Policyexpert.co.uk - SEO Checker

Overview of the SEO Check
Meta information
Page quality
Page structure
Link structure
External factors
SEO Score
Response time
3.69 s
File size
26.00 kB
Media files
Number of links
31 internal / 9 external

Task list of SEO Improvements

  • Improve the page response time.Very important!
  • Add a meta description.Very important!
  • Fix errors regarding the language markup of your web page.Very important!
  • Only use 1 H1 Heading in your text.Very important!
  • Try to reduce the number of used JavaScript files.Very important!
View all

Meta specifications

(Critically important)
Fixed price home insurance - Policy Expert
The length of the page title is perfect. (339 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
(Critically important)
There are no problems in accessing the website.
Canonical URL
No canonical link is specified.
(Somewhat important)
Language detected in text: en
Server location: Ireland
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The language is not specified in the HTML markup.
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
(Nice to have)
The favicon is linked correctly.

Meta tags

viewportwidth=device-width, initial-scale=1, maximum-scale=1
twitter:titleFixed price home insurance
og:titleFixed price home insurance
og:site_namePolicy Expert

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Page quality

(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 499 words on this page. Good pages should have about 1,000 words of useful content.
27.9% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
There are no duplicates on the site.
The average number of words per sentence of 18.86 words is good.
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
This website loads 8 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 10 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
(Somewhat important)
No ads were found on this page.
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Fixed price home insurance for 2 years
Too many H1 headings
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Fixed price home insurance for 2 years
H1 Carinsurance
H1 Travelinsurance
H1 94%
H1 91%
H1 96%
H2 0330 0600 600
H2 Pay the same low price until 2019 on selected products
H2 The UK's number 1 home insurance provider*
H2 The experience was fantastic, the advisers were brilliant and so helpful
H2 We've got lots of great comments and reviews from our happy customers
H2 Why choose Policy Expert?
H2 Existing Customers
H2 Receive £25
H4 We compare policies from leading providers as well as our own to find you the right cover
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 9 external links on this page.
LinkAttributesAnchor text
https://www.policyexpert.co.uk/IMG-ALT Policy Expert Insurance
https://helpdesk.policyexpert....External Subdomain Help centre
https://helpdesk.policyexpert....External Subdomain Text duplicate Help centre
/make-a-claim/Make a claim
/about-us/About us
https://blog.policyexpert.co.uk/External Subdomain Blog
/secured/Get a quote
/home-insuranceMore info
/secured/Text duplicate Get a quote
/car-insuranceText duplicate More info
https://travel.policyexpert.co...External Subdomain Text duplicate Get a quote
/travel-insuranceText duplicate More info
/about-uslots of great comments
/about-usFind out more
/secured/Home insurance quote
/secured/Car insurance quote
https://travel.policyexpert.co...External Subdomain Travel insurance quote
/make-a-claimText duplicate Make a claim
/secured/one-account/Login to renew
/home-insuranceHome insurance customers
/car-insuranceCar insurance customers
/travel-insuranceTravel insurance customers
/contactContact us we're here to help
/offers/refer-a-friendRefer now
/how-to-complain/How to complain
/terms-and-conditions/Terms and conditions
/privacy-policy/Privacy policy
/cookie-policy/Cookie policy
/site-map/Site map
https://www.facebook.com/polic...External No Text
https://twitter.com/PolicyExpertExternal No Text
https://plus.google.com/u/0/+P...External Subdomain No Text
https://www.digicert.com/ev-ss...External DigiCert.com

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.policyexpert.co.uk/"
HTTP header
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
(Somewhat important)
The page response time is very slow (3.69 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 8 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (26 kB).

HTTP Response Header

cache-controlprivate, no-cache, no-store, proxy-revalidate, no-transform
content-typetext/html; charset=UTF-8
dateWed, 15 Nov 2017 13:20:56 GMT
last-modifiedThu, 09 Nov 2017 16:33:31 GMT
serverApache/2.2.31 (Amazon)

External factors

(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 927 referring domains.
This website has 5,726 backlinks.
This website has backlinks from 553 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.


User-Agent: *
Disallow: /secure/
Disallow: /secured/
Disallow: /shared-assets/brand/

Disallow: /wp-admin/
Disallow: /about-us/aggregator_t-cs
Disallow: /about-us/moneysupermarket_t-cs/

Disallow: /insurance/home-insurance/index-1.php
Disallow: /insurance/home-insurance/index-mothercare.html
Disallow: /insurance/home-insurance/index-quidco.html
Disallow: /insurance/home-insurance/index-quidco-10.html
Disallow: /insurance/home-insurance/index-topcashback.html
Disallow: /insurance/home-insurance/index-topcashback-10.html
Disallow: /insurance/home-insurance/index-topcashback-e.html

Disallow: /secure/static/html/landing/2/buildings-insurance-6.html
Disallow: /secure/static/html/landing/2/buildings-insurance-7.html
Disallow: /secure/static/html/landing/2/competitor.html
Disallow: /secure/static/html/landing/2/contents-insurance-6.html
Disallow: /secure/static/html/landing/2/home-insurance-5.html
Disallow: /secure/static/html/landing/2/home-insurance-6.html
Disallow: /secure/static/html/landing/3/agc/index-voucher-general.html
Disallow: /secure/static/html/landing/3/pts/buildings-insurance-7.html
Disallow: /secure/static/html/landing/3/pts/contents-insurance-8.html
Disallow: /secure/static/html/landing/3/pts/home-insurance-13.html

Sitemap: http://www.policyexpert.co.uk/sitemap.xml

Facebook popularity

Shares / Likes / Comments

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Fixed price home insurance - Policy Expert

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

Policy Expert61%Check
Fixed price58%Check
Policy Expert is51%Check
Insurance Car48%Check

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