Peterborough.ca - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
76% 
Page structure
95% 
Link structure
21% 
Server
54% 
External factors
100% 
SEO Score
Response time
1.21 s
File size
95.20 kB
Words
594
Media files
20
Number of links
141 internal / 28 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
City of Peterborough
The page title is too short. (187 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Set in the Kawarthas tourism region, Peterborough has everything - a multitude of recreational opportunities, a diverse industrial, commercial and agricultural base, quality health care and excellent schools.
The meta description is too long: 1262 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Canada
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, minimum-scale=1.0, user-scalable=yes
google-translate-customization64f17b6d9cb6233b-e59f9de7b0b09f30-g4ca0816f9369ddc5-e
theme-color#ffffff
descriptionSet in the Kawarthas tourism region, Peterborough has everything - a multitude of recreational opportunities, a diverse industrial, commercial and agricultural base, quality health care and excellent schools.
dcterms.issued2020-09-15T16:06:47-0400
langen
og:titleHome
og:urlhttps://www.peterborough.ca/en/index.aspx
og:descriptionSet in the Kawarthas tourism region, Peterborough has everything - a multitude of recreational opportunities, a diverse industrial, commercial and agricultural base, quality health care and excellent schools.
og:imagehttps://www.peterborough.ca/en/images/structure/news_avatar.jpg
Content-Style-Typetext/css
Content-Script-Typetext/javascript

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Page quality

Content
(Critically important)
This page contains 594 words. That's ok.
22.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
3 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 15.17 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 29 JavaScriptt files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, minimum-scale=1.0, user-scalable=yes" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 12 tags for this page.
Image SEO
(Somewhat important)
6 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
City of Peterborough Logo
The H1 heading is perfect.
Headings
(Important)
Some headings occur twice on the page.

Heading structure

Heading levelContent
H1 City of Peterborough Logo
H2 City Services
H2 Explore and Play
H2 Doing Business
H2 City Hall
H2 Outside the Ordinary
H2 In the News
H2 Upcoming Events
H2 Road Construction Map
H2 Explore and Play Duplicate text
H2 Transit
H2 Garbage and Recycling
H3 Follow
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are too many external links (28) on this page.
LinkAttributesAnchor text
/en/index.aspxAnchor Skip to Content
A-TITLE Skip Navigation and go to Content
/en/index.aspxIMG-ALT City of Peterborough Logo
A-TITLE Click to return to the homepage
/contactIMG-ALT Contact Us
/en/doing-business/airport.asp...Airport
A-TITLE View our Airport page
/en/city-services/fire-service...Fire Services
A-TITLE View our Fire Services page
https://www.ptbolibrary.ca/New window External Library
A-TITLE Library
/en/explore-and-play/museum-an...Museum
A-TITLE View our Museum and Archives page
/en/explore-and-play/marina.aspxMarina
A-TITLE View our Marina page
https://www.memorialcentre.ca/...New window External Peterborough Memorial Centre
/en/explore-and-play/sport-wel...Sport and Wellness Centre
A-TITLE View our Sport and Wellness Centre page
/en/city-services/transit.aspxTransit
A-TITLE View our Transit page
/en/city-services/garbage-and-...Waste
A-TITLE View our Garbage and Recycling page
/en/city-services/city-service...City Services
A-TITLE View our City Services page
/en/city-services/city-service...City Services during COVID-19
A-TITLE View our City services during COVID-19 page
/en/city-services/animal-servi...Animal Services
A-TITLE View our Animal Services page
/en/city-services/appointments...Appointments
A-TITLE View our Appointments page
/en/city-services/childrens-se...Children's Services
A-TITLE View our Children's Services page
/en/city-services/emergency-se...Emergency Services
A-TITLE View our Emergency Services page
/en/city-services/fire-service...Text duplicate Fire Services
A-TITLE View our Fire Services page
/en/city-services/garbage-and-...Garbage and Recycling
A-TITLE View our Garbage and Recycling page
/en/city-services/home-and-pro...Home and Property
A-TITLE View our Home and Property page
https://www.ptbolibrary.ca/en/...New window External Text duplicate Library
A-TITLE Open new windor to view our Library page
/en/city-services/maps.aspxMaps
A-TITLE View our Maps page
/en/city-services/newcomers-to...Newcomers to Peterborough
A-TITLE View our Newcomers to Peterborough page
/en/city-services/ontario-211-...Ontario 211 - Help line and search tool
A-TITLE Open our Ontario 211 page
/en/city-services/parking.aspxParking
A-TITLE View our Parking page
https://forms.peterborough.ca/...External Subdomain Report an Issue
A-TITLE View our Report an Issue form
/en/city-services/roads-sidewa...Roads, Sidewalks and Trails
A-TITLE View our Roads, Sidewalks and Trails page
/en/city-services/seniors-serv...Seniors' Services
A-TITLE View our Seniors' Services page
/en/city-services/social-servi...Social Services
A-TITLE View our Social Services page
/en/city-services/tickets-fine...Tickets, Fines and Provincial Offences Court
/en/city-services/transit.aspxText duplicate Transit
A-TITLE View our Transit page
/en/city-services/utilities.aspxUtilities
A-TITLE View our Utilities page
/en/city-services/water-and-se...Water and Sewers
A-TITLE View our Water and Sewers page
/en/city-services/youth-servic...Youth Services
A-TITLE View our Youth Services page
/en/city-services/employee-log...Employee Login
A-TITLE View our Employee Login page
/en/explore-and-play/explore-a...Explore and Play
A-TITLE View our Explore and Play page
/en/explore-and-play/arenas-an...Arenas and Community Centres
A-TITLE View our Arenas and Community Centres page
/en/explore-and-play/arts-cult...Arts, Culture and Heritage
A-TITLE View our Arts, Culture and Heritage page
/en/explore-and-play/campgroun...Campground
A-TITLE View our Campground page
/en/explore-and-play/events.aspxEvents
A-TITLE View our Events page
https://www.ptbolibrary.ca/en/...New window External Text duplicate Library
A-TITLE Open new windor to view our Library page
/en/explore-and-play/marina.aspxText duplicate Marina
A-TITLE View our Marina page
/en/explore-and-play/museum-an...Museum and Archives
A-TITLE View our Museum and Archives page
/en/city-services/parking.aspx...Text duplicate Parking
A-TITLE View our Parking page
/en/explore-and-play/parks-and...Parks and Trails
A-TITLE View our Parks and Trails page
/en/explore-and-play/recreatio...Recreation Programs and Camps
A-TITLE View our Recreation Programs and Camps page
/en/explore-and-play/rent-a-fa...Rent a Facility
A-TITLE View our Rent a Facility page
/en/explore-and-play/sport-wel...Text duplicate Sport and Wellness Centre
A-TITLE View our Sport and Wellness Centre page
/en/explore-and-play/sports-fi...Sports Fields and Courts
A-TITLE View our Sports Fields and Courts page
/en/explore-and-play/swimming....Swimming
A-TITLE View our Swimming page
/en/explore-and-play/visit-pet...Visit Peterborough
A-TITLE View our Visit Peterborough page
/en/doing-business/doing-busin...Doing Business
A-TITLE View our Doing Business page
/en/doing-business/airport.aspxText duplicate Airport
A-TITLE View our Airport page
/en/doing-business/building-se...Building Services and Permits
A-TITLE View our Building Services and Permits page
/en/doing-business/business-pe...Business Permits and Licences
A-TITLE View our Business Permits and Licences page
/en/city-hall/bids-and-tenders...Bids and Tenders
A-TITLE View our Bids and Tenders page
/en/doing-business/economic-de...Economic Development
A-TITLE View our Economic Development page
/en/doing-business/grants-and-...Grants and Incentives
A-TITLE View our Grants and Incentives page
/en/doing-business/planning-an...Planning and Development
A-TITLE View our Planning and Development Services page
/en/explore-and-play/rent-a-fa...Text duplicate Rent a Facility
A-TITLE View our Rent a Facility page
/en/doing-business/sponsor-pet...Sponsorship Opportunities
A-TITLE View our Sponsorship Opportunities page
https://peterboroughed.ca/how-...New window External Support for Businesses during COVID-19
A-TITLE Support for Businesses - COVID-19
/en/city-hall/city-projects.as...Studies and Projects
A-TITLE View our Studies and Projects page
/en/city-services/utilities.as...Text duplicate Utilities
A-TITLE View our Utilities page
/en/city-hall/city-hall.aspxCity Hall
A-TITLE View our City Hall page
/en/city-services/city-service...Text duplicate City Services during COVID-19
A-TITLE View our City Services during COVID-19 page
/en/city-hall/city-hall-access...Accessibility
A-TITLE View our Accessibility page
/en/city-hall/applications-lic...Applications, Licences and Permits
A-TITLE View our Applications, Licences and Permits page
/en/city-hall/bids-and-tenders...Text duplicate Bids and Tenders
A-TITLE View our Bids and Tenders page
/en/city-hall/budget-and-finan...Budget and Finances
A-TITLE View our Budget and Finances page
/en/city-hall/by-laws.aspxBy-Laws
A-TITLE View our By-Laws page
/en/city-hall/careers.aspxCareers
A-TITLE View our Careers page
/en/city-hall/city-projects.aspxCity Projects
A-TITLE View our City Projects page
/en/city-hall/civic-awards.aspxCivic Awards
A-TITLE View our Civic Awards page
/en/city-hall/committees.aspxCommittees
A-TITLE View our Committees page
/Modules/contact/search.aspx?s...Text duplicate Contact Us
A-TITLE View our Contact Us page
/en/city-hall/community-grants...Community Grants
A-TITLE View our Community Grants page
/en/city-hall/document-commiss...Document Commissioning
A-TITLE View our Document Commissioning page
/en/city-hall/environment-and-...Environment and Sustainability
A-TITLE View our Environment and Sustainability page
/en/city-hall/insurance-claim....Insurance Claim
A-TITLE View our Insurance Claim page
/en/city-hall/marriage-licence...Marriage Licences and Ceremonies
A-TITLE View our Marriage Licences and Ceremonies page
/en/city-hall/mayor-and-counci...Mayor and Council
A-TITLE View our Mayor and Council page
/Modules/News/en/newsNews and Notices
A-TITLE Click here to view our News and Notices page
/en/city-hall/online-payments....Online Payments
A-TITLE View our Online Payments page
/en/city-hall/open-data.aspxOpen Data
A-TITLE View our Open Data page
/en/city-hall/plans-and-polici...Plans and Policies
A-TITLE View our Plans and Policies page
https://forms.peterborough.ca/...External Subdomain Text duplicate Report an Issue
A-TITLE View our Report an Issue page
/en/city-hall/taxes.aspxTaxes
A-TITLE View our Taxes page
/en/city-services/tickets-fine...Text duplicate Tickets, Fines and Provincial Offences Court
A-TITLE View our Tickets, Fines and Provincial Offences Court page
/en/city-hall/volunteering.aspxVolunteering
A-TITLE View our Volunteering page
/en/city-services/city-service...New window COVID-19
A-TITLE View City services during COVID-19
/en/city-hall/bids-and-tenders...Text duplicate Bids and Tenders
A-TITLE View our Bids and Tenders page
/en/city-hall/careers.aspxText duplicate Careers
A-TITLE View our Careers page
/en/city-hall/upcoming-and-pas...City Council Meetings
A-TITLE View our City Council Meetings page
/en/city-hall/applications-lic...Licences and Permits
A-TITLE View our Applications, Licences and Permits page
/en/city-services/transit.aspx...Text duplicate Transit
A-TITLE Visit our Peterborough Transit page
/en/city-services/animal-servi...Animal Licence
A-TITLE View our Animal Services page
/en/explore-and-play/rent-a-fa...Facility Rental
A-TITLE View our Rent a Facility page
/en/city-services/tickets-fine...Fines
A-TITLE View our Tickets, Fines and Provincial Offences Court page
/en/city-services/tickets-fine...Parking Ticket
A-TITLE View our Tickets, Fines and Provincial Offences Court page
/en/explore-and-play/recreatio...Recreation Programs
A-TITLE View our Recreation Programs and Camps page
/en/city-hall/paying-your-taxe...Text duplicate Taxes
A-TITLE View our Paying Your Taxes page
https://forms.peterborough.ca/...External Subdomain Accessibility Issue
A-TITLE View our report an issue form
https://forms.peterborough.ca/...External Subdomain Concern or Issue
A-TITLE Concern or Issue
https://forms.peterborough.ca/...External Subdomain Text duplicate Garbage and Recycling
A-TITLE View our Garbage and Recycling page
https://forms.peterborough.ca/...External Subdomain Pothole Issue
A-TITLE View our report an issue form
https://forms.peterborough.ca/...External Subdomain Property Standards
A-TITLE View our By-Laws page
https://forms.peterborough.ca/...External Subdomain Streetlight Issue
A-TITLE View our Report and Issue form
/en/city-services/city-service...New window Text duplicate COVID-19
A-TITLE View City services during COVID-19
/en/city-hall/bids-and-tenders...Text duplicate Bids and Tenders
A-TITLE View our Bids and Tenders page
/en/city-hall/careers.aspxText duplicate Careers
A-TITLE View our Careers page
/en/city-hall/upcoming-and-pas...Text duplicate City Council Meetings
A-TITLE View our City Council Meetings page
/en/city-hall/applications-lic...Text duplicate Licences and Permits
A-TITLE View our Applications, Licences and Permits page
/en/city-services/transit.aspx...Text duplicate Transit
A-TITLE Visit our Peterborough Transit page
/en/city-services/animal-servi...Text duplicate Animal Licence
A-TITLE View our Animal Services page
/en/explore-and-play/rent-a-fa...Text duplicate Facility Rental
A-TITLE View our Rent a Facility page
/en/city-services/tickets-fine...Text duplicate Fines
A-TITLE View our Tickets, Fines and Provincial Offences Court page
/en/city-services/tickets-fine...Text duplicate Parking Ticket
A-TITLE View our Tickets, Fines and Provincial Offences Court page
/en/explore-and-play/recreatio...Text duplicate Recreation Programs
A-TITLE View our Recreation Programs and Camps page
/en/city-hall/paying-your-taxe...Text duplicate Taxes
A-TITLE View our Paying Your Taxes page
https://forms.peterborough.ca/...External Subdomain Text duplicate Accessibility Issue
A-TITLE View our report an issue form
https://forms.peterborough.ca/...External Subdomain Text duplicate Concern or Issue
A-TITLE Concern or Issue
https://forms.peterborough.ca/...External Subdomain Text duplicate Garbage and Recycling
A-TITLE View our Garbage and Recycling page
https://forms.peterborough.ca/...External Subdomain Text duplicate Pothole Issue
A-TITLE View our report an issue form
https://forms.peterborough.ca/...External Subdomain Text duplicate Property Standards
A-TITLE View our By-Laws page
https://forms.peterborough.ca/...External Subdomain Text duplicate Streetlight Issue
A-TITLE View our Report and Issue form
/Modules/News/en/newsView All News
A-TITLE View our News
/en/ptbolibrary.ca/eventsNew window Fall programs at the Library
A-TITLE Open new window to view Fall library programs
/en/city-services/composting-a...New window Yard waste collection
A-TITLE View our Green Waste and Composting page
/en/city-services/city-service...COVID-19 information page
A-TITLE View our City Services during COVID-19 page
https://calendar.peterborough.ca/External Subdomain View All Events
A-TITLE Open new window to view all events
/en/city-hall/construction.aspxPlan your route around road construction
A-TITLE Open new window to view plan your route around road construction
https://ptbo.maps.arcgis.com/a...New window External Subdomain Explore the many features of our e-maps tool
A-TITLE Open new window to explore the many features of our e-maps tool
/en/explore-and-play/explore-a...New window Text duplicate Explore and Play
A-TITLE View our Explore and Play page
/en/explore-and-play/parks.aspxparks in the city
A-TITLE Visit our parks page
/en/explore-and-play/sports-fi...New window Sports fields and courts
A-TITLE View our Sports Fields and Courts page
/en/explore-and-play/trails.aspxNew window Trails
A-TITLE View our Trails page
/en/explore-and-play/recreatio...New window Recreation programs and camps
A-TITLE View our Recreation Programs and Camps page
/en/city-services/transit.aspxText duplicate Transit
A-TITLE View our Transit page
/en/city-services/routes-and-s...Routes and Schedules
A-TITLE View our Routes and Schedules page
https://ptbo.maps.arcgis.com/a...New window External Subdomain Interactive map of routes
A-TITLE Open new window to view Interactive map
/en/news/peterborough-transit-...New window Plan your route with Google Maps
A-TITLE View our news release about Google Transit
/en/city-services/accessible-s...New window Accessible services
A-TITLE View our Accessible Services page
/en/city-services/garbage-and-...Text duplicate Garbage and Recycling
A-TITLE View our Garbage and Recycling page
/en/city-services/composting-a...Green waste collection
A-TITLE View our Green Waste and Composting page
/en/city-services/landfill.aspxLandfill
A-TITLE View our Landfill page
/en/city-services/hazardous-an...Hazardous and Electronic Waste
A-TITLE View our Hazardous and Electronic Waste page
/en/city-hall/applications-lic...Text duplicate Applications, Licences and Permits
IMG-ALT Applications, Licences and Permits icon
A-TITLE Link to Applications, Licences and Permits
/en/city-services/garbage-and-...Text duplicate Garbage and Recycling
IMG-ALT Garbage and Recycling icon
A-TITLE Link to Garbage and Recycling
https://forms.peterborough.ca/...External Subdomain Feedback and Compliments
IMG-ALT Feedback and Compliments icon
A-TITLE Link to Feedback and Compliments
/en/city-services/maps.aspxText duplicate Maps
IMG-ALT Maps icon
A-TITLE Link to Maps
/en/city-hall/online-payments....Text duplicate Online Payments
IMG-ALT Online Payments icon
A-TITLE Link to Online Payments
https://forms.peterborough.ca/...External Subdomain Text duplicate Report an Issue
IMG-ALT Report an Issue icon
A-TITLE Link to Report an Issue
https://www.facebook.com/CityP...New window External Facebook
IMG-ALT View our Facebook Page
https://twitter.com/CityPtbo?l...New window External Twitter
IMG-ALT View our Twitter Page
http://www.esolutionsgroup.ca/New window External Designed by eSolutionsGroup
A-TITLE Designed by eSolutionsGroup
/en/city-services/city-service...Text duplicate City Services
A-TITLE View our City Services page
/en/explore-and-play/explore-a...Text duplicate Explore and Play
A-TITLE View our Explore and Play page
/en/doing-business/doing-busin...Text duplicate Doing Business
A-TITLE View our Doing Business page
/en/city-hall/city-hall.aspxText duplicate City Hall
A-TITLE View our City Hall page
/Modules/AtoZ/index.aspxA to Z Services
/Common/Sitemap.aspxSitemap
/en/city-hall/freedom-of-infor...Freedom of Information
A-TITLE View our Freedom of Information page
/en/city-hall/terms-of-use.aspxTerms of Use
A-TITLE View our Terms of Use page
https://forms.peterborough.ca/...External Subdomain Text duplicate Feedback and Compliments
A-TITLE View our Feedback and Compliments page
/Modules/contact/search.aspx?s...Text duplicate Contact Us
A-TITLE Contact Us
/en/inc/land-acknowledgement-s...Land Acknowledgement
A-TITLE View our land acknowledgement statement
/en/city-services/employee-log...New window Text duplicate Employee Login
A-TITLE Open a new window to view Employee portal

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.peterborough.ca/en/index.aspx"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.21 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 13 CSS files. This may affect the page load time negatively.
This website loads 29 JavaScriptt files. This may affect the load time negatively.
The file size of the HTML document is fine (95 kB).

HTTP Response Header

NameValue
cache-controlprivate
content-typetext/html; charset=utf-8
content-encodinggzip
varyAccept-Encoding
set-cookie106 Characters
x-ua-compatibleIE=Edge
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000; includeSubDomains
dateMon, 19 Oct 2020 10:49:01 GMT
content-length28893
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 91 referring domains.
This website has 4,305 backlinks.
This website has backlinks from 80 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Search preview

www.peterborough.ca › index.aspx
City of Peterborough
Set in the Kawarthas tourism region, Peterborough has everything - a multitude of recreational opportunities, a diverse industrial, commercial and agricultural base, quality health care and excellent schools.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Peterborough83%Check
City Peterborough80%Check
City74%Check
City Services59%Check
Recreation48%Check
Opportunities46%Check
Explore44%Check
Recreation Programs43%Check
Map42%Check
Transit40%Check

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