Plymouth.gov.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
38% 
Page structure
29% 
Link structure
97% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
49.40 kB
Words
276
Media files
23
Number of links
92 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
PLYMOUTH.GOV.UK |
The length of the page title is perfect. (205 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.plymouth.gov.uk/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1.0
generatorDrupal 7 (https://www.drupal.org)
langen
Content-Typetext/html; charset=utf-8
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
There are only 276 words on this page. Good pages should have about 1,000 words of useful content.
The average number of words per sentence of 48 words is high.
25.7% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 33 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/sites/default/files/LogoPCCBorder100px.pngPlymouth City Council
/sites/default/files/IconNewsRoom.pngnews icon
...default/files/icons/IconCouncilTax_1.pngLink to Council tax
...ault/files/icons/IconHousingBenefits.pngLink to Benefits and grants
...efault/files/icons/IconHomesProperty.pngLink to Housing
...t/files/icons/IconBinsRecyclingWaste.pngLink to Bins, recycling and waste
/sites/default/files/IconStreetCleaning.pngLink to Street care and cleaning
.../files/icons/IconPlanningDevelopment.pngLink to Planning and building control
/sites/default/files/IconSaferParking.pngLink to Parking and travel
.../default/files/icons/IconRoadsTravel.pngLink to Roads and pavements
...ault/files/icons/IconVotingElections.pngLink to Voting and elections
...ault/files/icons/IconAdultSocialCare.pngLink to Adult care and health
.../files/icons/IconChildrensSocialCare.pngLink to Children's Social Care
.../IconSchoolsChildrenLearningTraining.pngLink to Schools, education, childcare, skills and employability
...blic/GardenWasteBanner.jpg?itok=2Y7n1rr9Garden WasteGarden Waste
...public/PCCBudgetBanner.jpg?itok=pGxz9LrgPlymouth City Council BudgetPlymouth City Council Budget
...blic/MakeaChangeBanner.jpg?itok=w8xx9nv7Make a changeMake a change
...riberCampaignWebHeader.jpg?itok=1VjBK3jSSign up for email updates on Plymouth news and eventsSign up for email updates on Plymouth news and events
/sites/default/files/IconFacebook.pngFacebook
/sites/default/files/IconTwitter.pngTwitter
/sites/default/files/IconYouTube.pngYouTubeYouTube
...ws.com/Plymouth/Logo/FirmstepPCCLogo.pngPlymouth City Council logo
/sites/default/files/rh.pngRating button

Page structure

H1 heading
(Critically important)
Plymouth City Council
Too many H1 headings
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.
There are 53 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Plymouth City Council
H1 Home
H2 Search form
H2 Self Service
H2 Upcoming events
H2 Social media
H2 Contact the Council
H2 About this website
H2 Twitter
H4 Council tax
H4 Benefits and grants
H4 Housing
H4 Bins, recycling and waste
H4 Street care and cleaning
H4 Planning and building control
H4 Parking and travel
H4 Roads and pavements
H4 Voting and elections
H4 Adult care and health
H4 Children's Social Care
H4 Schools, education, childcare, skills and employability
H4 Make a payment
H4 Libraries
H4 Councillors, committees and meetings
H4 Children, families, childcare and Early Years training and support
H4 Business rates
H4 About the Council
H4 Feedback and complaints
H4 Jobs, careers and training
H4 Births, marriages and deaths
H4 Students
H4 Visitors and tourism
H4 What's on
H4 Museums and heritage
H4 Licensing and permits
H4 Land and property
H4 Trading standards
H4 Environment and pollution
H4 Animals and pests
H4 Food safety and hygiene
H4 Crime prevention and anti-social behaviour
H4 News
H4 Communities and neighbourhoods
H4 Parks, nature and green spaces
H4 Sport and leisure
H4 Businesses
H4 Investment and growth
H4 Emergencies
H4 Young people
H4 Public health
H4 Polar Bear Explorer
H4 VE Day 75
H4 Pirates Weekend Plymouth
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.plymouth.gov.uk/Anchor Skip to main content
https://www.plymouth.gov.uk/PLYMOUTH.GOV.UK
A-TITLE Home
/node/1950Self Service
/node/1950Text duplicate Self Service
/node/1950Self Service/Make a payment
/newsroomPlymouth Newsroom - latest Plymouth news and events
IMG-ALT news icon
/counciltaxCouncil tax
IMG-ALT Link to Council tax
/benefitsandgrantsBenefits and grants
IMG-ALT Link to Benefits and grants
/housingHousing
IMG-ALT Link to Housing
/binsrecyclingandwasteBins, recycling and waste
IMG-ALT Link to Bins, recycling and waste
/streetcareandcleaningStreet care and cleaning
IMG-ALT Link to Street care and cleaning
/planningandbuildingcontrolPlanning and building control
IMG-ALT Link to Planning and building control
/parkingandtravelParking and travel
IMG-ALT Link to Parking and travel
/roadsandpavementsRoads and pavements
IMG-ALT Link to Roads and pavements
/votingandelectionsVoting and elections
IMG-ALT Link to Voting and elections
/adultsandchildrenssocialcare/...Adult care and health
IMG-ALT Link to Adult care and health
/adultsandchildrenssocialcare/...Children's Social Care
IMG-ALT Link to Children's Social Care
/schoolseducationchildcareskil...Schools, education, childcare, skills and employability
IMG-ALT Link to Schools, education, childcare, skills and employability
/registergardenwastecollectionsIMG-ALT Garden Waste
/plymouthcitycouncilbudgetIMG-ALT Plymouth City Council Budget
/makechangeIMG-ALT Make a change
/signemailupdatesIMG-ALT Sign up for email updates on Plymouth news and events
/selfservice/makepaymentMake a payment
/librariesLibraries
/councillorscommitteesandmeetingsCouncillors, committees and meetings
/schoolseducationchildcareskil...Children, families, childcare and Early Years training and support
/businesses/businessratesBusiness rates
/aboutcouncilAbout the Council
/selfservice/feedbackandcompla...Feedback and complaints
/jobscareersandtrainingJobs, careers and training
/birthsmarriagesanddeathsBirths, marriages and deaths
/studentsStudents
/visitorsandtourismVisitors and tourism
/visitorsandtourism/whatsonWhat's on
/visitorsandtourism/museumsand...Museums and heritage
/licensingandpermitsLicensing and permits
/landandpropertyLand and property
/tradingstandardsTrading standards
/environmentandpollutionEnvironment and pollution
/animalsandpestsAnimals and pests
/foodsafetyandhygieneFood safety and hygiene
/crimepreventionandantisocialb...Crime prevention and anti-social behaviour
https://www.plymouth.gov.uk/newsNews
/communitiesandneighbourhoodsCommunities and neighbourhoods
/parksnatureandgreenspacesParks, nature and green spaces
/sportandleisureSport and leisure
/businessesBusinesses
/investmentandgrowthInvestment and growth
/emergenciesEmergencies
/youngpeopleYoung people
/publichealthPublic health
/node/170Upcoming events
/node/21981 Dec to 1 Mar
/visitorsandtourism/whatson/po...Polar Bear Explorer
/node/75348 May
/visitorsandtourism/whatson/ve...VE Day 75
/node/29769 May to 10 May
/visitorsandtourism/whatson/pi...Pirates Weekend Plymouth
/a-to-z/aA
/a-to-z/bB
/a-to-z/cC
/a-to-z/dD
/a-to-z/eE
/a-to-z/fF
/a-to-z/gG
/a-to-z/hH
/a-to-z/iI
/a-to-z/jJ
/a-to-z/kK
/a-to-z/lL
/a-to-z/mM
/a-to-z/nN
/a-to-z/oO
/a-to-z/pP
/a-to-z/qQ
/a-to-z/rR
/a-to-z/sS
/a-to-z/tT
/a-to-z/uU
/a-to-z/vV
/a-to-z/wW
/a-to-z/yY
/a-to-z/zZ
/node/161Social media
https://www.facebook.com/plymo...External IMG-ALT Facebook
https://twitter.com/plymouthccExternal IMG-ALT Twitter
https://www.youtube.com/c/plym...External IMG-ALT YouTube
/node/1950Text duplicate Self Service
/node/75View all contact options
https://websurveys2.govmetric....New window Nofollow External Subdomain IMG-ALT Rating button
A-TITLE Please rate this page?
/node/1870Terms and conditions
A-TITLE Terms and conditions
/node/1872Accessibility
A-TITLE Accessibility
/node/1873Cookies
A-TITLE Cookies
/node/1875Copyright and Disclaimer
A-TITLE Copyright and Disclaimer
/node/1878Privacy policy
A-TITLE Privacy policy
/node/1876Social media acceptable use policy
A-TITLE Social media acceptable use policy
https://twitter.com/plymouthccExternal Tweets by @plymouthcc

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.plymouth.gov.uk/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 33 javascript files. This may affect the load time negatively.
A Content Delivery Network like Bootstrap CDN can save bandwith for Bootstrap front-end component library.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (49 kB).

HTTP Response Header

NameValue
dateThu, 20 Feb 2020 10:19:21 GMT
content-typetext/html; charset=utf-8
transfer-encodingchunked
connectionkeep-alive
set-cookie178 Characters
set-cookie205 Characters
set-cookie188 Characters
set-cookie179 Characters
servernginx
varyAccept-Encoding
expiresSun, 19 Nov 1978 05:00:00 GMT
cache-controlno-cache, must-revalidate
x-content-type-optionsnosniff
content-languageen
x-frame-optionsSAMEORIGIN
x-generatorDrupal 7 (https://www.drupal.org)
link<https://www.plymouth.gov.uk/>; rel="canonical",<https://www.plymouth.gov.uk/>; rel="shortlink"
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 3,255 referring domains.
This website has 154,029 backlinks.
This website has backlinks from 2,337 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
Crawl-delay: 10
# CSS, JS, Images
Allow: /misc/*.css$
Allow: /misc/*.css?
Allow: /misc/*.js$
Allow: /misc/*.js?
Allow: /misc/*.gif
Allow: /misc/*.jpg
Allow: /misc/*.jpeg
Allow: /misc/*.png
Allow: /modules/*.css$
Allow: /modules/*.css?
Allow: /modules/*.js$
Allow: /modules/*.js?
Allow: /modules/*.gif
Allow: /modules/*.jpg
Allow: /modules/*.jpeg
Allow: /modules/*.png
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /themes/*.css$
Allow: /themes/*.css?
Allow: /themes/*.js$
Allow: /themes/*.js?
Allow: /themes/*.gif
Allow: /themes/*.jpg
Allow: /themes/*.jpeg
Allow: /themes/*.png
# Directories
Disallow: /includes/
Disallow: /misc/
Disallow: /modules/
Disallow: /profiles/
Disallow: /scripts/
Disallow: /themes/
# Files
Disallow: /CHANGELOG.txt
Disallow: /cron.php
Disallow: /INSTALL.mysql.txt
Disallow: /INSTALL.pgsql.txt
Disallow: /INSTALL.sqlite.txt
Disallow: /install.php
Disallow: /INSTALL.txt
Disallow: /LICENSE.txt
Disallow: /MAINTAINERS.txt
Disallow: /update.php
Disallow: /UPGRADE.txt
Disallow: /xmlrpc.php
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /node/add/
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /?q=admin/
Disallow: /?q=comment/reply/
Disallow: /?q=filter/tips/
Disallow: /?q=node/add/
Disallow: /?q=search/
Disallow: /?q=user/password/
Disallow: /?q=user/register/
Disallow: /?q=user/login/
Disallow: /?q=user/logout/

Facebook popularity

Shares / Likes / Comments
6,462

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.plymouth.gov.uk
PLYMOUTH.GOV.UK |

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
PLYMOUTH80%Check
Council52%Check
GOV51%Check
City Council50%Check
council tax43%Check
Make38%Check
Social35%Check
Make payment34%Check
news33%Check
waste33%Check

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