Norfolk-canoes.co.uk - SEO Checker

Overview of the SEO Check
Meta information
97% 
Page quality
44% 
Page structure
66% 
Link structure
78% 
Server
29% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
34.10 kB
Words
441
Media files
36
Number of links
103 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Norfolk Canoes - Specialist Kayaking & Canoeing Shop
The length of the page title is perfect. (497 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Norfolk Canoes - Part of The Canoe Shops Group - the leading supplier of canoes, kayaks, sit on tops and equipment based in Norwich
The length of the meta description is perfect. (833 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
No favicon is linked in the HTML code.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, user-scalable=yes
Keywordsnorfolk, canoes, kayaks, sit on tops, shop, norwich
DescriptionNorfolk Canoes - Part of The Canoe Shops Group - the leading supplier of canoes, kayaks, sit on tops and equipment based in Norwich
google-site-verificationNS8pwQU4eQHNd3xJZitt1vRmKSChgEoWrnBya6BWUB4
langen-us
Content-Typetext/html; charset=utf-8

Test up to 1.000 webpages of norfolk-canoes.co.uk with our free plan!

Sign Up Free
No trial. It's just free!

Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
Words from the H1 heading are not used in the page content.
There are only 441 words on this page. Good pages should have about 1,000 words of useful content.
The average number of words per sentence of 50 words is high.
20.4% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 8 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, user-scalable=yes" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...ges1/kayak-and-canoe-sale-february-l.jpgFebruary Sale Now On At Norfolk Canoes
...mages1/factory-clearance-event-nor-l.jpgFactory Clearance Deals At Norfolk Canoes
...s1/hobie-kayak-clearance-deals-nor-l.jpgFactory Clearance Deals on Hobie Mirage Drive Kayaks At Norfolk Canoes
...-promotion-offers/open-canoes-to-buy.jpgCanadian Canoes For Sale in Norwich, Norfolk Canoes - For The Norfolk Broads
...-promotion-offers/sit-on-tops-to-buy.jpgSit On Top Kayaks To Buy in Norwich at Norfolk Canoes
/index-promotion-offers/kayaks-to-buy.jpgKayaks For Sale in Norfolk, Norwich
...nflatable-kayaks-canoes-boats-to-buy.jpgInflatable Kayaks, Canoes and Boats For Sale in Norwich, Norfolk
...tured-products/feelfree-roamer-1-sot.jpgFeelfree Roamer 1 Sit On Top Kayak Package Deals Available at Norfolk Canoes
...ured-products/enigma-nimrod-15-canoe.jpgEnigma Nimrod 15 Canadian Canoes For Sale
...ducts/nova-craft-prospector-16-canoe.jpgNova Craft Prospector 16 SP3 Open Canoes For Sale
...featured-products/riot-edge-11-kayak.jpgRiot Edge 11 with Skeg Kayak For Sale
/images/store-images/shop-1-s.jpgNorfolk Canoes Shop
/images/store-images/shop-2-s.jpgNorfolk Canoes Shop - Kayaks
/images/store-images/shop-3-s.jpgNorfolk Canoes Shop - Sea Kayaks
/images/store-images/shop-4-s.jpgNorfolk Canoes Shop - Sit On Tops
/images/store-images/shop-5-s.jpgNorfolk Canoes Shop - Pedal Fishing Kayaks
/images/store-images/shop-6-s.jpgNorfolk Canoes Shop - Canoes and Touring Kayaks
/images/store-images/shop-7-s.jpgNorfolk Canoes Shop - Paddles
/images/store-images/shop-8-s.jpgNorfolk Canoes Shop - Clothing
/images/store-images/shop-9-s.jpgNorfolk Canoes Shop - Canoe Accessories
/images/site/telephone-sub-foot.pngContact Norfolk Canoes if you require any information or advice
/images/site/click-collect-sub-foot.pngClick & Collect - Stores Nationwide - Nationwide Delivery Available
/images/site/map-sub-foot.pngNorfolk Canoes has 6 sister stores - find your nearest store
/images/site/kayak-reviews-sub-foot.pngCanoe and Kayak Reviews from Canoe Shops UK
/images/site/nor-footer-logo.pngNorfolk Canoes
/images/site/visa-verified.jpgNorfolk Canoes Verified by VISA
/images/site/mastercard-secure.jpgNorfolk Canoes Mastercard Secure
/images/site/sagepay-secure-logo.jpgNorfolk Canoes Checkout System is Secured by SagePay
/images/site/nor-csg-store-locations-uk.pngNationwide Click and Collect available from Norfolk Canoes
/images/site/fb-ico.pngNorfolk Canoes Facebook Page
/images/site/yt-ico.pngThe Canoe Shops Group UK YouTube Account
/images/site/blog-ico.pngNorfolk Canoes - Canoe Shops UK Blog
/images/site/nor-header.jpgNorfolk Canoes Norwich
/images/site/basket-ico.pngNo alt attribute provided
/images/site/search-ico.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
WELCOME TO NORFOLK CANOES
The H1 heading contains the words WELCOME TO! Use important keywords instead.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 WELCOME TO NORFOLK CANOES
H2 SHOP POPULAR DEPARTMENTS
H2 FEATURED PRODUCTS
H2 VISIT OUR HUGE SHOWROOM - 250+ KAYAKS & CANOES IN STOCK!
H2 SECURE ONLINE SHOPPING
H2 CLICK & COLLECT
H3 NEED ASSISTANCE?
H3 CLICK & COLLECT Duplicate text
H3 FIND A STORE
H3 CSG REVIEWS
Some anchor texts are used more than once.
8 links don't have an anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
/special-offers.htmIMG-ALT February Sale Now On At Norfolk Canoes
/csg-offers-clearance.htmIMG-ALT Factory Clearance Deals At Norfolk Canoes
/clearance/hobie-kayaks.htmIMG-ALT Factory Clearance Deals on Hobie Mirage Drive Kayaks At Norfolk Canoes
/open-canoes.htmShop Canoes
IMG-ALT Canadian Canoes For Sale in Norwich, Norfolk Canoes - For The Norfolk Broads
/sit-on-tops.htmShop Sit On Tops
IMG-ALT Sit On Top Kayaks To Buy in Norwich at Norfolk Canoes
/kayaks-and-canoes.htmShop Kayaks
IMG-ALT Kayaks For Sale in Norfolk, Norwich
/inflatable-canoes-kayaks.htmShop Inflatables
IMG-ALT Inflatable Kayaks, Canoes and Boats For Sale in Norwich, Norfolk
/sit-on-top-kayaks/feelfree-ro...No Text
/canoes/enigma-nimrod-15.htmNo Text
/canoes/nova-craft-prospector-...No Text
/touring-kayaks/riot-edge-11.htmNo Text
/images/store-images/shop-1.jpgIMG-ALT Norfolk Canoes Shop
/images/store-images/shop-2.jpgIMG-ALT Norfolk Canoes Shop - Kayaks
/images/store-images/shop-3.jpgIMG-ALT Norfolk Canoes Shop - Sea Kayaks
/images/store-images/shop-4.jpgIMG-ALT Norfolk Canoes Shop - Sit On Tops
/images/store-images/shop-5.jpgIMG-ALT Norfolk Canoes Shop - Pedal Fishing Kayaks
/images/store-images/shop-6.jpgIMG-ALT Norfolk Canoes Shop - Canoes and Touring Kayaks
/images/store-images/shop-7.jpgIMG-ALT Norfolk Canoes Shop - Paddles
/images/store-images/shop-8.jpgIMG-ALT Norfolk Canoes Shop - Clothing
/images/store-images/shop-9.jpgIMG-ALT Norfolk Canoes Shop - Canoe Accessories
/info/contact-us.htmNo Text
/info/delivery-information.htmNo Text
/info/store-finder.htmNo Text
https://www.canoe-shops.co.uk/...New window External No Text
/info/contact-us.htmContact Us
/info/delivery-information.htmDelivery Information
/info/commercial-enquiries.htmTrade Enquiries
/info/delivery-information.htmNo Text
/info/delivery-information.htmClick & Collect
/info/about-us.htmAbout Us
/information.htmInformation
/info/privacy-notice.htmPrivacy Notice
/info/terms-conditions.htmTerms & Conditions
/info/store-finder.htmIMG-ALT Nationwide Click and Collect available from Norfolk Canoes
https://www.canoe-shops.co.uk/...New window External Heidi Vandoor
https://www.facebook.com/norfo...New window External IMG-ALT Norfolk Canoes Facebook Page
https://www.youtube.com/channe...New window External IMG-ALT The Canoe Shops Group UK YouTube Account
https://www.canoe-shops.co.uk/...New window External IMG-ALT Norfolk Canoes - Canoe Shops UK Blog
/index.htmIMG-ALT Norfolk Canoes Norwich
/showbasket.html0 Items | £0.00
A-TITLE View Basket
/open-canoes.htmOpen Canoes
/top-selling-open-canoes.htmMost Popular Canoes
/canoes/lightweight-canoes.htmLightweight Canoes
/canoes/solo-open-canoes.htmSolo Canoes
/inflatable-canoes-kayaks.htmInflatable Canoes
/kayak-manufacturers.htmALL BRANDS
/sit-on-tops.htmAll Sit On Tops
/sit-on-top-kayaks.htmSingle Seat
/tandem-sit-on-top-kayaks.htmTandem + 3 Seat
/fishing-sit-on-top-kayaks.htmFishing
/brands/hobie-kayaks.htmHobie Kayaks
/package-deals.htmPackage Deals
/kayak-manufacturers.htmShop All Brands
/kayaks-and-canoes.htmAll Kayaks
/general-purpose-kayaks.htmCrossover Kayaks
/touring-kayaks.htmTouring
/sea-kayaks.htmSea Kayaks
/white-water-kayaks.htmWhitewater Kayaks
/kids-kayaks.htmKids Kayaks
/inflatable-canoes-kayaks.htmInflatables
/kayak-manufacturers.htmSearch by brand
/inflatable-canoes-kayaks.htmMost Popular
/brands/gumotex-inflatables.htmGumotex Canoes
/brands/sevylor-inflatable-can...Sevylor Canoes
/equipment/inflatable-equipmen...Pumps & Equipment
/equipment/inflatable-spares-b...Bladders & Spares
/stand-up-paddle-boards.htmInflatable SUPS
/stand-up-paddle-boards.htmInflatable SUPs
/sit-on-top-kayaks/hobie-eclip...Hobie Eclipse SUP
/paddles/sup-paddles.htmSUP Paddles
/equipment.htmAll Equipment
/paddles.htmPaddles
/buoyancy-aids.htmBuoyancy Aids
/equipment/spraydecks.htmSpraydecks
/equipment/safety-and-rescue.htmSafety & Rescue
/equipment/dry-bags-and-luggag...Dry Bags
/equipment/canoe-kayak-trolley...Canoe Kayak Trolleys
/equipment/canoe-kayak-spare-p...Spare parts
/canoe-equipment.htmOpen Canoeing
/equipment/sea-touring-equipme...Touring & Sea
/equipment/sit-on-top-equipmen...Sit On Top
/equipment/white-water-surf-eq...White Water
/electric-outboard-motors.htmElectric Outboards
/equipment/fishing-equipment.htmKayak Fishing
/equipment/hobie-kayaks-equipm...Text duplicate Hobie Kayaks
/clothing.htmAll Clothing
/clothing.htmText duplicate All Clothing
/clothing/canoeing-jackets-cag...Cags & Tops
/clothing/dry-suits.htmDry Suits
/clothing/dry-trousers-pants.htmDry Trousers
/clothing/helmets-headwear.htmHelmets
/clothing/neoprene-wetsuits.htmWetsuits
/clothing/shoes-footwear.htmBoots & Shoes
/clothing/thermals.htmThermals
/clothing/gloves-mitts.htmGloves
/thule.htmAll Transport
/equipment/roof-bars.htmThule Roofracks
/thule/canoe-carriers.htmCanoe Kayak Carriers
/canoe-kayak-trailer.htmTrailers
/thule/roof-boxes.htmRoof Boxes
/thule/bike-carriers.htmBike Carriers
/thule/accessories.htmBoat Storage & Accessories
/special-offers.htmSpecial Offers
/special-offers.htmText duplicate Special Offers
/csg-offers-clearance.htmClearance Kayaks & Canoes
/clearance/clothing.htmClearance Clothing
/clearance/equipment.htmClearance Equipment
/clearance/second-hand-kayaks.htmSecond Hand / Used

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.norfolk-canoes.co.uk/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
The used PHP version is outdated and may be a security risk.
The X-powered header is sent within the response header. (unnecessary)
Performance
(Somewhat important)
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 8 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.18 seconds.
The file size of the HTML document is fine (34 kB).

HTTP Response Header

NameValue
dateFri, 28 Feb 2020 15:27:45 GMT
serverApache
x-powered-byPHP/5.4.45
set-cookie50 Characters
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate, post-check=0, pre-check=0
pragmano-cache
connectionkeep-alive, close
transfer-encodingchunked
content-typetext/html
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 114 referring domains.
This website has 5,654 backlinks.
This website has backlinks from 96 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /cgi-bin/
Disallow: /checkout/
Disallow: /php/
Disallow: /roof-bars.htm
Disallow: /search/

# Leave blank line after list!!!
# Allows all robots to all files except cgi-bin

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.norfolk-canoes.co.uk
Norfolk Canoes - Specialist Kayaking & Canoeing Shop
Norfolk Canoes - Part of The Canoe Shops Group - the leading supplier of canoes, kayaks, sit on tops and equipment based in Norwich

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Canoes93%Check
NORFOLK CANOES91%Check
NORFOLK87%Check
Canoe Kayak81%Check
Canoe Shop80%Check
KAYAKS CANOES75%Check
Canoe and Kayak71%Check
SHOP68%Check
Norwich Norfolk67%Check
Canoes and Kayaks67%Check

Test up to 1.000 webpages of norfolk-canoes.co.uk with our free plan!

Sign Up Free
No trial. It's just free!