- SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.28 s
File size
87.70 kB
Media files
Number of links
129 internal / 9 external

Task list of SEO Improvements

Meta specifications

(Critically important)
Welcome to our great city | Newcastle City Council
The title contains the word Welcome to! More content should be covered in the title.
There are word repetitions in the page title.
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

GeneratorDrupal 8 (
viewportwidth=device-width, initial-scale=1.0

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Page quality

(Critically important)
Words from the H1 heading are not used in the page content.
This page contains 941 words. That's ok.
29.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.35 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 29 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 19 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...lic/homepage/Newcastle.png?itok=sd20av48Newcastle City Council
.../your-services/ctax2_0.png?itok=jZMdZpr1Council Tax
...your-services/Icons-04.png?itok=U9MP6wFELibraries & Community Hubs
...your-services/Icons-06.png?itok=henjK-e3Parking, roads and highways
...your-services/Icons-17.png?itok=XvVt59A-Planning, building and development
...your-services/Icons-08.png?itok=W8IG-ibUSchools, learning and childcare
...your-services/Icons-01.png?itok=o0PgZbp_Environment and waste
...r-services/social icon.png?itok=GL_kGpz5Jobs and careers
...r-services/Icons-roads.png?itok=KveardoXRoads icon
...s/Elections and voting.png?itok=scoRsRqMElections and voting
...ur-services/Icons-09_1.png?itok=pgU9lrvHCare and support
...your-services/Icons-05.png?itok=VZFA52LoBirths, deaths and marriages
...your-services/Icons-15.png?itok=EK0J2P4RLicences and permits
...ic/your-services/Group.png?itok=JPi16pPTCommunities and Neighbourhoods
...your-services/Icons-12.png?itok=vscSqjkuPublic health
data:[...] Base64students
..._4321803157380062083_o.jpg?itok=7njGsBk7Civic Centre
...ges/news/CivicCentre_0.jpg?itok=QC6meRoGLasers from the Civic Centre in Newcastle
...ctors-Message-FACEBOOK.jpg?itok=olA2w2-CStatement from the Directors of Public Health
... - Christmas - Opening.png?itok=2nSJ79q2Recycling centre Christmas opening
...s/news/T3 announcement.jpg?itok=hIOvgnjXThe LA7 region will remain under the 'Very High' set of restrictions
data:[...] Base64Your Council
data:[...] Base64Cycling
data:[...] Base64Top Tips
data:[...] Base64Helix
data:[...] Base64Stephenson Quarter
data:[...] Base64Retail and leisure offer
data:[...] Base64park
data:[...] Base64University
data:[...] Base64Leader of the Council
Video URLWidthHeight

Page structure

H1 heading
(Critically important)
Welcome to our great city
The H1 heading contains the words Welcome to! Use important keywords instead.
There are 28 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Welcome to our great city
H2 Main navigation
H2 Coronavirus
H2 Your Services
H3 This is your Newcastle
H3 We deliver over 200 services
H3 Active Newcastle
H3 10 top tips for employing the right people for your business
H3 Growing our City
H3 Experiences
H3 Attractions
H3 Venues
H3 Ready for your Lightbulb moment? We invented it
H3 Your Elected Representatives
H3 Most popular pages
H3 We're on social media
H4 Our Newcastle Stories
H4 See you laser...
H4 Newcastle's New Year Celebrations 31 December - Stay home and enjoy the show!
H4 Keep following the basics to keep the virus at bay
H4 Christmas bin collections and recycling centre opening
H4 North East remains in 'Very High' tier
H4 Your Council
H4 Business
H4 Helix Newcastle
H4 Stephenson Quarter
H4 Retail and leisure offer
H4 Study
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The number of internal links is ok.
There are 9 external links on this page.
LinkAttributesAnchor text Skip to main content Home
/services/jobs-and-careersJobs and careers
https://community.newcastle.go...External Subdomain My Account duplicate IMG-ALT Home
/our-cityOur City
A-TITLE Our City landing page
/lets-talkGet Involved
/local-governmentLocal Government
/citylife-newsCitylife News
/services/jobs-and-careersText duplicate Jobs and careers
https://community.newcastle.go...External Subdomain Text duplicate My Account
/local-government/elections-an...Register to vote
/services/public-health-wellbe...Covid-19 webpages
/services/parking-roads-and-hi...Pay a Parking Penalty Charge Notice
/services/parking-and-permits/...Pay bus lane penalty
/services/council-tax/council-...Pay Council Tax all pay services
/services/jobs-and-careers/wor...Working for the City Council
/services/parking-and-permits/...Apply for a parking permit
/services/schools-learning-and...Applying for a school place
/applyView all apply services
/services/environment-and-wast...Problem with bins
/services/care-and-support/rep...Abuse or neglect
/services/environment-and-wast...Pest control and dog fouling
/reportView all report services
/services/council-taxCouncil Tax
/services/council-tax/council-...Paying your Council Tax
/services/council-tax/council-...Tell us about any changes
/services/council-tax/council-...Council Tax online forms
/services/newcastle-libraries-...Libraries and Community Hubs
/services/libraries-culture/us...Join Newcastle Libraries online
/services/libraries-culture/yo...Libraries Closed
/services/libraries-culture/us...Download eBooks for free
/services/parking-and-permitsParking, permits and bus lanes
/services/parking-and-permits/...Appeal a parking penalty charge
/services/parking-and-permits/...Resident parking permit
/services/parking-and-permits/...On street parking
/services/planning-building-an...Planning, building and development
/services/planning-building-an...Apply for planning permission
/services/planning-building-an...View planning applications
/services/planning-building-an...Building control
/services/schools-learning-and...Schools, learning and childcare
/services/schools-learning-and...Apply for a school place
/services/schools-learning-and...Post 16 and adult learning
/services/schools-learning-and...Childcare and early years
/services/environment-recyclin...Environment and waste
/services/environment-recyclin...Environmental reports and requests
/gardenwasteGarden waste collection
/services/environment-and-wast...Recycling, rubbish and waste
/services/jobs-and-careersText duplicate Jobs and careers
/services/jobs-and-careers/all...View latest vacancies
/services/roads-pavements-and-...Roads, pavements and streets
/services/roads-pavements-and-...Report problems on roads and pavements
/services/parking-roads-and-hi...Apply for a Road Closure
/services/roads-pavements-and-...Road safety
/local-government/elections-an...Elections and voting
/local-government/elections-an...Registering to vote
/local-government/elections-an...Local elections
/local-government/your-elected...Find your local councillor
/services/care-and-supportCare and support
/services/care-and-support/chi...Children's social care and early help
/services/care-and-support/inf...Information and support for adults
/services/housing/council-hous...Find a council house in Newcastle
/services/environment-and-wast...Property licensing
/services/welfare-benefits/hou...Apply for Housing Benefit
/services/welfare-benefits/wel...Benefits information
/services/benefits/help-pay-yo...Change in circumstances
/services/welfare-benefits/wel...Check your entitlement online
/services/births-deaths-and-ma...Births, deaths and marriages
/services/births-deaths-and-ma...Register a birth
/services/births-deaths-and-ma...Register a death
/services/births-deaths-and-ma...Marriages and civil partnerships
/services/licences-and-permitsLicences and permits
/services/licences-and-permits...Licensing Act 2003- personal licences
/services/births-deaths-and-ma...Approved premises licence
/services/communities-and-neig...Communities and Neighbourhoods
/get-involved/communities-teamCommunities team
/services/public-health/health...Working with communities
/services/business-and-commerc...Business & Commerce
/business/starting-new-busines...Find a business property
/tradingstandardsTrading Standards
/services/business-and-commerc...Grow your business
/services/public-health-wellbe...Public health
/services/public-health-wellbe...Health checks
/services/public-health-wellbe...Mental health
/services/public-health-wellbe...Active health
/welcome-our-great-citySchools catering for Sen and disabilities and how Ofsted rate them 27 March 2018 5 min read
IMG-ALT students
/citylife-news/culture/see-you...See you laser...
/citylife-news/culture/newcast...Newcastle's New Year Celebrations 31 December - Stay home and enjoy the show!
/citylife-news/community/keep-...Keep following the basics to keep the virus at bay
/citylife-news/christmas-bin-c...Christmas bin collections and recycling centre opening
/citylife-news/community/north...North East remains in 'Very High' tier
/citylife-newsView all news
/local-government/budget-perfo...See how we're performing as a council Discover More
/businessGet business support
/our-city/growing-our-cityHelix Newcastle Developing rapidly and with advanced plans to create one of Europe’s leading innovation quarters, the site will bring together industry leade...
/our-city/growing-our-cityStephenson Quarter Adjacent to the Central Station and set to become one of the leading office and knowledge districts in the NE. New commercial development ...
IMG-ALT Stephenson Quarter
/our-city/growing-our-cityRetail and leisure offer Ambitious plans to transform the heart of Newcastle city centre into a world-class shopping destination is already underway.
IMG-ALT Retail and leisure offer
/our-city/growing-our-cityRead more about growing the city
/visitFind out more Experiences Attractions Venues
/visitRead more about Newcastle
/studyLearn more about studying in Newcastle
/local-government/your-elected...View more
/local-government/your-elected...Council's cabinet members
/local-government/your-elected...All Councillors
/local-government/council-meet...Committee papers, minutes and agendas window External Subdomain complete this short online form
A-TITLE Feedback on the new beta website Print Bookmark a payment
/services/births-deaths-and-ma...Registering a birth
/services/jobs-and-careersText duplicate Jobs and careers Subdomain Pay your council tax
/services/jobs-and-careers/wor...Text duplicate Working for the City Council
/services/business-and-commerc...Grow your Business Follow @NewcastleCC on Twitter Watch our videos on YouTube Like Newcastle City Council on Facebook Follow @LoveNewcastle on Instagram
/local-government/press-office...Find out how we use social media
/local-government/press-office...Press Office and News
/local-government/website-term...ReciteMe and Accessibility
/local-government/access-infor...Privacy Notice
/local-government/website-term...Terms and conditions
/contact-usContact Us

Server configuration

HTTP redirects
(Critically important)
This page redirects to ""
HTTP header
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
(Somewhat important)
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 29 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.28 seconds.
The file size of the HTML document is fine (88 kB).

HTTP Response Header

dateThu, 24 Dec 2020 23:02:43 GMT
cache-controlmax-age=3600, public
link<>; rel="shortlink", <>; rel="canonical", <>; rel="revision"
expiresSun, 19 Nov 1978 05:00:00 GMT
x-generatorDrupal 8 (
strict-transport-securitymax-age=63072000; includeSubdomains
content-security-policydefault-src https: data: 'unsafe-inline' 'unsafe-eval'
last-modifiedThu, 24 Dec 2020 23:02:42 GMT
content-typetext/html; charset=UTF-8
x-xss-protection1; mode=block

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 3,218 referring domains.
This page has 657,959 backlinks.
This page has backlinks from 2,497 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


# robots.txt
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
# This file will be ignored unless it is at the root of your host:
# Used:
# Ignored:
# For more information about the robots.txt standard, see:

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/
#Disallow: /citylife-news/climate-change-newcastle
#Disallow: /our-city/climate-change-newcastle/what-are-we-doing-about-climate-change
#Disallow: /our-city/climate-change-newcastle/how-does-climate-change-affect-newcastle
#Disallow: /our-city/climate-change-newcastle/calling-government
#Disallow: /our-city/climate-change-newcastle/what-can-i-do-help
#Noindex: /citylife-news/climate-change-newcastle
#Noindex: /our-city/climate-change-newcastle/what-are-we-doing-about-climate-change
#Noindex: /our-city/climate-change-newcastle/how-does-climate-change-affect-newcastle
#Noindex: /our-city/climate-change-newcastle/calling-government
#Noindex: /our-city/climate-change-newcastle/what-can-i-do-help

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

Newcastle City70%Check
Newcastle great67%Check
great city67%Check
Newcastle City Council65%Check
City Council63%Check
in Newcastle58%Check

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