Massachusetts.edu - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
76% 
Page structure
100% 
Link structure
20% 
Server
100% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
177.30 kB
Words
1074
Media files
20
Number of links
123 internal / 33 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Massachusetts – UMass | College Education
The length of the page title is perfect. (519 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The University of Massachusetts offers a college education and gives details about the UMass System, President’s Office, and campuses.
The length of the meta description is perfect. (850 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
http://www.massachusetts.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThe University of Massachusetts offers a college education and gives details about the UMass System, President’s Office, and campuses.
keywordsuniversity of massachusetts
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
mobile-web-app-capableyes
apple-mobile-web-app-capableyes
msapplication-TileColor025_c_b8
msapplication-TileImage/themes/custom/umass/static/favicons/mstile-144x144.png
msapplication-config/themes/custom/umass/static/favicons/browserconfig.xml
theme-color025_c_b8
langen
twitter:cardsummary_large_image
twitter:titleHome Page
twitter:urlhttp://www.massachusetts.edu/node/2
twitter:image:width630
twitter:image:height1260
twitter:imagehttps://www.massachusetts.edu/sites/default/files/2019-04/Group_6.png
og:site_nameUMass System
og:urlhttp://www.massachusetts.edu/node/2
og:titleHome Page
og:descriptionThe University of Massachusetts offers a college education and gives details about the UMass System, President’s Office, and campuses.
og:imagehttps://www.massachusetts.edu/sites/default/files/2019-04/Group_6.png
og:image:urlhttps://www.massachusetts.edu/sites/default/files/2019-04/Group_6.png
og:image:secure_urlhttps://www.massachusetts.edu/sites/default/files/2019-04/Group_6.png
og:image:typeimage/png
og:image:width1260
og:image:height630
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
This page contains 1074 words. That's ok.
21.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
8 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.2 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
10 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Page structure

H1 heading
(Critically important)
University of Massachusetts
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 University of Massachusetts
H2 UMass News
H2 Social Navigation
H3 Chancellor Collins: Stay apart this Thanksgiving to keep family, friends safe
H3 Inspired by care cousin received for rare genetic disorder, Ryan Barrette wants to give back
H3 Quiet hours: UMass Medical School students work to improve sleep quality in hospital
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
There are too many external links (33) on this page.
LinkAttributesAnchor text
http://www.massachusetts.edu/Anchor Skip to Main Content
/coronavirus-disease-2019-updatesCOVID-19
http://www.massachusetts.edu/newsNews
/program-finderExplore UMass Programs
/education/campus-finderFind a UMass Campus
/affordability-calculatorAffordability Calculator
/education/student-outcomesStudent Outcomes
/education/transfer-studentsTransfer Students
/education/out-state-studentsOut-of-State Students
/education/international-stude...International Students
https://umassforms.formstack.c...External Subdomain Request Info
/aboutAbout the UMass System
/about/quick-factsQuick Facts
/education/affordabilityAffordability
/education/tuition-feesTuition & Fees
http://www.massachusetts.edu/newsText duplicate News
/careersCareers
/aboutText duplicate About the UMass System
/education/why-massachusettsWhy Massachusetts?
/researchResearch
/about/president-marty-meehanPresident Meehan
http://www.massachusetts.edu/newsText duplicate News
https://www.umassp.edu/connectExternal Employee Center
https://www.umassp.edu/hr/empl...External Employee Handbook
https://www.umassp.edu/External Office of the President Website
/support-umassSupport UMass
https://www.umassfoundation.or...External Regional Alumni Events
/aboutText duplicate About the UMass System
/about/president-marty-meehanText duplicate President Meehan
/about/quick-factsText duplicate Quick Facts
/education/student-outcomesOutcomes
/impact/industry-partnershipsIndustry Partnerships
/research/core-facilitiesCore Research Facilities
/impact/workforce-developmentWorkforce Development
/impactImpact
/impact/entrepreneurshipEntrepreneurship
/about/quick-factsText duplicate Quick Facts
/about/president-marty-meehanText duplicate President Meehan
/education/why-massachusettsText duplicate Why Massachusetts?
/impactText duplicate Impact
/impact/workforce-developmentText duplicate Workforce Development
/impact/industry-partnershipsText duplicate Industry Partnerships
/researchText duplicate Research
/education/affordabilityText duplicate Affordability
http://www.massachusetts.edu/newsText duplicate News
/news?category=2361Press Releases
/media-resourcesMedia Resources
/about/president-marty-meehanText duplicate President Meehan
/aboutText duplicate About the UMass System
/about/quick-factsText duplicate Quick Facts
/education/campus-finder/umass...UMass Amherst
/education/campus-finder/umass...UMass Boston
/education/campus-finder/umass...UMass Dartmouth
/education/campus-finder/umass...UMass Lowell
/education/campus-finder/umass...UMass Medical
/umass-lawUMass Law
/education/campus-finder/umass...UMass Online
http://www.massachusetts.edu/Anchor Menu
http://www.massachusetts.edu/University of Massachusetts
http://www.massachusetts.edu/Text duplicate University of Massachusetts
/program-finderFind a Program
/affordability-calculatorText duplicate Affordability Calculator
/education/campus-finderFind a Campus
http://www.massachusetts.edu/No Text
/educationEducation
/researchText duplicate Research
/impactText duplicate Impact
/aboutAbout
/program-finderFind a Program Programs
/affordability-calculatorAffordability Calculator Affordability
/education/campus-finderFind a Campus Campuses
/education/campus-finder/umass...Learn More About UMass Dartmouth
/education/campus-finder/umass...Text duplicate Learn More About UMass Dartmouth
/education/campus-finder/umass...Learn More About UMass Amherst
/education/campus-finder/umass...Text duplicate Learn More About UMass Amherst
/education/campus-finder/umass...Learn More About UMass Boston
/education/campus-finder/umass...Text duplicate Learn More About UMass Boston
/education/campus-finder/umass...Learn More About UMass Lowell
/education/campus-finder/umass...Text duplicate Learn More About UMass Lowell
/education/campus-finder/umass...Learn More About UMass Medical School
/education/campus-finder/umass...Text duplicate Learn More About UMass Medical School
/education/campus-finder/umass...Learn More About UMass School of Law
/education/campus-finder/umass...Text duplicate Learn More About UMass School of Law
https://twitter.com/martymeehanNew window External Twitter
https://www.linkedin.com/in/ma...New window External LinkedIn
https://www.facebook.com/Presi...New window External Facebook
https://www.facebook.com/Presi...New window External Text duplicate Facebook
https://twitter.com/martymeehanNew window External Text duplicate Twitter
https://www.linkedin.com/in/ma...New window External Text duplicate LinkedIn
/about/president-marty-meehanLearn more about Marty Meehan
https://players.brightcove.net...External Subdomain A Revolutionary University
https://players.brightcove.net...External Subdomain Coronavirus Update
/news/View All News
/news/chancellor-collins-stay-...IMG-ALT A message from Michael F. Collins thumbnail
/news/chancellor-collins-stay-...Chancellor Collins: Stay apart this Thanksgiving to keep family, friends safe
/news/inspired-care-cousin-rec...IMG-ALT Student spotlight: Ryan Barrette
/news/inspired-care-cousin-rec...Inspired by care cousin received for rare genetic disorder, Ryan Barrette wants to give back
/news/quiet-hours-umass-medica...IMG-ALT (from left to right): Ezequiel De Leon, Nick Hebda, and Katherine Sadaniantz
/news/quiet-hours-umass-medica...Quiet hours: UMass Medical School students work to improve sleep quality in hospital
/education/campus-finder/umass...Campus Overview
/program-finder?query&searchin...Explore Programs
https://www.umass.edu/New window External www.umass.edu
/education/campus-finder/umass...Text duplicate Campus Overview
/program-finder?query&searchin...Text duplicate Explore Programs
https://www.umb.edu/New window External www.umb.edu
/education/campus-finder/umass...Text duplicate Campus Overview
/program-finder?query&searchin...Text duplicate Explore Programs
https://www.umassd.edu/New window External www.umassd.edu
/education/campus-finder/umass...Text duplicate Campus Overview
/program-finder?query&searchin...Text duplicate Explore Programs
https://www.uml.edu/New window External www.uml.edu
/education/campus-finder/umass...Text duplicate Campus Overview
/program-finder?query&searchin...Text duplicate Explore Programs
https://www.umassmed.edu/New window External www.umassmed.edu
/umass-lawText duplicate Campus Overview
/program-finder?query&searchin...Text duplicate Explore Programs
https://www.umassd.edu/law/New window External www.umassd.edu/law
http://www.umassonline.net/deg...External Text duplicate Explore Programs
http://www.umassonline.net/New window External www.umassonline.net
/campus-finder/Which campus is right for you? Find Your Campus
http://www.massachusetts.edu/Text duplicate University of Massachusetts
https://www.facebook.com/Unive...New window External Text duplicate Facebook
https://www.instagram.com/uofm...New window External Instagram
https://www.linkedin.com/compa...New window External Text duplicate LinkedIn
https://twitter.com/UMassNew window External Text duplicate Twitter
https://www.youtube.com/user/U...New window External YouTube
/careersText duplicate Careers
/contact-usContact
/support-umassText duplicate Support UMass
https://www.massachusetts.edu/Massachusetts.edu
https://www.umassp.edu/External UMassp.edu
/terms-use-and-privacy-policyTerms of Use / Privacy Policy
/web-accessibilityWeb Accessibility
http://www.donahue.umassp.edu/New window External Subdomain Donahue Institute
https://www.umassp.edu/botNew window External UMass Board of Trustees
http://www.umassba.net/New window External UMass Building Authority
https://www.umassclub.com/New window External UMass Club
https://www.umassfoundation.org/New window External UMass Foundation
https://www.umassp.edu/New window External UMass President's Office
/educationText duplicate Education
/researchText duplicate Research
/impactText duplicate Impact
/aboutText duplicate About
/coronavirus-disease-2019-updatesText duplicate COVID-19
http://www.massachusetts.edu/newsText duplicate News
/education/campus-finder/umass...New window Text duplicate UMass Amherst
/education/campus-finder/umass...New window Text duplicate UMass Boston
/education/campus-finder/umass...New window Text duplicate UMass Dartmouth
/education/campus-finder/umass...New window Text duplicate UMass Lowell
/education/campus-finder/umass...New window Text duplicate UMass Medical
/umass-lawNew window Text duplicate UMass Law
/education/campus-finder/umass...New window Text duplicate UMass Online
/i-am-aI am a...
/program-finderText duplicate Find a Program
/affordability-calculatorText duplicate Affordability
/education/campus-finderText duplicate Find a Campus

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.27 seconds.
This page only loads 3 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (177 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 27 Nov 2020 20:07:50 GMT
expiresSun, 19 Nov 1978 05:00:00 GMT
cache-controlmax-age=3600, public
varyCookie
content-typetext/html; charset=UTF-8
x-drupal-dynamic-cacheMISS
link<http://www.massachusetts.edu/>; rel="shortlink", <http://www.massachusetts.edu/>; rel="canonical"
link<http://www.massachusetts.edu/node/2>; rel="revision"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
last-modifiedWed, 25 Nov 2020 16:20:38 GMT
etag"1606321238"
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
content-encodinggzip
x-request-idv-d80c426e-30e3-11eb-9f51-3f5b2fb3e659
x-ah-environmentprod
age2154
viavarnish
x-cacheHIT
x-cache-hits10
accept-rangesbytes
content-length21008
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 1,528 referring domains.
This page has 72,178 backlinks.
This page has backlinks from 1,366 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.massachusetts.edu
University of Massachusetts – UMass | College Education
The University of Massachusetts offers a college education and gives details about the UMass System, President’s Office, and campuses.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Massachusetts87%Check
Massachusetts UMass79%Check
University73%Check
edu70%Check
in Massachusetts68%Check
UMass68%Check
Massachusetts State60%Check
UMass President59%Check
UMass System58%Check
Education56%Check

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