Oxfordenglish.co.uk - SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
3.40 s
File size
53.90 kB
Media files
Number of links
58 internal / 5 external

Task list of SEO Improvements

Meta specifications

(Critically important)
OxfordEnglish | Learn how to speak English with confidence in the world famous City of Oxford.
The page title should be shorter than 580 pixels. It is 855 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
There is a valid canonical link specified.
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

generatorWordPress 5.1.6
viewportwidth=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0

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Page quality

(Critically important)
Some words from the page title are not used within the pages content
These Typos were found:
  • wanna => want to
This page contains 594 words. That's ok.
27.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
4 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 10.68 words is good.
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 12 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, maximum-scale=1.0, user-scalable=0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
At least one image file was found, which is not integrated via HTTPS.
This website uses HTTPS to protect privacy and integrity of the exchanged data.

Media list

URLAlt attributeTitle
Insecure Content
.../2015/07/School-hi-Cloudless-Final-1.jpgNo alt attribute provided
...uploads/2020/05/01_EnglishUK_member2.pngEnglish UK Member
...s/2018/05/british-council-logo-2018a.pngSchools in the UK Accredited by the British Council
...ontent/uploads/2020/05/04_cambridge2.pngCambridge English Language Assessment Authorised Centre

Page structure

H1 heading
(Critically important)
Contact Us
The H1 heading is too short (10 characters). It should be at least 20 Characters long.
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 Contact Us
H2 The Oxford English Centre
H2 The Oxford English Centre Duplicate text
H2 The Oxford English Centre Duplicate text
H2 The Oxford English Centre Duplicate text
H2 General English
H2 Medical English
H2 Cambridge FCE
H2 Academic English
H2 Junior Courses
H2 Cambridge CAE
H2 Business English
H2 Teacher Training
H2 Cambridge CPE
H2 Legal English
H2 Individual Tuition
H3 Classroom Tuition Satisfaction Rating
H3 Facilities & Social Activities Satisfaction Rating
H3 Accommodation Satisfaction Rating
H3 Would You Recommend The School to a Friend?
H4 Our Brochure
H4 Test Your Level
H4 Book A Course
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.facebook.com/TheOx...External Facebook
https://www.facebook.com/TheOx...External Text duplicate Facebook
https://www.oxfordenglish.co.uk/IMG-ALT OxfordEnglish
/our-school/OUR SCHOOL
/our-team/Our Team
/our-facilities-2/Our Facilities
/our-location/Our Location
/accreditations-memberships/Accreditations & Memberships
/mission-ethos/Mission & Ethos
/our-courses/OUR COURSES
/general-english/General English
/cambridge-fce-2/Cambridge FCE
/cambridge-cae/Cambridge CAE
/cambridge-proficiency/Cambridge CPE
/english-for-academic-purposes/Academic English
/english-for-business/English for Business
/legal-english/Legal English
/medical-english/Medical English
/junior-courses/Junior Courses
/teacher-training/Teacher Training
/individual-tuition/Individual Tuition
/student-life/STUDENT LIFE
/social-activities/Social Activities
/student-guide/Student Guide
/your-first-day/Your First Day
/student-visa/Student Visa
/why-oec/WHY OEC?
/faqs/Course FAQs
/booking-faqs/Booking FAQs
/other-faqs/Other FAQs
/general-english/More Info
/ielts/Text duplicate More Info
/medical-english/Text duplicate More Info
/cambridge-fce-2/Text duplicate More Info
/english-for-academic-purposes/Text duplicate More Info
/junior-courses/Text duplicate More Info
/cambridge-cae/Text duplicate More Info
/english-for-business/Text duplicate More Info
/teacher-training/Text duplicate More Info
/cambridge-proficiency/Text duplicate More Info
/legal-english/Text duplicate More Info
/individual-tuition/Text duplicate More Info
/wp-content/uploads/2020/01/OE...New window Trivial anchor text
http://www.google.co.uk/External t
http://www.google.co.uk/External Test Your Level
http://www.oxfordenglish.co.uk/New window Anchor ENGLISH TEST
/contact-us/Book A Course
http://www.oxfordenglish.co.uk/New window Anchor BOOK NOW
/download-brochures/Download Brochures
/terms-conditions/Terms & Conditions
/accommodation/Text duplicate Accommodation
/student-welfare-2/Student Welfare
/become-a-homestay-host/Become a Homestay Host
/booking-payment-2/Booking & Payment
/wp-contentuploads201508oec-po...School Policies
/student-visa/Text duplicate Student Visa
/accreditations-memberships/Text duplicate Accreditations & Memberships
https://www.facebook.com/TheOx...External Text duplicate Facebook

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.oxfordenglish.co.uk/"
HTTP header
The used PHP version is outdated and may be a security risk.
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This page uses GZip for compressed data transmission.
(Somewhat important)
The page response time is very slow (3.40 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 10 CSS files. This may affect the page load time negatively.
This page loads 12 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (54 kB).

HTTP Response Header

dateThu, 29 Oct 2020 17:21:35 GMT
serverApache/2.4.7 (Ubuntu)
link<https://www.oxfordenglish.co.uk/wp-json/>; rel="https://api.w.org/"
link<https://www.oxfordenglish.co.uk/>; rel=shortlink
content-typetext/html; charset=UTF-8

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 221 referring domains.
This page has 2,938 backlinks.
This page has backlinks from 168 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.


User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

in Oxford63%Check
Oxford English Centre60%Check
Cambridge English57%Check
English Language53%Check
General English51%Check
English skills50%Check
General English course49%Check

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