Mckinsey.de - SEO Checker

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Overview of the SEO Check
Meta information
64% 
Page quality
46% 
Page structure
79% 
Link structure
86% 
Server
73% 
External factors
100% 
SEO Score
Response time
0.14 s
File size
114.40 kB
Words
407
Media files
9
Number of links
24 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Deutschland | Germany | McKinsey & Company
The length of the page title is perfect. (427 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://prod.mckinsey.de/home
The canonical link points to a different domain.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: en
Server location: United States of America
The given language en does not conform with the detected language de.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
apple-itunes-appapp-id=674902075
referrerno-referrer-when-downgrade
site_nameMcKinsey & Company
titleDeutschland | Germany
urlhttps://prod.mckinsey.de/home
robotsindex,follow,all
imagehttps://prod.mckinsey.de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/home/geo_videostill_thumb_1536x1536.jpg
sid{EF7430C2-E056-4E04-BE95-57EFC8C1F679}
google-site-verificationWGpX9V63Bno6uzim2u4FkZj2b1G3wtmV-baOTkI0374
searchresults-tagsLocations | Germany
contenttypeOffice overview
next-head-count45
next-font-preconnectEmpty
langen
twitter:cardsummary_large_image
twitter:site@mckinsey
twitter:titleDeutschland
twitter:imagehttps://prod.mckinsey.de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/home/geo_videostill_thumb_1536x1536.jpg?mw=677&car=42:25
twitter:image:altDeutschland
og:site_nameMcKinsey & Company
og:titleDeutschland | Germany
og:urlhttps://prod.mckinsey.de/home
og:imagehttps://prod.mckinsey.de/~/media/mckinsey/locations/europe%20and%20middle%20east/deutschland/home/geo_videostill_thumb_1536x1536.jpg
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 407 words on this page. Good pages should have about 800 words of useful content.
34.9% of the text are stop words.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.19 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
Image SEO
(Somewhat important)
5 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
..._bl.jpg?cq=50&mw=1180&car=1:1&cpy=CenterWin Green and Grow
...6px.jpg?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...4px.png?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...536.png?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...-v2.jpg?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...864.jpg?cq=50&mw=767&car=16:9&cpy=CenterConnected car
...768.jpg?cq=50&mw=767&car=16:9&cpy=CenterNo alt attribute provided
...4px.jpg?cq=50&mw=767&car=16:9&cpy=CenterCover Image McKinsey Podcast Tomorrow
...536.jpg?cq=50&mw=767&car=16:9&cpy=CenterMckinsey in Austria

Page structure

H1 heading
(Critically important)
McKinsey Deutschland
The H1 heading is perfect.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 McKinsey Deutschland
H2 Win green & grow
H2 Aktuelles
H2 Tomorrow - Ein McKinsey Podcast
H2 Karriere
H2 McKinsey in Österreich
H2 McKinsey in Deutschland
H3 Ihre Möglichkeiten bei McKinsey
H3 Über McKinsey
H3 Gesellschaft
H3 Nachhaltigkeit
H3 Werte
H3 Geschichte
H3 Standorte in Deutschland & Österreich
H3 Gender-Hinweis
H5 McKinsey HR-Monitor: 80% der Unternehmen sehen Kompetenzlücken bei ihren Mitarbeitenden
H5 Studie: Apps auf Rezept werden häufiger verschrieben – aber Digitalisierung im Gesundheitswesen geht nur stockend voran
H5 Weiterentwicklung des Energiewendepfads könnte Kosten bis 2035 um 150 Milliarden Euro senken
H5 McKinsey Global Institute: Wie Europa im globalen Wettbewerb aufholen kann
H5 Vernetzte Autos: 45% der Käufer:innen eines E-Autos würden für besseres Angebot Marke wechseln
H5 Fachkräftemangel: GenAI kann akuten Bedarf bei hochqualifizierten Jobs lindern
6 links don't have an anchor text.
The number of internal links is ok.
Every linktext is unique.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 2 external links on this page.

Found links on this page

LinkAttributesAnchor text
https://www.mckinsey.de/Anchor Skip to main content
/funktionen/nachhaltigkeitIMG-ALT Win Green and Grow
/funktionen/nachhaltigkeitWin green & grow
/funktionen/nachhaltigkeitLesen Sie weiter
/news/presse/2024-02-02-hr-mon...No Text
/news/presse/2024-02-02-hr-mon...McKinsey HR-Monitor: 80% der Unternehmen sehen Kompetenzlücken bei ihren Mitarbeitenden
/news/presse/2024-01-24-e-heal...No Text
/news/presse/2024-01-24-e-heal...Studie: Apps auf Rezept werden häufiger verschrieben – aber Digitalisierung im Gesundheitswesen geht nur stockend voran
/news/presse/2024-01-19-zukunf...No Text
/news/presse/2024-01-19-zukunf...Weiterentwicklung des Energiewendepfads könnte Kosten bis 2035 um 150 Milliarden Euro senken
/news/presse/2024-01-16-europe...No Text
/news/presse/2024-01-16-europe...McKinsey Global Institute: Wie Europa im globalen Wettbewerb aufholen kann
/news/presse/2024-01-05-connec...IMG-ALT Connected car
/news/presse/2024-01-05-connec...Vernetzte Autos: 45% der Käufer:innen eines E-Autos würden für besseres Angebot Marke wechseln
/news/presse/wie-genai-die-arb...No Text
/news/presse/wie-genai-die-arb...Fachkräftemangel: GenAI kann akuten Bedarf bei hochqualifizierten Jobs lindern
/publikationen/tomorrow-podcastIMG-ALT Cover Image McKinsey Podcast Tomorrow
/publikationen/tomorrow-podcastTomorrow - Ein McKinsey Podcast
https://karriere.mckinsey.de/New window External Subdomain Zum Karriereportal
/uber-uns/geschichteGeschichte
/uber-uns/geschichteNo Text
/unsere-standortezur Übersicht
https://www.mckinsey.com/atNew window External Zur Webseite
/uber-uns/diversityDiversity bei McKinsey.
https://www.mckinsey.de/kontaktKontakt
/unsere-standorteStandorte

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.mckinsey.de/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 11 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.14 seconds.
This page only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (114 kB).

HTTP Response Header

NameValue
content-typetext/html
last-modifiedTue, 06 Feb 2024 15:26:13 GMT
accept-rangesbytes
etag"0x8DC2727F45654E9"
serverWindows-Azure-Web/1.0 Microsoft-HTTPAPI/2.0
x-ms-request-id37d660b4-c01e-0013-5ab0-5a4ef2000000
x-ms-version2018-03-28
edge-cache-tagProd_Dotcom
x-akamai-transformed9 29339 0 pmb=mRUM,2
content-encodinggzip
cache-controlno-store
dateMon, 12 Feb 2024 08:57:44 GMT
content-length30979
varyAccept-Encoding
set-cookie124 Characters
server-timingcdn-cache; desc=HIT
served-fromBlobStorage
akamai-cache-statusMiss from child, Hit from parent
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 2,908 referring domains.
This page has 12,321 backlinks.
This page has backlinks from 2,274 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

User-agent: *
Disallow: /*.axd
Disallow: /sitecore modules/
Disallow: /modules/
Disallow: /sitecore/
Disallow: /layouts/
Disallow: /Sublayouts/
Disallow: /sitecore_files/
Disallow: /upload/
Disallow: /NotFound.aspx
Disallow: /InternalError.html
# undefined
Disallow: /*undefined$
# jsdebug
Disallow: /services/forms/formapi.asmx/jsdebug
Disallow: /services/forms/formapi.asmx/js
Disallow: /error
Disallow: /ClientLink/
Disallow: /clientlink/
Disallow: /AppData
Disallow: /McKinsey/
Disallow: /content/
Disallow: /tools/Wrappers
Disallow: /user_registration/
Disallow: /user-registration
Disallow: /search
# Miscellaneous exclusions
Disallow: /RSS/
Disallow: /insights/rss.aspx
Disallow: /nocookie
Disallow: /noaccess
Disallow: /html/
Disallow: /assets/dotcom/staging/
Disallow: /gsa/
Disallow: /practice-clients/
Disallow: /Practice-Clients/
Disallow: /alumniappload/
Disallow: /AlumniAppLoad/
Disallow: /alumniappload
Disallow: /AlumniAppLoad


User-agent: gsa-crawler
Allow: /clientlink/
Allow: /gsa/
Allow: /practice-clients/

Sitemap: https://www.mckinsey.com/sitemap.xml

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Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
McKinsey76%Check
McKinsey Deutschland71%Check
Deutschland68%Check
Deutschland Österreich55%Check
Euro44%Check
Österreich43%Check
Podcast42%Check
Win42%Check
green42%Check
grow42%Check
Show more keywords and terms

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