Nivea.de - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
51% 
Page structure
70% 
Link structure
85% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.23 s
File size
161.30 kB
Words
457
Media files
14
Number of links
36 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
NIVEA Online Shop: Pflegeprodukte für Gesicht, Körper & Haar
The length of the page title is perfect. (568 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Willkommen bei NIVEA! Entdecken Sie exklusive Produkte, Klassiker, Fanartikel, Tipps und News auf unserer Website. Jetzt online bestellen!
The length of the meta description is perfect. (873 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.nivea.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: United States of America
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, user-scalable=no
titleNIVEA Online Shop: Pflegeprodukte für Gesicht, Körper & Haar
descriptionWillkommen bei NIVEA! Entdecken Sie exklusive Produkte, Klassiker, Fanartikel, Tipps und News auf unserer Website. Jetzt online bestellen!
langde-de
twitter:titleHomepage - NIVEA
twitter:descriptionWillkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Haut- und Haarpflegeprodukte von NIVEA.
twitter:cardsummary
twitter:imagehttps://images-eu.nivea.com/-/media/global/images/images/nivea-600.png?rx=0&ry=133&rw=600&rh=332
og:titleHomepage - NIVEA
og:descriptionWillkommen auf der NIVEA Website! Wir bieten Ihnen tolle Tipps und spannende Möglichkeiten rund um die beliebten Haut- und Haarpflegeprodukte von NIVEA.
og:imagehttps://images-eu.nivea.com/-/media/global/images/images/nivea-600.png?rx=0&ry=133&rw=600&rh=332
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 457 words on this page. Good pages should have about 1,000 words of useful content.
38.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
9 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.69 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1.0, user-scalable=no" is provided.
This website only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

No media files were found.

Page structure

H1 heading
(Critically important)
DIE PATENTLÖSUNG GEGEN PIGMENTFLECKEN
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 DIE PATENTLÖSUNG GEGEN PIGMENTFLECKEN
H1 DAS NEUE FESTE SHAMPOO
H1 VON DER KRAFT DER NATUR INSPIRIERT
H1 ROSENWASSER GESICHTS- PFLEGESERIE
H1 Das pflegendste Deo ohne Autsch
H1 NIVEA Skin Guide – werde Expertin für deine Haut
H1 NACHHALTIGKEIT BEI NIVEA
H2 Hallo, wie können wir helfen?
H2 Neuigkeiten & Highlights
H2 #NIVEALIEBE
H2 Das könnte Ihnen auch gefallen
H2 Pflege seit 1911
H3 Pearly Shine
H3 Teilen
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 2 links with a trivial anchor text.
The amount of internal links is ok.
There are 5 external links on this page.
LinkAttributesAnchor text
/ueber-uns/datenschutzerklaerungNew window Anchor analysieren
/ueber-uns/datenschutzerklaerungNew window Anchor optimieren
/?layer=/xajax/UserSettingsCom...Trivial anchor text
hier
/ueber-uns/datenschutzerklaerungNew window Anchor individuelle Informationen
/ueber-uns/datenschutzerklaerungNew window Anchor Partner
/?layer=/xajax/UserSettingsCom...Text duplicate Trivial anchor text
hier
https://www.nivea.de/A-TITLE logo
https://www.nivea.de/produkteProdukte
A-TITLE Produkte
https://www.nivea.de/beratungTipps & Beratung
A-TITLE Tipps & Beratung
/neu-von-niveaNeu & Exklusiv
A-TITLE Neu & Exklusiv
/nivea-fuer-mich/vorteile-fuer...Nivea Welt
A-TITLE Nivea Welt
/produkte/gesicht/ausgewaehlte...ZU DEN PRODUKTEN
/neu-von-nivea/nivea-cellular-...DIE PATENTLÖSUNG GEGEN PIGMENTFLECKEN CELLULAR LUMINOUS630® Anti-Pigmentflecken, der Durchbruch von NIVEA gegen Pigmentflecken, für sichtbare Ergebnisse in 4...
/neu-von-nivea/festes-shampooDAS NEUE FESTE SHAMPOO Milde Pflege für Haar & Umwelt Jetzt entdecken
IMG-ALT Festes Shampoo
/neu-von-nivea/natural-balance...VON DER KRAFT DER NATUR INSPIRIERT Neu von NIVEA: Natural Balance Body Lotion Jetzt entdecken
IMG-ALT NIVEA Natural Balance Body Lotion
/neu-von-nivea/mizellen-rosenw...ROSENWASSER GESICHTS- PFLEGESERIE Reinigt & pflegt die Haut besonders sanft mit natürlichem Rosenwasser Jetzt entdecken
IMG-ALT NIVEA Mizellen Rosenwasser
/neu-von-nivea/deo-original-careDas pflegendste Deo ohne Autsch Teste das neue NIVEA Original Care Deo jetzt gratis. Mehr erfahren
IMG-ALT NIVEA Deo Original Care
https://www.nivea.de/skinguideNIVEA Skin Guide – werde Expertin für deine Haut Analysiere per Selfie dein Gesicht und erhalte persönliche Produktempfehlungen. Jetzt starten
IMG-ALT NIVEA SKiN GUiDE
A-TITLE DISCOVER MORE
/ueber-uns/nachhaltigkeitNACHHALTIGKEIT BEI NIVEA Wonach wir handeln und wofür wir stehen Mehr erfahren
IMG-ALT NIVEA Nachhaltigkeit
https://www.nivea.de/produkteText duplicate Produkte
A-TITLE Produkte
https://www.nivea.de/beratungBeratung & Tipps
A-TITLE Beratung
/produkte/nur-bei-nivea/duftweltDer Duft der Pflege – jetzt entdecken!
IMG-ALT NIVEA Duft der Pflege
A-TITLE Duftwelt
/nivea-fuer-mich/vorteile-fuer...ZUM TREUEPROGRAMM ANMELDEN & WILLKOMMENSGESCHENK SICHERN!
IMG-ALT Treueprogramm Willkommensgeschenk
A-TITLE Vorteile für Mitglieder
https://www.nivea.de/skinguideHAUTANALYSE PER SELFIE – NIVEA SKiN GUiDE
IMG-ALT NIVEA SKiN GUiDE
A-TITLE Persönliche Hautanalyse – NIVEA SKiN GUiDE
/beratung/schoene-haut/pigment...PIGMENTFLECKEN: DAS HILFT GEGEN HYPERPIGMENTIERUNG
IMG-ALT Pigmentflecken
A-TITLE pigmentflecken
/produkte/nur-bei-nivea/produk...Die NIVEA Fotodose – jetzt selbst gestalten!
IMG-ALT NIVEA Fotodose gestalten
A-TITLE Fotodose
/ueber-uns/nachhaltigkeitNACHHALTIGKEIT BEI NIVEA
IMG-ALT NIVEA Nachhaltigkeit
A-TITLE NACHHALTIGKEIT BEI NIVEA
/produkte/pearly-shine-4005900...(21) Pearly Shine
A-TITLE Pearly Shine
/ueber-uns/datenschutzerklaerungDatenschutzerklärung.
/ueber-uns/impressumImpressum
A-TITLE Impressum
/ueber-uns/nutzungsbedingungenNutzungsbedingungen
A-TITLE Nutzungsbedingungen
/ueber-uns/datenschutzerklaerungDatenschutzerklärung
A-TITLE Datenschutzerklärung
/ueber-uns/agbAGB
A-TITLE AGB
/ueber-uns/sitemapSitemap
A-TITLE Sitemap
/ueber-uns/versandkostenVersandkosten & Rückgaberecht
A-TITLE Versandkosten & Rückgaberecht
/ueber-uns/zahlungsartenZahlungsarten
A-TITLE Zahlungsarten
https://www.facebook.com/nivea...New window External A-TITLE Facebook
https://www.instagram.com/nive...New window External A-TITLE Instagram
https://www.pinterest.com/nive...New window External A-TITLE Pinterest
https://www.youtube.com/nivead...New window External A-TITLE Youtube
https://www.beiersdorf.com/New window External No Text

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.nivea.de/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.23 seconds.
This website does not require any CSS files.
This website only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (161 kB).

HTTP Response Header

NameValue
cache-controlno-cache, no-store
pragmano-cache
content-typetext/html; charset=utf-8
content-encodinggzip
expires-1
varyAccept-Encoding
serverMicrosoft-IIS/10.0
x-cacheTCP_MISS
x-azure-ref-originshield0x3WbXwAAAAAVGJIZ1Ka+TaExOFU3hjwrTE9OMjFFREdFMTUwOQA3N2MzNzdhMS1lNWMwLTRkYTctOTE4NS00MWM4Y2UzMjkzNGE=
x-azure-ref0x3WbXwAAAABpKV0U1CtbSrqp5yo8RGsXQlJVMzBFREdFMDQwNwA3N2MzNzdhMS1lNWMwLTRkYTctOTE4NS00MWM4Y2UzMjkzNGE=
dateFri, 30 Oct 2020 02:09:10 GMT
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,360 referring domains.
This website has 76,778 backlinks.
This website has backlinks from 1,746 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Sitemap: https://www.nivea.de/sitemap.xml
Disallow: /xajax/
Disallow: /alpacaforms/
Disallow: /testing-folder/
Disallow: /-/media/local/de/neu-von-nivea/ncr-tales/*

Facebook popularity

Shares / Likes / Comments
20,190

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.nivea.de
NIVEA Online Shop: Pflegeprodukte für Gesicht, Körper & Haar
Willkommen bei NIVEA! Entdecken Sie exklusive Produkte, Klassiker, Fanartikel, Tipps und News auf unserer Website. Jetzt online bestellen!

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Nivea81%Check
Produkte58%Check
Pflege56%Check
NIVEA Skin Guide56%Check
PIGMENTFLECKEN54%Check
NIVEA Online Shop51%Check
Gesicht49%Check
Pflegeprodukte46%Check
entdecken46%Check
Tipps46%Check

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