Pol.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
0.06 s
File size
6.10 kB
Media files
Number of links
1 internal / 16 external

Task list of SEO Improvements

Meta specifications

(Critically important)
National Oceanography Centre, Liverpool - Home
The length of the page title is perfect. (443 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
HTTP-Header Content-Type: utf-8
Meta http-equiv Content-Type: iso-8859-1
The specified character encodings are different.
(Nice to have)
The doctype XHTML 1.0 Transitional is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

Content-Typetext/html; charset=iso-8859-1

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Page quality

(Critically important)
There are only 142 words on this page. Use at least 250 words to provide useful information.
Only 2 paragraph/s was/were found on this page.
The average number of words per sentence of 26.33 words is high.
25.4% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No viewpoint tag is provided.
No Apple touch icon is specified.
This website only loads 1 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The amount of tags is very high (12). We recommend using a maximum of 6 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
.../images/noc_liverpool_header_graphic.jpgPage header with NOC logo and water background
/noc/images/nerc-logo-long.pngNatural Environment Research Council logoNatural Environment Research Council logo

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H3 The National Oceanography Centre, Liverpool
This page seems to be an entry page, because only very few links were found.
Every linktext is unique.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 16 external links on this page.
LinkAttributesAnchor text
http://www.pol.ac.uk/IMG-ALT Page header with NOC logo and water background
http://noc.ac.uk/people/liverpoolExternal People
http://connect.noc.ac.uk/External Intranet
https://webmail.nerc.ac.uk/External Subdomain NERC Webmail
http://noc.ac.uk/External The National Oceanography Centre website
http://www.bodc.ac.uk/External The British Oceanographic Data Centre website
http://noc.ac.uk/dataExternal Data
http://noc.ac.uk/education/lea...External For Schools
http://noc.ac.uk/science-techn...External Research
http://noc.ac.uk/education/pos...External PhD opportunities at NOC Liverpool
http://www.ntslf.org/External National Tidal and Sea Level Facility
http://www.liv.ac.uk/earth-oce...External Ocean Sciences – University of Liverpool
http://www.psmsl.org/External Permanent Service for Mean Sea Level
http://libguides.liv.ac.uk/ear...External University of Liverpool Library
http://cobs.noc.ac.uk/External Coastal Observatory – Liverpool Bay
http://noc.ac.uk/national-ocea...External National Oceanographic Library
http://www.nerc.ac.uk/External IMG-ALT Natural Environment Research Council logo

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
(Somewhat important)
The page response time is excellent with 0.06 seconds.
This website only loads 1 CSS files. That's ok.
This website only loads 1 JavaScript files. That's good!
The file size of the HTML document is fine (6 kB).

HTTP Response Header

dateThu, 27 Feb 2020 19:07:25 GMT
last-modifiedTue, 25 Jul 2017 11:57:25 GMT
content-typetext/html; charset=UTF-8

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 1,509 referring domains.
This website has 74,497 backlinks.
This website has backlinks from 893 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.


User-agent: *
Disallow: /includes/
Disallow: /noc/
Disallow: /error403.html
Disallow: /error404.php

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

National Oceanography Centre55%Check
Data Centre47%Check
Centre website45%Check

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