lumina Foundation to Pursue Equity, Racial Justice Goals for Public Higher Education System
H2 Early College Students Show Strong Gains in College Enrollment
H2 Commissioner, Campus Leaders Voice Support for International Students
H2 Entrepreneur Launches Fundraiser for 100 Males to College Program in Springfield, MA
H2 Commissioner’s Message to Staff in the Aftermath of the Murder of George Floyd
H2 Reccommendations to the Reopening Advisory Council
H2 Financial Assessment & Risk Monitoring (FARM)
H4 our data insights
H4 our policy work
H4 our next move
H5 Meetings & Events
H5 Quick Links
H5 Meetings & Events Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
3 links don't have an anchor text.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
All internal links are not using dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.mass.edu/home.aspAnchor skip to content
/about/calendar.aspFull Calendar >
/foradmin/home.aspCollege & University Administration
/forstufam/home.aspStudents & Families
/forfacstaff/home.aspCampus Faculty & Staff (HR)
https://www.mass.edu/home.aspNo Text
/about/aboutdhe.aspAbout
/about/aboutdhe.aspThe DHE
/bhe/aboutbhe.aspThe Board
/system/aboutsystem.aspThe Public System
/about/contactus.aspContact Us
/about/whatsnew.aspNews & Announcements
/about/newsletters.aspNewsletters
/about/newsreleases.aspNews Releases
/newsclips/home.aspNews Clips
/about/publications.aspRecent Publications
/about/rfp.aspRequests for Proposals
/bhe/aboutbhe.aspBoard Business
/bhe/regulations.aspLaws and Regulations
/bhe/publicnotice.aspPublic Notices
/bhe/powers.aspBHE Authority
/forstufam/advisorycouncil/adv...Student Advisory Council
/bhe/budget.aspBudget Process
/bhe/meetings.aspUpcoming Meetings
/bhe/agendas.aspPast Meeting Materials
/bhe/lib_home.aspPolicy & Report Library
https://www.mass.edu/datacenter/Data Center
/strategic/home.aspStrategic Initiatives
/strategic/equity.aspEquity Strategic Framework
/strategic/analytics.aspResearch & Evidence
/strategic/innovationfund.aspHigher Education Innovation Fund
/strategic/farm.aspFinancial Assessment & Risk Monitoring
/strategic/read_home.aspCollege Readiness & Awareness
/strategic/comp_home.aspCollege Completion
/strategic/ec_home.aspEarly College Initiative
/strategic/learn_home.aspStudent Learning Outcomes
/strategic/civic.aspCivic Learning
/strategic/stemstarter.aspSTEM Starter Acedemy
/stem/home.aspSTEM Nexus
/strategic/massteach.aspMassTeach
/strategic/work_home.aspWorkforce Development
/strategic/pace_home.aspCampus Collaboration & Efficiency
/strategic/safe_home.aspCampus Safety
/strategic/studenthunger.aspStudent Hunger & Homelessness
/osfa/home.aspFinancial Aid
/osfa/home.aspOffice of Student Financial Assistance
/osfa/students/forstudents.aspInfo & Tools for Students
/osfa/schools/forschools.aspInfo & Tools for Schools
/osfa/programs/programs.aspState Financial Aid Programs
/osfa/massaid.aspMASSAid
/osfa/home/contact.aspContact OSFA
/masstransfer/MassTransfer
/covid-19/home.aspCoronavirus Disease 2019 (COVID-19) Information and Resources
https://www.mass.edu/home.aspNo Text
/foradmin/home.aspText duplicate College & University Administration
/forstufam/home.aspText duplicate Students & Families
/forfacstaff/home.aspText duplicate Campus Faculty & Staff (HR)
/about/aboutdhe.aspText duplicate About
/about/aboutdhe.aspText duplicate The DHE
/bhe/aboutbhe.aspText duplicate The Board
/system/aboutsystem.aspText duplicate The Public System
/about/contactus.aspText duplicate Contact Us
/about/whatsnew.aspText duplicate News & Announcements
/about/publications.aspText duplicate Recent Publications
/about/rfp.aspText duplicate Requests for Proposals
/bhe/aboutbhe.aspText duplicate Board Business
/bhe/regulations.aspText duplicate Laws and Regulations
/bhe/publicnotice.aspText duplicate Public Notices
/bhe/powers.aspText duplicate BHE Authority
/forstufam/advisorycouncil/adv...Text duplicate Student Advisory Council
/bhe/budget.aspText duplicate Budget Process
/bhe/meetings.aspText duplicate Upcoming Meetings
/bhe/agendas.aspText duplicate Past Meeting Materials
/bhe/lib_home.aspText duplicate Policy & Report Library
https://www.mass.edu/datacenter/Text duplicate Data Center
/strategic/home.aspText duplicate Strategic Initiatives
/strategic/equity.aspText duplicate Equity Strategic Framework
/strategic/analytics.aspText duplicate Research & Evidence
/strategic/innovationfund.aspText duplicate Higher Education Innovation Fund
/strategic/farm.aspText duplicate Financial Assessment & Risk Monitoring
/strategic/read_home.aspText duplicate College Readiness & Awareness
/strategic/comp_home.aspText duplicate College Completion
/strategic/ec_home.aspText duplicate Early College Initiative
/strategic/learn_home.aspText duplicate Student Learning Outcomes
/strategic/stemstarter.aspText duplicate STEM Starter Acedemy
/stem/home.aspText duplicate STEM Nexus
/strategic/massteach.aspText duplicate MassTeach
/strategic/work_home.aspText duplicate Workforce Development
/strategic/pace_home.aspText duplicate Campus Collaboration & Efficiency
/strategic/safe_home.aspText duplicate Campus Safety
/strategic/studenthunger.aspText duplicate Student Hunger & Homelessness
/osfa/home.aspText duplicate Financial Aid
/masstransfer/Text duplicate MassTransfer
/covid-19/home.aspText duplicate Coronavirus Disease 2019 (COVID-19) Information and Resources
/datacenter/PMRS/home.aspExplore the Data
/strategic/home.aspDiscover our Initiatives
/strategic/equity.aspLearn More
/strategic/innovationfund.aspThe Higher Education Innovation Fund
https://www.mass.edu/masstransferText duplicate MassTransfer
/foradmin/sara/home.aspSARA
https://www.mass.edu/datacenterText duplicate Data Center
/about/calendar.aspFull Calendar
/datacenter/2020enrollmentesti...No Text
/datacenter/2020enrollmentesti...2020 Enrollment Report After a period of modest, predicted enrollment declines in recent years, the coronavirus pandemic has resulted in sudden and significa...
/datacenter/2020enrollmentesti...View the Data Story >
/about/newsreleases/nr-2020091...IMG-ALT MA Early College Initiative
/about/newsreleases/nr-2020091...Massachusetts Awarded $1.2 Million by Lumina Foundation to Pursue Equity, Racial Justice Goals for Public Higher Education System Department of Higher Educat...
/about/newsreleases/nr-2020091...New window Read the News Release >
/strategic/documents/2020-09-1...View the Presentation >
/strategic/equity.aspLearn More about the Equity Agenda >
/about/newsreleases/nr-2020082...Text duplicate IMG-ALT MA Early College Initiative
/about/newsreleases/nr-2020082...Early College Students Show Strong Gains in College Enrollment Black, Latinx Students in Early College Attend College at Higher Rates than State and School P...
/about/newsreleases/nr-2020082...New window Text duplicate Read the News Release >
/strategic/earlycollege/docume...Text duplicate View the Presentation >
/about/whatsnew.aspNo Text
/about/whatsnew.aspCommissioner, Campus Leaders Voice Support for International Students Commissioner Santiago joins Governor Baker, campus presidents and the statewide Student...
/about/documents/2020-07-10 MA...New window Letter from Higher Ed Leaders & Commissioner Santiago >
/about/documents/2020-07-10 MA...New window Letter from MA SAC >
/about/whatsnew.aspIMG-ALT 100MTC and Bright Black Logo
/about/whatsnew.aspEntrepreneur Launches Fundraiser for 100 Males to College Program in Springfield, MA Black Lives Matter – and Black Futures Matter. More >
https://brightblackcandles.com/External Bright Black
https://brightblackcandles.com...External Trivial anchor text
here
/strategic/100MalestoCollege.aspText duplicate Trivial anchor text
here
https://brightblackcandles.com...New window External About Bright Black's Koi Candle >
/strategic/100MalestoCollege.aspNew window 100 Males to College >
/about/remarks/20200602-Messag...IMG-ALT Commissioner Santiago Viewpoint
/about/remarks/20200602-Messag...Commissioner’s Message to Staff in the Aftermath of the Murder of George Floyd To our Black colleagues, we see you. We are listening. Waking up and doing wor...
/about/remarks/20200602-Messag...New window Read his message >
/covid-19/_documents/2020-05-2...No Text
/covid-19/_documents/2020-05-2...Reccommendations to the Reopening Advisory Council On May 27, the Massachusetts Higher Education Working Group released a proposal for the reopening of publi...
/covid-19/_documents/2020-05-2...New window View/Download the Presentation >
/covid-19/home.aspNew window COVID-19 Resources & Information >
/strategic/farm.aspIMG-ALT Safeguarding the Interests of Students: Identifying and Managing Risk of College Closures
/strategic/farm.aspFinancial Assessment & Risk Monitoring (FARM) The DHE is beginning to implement new Financial Assessment & Risk Monitoring (FARM) regulations to assess and m...
/strategic/farm.aspNew window Learn More >
/about/whatsnew.aspMore News
/about/directions.aspOne Ashburton Place, Rm. 1401 Boston, MA 02108
/about/contactus.aspInquiries & Complaints
/about/staffdirectory.aspDHE Staff Directory
/system/campusdirectory.aspCampus Directory
/about/aboutdhe.aspDepartment of Higher Education
/about/commissioner.aspCommissioner Carlos Santiago
/bhe/aboutbhe.aspBoard of Higher Education
/system/aboutsystem.aspPublic Colleges & Universities System
/bhe/meetings.aspText duplicate Upcoming Meetings
/bhe/agendas.aspText duplicate Past Meeting Materials
/bhe/lib_home.aspText duplicate Policy & Report Library
/masstransfer/home.aspText duplicate MassTransfer
/datacenter/home/home.aspText duplicate Data Center
/osfa/home/home.aspFinancial Aid (OSFA)
/foradmin/sara/home.aspText duplicate SARA
https://twitter.com/MassDHENew window External IMG-ALT Twitter
https://www.facebook.com/MassDHENew window External IMG-ALT Facebook
https://www.flickr.com/photos/...New window External IMG-ALT Flickr
https://www.slideshare.net/mas...New window External IMG-ALT SlideShare
https://www.youtube.com/user/m...New window External IMG-ALT YouTube
https://pinboard.in/u:massdheNew window External IMG-ALT Pinboard
/about/jobs.aspJobs
/legal/privacy.aspPrivacy Policy
/legal/terms.aspTerms of Use
/legal/accessibility.aspAccessibility Statement

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mass.edu/home.asp"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.88 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 9 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (38 kB).

HTTP Response Header

NameValue
cache-controlprivate,no-cache
pragmano-cache
content-typetext/html
expiresFri, 30 Oct 2020 04:06:28 GMT
set-cookie53 Characters
set-cookie34 Characters
set-cookie121 Characters
dateSun, 01 Nov 2020 04:06:29 GMT
cteonnt-length38887
content-security-policy-report-onlydefault-src 'self' 'unsafe-inline' 'unsafe-eval' data: *.google-analytics.com *.googleapis.com; object-src 'self'; img-src 'self' data: blob: *; style-src 'self' data: blob: 'unsafe-inline' 'unsafe-eval' *.fontawesome.com *.mapbox.com *.bootstrapcdn.com *.googleapis.com *.google.com *.jquery.com *.datatables.net *.cloudflare.com *.testnav.com *.mass.edu *.tableau.com; style-src-elem 'self' data: blob: 'unsafe-inline' 'unsafe-eval' *.fontawesome.com *.mapbox.com *.bootstrapcdn.com *.googleapis.com *.google.com *.jquery.com *.datatables.net *.cloudflare.com *.testnav.com *.mass.edu *.tableau.com; script-src 'self' 'unsafe-inline' 'unsafe-eval' data: blob: *.mapbox.com *.fontawesome.com *.softlayer.net *.google-analytics.com *.jquery.com *.datatables.net *.cloudflare.com *.testnav.com *.mass.edu *.tableau.com *.googleapis.com *.google.com *.googletagmanager.com *.bootstrapcdn.com *.gstatic.com *.mathjax.org; script-src-elem 'self' 'unsafe-inline' 'unsafe-eval' data: blob: *.mapbox.com *.fontawesome.com *.softlayer.net *.google-analytics.com *.jquery.com *.datatables.net *.cloudflare.com *.testnav.com *.mass.edu *.tableau.com *.googleapis.com *.google.com *.googletagmanager.com *.gstatic.com *.mathjax.org *.bootstrapcdn.com; font-src 'self' data: blob: *.fontawesome.com *.softlayer.net *.cloudflare.com *.testnav.com *.mass.edu *.tableau.com *.bootstrapcdn.com *.gstatic.com *.googleapis.com *.google.com; frame-ancestors 'self' 'unsafe-inline' 'unsafe-eval'; frame-src 'self' 'unsafe-inline' 'unsafe-eval' *.mass.edu *.tableau.com cse.google.com *.youtube.com; media-src 'self' data: *.gstatic.com; report-uri https://gateway.edu.state.ma.us/csp_report-uri/csp-parser-enhanced.php;
content-encodinggzip
content-length10451
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 61 referring domains.
This page has 165 backlinks.
This page has backlinks from 60 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /test/
Disallow: /_Assets/
Disallow: /_contentincludes/
Disallow: /_includes/
Disallow: /downloads/
Disallow: /vpd/
Disallow: /RD2014/
Disallow: /rd2014/
Disallow: /campuses/
Disallow: /currentinit/
Disallow: /foremployees/
Disallow: /forinstitutions/
Disallow: /forstudents/
Disallow: /aboutus/
Disallow: /library/
Disallow: /pollibrary/
Disallow: /studentlearning/
Disallow: /share/
Disallow: /masstransfer/pathwaysbeta/
Disallow: /masstransfer/a2b/mapped/
Disallow: /masstransfer/test-maguarantee/
Disallow: /socialanalytics/
Disallow: /databases/
Disallow: /strategic2019/
Disallow: /zz-2018styleguidebeta/
Disallow: /datacenter/2020enrollmentestimates_October.asp
Disallow: /strategic/zzztagtest-top-a.asp

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.mass.edu › home.asp
Massachusetts Department of Higher Education
Official website of the Massachusetts Department of Higher Education

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Massachusetts63%Check
Higher62%Check
Higher Education62%Check
Education61%Check
Massachusetts higher education61%Check
Massachusetts Department60%Check
Department58%Check
STEM54%Check
Performance54%Check
System54%Check

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