Pata.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
83% 
Page structure
50% 
Link structure
12% 
Server
56% 
External factors
100% 
SEO Score
Response time
0.95 s
File size
344.30 kB
Words
874
Media files
13
Number of links
164 internal / 35 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Pacific Asia Travel Association
The length of the page title is perfect. (274 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is empty.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pata.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: Canada
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionEmpty
langen-us
twitter:titlePacific Asia Travel Association
twitter:imagehttp://static1.squarespace.com/static/5f24290fd0d0910ecab2b02e/t/5f24c7844ccb2332c31a46b5/1596245898621/0PATA-Logo-transparency_BLACK.png?format=1500w
twitter:urlhttps://www.pata.org
twitter:cardsummary
og:site_namePacific Asia Travel Association
og:titlePacific Asia Travel Association
og:urlhttps://www.pata.org
og:typewebsite
og:imagehttp://static1.squarespace.com/static/5f24290fd0d0910ecab2b02e/t/5f24c7844ccb2332c31a46b5/1596245898621/0PATA-Logo-transparency_BLACK.png?format=1500w
og:image:width1500
og:image:height812
X-UA-CompatibleIE=edge,chrome=1
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 874 words. That's ok.
23.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
8 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 23.5 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 9 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 17 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...2332c31a46b5/1602666782086/?format=1500wPacific Asia Travel Association
...2332c31a46b5/1602666782086/?format=1500wPacific Asia Travel Association

Page structure

H1 heading
(Critically important)
Crisis Resource Center
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Crisis Resource Center
H1 ‘Travel To: Tomorrow' – Final EP: Rochelle Turner
H1 Citizen Science: How You Can Help Protect the Oceans
H1 PATA, TTG Round Up Industry Experts to Understand Future of Travel in Special Series
H1 Instagram Story Takeover Oct 6-12: Last Call for PATA Interns in 2021!
H1 Welcome New Members - October 2020
H1 Quarterly Tourism Monitor 2Q2020: Highlights & Infographic
H3 The Pacific Asia Travel Association connects public and private organizations for the sustainable development of the travel and tourism industry.
H3 Subscribe to our newsletter.
H4 Upcoming Events & Webinars
H4 About the Pacific Asia Travel Association
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
1 links don't have an anchor text.
There are 6 links with a trivial anchor text.
The amount of internal links is ok.
None of the anchor texts is too long.
There are too many external links (35) on this page.
LinkAttributesAnchor text
https://www.pata.org/cartNo Text
https://www.pata.org/Anchor Skip to Content
https://www.pata.org/IMG-ALT Pacific Asia Travel Association
https://www.pata.org/about-1About
https://www.pata.org/about-pataAbout PATA
/executive-boardExecutive Board
https://www.pata.org/committeesCommittees
/special-advisorsSpecial Advisors
https://www.pata.org/contact-usContact Us
https://www.pata.org/membershipMembership
/become-a-memberBecome a Member
/member-benefitsMember Benefits
/member-directoryMember Directory
https://www.pata.org/our-partnersOur Partners
https://www.pata.org/all-eventsEvents
https://www.pata.org/eventsText duplicate Events
https://www.pata.org/webinarsWebinars
https://www.pata.org/activitiesActivities
https://www.pata.org/calendarFull Calendar
https://www.pata.org/initiativesInitiatives
https://crc.pata.org/New window External Subdomain Crisis Resource Center
https://www.onlinetraveltraini...New window External PATA eLearning Platform
/world-tourism-day-2020World Tourism Day 2020
https://www.pata.org/programsPrograms
/sustainabilitySustainability
https://www.pata.org/youthYouth
https://www.pata.org/internshipInternships
/pata-gold-awardsPATA Gold Awards
https://www.pata.org/chaptersChapters
/research-trends-analysisResearch
https://www.pata.org/catalogCatalog
/research-industry-dataIndustry Data
/trends-analysis-2Trends & Analysis
https://mpower.pata.org/New window External Subdomain PATAmPOWER
https://www.pata.org/newsNews
/press-releasesPress Releases
/member-chapter-newsMember & Chapter News
https://www.pata.org/the-ceo-blogCEO Blog
https://www.pata.org/pata-blogPATA Blog
https://www.facebook.com/PATA.HQNew window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.instagram.com/pata...New window External No Text
https://twitter.com/PATA_HQNew window External No Text
https://www.youtube.com/user/p...New window External No Text
https://www.flickr.com/photos/...New window External No Text
https://www.pata.org/Text duplicate IMG-ALT Pacific Asia Travel Association
https://www.pata.org/about-1Text duplicate About
https://www.pata.org/about-pataText duplicate About PATA
/executive-boardText duplicate Executive Board
https://www.pata.org/committeesText duplicate Committees
/special-advisorsText duplicate Special Advisors
https://www.pata.org/contact-usText duplicate Contact Us
https://www.pata.org/membershipText duplicate Membership
/become-a-memberText duplicate Become a Member
/member-benefitsText duplicate Member Benefits
/member-directoryText duplicate Member Directory
https://www.pata.org/our-partnersText duplicate Our Partners
https://www.pata.org/all-eventsText duplicate Events
https://www.pata.org/eventsText duplicate Events
https://www.pata.org/webinarsText duplicate Webinars
https://www.pata.org/activitiesText duplicate Activities
https://www.pata.org/calendarText duplicate Full Calendar
https://www.pata.org/initiativesText duplicate Initiatives
https://crc.pata.org/New window External Subdomain Text duplicate Crisis Resource Center
https://www.onlinetraveltraini...New window External Text duplicate PATA eLearning Platform
/world-tourism-day-2020Text duplicate World Tourism Day 2020
https://www.pata.org/programsText duplicate Programs
/sustainabilityText duplicate Sustainability
https://www.pata.org/youthText duplicate Youth
https://www.pata.org/internshipText duplicate Internships
/pata-gold-awardsText duplicate PATA Gold Awards
https://www.pata.org/chaptersText duplicate Chapters
/research-trends-analysisText duplicate Research
https://www.pata.org/catalogText duplicate Catalog
/research-industry-dataText duplicate Industry Data
/trends-analysis-2Text duplicate Trends & Analysis
https://mpower.pata.org/New window External Subdomain Text duplicate PATAmPOWER
https://www.pata.org/newsText duplicate News
/press-releasesText duplicate Press Releases
/member-chapter-newsText duplicate Member & Chapter News
https://www.pata.org/the-ceo-blogText duplicate CEO Blog
https://www.pata.org/pata-blogText duplicate PATA Blog
https://www.facebook.com/PATA.HQNew window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.instagram.com/pata...New window External No Text
https://twitter.com/PATA_HQNew window External No Text
https://www.youtube.com/user/p...New window External No Text
https://www.flickr.com/photos/...New window External No Text
https://www.pata.org/about-1Folder: About
https://www.pata.org/Back
https://www.pata.org/about-pataText duplicate About PATA
/executive-boardText duplicate Executive Board
https://www.pata.org/committeesText duplicate Committees
/special-advisorsText duplicate Special Advisors
https://www.pata.org/contact-usText duplicate Contact Us
https://www.pata.org/membershipFolder: Membership
https://www.pata.org/Text duplicate Back
/become-a-memberText duplicate Become a Member
/member-benefitsText duplicate Member Benefits
/member-directoryText duplicate Member Directory
https://www.pata.org/our-partnersText duplicate Our Partners
https://www.pata.org/all-eventsFolder: Events
https://www.pata.org/Text duplicate Back
https://www.pata.org/eventsText duplicate Events
https://www.pata.org/webinarsText duplicate Webinars
https://www.pata.org/activitiesText duplicate Activities
https://www.pata.org/calendarText duplicate Full Calendar
https://www.pata.org/initiativesFolder: Initiatives
https://www.pata.org/Text duplicate Back
https://crc.pata.org/New window External Subdomain Text duplicate Crisis Resource Center
https://www.onlinetraveltraini...New window External Text duplicate PATA eLearning Platform
/world-tourism-day-2020Text duplicate World Tourism Day 2020
https://www.pata.org/programsFolder: Programs
https://www.pata.org/Text duplicate Back
/sustainabilityText duplicate Sustainability
https://www.pata.org/youthText duplicate Youth
https://www.pata.org/internshipText duplicate Internships
/pata-gold-awardsText duplicate PATA Gold Awards
https://www.pata.org/chaptersText duplicate Chapters
/research-trends-analysisFolder: Research
https://www.pata.org/Text duplicate Back
https://www.pata.org/catalogText duplicate Catalog
/research-industry-dataText duplicate Industry Data
/trends-analysis-2Text duplicate Trends & Analysis
https://mpower.pata.org/New window External Subdomain Text duplicate PATAmPOWER
https://www.pata.org/newsFolder: News
https://www.pata.org/Text duplicate Back
/press-releasesText duplicate Press Releases
/member-chapter-newsText duplicate Member & Chapter News
https://www.pata.org/the-ceo-blogText duplicate CEO Blog
https://www.pata.org/pata-blogText duplicate PATA Blog
https://www.facebook.com/PATA.HQNew window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.instagram.com/pata...New window External No Text
https://twitter.com/PATA_HQNew window External No Text
https://www.youtube.com/user/p...New window External No Text
https://www.flickr.com/photos/...New window External No Text
https://crc.pata.org/New window External Subdomain Visit PATA CRC
/calendar/pata-spotlight-trave...Oct 15
IMG-ALT Webinar | PATA Spotlight: Traveling at the Speed of Culture: How Do We Keep Up?
/calendar?tag=WebinarWebinar
/calendar?tag=PATA+SpotlightPATA Spotlight
/calendar/pata-spotlight-trave...Webinar | PATA Spotlight: Traveling at the Speed of Culture: How Do We Keep Up?
/calendar?tag=WebinarText duplicate Webinar
/calendar?tag=PATA+SpotlightText duplicate PATA Spotlight
/calendar?tag=WebinarText duplicate Webinar
/calendar?tag=PATA+SpotlightText duplicate PATA Spotlight
/calendar/pas-2021Mar 23
IMG-ALT PATA Annual Summit 2021
/calendar?tag=EventsText duplicate Events
/calendar?tag=PATA+Annual+SummitPATA Annual Summit
/calendar?tag=20212021
/calendar/pas-2021PATA Annual Summit 2021
/calendar?tag=EventsText duplicate Events
/calendar?tag=PATA+Annual+SummitText duplicate PATA Annual Summit
/calendar?tag=2021Text duplicate 2021
/calendar?tag=EventsText duplicate Events
/calendar?tag=PATA+Annual+SummitText duplicate PATA Annual Summit
/calendar?tag=2021Text duplicate 2021
/blog/travel-to-tomorrow-final...IMG-ALT ‘Travel To: Tomorrow' – Final EP: Rochelle Turner
/blog/travel-to-tomorrow-final...Text duplicate ‘Travel To: Tomorrow' – Final EP: Rochelle Turner
/blog/travel-to-tomorrow-final...Trivial anchor text
Read More
/blog/citizen-science-how-you-...IMG-ALT Citizen Science: How You Can Help Protect the Oceans
/blog/category/Sustainability+...Sustainability Matters
/blog/category/Sustainability+...Text duplicate Sustainability Matters
/blog/citizen-science-how-you-...Text duplicate Citizen Science: How You Can Help Protect the Oceans
/blog/citizen-science-how-you-...Text duplicate Trivial anchor text
Read More
/blog/pata-ttg-round-up-indust...IMG-ALT PATA, TTG Round Up Industry Experts to Understand Future of Travel in Special Series
/blog/category/Crisis+Resource...Text duplicate Crisis Resource Center
/blog/category/Crisis+Resource...Text duplicate Crisis Resource Center
/blog/pata-ttg-round-up-indust...Text duplicate PATA, TTG Round Up Industry Experts to Understand Future of Travel in Special Series
/blog/pata-ttg-round-up-indust...Text duplicate Trivial anchor text
Read More
/blog/instagram-story-takeover...IMG-ALT Instagram Story Takeover Oct 6-12: Last Call for PATA Interns in 2021!
/blog/category/YouthText duplicate Youth
/blog/category/YouthText duplicate Youth
/blog/instagram-story-takeover...Text duplicate Instagram Story Takeover Oct 6-12: Last Call for PATA Interns in 2021!
/blog/instagram-story-takeover...Text duplicate Trivial anchor text
Read More
/blog/new-members-october-2020IMG-ALT Welcome New Members - October 2020
/blog/category/MembershipText duplicate Membership
/blog/category/MembershipText duplicate Membership
/blog/new-members-october-2020Text duplicate Welcome New Members - October 2020
/blog/new-members-october-2020Text duplicate Trivial anchor text
Read More
/blog/quarterly-tourism-monito...IMG-ALT Quarterly Tourism Monitor 2Q2020: Highlights & Infographic
/blog/category/ResearchText duplicate Research
/blog/category/ResearchText duplicate Research
/blog/quarterly-tourism-monito...Quarterly Tourism Monitor 2Q2020: Highlights & Infographic
/blog/quarterly-tourism-monito...Text duplicate Trivial anchor text
Read More
/?offset=1601525280965Older Posts
http://www.sitm.or.kr/fairDash...New window External IMG-ALT Sponsored
https://www.facebook.com/PATA.HQNew window External No Text
https://www.linkedin.com/compa...New window External No Text
https://www.instagram.com/pata...New window External No Text
https://twitter.com/PATA_HQNew window External No Text
https://www.youtube.com/user/p...New window External No Text
https://www.flickr.com/photos/...New window External No Text
https://www.pata.org/pata-blogBlog
https://www.pata.org/contact-usContact
https://www.pata.org/about-pataText duplicate About
/privacy-policyPrivacy Policy
/terms-conditionsTerms & Conditions
https://pata.org/sitemap.xmlNew window Sitemap

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.pata.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.95 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 5 CSS files. This may affect the page load time negatively.
This website loads 9 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (344 kB).

HTTP Response Header

NameValue
dateWed, 14 Oct 2020 19:46:23 GMT
strict-transport-securitymax-age=0
expiresThu, 01 Jan 1970 00:00:00 GMT
x-content-type-optionsnosniff
content-typetext/html;charset=utf-8
etagW/"d41a505f3f742e12dcfee5c6dba73b30--gzip"
content-encodinggzip
varyAccept-Encoding
age16210
set-cookie65 Characters
accept-rangesbytes
content-length44965
x-contextidxs6I8EPm/Cf2pxp44
serverSquarespace
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/travel. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 2,808 referring domains.
This website has 2,893,959 backlinks.
This website has backlinks from 2,198 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# Squarespace Robots Txt

User-agent: AdsBot-Google
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Disallow: /search
Disallow: /account$
Disallow: /account/
Disallow: /api/
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Disallow:/*?tag=*
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Disallow:/*?view=*
Disallow:/*&view=*
Disallow:/*?format=json
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Disallow:/*?format=page-context
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Disallow:/*?format=main-content
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User-agent: AdsBot-Google-Mobile
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User-agent: AdsBot-Google-Mobile-Apps
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User-agent: *
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Disallow:/*&format=ical
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Disallow:/*&reversePaginate=*


Sitemap: https://www.pata.org/sitemap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PATA58%Check
Asia56%Check
Pacific56%Check
Pacific Asia56%Check
Association56%Check
Travel56%Check
Pacific Travel56%Check
Asia Travel56%Check
Pacific Asia Travel Association56%Check
Travel Association56%Check

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