Northwestern.edu - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
94% 
Page structure
70% 
Link structure
46% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.79 s
File size
32.90 kB
Words
1040
Media files
16
Number of links
102 internal / 54 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Northwestern University
The length of the page title is perfect. (216 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Northwestern is one of the country's leading private research and teaching universities, located in Evanston, IL. Our highly collaborative environment provides our diverse students and faculty with exceptional opportunities for personal and professional growth.
The meta description is too long: 1597 pixels from max. 1000 pixels.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.northwestern.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The character encoding is not specified in the HTTP header.
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
descriptionNorthwestern is one of the country's leading private research and teaching universities, located in Evanston, IL. Our highly collaborative environment provides our diverse students and faculty with exceptional opportunities for personal and professional growth.
keywordsNorthwestern University, Campus Life, Community, Diversity, Global, Students, Academic
pageID68266350a57c421a4687f5e36519222f
application-nameNorthwestern
msapplication-TileColor#4e2a84
msapplication-TileImage//common.northwestern.edu/v8/icons/mstile-144x144.png
theme-color#ffffff
msapplication-config//common.northwestern.edu/v8/icons/ieconfig.xml
langen
og:imagehttps://common.northwestern.edu/v8/css/images/northwestern-thumb.jpg
X-UA-CompatibleIE=Edge
charsetUTF-8

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Page quality

Content
(Critically important)
This page contains 1040 words. That's ok.
25.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
12 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 19.58 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This website only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...stern.edu/v8/css/images/northwestern.svgNorthwestern University
/images/homepage/Our-People.jpgstudent and professor talking
/images/homepage/Our-Places.jpglakefront with visitor's center in distance
/images/homepage/Our-Events.jpgquartet on accordian, fiddle, and guitars
/images/news/burke255.jpgTarana Burke
/images/news/vigil255.jpgVigil
/images/news/dino255.jpgDinosaur fossil
/images/diversity2.jpgStudents talking with a professor in the Ford Design Center.
/images/collaboration.jpgStudents working together to bring awareness to international issues
/images/global-engagement.jpgStudent hugging child
/images/research.jpgStudent discussing his project with his professor
/images/arts-circle.jpgDancers, sculpture, and a saxophone player
/images/innovation1.jpgStudents constructing wooden models at Segal Design Institute
/images/athletics.jpgA football player running with the ball
/images/video.jpgWhatever direction you take, this is your starting line.
...8/css/images/northwestern-university.svgNorthwestern University logo

Page structure

H1 heading
(Critically important)
Northwestern University Northwestern University
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Northwestern University Northwestern University
H1 Northwestern Now
H1 Only Here
H1 Watch and Learn
H1 Northwestern's Commitment to an Inclusive Environment
H2 Northwestern Connects
H2 Our People
H2 Our Places
H2 Our Events
H2 See what's happening today.
H2 Explore what makes us Northwestern.
H2 A truly welcoming community.
H2 Crossing academic disciplines.
H2 Making an impact, everywhere.
H2 The thrill of new connections.
H2 Arts
H2 Innovation
H2 Athletics
H2 This is Northwestern.
H3 MLK Dream Week speaker inspired a movement
H3 Reflections on Dr. King's ‘Beloved Community' at candlelight vigil
H3 Earth was stressed before dinosaur extinction
H3 Provost Jonathan Holloway will become president of Rutgers University
H3 Faculty and alumni up for 2020 Grammy Awards
H3 Scientists identify gene that puts brakes on tissue growth
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are too many external links (54) on this page.
LinkAttributesAnchor text
https://www.northwestern.edu/Anchor Skip to main content
/students/index.htmlStudents
/parents-and-families/index.htmlParents & Families
/alumni/index.htmlAlumni
/faculty-and-staff/index.htmlFaculty & Staff
/webmail/Webmail
https://caesar.northwestern.edu/External Subdomain Caesar
https://www.it.northwestern.ed...External Subdomain Canvas
https://offices.northwestern.edu/External Subdomain Directory
https://www.library.northweste...External Subdomain Libraries
http://planitpurple.northweste...External Subdomain Academic Calendar
/index.htmlNorthwestern University
IMG-ALT Northwestern University
https://www.northwestern.edu/Anchor Search
https://www.northwestern.edu/Anchor Menu
/about/index.htmlAbout
/about/facts.htmlFacts
/about/history.htmlHistory
/about/index.htmlAnchor Our Mission
/about/our-people/index.htmlOur People
/about/leadership-administrati...University Leadership
/global/Global
/academics/index.htmlAcademics
/academics/undergraduate-a-to-...Undergraduate Programs
/academics/graduate-a-to-z.htmlGraduate Programs
/academics/professional-studie...Continuing and Professional Programs
/academics/pre-collegiate-prog...Pre-Collegiate Programs
/academics/colleges-and-school...Colleges and Schools
/admissions/index.htmlAdmissions
http://admissions.northwestern...External Subdomain Undergraduate Admissions
/admissions/graduate-admission...Graduate Admissions
/admissions/financial-aid-offi...Financial Aid Offices
/campus-life/index.htmlCampus Life
/campus-life/events.htmlCampus Events
/campus-life/visiting-campus/i...Visiting Campus
/campus-life/visiting-campus/m...Maps
/campus-life/visiting-campus/p...Parking
/campus-life/visiting-campus/d...Driving Directions
/campus-life/visiting-campus/s...Segal Visitors Center
/campus-life/campus-highlights...Campus Highlights
/campus-life/campus-safety.htmlCampus Safety
http://nusports.com/External Athletics
/research-nu/index.htmlResearch
/research-nu/northwestern-libr...Northwestern Libraries
/innovation/index.htmlInnovation & Entrepreneurship
https://research.northwestern....External Subdomain Research News
/giving/index.htmlGiving
http://wewill.northwestern.edu/External Subdomain We Will. The Campaign for Northwestern
https://secure.ard.northwester...External Make a Gift
/students/index.htmlText duplicate Students
/parents-and-families/index.htmlText duplicate Parents & Families
/alumni/index.htmlText duplicate Alumni
/faculty-and-staff/index.htmlText duplicate Faculty & Staff
/webmail/Text duplicate Webmail
https://caesar.northwestern.edu/External Subdomain Text duplicate Caesar
http://www.it.northwestern.edu...External Subdomain Text duplicate Canvas
http://offices.northwestern.edu/External Subdomain Text duplicate Directory
http://www.library.northwester...External Subdomain Text duplicate Libraries
http://planitpurple.northweste...External Subdomain Text duplicate Academic Calendar
/about/index.htmlText duplicate About
/about/index.htmlGo to About
/about/facts.htmlText duplicate Facts
/about/history.htmlText duplicate History
/about/index.htmlAnchor Text duplicate Our Mission
/about/our-people/index.htmlText duplicate Our People
/about/leadership-administrati...Text duplicate University Leadership
/global/Text duplicate Global
/academics/index.htmlText duplicate Academics
/academics/index.htmlGo to Academics
/academics/undergraduate-a-to-...Text duplicate Undergraduate Programs
/academics/graduate-a-to-z.htmlText duplicate Graduate Programs
/academics/professional-studie...Text duplicate Continuing and Professional Programs
/academics/pre-collegiate-prog...Text duplicate Pre-Collegiate Programs
/academics/colleges-and-school...Text duplicate Colleges and Schools
/admissions/index.htmlText duplicate Admissions
/admissions/index.htmlGo to Admissions
http://admissions.northwestern...External Subdomain Text duplicate Undergraduate Admissions
/admissions/graduate-admission...Text duplicate Graduate Admissions
/admissions/financial-aid-offi...Text duplicate Financial Aid Offices
/campus-life/index.htmlText duplicate Campus Life
/campus-life/index.htmlGo to Campus Life
/campus-life/events.htmlText duplicate Campus Events
/campus-life/visiting-campus/i...Text duplicate Visiting Campus
/campus-life/campus-highlights...Text duplicate Campus Highlights
/campus-life/campus-safety.htmlText duplicate Campus Safety
http://nusports.com/External Text duplicate Athletics
/research-nu/index.htmlText duplicate Research
/research-nu/index.htmlGo to Research
/research-nu/northwestern-libr...Text duplicate Northwestern Libraries
/innovation/index.htmlText duplicate Innovation & Entrepreneurship
https://research.northwestern....External Subdomain Text duplicate Research News
/giving/index.htmlText duplicate Giving
/giving/index.htmlGo to Giving
http://wewill.northwestern.edu/External Subdomain Text duplicate We Will. The Campaign for Northwestern
https://secure.ard.northwester...External Text duplicate Make a Gift
https://www.alumni.northwester...External Subdomain join us
/about/our-people/index.htmlOur People At Northwestern, students, alumni, faculty and staff create their own definitions of success. Meet some of our people
IMG-ALT student and professor talking
/campus-life/campus-highlights...Our Places Bordered by a Great Lake and a global city, our campus offers the best of both worlds. Explore campus highlights
IMG-ALT lakefront with visitor's center in distance
/campus-life/events.htmlOur Events From concerts to lectures, there is always something happening on campus. More Campus Events
IMG-ALT quartet on accordian, fiddle, and guitars
https://news.northwestern.edu/...External Subdomain IMG-ALT Tarana Burke
https://news.northwestern.edu/...External Subdomain MLK Dream Week speaker inspired a movement
https://news.northwestern.edu/...External Subdomain IMG-ALT Vigil
https://news.northwestern.edu/...External Subdomain Reflections on Dr. King's ‘Beloved Community' at candlelight vigil
https://news.northwestern.edu/...External Subdomain IMG-ALT Dinosaur fossil
https://news.northwestern.edu/...External Subdomain Earth was stressed before dinosaur extinction
https://news.northwestern.edu/...External Subdomain Provost Jonathan Holloway will become president of Rutgers University
https://www.music.northwestern...External Subdomain Faculty and alumni up for 2020 Grammy Awards
https://news.northwestern.edu/...External Subdomain Scientists identify gene that puts brakes on tissue growth
https://news.northwestern.edu/External Subdomain More News
https://www.northwestern.edu/Anchor Diversity & Inclusion
https://www.northwestern.edu/Anchor Powerful Collaborations
https://www.northwestern.edu/Anchor Global Engagement
https://www.northwestern.edu/Anchor High-Impact Research
/diversity/More on Diversity
/inclusion/index.htmlCampus Inclusion & Community
https://www.northwestern.edu/msa/Multicultural Student Affairs (MSA)
/150-years-of-women/index.html150 Years of Women
https://knightlab.northwestern...External Subdomain Knight Lab
https://www.ibis.northwestern....External Subdomain Interdisciplinary Biological Sciences (IBiS),
https://www.globalhealthstudie...External Subdomain Global Health Studies Minor
https://oncofertility.northwes...External Subdomain Oncofertility Consortium
/global/More on Global Engagement
/abroad/study-abroad/explore-p...Northwestern-sponsored study abroad programs
/abroad/study-abroad/get-start...Global Engagement Studies Institute (GESI)
https://buffett.northwestern.edu/External Subdomain Buffett Institute for Global Affairs
https://globalresearchopportun...External Subdomain Global and Research Opportunities (GRO) at Northwestern
/research-nu/index.htmlMore on Research
https://www.research.northwest...External Subdomain Research centers
https://undergradresearch.nort...External Subdomain Undergraduate Research (UR@NU)
/scholars/Northwestern Scholars database
https://artscircle.northwester...External Subdomain Arts The Arts Circle. Your destination for world-class performances and exhibitions. The Arts Together. Go to Arts Circle
IMG-ALT Dancers, sculpture, and a saxophone player
/innovation/index.htmlInnovation Learn about Northwestern's many centers, institutes and curricula that focus on generating ideas and commercializing them. Go to Innovation & Entr...
IMG-ALT Students constructing wooden models at Segal Design Institute
http://www.nusports.com/External Athletics Northwestern sports 19 highly competitive varsity athletic programs. Get the latest Wildcat news from around the Big Ten. Go to Nusports.com
IMG-ALT A football player running with the ball
https://www.youtube.com/watch?...External IMG-ALT Whatever direction you take, this is your starting line.
https://www.youtube.com/watch?...External Watch the Video
/equity/Office of Equity
https://www.northwestern.edu/Anchor Back to top
/index.htmlIMG-ALT Northwestern University logo
/contact.htmlContact Northwestern University
/hr/careers/Careers
/disclaimer.htmlDisclaimer
/emergency/index.htmlCampus Emergency Information
http://policies.northwestern.edu/External Subdomain University Policies
https://www.facebook.com/North...External Facebook
https://www.twitter.com/northw...External Twitter
https://instagram.com/northwes...External Instagram
https://www.youtube.com/user/N...External YouTube
https://www.futurity.org/unive...External Futurity
https://news.northwestern.edu/...External Subdomain RSS
/norris/services/bookstore/Bookstore
https://offices.northwestern.edu/External Subdomain Text duplicate Directory
https://www.library.northweste...External Subdomain Library
https://maps.northwestern.edu/External Subdomain Text duplicate Maps
https://news.northwestern.edu/...External Subdomain Media Relations
/transportation-parking/Text duplicate Parking
/transportation-parking/shuttl...Shuttles
/provost/initiatives/teaching-...Student Complaint Procedure

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.northwestern.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.79 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website only loads 3 CSS files. That's ok.
This website only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (33 kB).

HTTP Response Header

NameValue
dateThu, 23 Jan 2020 15:10:25 GMT
serverApache
x-frame-optionsSAMEORIGIN
accept-rangesbytes
varyAccept-Encoding
content-encodinggzip
cache-controlmax-age=0
expiresThu, 23 Jan 2020 15:10:25 GMT
content-length8743
connectionclose
content-typetext/html
set-cookie85 Characters
set-cookie168 Characters
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 93,971 referring domains.
This website has 14,783,185 backlinks.
This website has backlinks from 65,538 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# robots.txt generated by cron job
# Produced 06/03/2020 at 03:43
User-agent: *
# Directives generated from .NOINDEX files
Disallow: /.TRASH/
Disallow: /.old-it-pages/
Disallow: /.old/
Disallow: /101/
Disallow: /account-management-devel/
Disallow: /To-Be-Deleted/lunde-server-tests/gd-images/
Disallow: /To-Be-Deleted/lunde-server-tests/noindex-tests/spaces%20in%20%20name/
Disallow: /To-Be-Deleted/lunde-server-tests/noindex-tests/subdir/sub2/
Disallow: /To-Be-Deleted/lunde-server-tests/noindex-tests/tab%09in%09%09name/
Disallow: /To-Be-Deleted/lunde-server-tests/pubweb-example/
Disallow: /To-Be-Deleted/lunde-tests/
Disallow: /To-Be-Deleted/phone/
Disallow: /To-Be-Deleted/numusic/
Disallow: /To-Be-Deleted/sample-one/
Disallow: /To-Be-Deleted/sample-two/
Disallow: /To-Be-Deleted/sample-two-b/
Disallow: /To-Be-Deleted/ev-chi/
Disallow: /activities/
Disallow: /admin/
Disallow: /amstp/
Disallow: /ar/
Disallow: /buehler/
Disallow: /cgi-bin/
Disallow: /chicagocampusmaps/
Disallow: /cms/
Disallow: /common/
Disallow: /compute/
Disallow: /course-viewer/
Disallow: /demo-department/
Disallow: /docs/
Disallow: /dwhouse/
Disallow: /family-institute/
Disallow: /fieldstudies/
Disallow: /graduate-fellowships/
Disallow: /helpdesk/.work/
Disallow: /helpdesk/network/
Disallow: /helpdesk/pre/
Disallow: /icair/.old/
Disallow: /it-menu-proto/
Disallow: /it-menu/
Disallow: /it-virtual/.archive/
Disallow: /it/guidelines/old/1997-04/
Disallow: /it/guidelines/old/1998-01/
Disallow: /it/guidelines/old/1998-04/
Disallow: /it/guidelines/old/
Disallow: /it/guidelines/proto/
Disallow: /it/icair_new/
Disallow: /it/ms/
Disallow: /itg/
Disallow: /need-it/
Disallow: /newsfeed/
Disallow: /nmc/
Disallow: /not-in-production/
Disallow: /nu150/book/.old/
Disallow: /nu150/postcards/images/
Disallow: /nu150/postcards/ssi/
Disallow: /nuilr/
Disallow: /nuinfo-proto12/www-v8/emergency/ssi/
Disallow: /nuinfotest/
Disallow: /nuportalbreakingnews/
Disallow: /registrar/cgi-bin/
Disallow: /registrar/.archive/courses/archive/9193_nu_catalog/supp9193/
Disallow: /resnet/
Disallow: /search-help/
Disallow: /sed/
Disallow: /service/
Disallow: /sheil/
Disallow: /stomatology/
Disallow: /student/old/
Disallow: /summersa/
Disallow: /test/
Disallow: /traffic/
Disallow: /tss-virtual/.work/
Disallow: /tss-virtual/pre/
Disallow: /tss/siguccs/1996/abstracts/
Disallow: /tss/siguccs/
Disallow: /tss/troubleshoot/obsolete/
Disallow: /undergrad-finaid/
Disallow: /univ-relations/webproto/med-design/
Disallow: /univ-relations/webproto/
Disallow: /ur-staff-proto/
Disallow: /vp-research-gradstudies/
Disallow: /webservices/.test/
Disallow: /webservices/resources/forms/
Disallow: /webservices/
Disallow: /webtech/
Disallow: /world/admin/
Disallow: /world/interesting/atl-interest/admin/
Disallow: /world/
Disallow: /wrestling/
Disallow: /www-v5/emergency/alert/
Disallow: /www-v5/emergency/ssi/
Disallow: /www-v6/emergency/ssi/
Disallow: /www-v8/emergency/ssi/
Disallow: /xscs/
Disallow: /it-test-2016/
Disallow: /nuinfo-proto9-old/
#

Facebook popularity

Shares / Likes / Comments
2,419

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Northwestern University
https://www.northwestern.edu/
Northwestern is one of the country's leading private research and teaching universities, located in Evanston, IL. Our highly collaborative environment provides our diverse students and faculty with exceptional opportunities for personal and professional growth.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Northwestern89%Check
Northwestern University77%Check
At Northwestern68%Check
Northwestern is67%Check
University61%Check
Northwestern scholars56%Check
environment40%Check
growth40%Check
Faculty40%Check
Evanston38%Check

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