Messe.ch - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
64% 
Page structure
41% 
Link structure
80% 
Server
86% 
External factors
100% 
SEO Score
Response time
0.13 s
File size
55.80 kB
Words
372
Media files
2
Number of links
18 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
MCH Group | Live marketing platforms and solutions
The length of the page title is perfect. (469 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The MCH Group is a leading international live marketing company with a comprehensive services network spanning the exhibition and event market.
The length of the meta description is perfect. (916 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Language defined in HTTP-Equiv meta tag: en-us
Server location: Netherlands
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, user-scalable=no, maximum-scale=1, minimum-scale=1
scID{D51C6734-6BF8-4068-9AE0-24D2666D3495}
scPath/en-US.aspx
publisherMCH Messe Schweiz (Basel) AG
google-site-verification75qnCKMZUpSDmZ-BrU2MOPEZx_f-PCu0dXOS06MBrxM
msvalidate.01124827BFB8AB332C59A163551E73BC2D
descriptionThe MCH Group is a leading international live marketing company with a comprehensive services network spanning the exhibition and event market.
robotsall, noodp, noydir
keywordsLive-Marketing, Marketing Platforms, Marketing-Solutions, Exhibitions, Events
langen-us
twitter:cardsummary_large_image
og:titleMCH Group | Live marketing platforms and solutions
og:descriptionThe MCH Group is a leading international live marketing company with a comprehensive services network spanning the exhibition and event market.
og:urlhttps://www.messe.ch/en-US.aspx
X-UA-CompatibleIE=edge
Content-Languageen-US
Content-Typetext/html; charset=UTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 372 words on this page. Good pages should have about 1,000 words of useful content.
16.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
13 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 13.31 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, user-scalable=no, maximum-scale=1, minimum-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This page is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Home
The H1 heading contains the words Home! Use important keywords instead.
Too many H1 headings
The H1 heading consists of only one word. There should be more information given.
The H1 heading is too short (4 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Home
H1 The unique live marketing network.
H2 BANKSY Exhibition
H2 Art Basel | Hong Kong
H2 Foundation for Future
H2 Didacta DIGITAL Swiss
H3 Exhibitions & Events
H3 Venues
H3 Congress Center Basel
H3 Newsroom
H3 Next events
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 12 external links on this page.
LinkAttributesAnchor text
https://www.messe.ch/en-US.aspxZeichenfläche 1
A-TITLE MCH Group | Live marketing platforms and solutions
/en-us/disclaimerDisclaimer
/en-us/dataprotectionData Protection
/en-US/contact.aspxContact
https://www.messe.ch/de-CH.aspxDeutsch
https://www.messe.ch/en-US.aspxEnglish
https://www.messe.ch/fr-CH.aspxFrançais
https://www.messe.ch/en-US.aspxHome
/Services/Menu/ResponsiveMenuV...No Text
/Services/Menu/ResponsiveMenuV...No Text
https://www.mch-group.com/en/r...New window External COVID-19
/en-US/exhibitions-events.aspxMore...
/en-US/exhibitions-events.aspxText duplicate More...
/en-US/venues.aspxText duplicate More...
/en-US/venues.aspxText duplicate More...
/en-US/venues/basel/congress-c...Text duplicate More...
/en-US/venues/basel/congress-c...Text duplicate More...
https://www.mch-group.com/news/New window External IMG-ALT Newsroom
https://www.mch-group.com/news/New window External Text duplicate More...
https://www.mch-group.com/en/n...New window External Text duplicate More...
http://www.ticketcorner.ch/art...New window External BANKSY Exhibition
https://goo.gl/maps/PvQPewCyFz92New window External Messe Basel
A-TITLE Messe Basel
https://www.artbasel.com/hong-...New window External Art Basel | Hong Kong
https://goo.gl/maps/mVaEX8zexPH2New window External Hong Kong Convention and Exhibition Centre
A-TITLE Hong Kong Convention and Exhibition Centre
https://www.swissfoundations.c...New window External Foundation for Future
https://goo.gl/maps/ebHYmkbuURoNew window External Congress Center Basel
A-TITLE Congress Center Basel
https://www.didacta-digital.ch/New window External Didacta DIGITAL Swiss
https://goo.gl/maps/pJ7dqEyhcV82New window External Messe Zürich
A-TITLE Messe Zürich
/~/link.aspx?_id=A7F83C2ACFC44...All events
https://www.messe.ch/Anchor Back to top

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.messe.ch/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 9 JavaScript files. This may affect the load time negatively.
A Content Delivery Network like Google Hosted Libaries can save bandwith for the JQuery files.
The page response time is excellent with 0.13 seconds.
This page only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (56 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
content-languageen-US
expires-1
varyAccept-Encoding
set-cookie24 Characters
set-cookie74 Characters
access-control-allow-origin*
access-control-allow-headersOrigin, X-Requested-With, Content-Type, Accept
dateWed, 14 Apr 2021 15:07:26 GMT
content-length20474
x-via-kemptrue
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 985 referring domains.
This page has 87,987 backlinks.
This page has backlinks from 779 different ip addresses.
Facebook popularity
(Somewhat important)
This page is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow:
Sitemap: https://www.messe.ch/sitemap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.messe.ch
MCH Group | Live marketing platforms and solutions
The MCH Group is a leading international live marketing company with a comprehensive services network spanning the exhibition and event market.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
marketing62%Check
Live Marketing62%Check
MCH Group59%Check
network50%Check
International46%Check
leading46%Check
Messe46%Check
Exhibition Centre46%Check
Live marketing platforms44%Check
Basel43%Check

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