Overview of the SEO Check
Meta information
100% 
Page quality
79% 
Page structure
98% 
Link structure
97% 
Server
97% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
41.40 kB
Words
518
Media files
8
Number of links
49 internal / 3 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
The NHS website - NHS
The page title is too short. (195 pixels of 580 max pixel length)
There are word repetitions in the page title.
Meta description
(Critically important)
Find information and advice on health conditions, symptoms, healthy living, medicines and how to get help.
The length of the meta description is perfect. (630 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nhs.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionFind information and advice on health conditions, symptoms, healthy living, medicines and how to get help.
msapplication-TileImage/static/nhsuk_shared/img/favicons/mediumtile-144x144.cf4985872492.png
msapplication-TileColor#005eb8
msapplication-square70x70logo/static/nhsuk_shared/img/favicons/smalltile-70x70.29f75b06cf75.png
msapplication-square150x150logo/static/nhsuk_shared/img/favicons/mediumtile-150x150.89688d93af5b.png
msapplication-wide310x150logo/static/nhsuk_shared/img/favicons/widetile-310x150.535c3996630d.png
msapplication-square310x310logo/static/nhsuk_shared/img/favicons/largetile-310x310.294742e00ff4.png
article:authorhttps://www.facebook.com/nhswebsite/
article:modified_time4 Feb 2020, 1:02 p.m.
article:published_time15 Aug 2018, 11:27 p.m.
article:sectionHomepage
langen
twitter:cardsummary_large_image
twitter:site@nhsuk
twitter:creator@nhsuk
twitter:image:altnhs.uk
og:urlhttps://www.nhs.uk/
og:site_namenhs.uk
og:titleThe NHS website
og:descriptionFind information and advice on health conditions, symptoms, healthy living, medicines and how to get help.
og:typewebsite
og:localeen_GB
og:imagehttps://www.nhs.uk/static/nhsuk_base/img/open-graph.a74435697f45.png
og:image:altnhs.uk
X-UA-CompatibleIE=edge
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 518 words. That's ok.
25.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 17.5 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 4 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
8 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
Ads
(Somewhat important)
No ads were found on this page.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

Page structure

H1 heading
(Critically important)
We're here for you
The H1 heading is too short (18 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 We're here for you
H2 Health A to Z
H2 Medicines A to Z
H2 NHS services
H2 Help us improve our website
H2 Book GP appointments and order prescriptions online
H2 Focus on...
H2 European Health Insurance Card (EHIC)
H2 NHS App
H2 Healthy living
H2 Latest from the NHS
H2 Health apps
H2 Support links
H3 If you need help now, but it's not an emergency
H3 Get Your Mind Plan
H3 Flu jab
H3 Healthcare abroad
H3 Breast cancer
H3 Recently added apps
H3 Save a life: give blood
H3 Become a donor
H3 Is your baby ready for weaning?
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 3 external links on this page.
LinkAttributesAnchor text
https://www.nhs.uk/Anchor Skip to main content
https://www.nhs.uk/No Text
https://www.nhs.uk/Home
/Conditions/Pages/hub.aspxHealth A-Z
/livewell/Pages/Livewellhub.aspxLive Well
/Conditions/social-care-and-su...Care and support
https://www.nhs.uk/news/Health news
https://www.nhs.uk/service-searchServices near you
https://www.nhs.uk/conditions/Go to the Health A to Z
https://www.nhs.uk/medicines/Go to the Medicines A to Z
/service-search/find-a-pharmacy/Find a pharmacy
/Service-Search/Dentists/Locat...Find a dentist
/service-search/GP/LocationSea...Find a GP
/Service-Search/Accident-and-e...Find your nearest A&E
/Service-Search/Urgent-Care/Lo...Find other urgent care services
https://www.nhs.uk/service-searchFind other NHS services
https://111.nhs.uk/?utm_source...External 111.nhs.uk
/our-policies/cookies-policy/o...Take our survey
/using-the-nhs/nhs-services/gp...Find out how to sign up for GP online services
/conditions/diabetes/Diabetes
/conditions/cancer/Cancer
/conditions/social-care-and-su...Text duplicate Care and support
/conditions/pregnancy-and-baby/Pregnancy
/conditions/stress-anxiety-dep...Mental health
/NHSEngland/Healthcareabroad/E...Apply for or renew your EHIC
/apps-library/nhs-app/Download the NHS App
/live-well/healthy-weight/star...Lose weight
/live-well/eat-well/Eat well
/conditions/stress-anxiety-dep...Help with stress, anxiety and depression
/live-well/exercise/couch-to-5...Exercise
https://www.nhs.uk/live-well/Go to healthy living
/oneyou/every-mind-matters/you...Get Your Mind Plan Take our quiz to get your free plan, designed to help you feel more in control, deal with stress and anxiety, boost your mood and improve ...
/conditions/vaccinations/flu-i...Flu jab Many people can get a free flu vaccination on the NHS. Find out if you could benefit.
/using-the-nhs/healthcare-abro...Healthcare abroad Find out about accessing healthcare when visiting, working, studying or living in the EU.
/conditions/breast-cancer/Breast cancer Breast cancer affects around 50,000 women a year. Early detection can make treatment more effective.
https://www.nhs.uk/news/View all health stories
/apps-library/nhs-app/NHS App NHS services
/apps-library/untire-beating-c...Untire: Beating cancer fatigue Cancer
/apps-library/hoop/Hoop Healthy living, Child health
/apps-library/my-house-memories/My House of Memories Memory and communication
https://www.nhs.uk/apps-library/Go to the NHS Apps Library
http://www.blood.co.uk/?utm_so...External Save a life: give blood Please register today. Donating blood is easy, and saves lives.
https://www.organdonation.nhs....External Become a donor Give someone the gift of life: register as an NHS Organ Donor today.
/start4life/weaningIs your baby ready for weaning? Get expert advice, tips and healthy weaning recipes on Start4life.
https://www.nhs.uk/nhs-sites/NHS sites
https://www.nhs.uk/about-us/About us
https://www.nhs.uk/contact-us/Contact us
/personalisation/login.aspxProfile editor login
/about-us/sitemap/Sitemap
https://www.nhs.uk/accessibility/Accessibility
https://www.nhs.uk/our-policies/Our policies
/our-policies/cookies-policy/Cookies

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.nhs.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
This website loads 4 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
This website only loads 1 CSS files. That's ok.
The file size of the HTML document is fine (41 kB).

HTTP Response Header

NameValue
content-typetext/html; charset=utf-8
x-xss-protection1; mode=block
x-content-type-optionsnosniff
strict-transport-securitymax-age=300;
content-security-policyupgrade-insecure-requests; frame-ancestors 'self' *.nhs.uk
x-frame-optionsALLOWALL
referrer-policyno-referrer-when-downgrade
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=5
expiresTue, 04 Feb 2020 19:42:07 GMT
dateTue, 04 Feb 2020 19:42:02 GMT
content-length7203
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,697 referring domains.
This website has 4,334,744 backlinks.
This website has backlinks from 1,566 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

<?xml version="1.0" encoding="utf-8"?><Error><Code>AccountRequiresHttps</Code><Message>The account being accessed does not support http.
RequestId:bc7328e9-801e-0061-6f08-eaec9a000000
Time:2020-02-23T05:17:40.3369082Z</Message><AccountName>nhsukassets</AccountName></Error>

Facebook popularity

Shares / Likes / Comments
12,539

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

The NHS website - NHS
https://www.nhs.uk/
Find information and advice on health conditions, symptoms, healthy living, medicines and how to get help.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
NHS61%Check
NHS website52%Check
NHS App47%Check
Health45%Check
NHS services45%Check
to help45%Check
help45%Check
to get44%Check
living40%Check
get40%Check

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