Merck.com - SEO Checker

Sign up for free! PDF Export
Overview of the SEO Check
Meta information
85% 
Page quality
87% 
Page structure
66% 
Link structure
77% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.82 s
File size
103.20 kB
Words
1056
Media files
28
Number of links
92 internal / 40 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Merck | Home
The page title is too short. (126 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
At Merck, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.
The length of the meta description is perfect. (849 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.merck.com/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, minimum-scale=1
robotsindex, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
descriptionAt Merck, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.
msapplication-TileColor#ffffff
msapplication-confighttps://www.merck.com/wp-content/themes/mhh-merck-mco-theme/images/browserconfig.xml
theme-color#ffffff
article:modified_time2024-04-25T10:37:12+00:00
langen-us
twitter:cardsummary_large_image
og:localeen_US
og:typewebsite
og:titleMerck | Home
og:descriptionAt Merck, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.
og:urlhttps://www.merck.com/
og:site_nameMerck.com
og:imagehttps://www.merck.com/wp-content/uploads/sites/124/2022/03/Merck.png
og:image:width3056
og:image:height1380
og:image:typeimage/png
charsetUTF-8

Test up to 1.000 webpages of merck.com with our free plan!

Try For Free
No trial. It's just free!

Page quality

Content
(Critically important)
This page contains 1056 words. That's ok.
31.9% of the text are stop words.
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 20.96 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 8 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...mhh-merck-mco-theme/images/site-logo.svgSite logo
...-merck-mco-theme/images/search-white.svgmenu icon
...-merck-mco-theme/images/burger-white.svgmenu icon
...024_SalesAndEarnings_HP_Scientist_v3.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
What can we help you find?
Too many H1 headings
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 What can we help you find?
H1 Empty heading
H2 Empty heading
H2 Explore our stories
H2 Related links
H3 Research
H3 Patients
H3 Investors
H3 About us
H3 Our pipeline
H3 Clinical trials
H3 Connect with us on social
H3 Forward-looking statement of Merck & Co., Inc., Rahway, N.J., USA
H3 You are leaving Merck.com
H3 Welcome to Merck.com
H4 Who we are
Some anchor texts are used more than once.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are too many external links (40) on this page.

Found links on this page

LinkAttributesAnchor text
https://www.merck.com/Anchor Skip to content
https://www.merck.com/IMG-ALT Site logo
A-TITLE Merck.com
/company-overview/Company
/company-overview/Who we are
https://www.merck.com/what-we-do/What we do
https://www.merck.com/stories/Stories
/company-overview/history/History
/company-overview/sustainability/Sustainability
/company-overview/sustainability/Sustainability overview
/company-overview/sustainabili...Philanthropy
/company-overview/sustainabili...Merck Medical Outreach Program
/company-overview/sustainabili...Impact investing
/company-overview/sustainabili...Transparency disclosures
/company-overview/sustainabili...Sustainability resources
/company-overview/leadership/Leadership
/company-overview/leadership/Leadership overview
/company-overview/leadership/b...Board of directors
/company-overview/leadership/e...Executive team
/company-overview/culture-and-...Culture & values
/company-overview/culture-and-...Culture & values overview
/company-overview/culture-and-...Code of conduct & compliance
/company-overview/diversity-an...Diversity & inclusion
/company-overview/policies-and...Policies & positions
/company-overview/business-dev...Business development & licensing
/company-overview/suppliers/Suppliers
/company-overview/suppliers/Suppliers overview
https://msd.quantumsds.com/New window External Subdomain Supplier registration
https://suppliers.msd.com/External Supplier help for Ariba
https://www.merck.com/research/Research
https://www.merck.com/research/Research overview
/research/oncology/Oncology
/research/vaccines/Vaccines
/research/infectious-diseases/Infectious diseases
/research/cardio-metabolic-dis...Cardio-metabolic disorders
/research/immunology/Immunology
/research/neuroscience/Neuroscience
/research/product-pipeline/Pipeline
/research/meet-our-scientists/Meet our scientists
/research/discovery-development/Discovery & development
/research/rd-locations/R&D locations
/research/clinical-trials/Clinical trials
/research/clinical-trials/Clinical trials overview
https://www.merckclinicaltrial...New window External Find a trial
/research/diversity-in-clinica...Diversity in clinical trials
https://www.merck.com/products/Products
https://www.merck.com/products/Products list
/products/safety-data-sheets/Safety data sheets
/products/patent/Product patents
/products/distributors/Merck authorized distributors
https://www.merck.com/patients/Patients
https://www.merck.com/patients/Patients overview
/patients/patient-financial-as...Patient support programs
/patients/patient-resources/Patient resources
/patients/patient-and-treatmen...Patient & treatment education
https://jobs.merck.com/us/enNew window External Subdomain Careers
https://jobs.merck.com/us/en/homeNew window External Subdomain Text duplicate Careers
https://jobs.merck.com/us/en/s...New window External Subdomain Search jobs
https://jobs.merck.com/us/en/r...New window External Subdomain Research & development
https://jobs.merck.com/us/en/m...New window External Subdomain Manufacturing & supply
https://jobs.merck.com/us/en/h...New window External Subdomain Human Health
https://jobs.merck.com/us/en/a...New window External Subdomain Animal Health
https://jobs.merck.com/us/en/g...New window External Subdomain Global support functions
https://jobs.merck.com/us/en/v...New window External Subdomain Veterans
https://jobs.merck.com/us/en/s...New window External Subdomain Student opportunities
https://jobs.merck.com/us/en/c...New window External Subdomain Compensation & benefits
https://jobs.merck.com/us/en/h...New window External Subdomain How we hire
https://jobs.msd.com/gb/en/homeNew window External MSD Careers
https://jobs.merck.com/us/en/e...New window External Subdomain Events
https://jobs.merck.com/us/en/j...New window External Subdomain Talent community
/investor-relations/Investors
/investor-relations/Investors overview
/investor-relations/events-and...Events & presentations
/investor-relations/financial-...Financial information
/investor-relations/financial-...Financial information overview
/investor-relations/financial-...SEC filings
/investor-relations/stock-info/Stock information
/investor-relations/investor-r...Investor resources
/investor-relations/investor-r...Investor resources overview
/investor-relations/organon-re...Organon resources
https://www.merck.com/media/Media
https://www.merck.com/media/Media overview
https://www.merck.com/media/news/News releases
/media/company-statements/Company statements
/media/media-library/Media library & contacts
/media/company-fact-sheet/Company fact sheet
/company-overview/Learn more
A-TITLE Learn more
https://www.merck.com/contact-us/Contact us
https://www.msd.com/contact-us...New window External Worldwide
/stories/our-q1-2024-earnings-...View our results
/stories/harnessing-innovative...IMG-ALT Image for Innovation
/stories/harnessing-innovative...Innovation Harnessing innovative technology in drug discovery
/stories/how-we-can-strengthen...IMG-ALT Image for Health awareness
/stories/how-we-can-strengthen...Health awareness How we can strengthen vaccination programs and build vaccine confidence together
/stories/a-physician-and-scien...Text duplicate IMG-ALT Image for Health awareness
/stories/a-physician-and-scien...Health awareness A physician committed to advancing pneumococcal disease research
/stories/uniting-research-and-...Text duplicate IMG-ALT Image for Innovation
/stories/uniting-research-and-...Innovation Uniting research and manufacturing to help patients faster
https://www.merck.com/storiesRead more stories
/company-overview/Text duplicate Who we are
A-TITLE Who we are
https://www.merck.com/what-we-do/Text duplicate What we do
A-TITLE What we do
/research/product-pipeline/Explore our pipeline
A-TITLE Explore our pipeline
/research/clinical-trials/Learn more about clinical trials
A-TITLE Learn more about clinical trials
https://www.merck.com/media/Media Our latest news, announcements and multimedia resources
IMG-ALT related content image #1
A-TITLE Media
https://www.merck.com/contact-us/Contact us If you have a question or need more information about us, find out who you should contact here
IMG-ALT related content image #2
A-TITLE Contact us
/company-overview/sustainability/Sustainability We operate responsibly every day to enable a safe and healthy future for people and communities globally.
IMG-ALT related content image #3
A-TITLE Sustainability
https://twitter.com/MerckNew window External IMG-ALT social icon
https://www.facebook.com/Merck...New window External Text duplicate IMG-ALT social icon
https://www.linkedin.com/compa...New window External Text duplicate IMG-ALT social icon
https://www.instagram.com/merckNew window External Text duplicate IMG-ALT social icon
https://www.youtube.com/user/M...New window External Text duplicate IMG-ALT social icon
https://www.merckhelps.com/New window External MerckHelps
https://www.merckaccessprogram...New window External Merck Access Program
https://www.merckclinicaltrial...New window External Text duplicate Clinical trials
https://www.merckmanuals.com/New window External Merck Manuals
/company-overview/sustainability/New window Impact Report
https://www.merckformothers.com/New window External Merck for Mothers
https://www.merck-animal-healt...New window External Merck Animal Health
https://horizonblue.sapphiremr...New window External Subdomain Health Plan - Transparency in Coverage
https://www.merck.com/contact-us/New window Contact Us
/forward-looking-statement/Forward-looking statement
https://www.msdprivacy.com/us/...New window External Cookie policy
https://www.msdprivacy.com/us/en/New window External Privacy
https://www.msdprivacy.com/us/...New window External Transparency disclosure
/terms-of-use/Terms of use
https://www.msdaccessibility.com/External Accessibility
https://www.merck.com/sitemap/Sitemap
https://www.msdprivacy.com/us/...External Consumer Health Data Privacy Policy
https://dsr.msd.com/DSR/United...External Your Privacy Choices
https://www.essentialaccessibi...New window External IMG-ALT Accessibility icon
https://privacy.truste.com/pri...New window External Subdomain IMG-ALT View Privacy Shield Verification Status
https://privacy.truste.com/pri...New window External Subdomain IMG-ALT View APEC CBPR Privacy Certification Status
https://www.merck.com/Decline

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.merck.com/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.82 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 13 CSS files. This may affect the page load time negatively.
This page loads 8 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (103 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 25 Apr 2024 23:10:10 GMT
content-typetext/html; charset=UTF-8
varyAccept-Encoding
referrer-policyno-referrer-when-downgrade
content-security-policyscript-src 'self' 'unsafe-inline' 'unsafe-eval' https: blob:; style-src 'self' 'unsafe-inline' https:; frame-src 'self' https:; frame-ancestors 'self'; img-src 'self' https: data:; media-src 'self' https: data: blob:; object-src 'none'; font-src 'self' https: data:; default-src 'self' https: wss:; base-uri 'none';
x-content-type-optionsnosniff
x-xss-protection1; mode=block
host-headera9130478a60e5f9135f765b23f26593b
x-frame-optionsDENY
link<https://www.merck.com/wp-json/>; rel="https://api.w.org/"
content-encodinggzip
strict-transport-securitymax-age=31536000
x-rqvie1 111 253 443
accept-rangesbytes
cache-controlmax-age=300, must-revalidate
x-cacheMISS
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 19,438 referring domains.
This page has 831,706 backlinks.
This page has backlinks from 12,172 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

Sitemap: https://www.merck.com/sitemap_index.xml
# START YOAST BLOCK
# ---------------------------
User-agent: *
Disallow:

Sitemap: https://www.merck.com/sitemap_index.xml
# ---------------------------
# END YOAST BLOCK

Similar sites

Search preview

www.merck.com
Merck | Home
At Merck, we're following the science to tackle some of the world's greatest health threats. Get a glimpse of how we work to improve lives.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Merck79%Check
Merck Animal Health55%Check
help50%Check
Find50%Check
help find50%Check
Health48%Check
science46%Check
get46%Check
greatest46%Check
improve46%Check
Show more keywords and terms

Test up to 1.000 webpages of merck.com with our free plan!

Try For Free
No trial. It's just free!

Cookie Policy

We use cookies to make our site work and also for analytics and advertising purposes. You can enable or disable optional cookies as desired. See the following links for more information.

Contact | Privacy

We need these so the site can function properly

So we can better understand how visitors use our website

So we can serve you tailored ads and promotions