Newcastle.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
70% 
Page structure
64% 
Link structure
87% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.27 s
File size
87.50 kB
Words
963
Media files
37
Number of links
129 internal / 9 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Welcome to our great city | Newcastle City Council
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.newcastle.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
langen
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 963 words. That's ok.
29.8% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.35 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 29 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/bg-logo.pngHome
/sites/default/files/bg-logo.pngHome
...7R1923-Edit.jpg?h=8724665d&itok=kR8k3E5fNewcastle
...lic/homepage/Newcastle.png?itok=sd20av48Newcastle City Council
.../your-services/ctax2_0.png?itok=jZMdZpr1Council Tax
...your-services/Icons-04.png?itok=U9MP6wFELibraries & Community Hubs
...your-services/Icons-06.png?itok=henjK-e3Parking, roads and highways
...your-services/Icons-17.png?itok=XvVt59A-Planning, building and development
...your-services/Icons-08.png?itok=W8IG-ibUSchools, learning and childcare
...your-services/Icons-01.png?itok=o0PgZbp_Environment and waste
...r-services/social icon.png?itok=GL_kGpz5Jobs and careers
...r-services/Icons-roads.png?itok=KveardoXRoads icon
...s/Elections and voting.png?itok=scoRsRqMElections and voting
...ur-services/Icons-09_1.png?itok=pgU9lrvHCare and support
...your-services/Icons-03.png?itok=40P3q_VVHousing
...ur-services/Icons-11_0.png?itok=8UD3auKpBenefits
...your-services/Icons-05.png?itok=VZFA52LoBirths, deaths and marriages
...your-services/Icons-15.png?itok=EK0J2P4RLicences and permits
...ic/your-services/Group.png?itok=JPi16pPTCommunities and Neighbourhoods
...your-services/Icons-07.png?itok=nioekzI2Calculator
...your-services/Icons-12.png?itok=vscSqjkuPublic health
data:[...] Base64students
...ews/Civic small file_6.jpg?itok=K6nywRknNewcastle Civic Centre
...ities_card_1_-_English.jpg?itok=A0QdwTO7Aerial shot of a city with text about Newcastle being named on the CDP A List 2020
... for New grants scheme.png?itok=5hTVtFPJBusinesses urged to register their details for latest business support grants
...ws/SA Week pinnedtweet.png?itok=DoaV4TFeSafeguarding Week 2020
...entre Newcastle_2_11_3.jpg?itok=lp4Z8DwzCivic Centre
data:[...] Base64Your Council
data:[...] Base64Cycling
data:[...] Base64Top Tips
data:[...] Base64Helix
data:[...] Base64Stephenson Quarter
data:[...] Base64Retail and leisure offer
data:[...] Base64park
data:[...] Base64University
data:[...] Base64Leader of the Council

Page structure

H1 heading
(Critically important)
Welcome to our great city
The H1 heading contains the words Welcome to! Use important keywords instead.
Headings
(Important)
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to our great city
H2 Main navigation
H2 Coronavirus
H2 Your Services
H3 This is your Newcastle
H3 We deliver over 200 services
H3 Active Newcastle
H3 10 top tips for employing the right people for your business
H3 Growing our City
H3 Experiences
H3 Attractions
H3 Venues
H3 Ready for your Lightbulb moment? We invented it
H3 Your Elected Representatives
H3 Most popular pages
H3 We're on social media
H4 Our Newcastle Stories
H4 Health and political leaders issue call to the North East
H4 Newcastle named global 'climate leader' by CDP
H4 Businesses urged to get ready for business support grants
H4 Sign the pledge and help protect Newcastle residents
H4 Thank you - now let's not squander your hard work
H4 Your Council
H4 Business
H4 Helix Newcastle
H4 Stephenson Quarter
H4 Retail and leisure offer
H4 Study
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.newcastle.gov.uk/Anchor Skip to main content
https://www.newcastle.gov.uk/IMG-ALT Home
A-TITLE Home
/services/jobs-and-careersJobs and careers
https://community.newcastle.go...External Subdomain My Account
https://www.newcastle.gov.uk/Text duplicate IMG-ALT Home
A-TITLE Home
/servicesServices
/businessBusiness
/visitVisit
/our-cityOur City
A-TITLE Our City landing page
/lets-talkGet Involved
/local-governmentLocal Government
/citylife-newsCitylife News
/business/advertising-and-spon...Advertisement
/services/jobs-and-careersText duplicate Jobs and careers
https://community.newcastle.go...External Subdomain Text duplicate My Account
/local-government/elections-an...Register to vote
/services/public-health-wellbe...Covid-19 webpage
/services/parking-roads-and-hi...Pay a Parking Penalty Charge Notice
/services/parking-and-permits/...Pay bus lane penalty
/services/council-tax/council-...Pay Council Tax
https://www.newcastle.gov.uk/payView all pay services
/services/jobs-and-careers/wor...Working for the City Council
/services/parking-and-permits/...Apply for a parking permit
/services/schools-learning-and...Applying for a school place
/applyView all apply services
/services/environment-and-wast...Problem with bins
/services/care-and-support/rep...Abuse or neglect
/services/environment-and-wast...Pest control and dog fouling
/reportView all report services
/services/council-taxCouncil Tax
/services/council-tax/council-...Paying your Council Tax
/services/council-tax/council-...Tell us about any changes
/services/council-tax/council-...Council Tax online forms
/services/newcastle-libraries-...Libraries and Community Hubs
/services/libraries-culture/us...Join Newcastle Libraries online
/services/libraries-culture/yo...Libraries Closed
/services/libraries-culture/us...Download eBooks for free
/services/parking-and-permitsParking, permits and bus lanes
/services/parking-and-permits/...Appeal a parking penalty charge
/services/parking-and-permits/...Resident parking permit
/services/parking-and-permits/...On street parking
/services/planning-building-an...Planning, building and development
/services/planning-building-an...Apply for planning permission
/services/planning-building-an...View planning applications
/services/planning-building-an...Building control
/services/schools-learning-and...Schools, learning and childcare
/services/schools-learning-and...Apply for a school place
/services/schools-learning-and...Post 16 and adult learning
/services/schools-learning-and...Childcare and early years
/services/environment-recyclin...Environment and waste
/services/environment-recyclin...Environmental reports and requests
/gardenwasteGarden waste collection
/services/environment-and-wast...Recycling, rubbish and waste
/services/jobs-and-careersText duplicate Jobs and careers
/services/jobs-and-careers/all...View latest vacancies
/services/jobs-and-careers/app...Apprenticeships
/services/roads-pavements-and-...Roads, pavements and streets
/services/parking-roads-and-hi...Report problems on roads and pavements
/services/parking-roads-and-hi...Apply for a Road Closure
/services/roads-pavements-and-...Road safety
/local-government/elections-an...Elections and voting
/local-government/elections-an...Registering to vote
/local-government/elections-an...Local elections
/local-government/your-elected...Find your local councillor
/services/care-and-supportCare and support
/services/care-and-support/chi...Children's social care and early help
/services/care-and-support/carersCarers
/services/care-and-support/inf...Information and support for adults
/services/housingHousing
/services/housing/council-hous...Find a council house in Newcastle
/services/environment-and-wast...Property licensing
/services/welfare-benefits/hou...Apply for Housing Benefit
/services/welfare-benefitsBenefits
/services/welfare-benefits/wel...Benefits information
/services/benefits/help-pay-yo...Change in circumstances
/services/welfare-benefits/wel...Check your entitlement online
/services/births-deaths-and-ma...Births, deaths and marriages
/services/births-deaths-and-ma...Register a birth
/services/births-deaths-and-ma...Register a death
/services/births-deaths-and-ma...Marriages and civil partnerships
/services/licences-and-permitsLicences and permits
/services/licences-and-permitsLicences
/services/licences-and-permits...Licensing Act 2003- personal licences
/services/births-deaths-and-ma...Approved premises licence
/services/communities-and-neig...Communities and Neighbourhoods
/get-involved/communities-teamCommunities team
/services/public-health/health...Working with communities
/services/business-and-commerc...Business & Commerce
/business/starting-new-busines...Find a business property
/tradingstandardsTrading Standards
/services/business-and-commerc...Grow your business
/services/public-health-wellbe...Public health
/services/public-health-wellbe...Health checks
/services/public-health-wellbe...Mental health
/services/public-health-wellbe...Active health
/welcome-our-great-citySchools catering for Sen and disabilities and how Ofsted rate them 27 March 2018 5 min read
IMG-ALT students
/citylife-news/community/healt...Health and political leaders issue call to the North East
/citylife-news/newcastle-named...Newcastle named global 'climate leader' by CDP
/citylife-news/businesses-urge...Businesses urged to get ready for business support grants
/citylife-news/community/sign-...Sign the pledge and help protect Newcastle residents
/citylife-news/council/thank-y...Thank you - now let's not squander your hard work
/citylife-newsView all news
/local-government/budget-perfo...See how we're performing as a council
https://www.activenewcastle.co...External Discover More
/businessGet business support
/our-city/growing-our-cityHelix Newcastle Developing rapidly and with advanced plans to create one of Europe's leading innovation quarters, the site will bring together industry leade...
IMG-ALT Helix
/our-city/growing-our-cityStephenson Quarter Adjacent to the Central Station and set to become one of the leading office and knowledge districts in the NE. New commercial development ...
IMG-ALT Stephenson Quarter
/our-city/growing-our-cityRetail and leisure offer Ambitious plans to transform the heart of Newcastle city centre into a world-class shopping destination is already underway.
IMG-ALT Retail and leisure offer
/our-city/growing-our-cityRead more about growing the city
/visitFind out more
https://www.newcastle.gov.uk/Anchor Experiences
https://www.newcastle.gov.uk/Anchor Attractions
https://www.newcastle.gov.uk/Anchor Venues
/visitRead more about Newcastle
/studyLearn more about studying in Newcastle
/local-government/your-elected...View more
/local-government/your-elected...Council's cabinet members
/local-government/your-elected...All Councillors
/local-government/council-meet...Committee papers, minutes and agendas
https://forms.office.com/Pages...New window External Subdomain complete this short online form
A-TITLE Feedback on the new beta website
https://www.newcastle.gov.uk/Anchor Print
https://www.newcastle.gov.uk/Anchor Bookmark
https://www.newcastle.gov.uk/payMake a payment
/services/births-deaths-and-ma...Registering a birth
/services/jobs-and-careersText duplicate Jobs and careers
https://ip.e-paycapita.com/AIP...External Subdomain Pay your council tax
/services/jobs-and-careers/wor...Text duplicate Working for the City Council
/services/business-and-commerc...Grow your Business
https://twitter.com/newcastleccExternal Follow @NewcastleCC on Twitter
https://www.youtube.com/user/N...External Watch our videos on YouTube
https://www.facebook.com/Newca...External Like Newcastle City Council on Facebook
https://www.instagram.com/love...External Follow @LoveNewcastle on Instagram
/local-government/press-office...Find out how we use social media
/local-government/press-office...Press Office and News
/local-government/website-term...ReciteMe and Accessibility
/local-government/access-infor...Privacy Notice
/local-government/website-term...Terms and conditions
/contact-usContact Us

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.newcastle.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 29 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.27 seconds.
The file size of the HTML document is fine (88 kB).

HTTP Response Header

NameValue
dateWed, 18 Nov 2020 12:40:02 GMT
cache-controlmax-age=3600, public
x-drupal-dynamic-cacheMISS
link<https://www.newcastle.gov.uk/>; rel="shortlink", <https://www.newcastle.gov.uk/>; rel="canonical", <https://www.newcastle.gov.uk/welcome-our-great-city>; rel="revision"
x-ua-compatibleIE=edge
content-languageen
expiresSun, 19 Nov 1978 05:00:00 GMT
varyCookie,Accept-Encoding
x-generatorDrupal 8 (https://www.drupal.org)
x-drupal-cacheHIT
strict-transport-securitymax-age=63072000; includeSubdomains
content-security-policydefault-src https: data: 'unsafe-inline' 'unsafe-eval'
last-modifiedWed, 18 Nov 2020 12:40:01 GMT
etag"1605703201-gzip"
content-encodinggzip
content-length20884
content-typetext/html; charset=UTF-8
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block
x-content-type-optionsnosniff
referrer-policyno-referrer-when-downgrade
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,917 referring domains.
This website has 776,239 backlinks.
This website has backlinks from 2,274 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
#Disallow: /citylife-news/climate-change-newcastle
#Disallow: /our-city/climate-change-newcastle/what-are-we-doing-about-climate-change
#Disallow: /our-city/climate-change-newcastle/how-does-climate-change-affect-newcastle
#Disallow: /our-city/climate-change-newcastle/calling-government
#Disallow: /our-city/climate-change-newcastle/what-can-i-do-help
#Noindex: /citylife-news/climate-change-newcastle
#Noindex: /our-city/climate-change-newcastle/what-are-we-doing-about-climate-change
#Noindex: /our-city/climate-change-newcastle/how-does-climate-change-affect-newcastle
#Noindex: /our-city/climate-change-newcastle/calling-government
#Noindex: /our-city/climate-change-newcastle/what-can-i-do-help
Sitemap: https://www.newcastle.gov.uk/sitemap.xml

Facebook popularity

Shares / Likes / Comments
12,216

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Newcastle70%Check
Newcastle City70%Check
City68%Check
Newcastle great67%Check
great city67%Check
Newcastle City Council65%Check
City Council63%Check
Welcome62%Check
great62%Check
in Newcastle58%Check

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