Philamuseum.org - SEO Checker

Overview of the SEO Check
Meta information
75% 
Page quality
47% 
Page structure
79% 
Link structure
68% 
Server
57% 
External factors
100% 
SEO Score
Response time
0.88 s
File size
118.70 kB
Words
163
Media files
8
Number of links
23 internal / 10 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Philadelphia Museum of Art
The length of the page title is perfect. (247 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The Philadelphia Museum of Art is the cultural heart of a great city—the place for creative play, with a surprise around every corner.
The length of the meta description is perfect. (808 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
The rules specified in the robots.txt file do not allow the access for the googlebot.
Canonical URL
(Important)
https://philamuseum.org/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1, shrink-to-fit=no
descriptionThe Philadelphia Museum of Art is the cultural heart of a great city—the place for creative play, with a surprise around every corner.
keywordsPhiladelphia Museum of Art,Philadelphia,Museum of Art,Museum,Art,Benjamin Franklin Parkway,Ben Franklin Parkway,Parkway,PA
format-detectiontelephone=no
langen
twitter:cardsummary
twitter:sitehttps://philamuseum.org/
twitter:titlePhiladelphia Museum of Art
twitter:descriptionThe Philadelphia Museum of Art is the cultural heart of a great city—the place for creative play, with a surprise around every corner.
twitter:imagehttps://assets.philamuseum.org/public/2019-04/PMA_OpenGraph.jpg
og:titlePhiladelphia Museum of Art
og:descriptionThe Philadelphia Museum of Art is the cultural heart of a great city—the place for creative play, with a surprise around every corner.
og:typewebsite
og:urlhttps://philamuseum.org/
og:imagehttps://assets.philamuseum.org/public/2019-04/PMA_OpenGraph.jpg
charsetutf-8

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Page quality

Content
(Critically important)
There are only 163 words on this page. Use at least 250 words to provide useful information.
No paragraphs were detected.
27% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 5 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, shrink-to-fit=no" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...07/home_callout_families_artmaking-4.jpgTwo young girls making art together at a table
...g/public/2019-01/home_events_talks2x.jpgArtist Jas Knight in discussion with a museum staffer in the galleries
...g/public/2019-01/home_events_tours2x.jpgA guide gives a tour of the collection to visitors.
...20-04/home_events_performances_gsh-8.jpgA woman performs in the museum's Great Stair Hall
...g/public/2019-01/learn_lessonplans2x.jpgClose-up of a child working on an art activity
...19-01/collection_related_planvisit2x.jpgFather and daughter look at a painting in the galleries together
.../2019-01/exhibition_related_events2x.jpgVisitors enjoy a public program in the galleries
...g/public/2019-01/home_related_pwyw2x.jpgVisitor taking a picture of an art installation

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 On View
H2 Online Experiences
H2 Also check out:
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
There are 10 external links on this page.
LinkAttributesAnchor text
https://www.philamuseum.org/Anchor Skip to main content
https://www.philamuseum.org/PMA logo PMA logo
/visit/locations-hoursLocations & Hours
/collections/search.htmlonline collection database
/visit/locations-hoursText duplicate Locations & Hours
https://www.philamuseum.org/PMA logo
/calendar/view-all/today/exhib...View all exhibitions
/calendar/event-series/art-mak...IMG-ALT Two young girls making art together at a table
/calendar/event-series/art-mak...Art at Home
https://www.youtube.com/playli...External IMG-ALT Artist Jas Knight in discussion with a museum staffer in the galleries
https://www.youtube.com/playli...External Talks
https://www.youtube.com/playli...External IMG-ALT A guide gives a tour of the collection to visitors.
https://www.youtube.com/playli...External Object Stories
/calendar/event-series/perform...IMG-ALT A woman performs in the museum's Great Stair Hall
/calendar/event-series/perform...Performances
/teacherresources?page=3IMG-ALT Close-up of a child working on an art activity
/teacherresources?page=3Educational Resources
/?keyword=MembershipsIMG-ALT Father and daughter look at a painting in the galleries together
/?keyword=MembershipsBecome a Member
/?keyword=MembershipsJoin
/stayconnected/IMG-ALT Visitors enjoy a public program in the galleries
/stayconnected/E-Newsletters
/stayconnected/Sign up
/?keyword=DonationsIMG-ALT Visitor taking a picture of an art installation
/?keyword=DonationsGive Today
/?keyword=DonationsDonate
/visit/locations-hoursMain Building
http://www.facebook.com/philam...New window External A-TITLE Facebook
http://www.twitter.com/philamu...New window External A-TITLE Twitter
http://instagram.com/philamuseumNew window External A-TITLE Instagram
https://www.youtube.com/channe...New window External A-TITLE Youtube
https://www.pinterest.com/phil...New window External A-TITLE Pinterest
http://philamuseum.tumblr.com/New window External Subdomain A-TITLE Tumblr

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.philamuseum.org/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
The X-powered header is sent within the response header. (unnecessary)
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.88 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 5 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (119 kB).

HTTP Response Header

NameValue
servernginx/1.12.2
dateThu, 29 Oct 2020 23:37:40 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
x-powered-byExpress
etagW/"1daff-1WNMH9IPJjj7h3vpR8VqPYTjjqc"
varyAccept-Encoding
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 10,171 referring domains.
This website has 1,007,692 backlinks.
This website has backlinks from 7,806 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#User-agent: GoogleBot
#Disallow:
#User-agent: Bingbot
#Disallow:

#User-agent: *
#Disallow: /
User-agent: * 
Disallow: /admin/
Disallow: /image_bank/
Disallow: /images/
Disallow: /includes/
Disallow: /promo/
Disallow: /wireless/
Disallow: /audio/
Disallow: /.htaccess
Disallow: /favicon.ico
Disallow: /staffemail.php


User-agent: Googlebot-Image
Disallow: /

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.philamuseum.org
Philadelphia Museum of Art
The Philadelphia Museum of Art is the cultural heart of a great city—the place for creative play, with a surprise around every corner.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Museum73%Check
Museum Art67%Check
Philadelphia Museum65%Check
Art61%Check
Philadelphia58%Check
Hear46%Check
collection38%Check
View38%Check
online38%Check
Experiences38%Check

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