Pilot.de - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
60% 
Page structure
45% 
Link structure
66% 
Server
84% 
External factors
100% 
SEO Score
Response time
0.37 s
File size
45.10 kB
Words
339
Media files
11
Number of links
45 internal / 6 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Media und innovative Kommunikationslösungen für Marken | Agentur pilot
The page title should be shorter than 580 pixels. It is 659 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Mehr als eine Werbeagentur: pilot ist Mediaagentur, Kreativagentur und Digitalagentur in einem – Ihr idealer Partner für integrierte Markenkommunikation.
The length of the meta description is perfect. (947 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pilot.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de-de
Server location: Germany
The following language is defined by HTML: de-de
Alternate/Hreflang Links
(Somewhat important)
The specified alternate links have no errors.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0, user-scalable=no
robotsindex,follow, index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1
facebook-domain-verificationoiiirzm2rhwpzz1hyfgfabms7ie4rh
msapplication-TileColor#000000
msapplication-TileImagehttps://www.pilot.de/wp-content/themes/pilot-website/img/favicons/mstile-144x144.png?v=GvByLwvbJz
msapplication-confighttps://www.pilot.de/wp-content/themes/pilot-website/img/favicons/browserconfig.xml?v=GvByLwvbJz
theme-color#2f3133
descriptionMehr als eine Werbeagentur: pilot ist Mediaagentur, Kreativagentur und Digitalagentur in einem – Ihr idealer Partner für integrierte Markenkommunikation.
generatorWPML ver:4.4.11 stt:1,3;
article:modified_time2021-04-27T08:07:35+00:00
langde-de
twitter:cardsummary_large_image
twitter:titlepilot: Innovative Kommunikationslösungen für Marken
twitter:descriptionMehr als eine Werbeagentur: pilot ist Mediaagentur, Kreativagentur und Digitalagentur in einem.
twitter:imagehttps://www.pilot.de/wp-content/uploads/2019/04/Kristian-Meinken_WUV-Artikel_11-1024x768-1.jpg
og:localede_DE
og:typewebsite
og:titlepilot: Innovative Kommunikationslösungen für Marken
og:descriptionMehr als eine Werbeagentur: pilot ist Mediaagentur, Kreativagentur und Digitalagentur in einem – der ideale Partner für integrierte Kommunikation.
og:urlhttps://www.pilot.de/
og:site_nameAgentur pilot
og:imagehttps://www.pilot.de/wp-content/uploads/2019/04/Kristian-Meinken_WUV-Artikel_11-1024x768-1.jpg
og:image:width1024
og:image:height768
charsetUTF-8

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Page quality

Content
(Critically important)
There are only 339 words on this page. Good pages should have about 800 words of useful content.
33% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
6 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 18.25 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 5 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0, user-scalable=no" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 7 tags for this page.
Image SEO
(Somewhat important)
11 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...-375x375.jpg.pagespeed.ce.s3qt_pzJpq.jpgNo alt attribute provided
...-375x375.jpg.pagespeed.ce.65TXvu-ezx.jpgNo alt attribute provided
...-375x375.jpg.pagespeed.ce.dEVjnp7gXt.jpgNo alt attribute provided
...-375x375.jpg.pagespeed.ce.-Bqhm3ugHE.jpgNo alt attribute provided
...-375x375.jpg.pagespeed.ce.Lm5UHN3jan.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Willkommen bei pilot
The H1 heading contains the words Willkommen bei! Use important keywords instead.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H1 Willkommen bei pilot
H2 Lernen Sie uns kennen
H2 Wir sind mehr als eine Werbeagentur
H2 Mediaagentur, Digitalagentur, Kreativagentur oder einfach pilot
H3 pilot Radar – 31. Welle: Verunsichert im Veränderungs-Dilemma
H3 PILOTSPOTLIGHT: Zukunftsstrategien für den lokalen Handel
H3 pilot Media Trends 2021: Live Content
H3 pilot Media Trends 2021: Retail Revolution
H3 PILOTSPOTLIGHT: Consumer first!
H3 pilot bei der DMEXCO @home 2021
H3 pilot Screentime realisiert LED-Videoboard für PSD Bank
H3 Keep it simple: das Hygiene-Konzept für die Werbung
H3 Eine neue Ära im NewTV-Bewegtbildmarkt
H3 #ProudToHelp: Malteser Charity-Livestream
H3 Etatgewinn: Stage Entertainment
H3 Empty heading
H5 Empty heading
Some anchor texts are used more than once.
11 links don't have an anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 6 external links on this page.
LinkAttributesAnchor text
https://www.pilot.de/No Text
https://www.pilot.de/neuigkeiten/Neuigkeiten
https://www.pilot.de/referenzen/Referenzen
https://www.pilot.de/leistungen/Leistungen
https://www.pilot.de/Home
https://www.pilot.de/ueber-uns/Über uns
https://www.pilot.de/neuigkeiten/Text duplicate Neuigkeiten
https://www.pilot.de/leistungen/Text duplicate Leistungen
https://www.pilot.de/referenzen/Text duplicate Referenzen
/veranstaltungen/Veranstaltungen
https://www.pilot.de/karriere/Karriere
https://www.pilot.de/kontakt/Kontakt
https://www.pilot.de/Deutsch
https://www.pilot.de/en/English
/neuigkeiten/pilot-radar-verun...No Text
/pilotspotlight/zukunftsstrate...No Text
/neuigkeiten/pilot-media-trend...No Text
/neuigkeiten/pilot-media-trend...No Text
/pilotspotlight/consumer-first/No Text
/veranstaltungen/pilot-meets-d...No Text
/neuigkeiten/pilot-screentime-...No Text
/neuigkeiten/keep-it-simple-da...No Text
/neuigkeiten/neue-aera-im-newt...No Text
/neuigkeiten/proudtohelp-malte...No Text
/neuigkeiten/etatgewinn-media-...No Text
https://www.pilot.de/leistungen/Media-, Digital- und Kreativkompetenzen
/leistungen/mediaplanung/Mediaplanung
/leistungen/geomarketing/geostrategischen Marketing
/leistungen/kreativleistungen/Kreation als auch Produktion
/leistungen/content-marketing/Content-Marketing-
/leistungen/social-media-marke...Social-Media-Konzepte
/leistungen/werbewirkungsforsc...Forschungs- und Datenexperten
https://www.pilot.de/Text duplicate Home
https://www.pilot.de/ueber-uns/Text duplicate Über uns
https://www.pilot.de/neuigkeiten/Text duplicate Neuigkeiten
https://www.pilot.de/leistungen/Text duplicate Leistungen
https://www.pilot.de/referenzen/Text duplicate Referenzen
https://www.pilot.de/karriere/Text duplicate Karriere
https://www.pilot.de/kontakt/Text duplicate Kontakt
/datenschutz-bestimmungen/Datenschutz-Bestimmungen
https://www.pilot.de/impressum/Impressum
https://www.pilot.de/mailing/pilot Mailing
https://www.pilot.de/podcast/pilot Podcast
https://www.pilot.de/Text duplicate Deutsch
https://www.pilot.de/en/Text duplicate English
https://www.instagram.com/pilo...New window External No Text
https://www.facebook.com/pilot.deNew window External No Text
https://twitter.com/pilot_agenturNew window External No Text
https://www.youtube.com/user/p...New window External No Text
https://www.xing.com/company/p...New window External No Text
https://www.linkedin.com/compa...New window External No Text

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.pilot.de/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
This page loads 4 CSS files. This may affect the page load time negatively.
This page loads 5 JavaScript files. This may affect the load time negatively.
The page response time is excellent with 0.37 seconds.
The file size of the HTML document is fine (45 kB).

HTTP Response Header

NameValue
servernginx/1.14.1
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
link<https://www.pilot.de/wp-json/>; rel="https://api.w.org/"
link<https://www.pilot.de/wp-json/wp/v2/pages/4724>; rel="alternate"; type="application/json"
link<https://www.pilot.de/>; rel=shortlink
dateSat, 11 Sep 2021 15:21:27 GMT
x-page-speed1.13.35.2-0
cache-controlmax-age=0, no-cache
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 746 referring domains.
This page has 12,727 backlinks.
This page has backlinks from 512 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
1,995

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.pilot.de
Media und innovative Kommunikationslösungen für Marken | Agentur pi...
Mehr als eine Werbeagentur: pilot ist Mediaagentur, Kreativagentur und Digitalagentur in einem – Ihr idealer Partner für integrierte Markenkommunikation.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
pilot84%Check
Agentur pilot71%Check
Media68%Check
Media Agentur62%Check
Kommunikation58%Check
Marken Kommunikation56%Check
Marken56%Check
Digital Agentur55%Check
Media Marketing52%Check
Digitalagentur50%Check

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