Policyexpert.co.uk - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
50% 
Page structure
45% 
Link structure
97% 
Server
91% 
External factors
100% 
SEO Score
Response time
0.18 s
File size
26.40 kB
Words
350
Media files
16
Number of links
24 internal / 7 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Fixed price home insurance - Policy Expert
The length of the page title is perfect. (383 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
We compare policies from leading providers as well as our own to find you the right cover for less. That is just one of the reasons why 95% of our customers would recommend us to friends and family.
There are more than one meta descriptions on the page. Only one is allowed.
The meta description is too long: 1236 pixels from max. 1000 pixels.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain name is very long.
The domain is no subdomain.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
generatorHexo 3.8.0
viewportwidth=device-width, initial-scale=1, maximum-scale=1
descriptionWe compare policies from leading providers as well as our own to find you the right cover for less. That is just one of the reasons why 95% of our customers would recommend us to friends and family.
langen
twitter:cardsummary
twitter:titleFixed price home insurance
twitter:descriptionWe compare policies from leading providers as well as our own to find you the right cover for less. That is just one of the reasons why 95% of our customers would recommend us to friends and family.
twitter:imagehttp://www.policyexpert.co.uk/shared-assets/vector/logo_sme1.svg
og:typewebsite
og:titleFixed price home insurance
og:urlhttp://www.policyexpert.co.uk/index.html
og:site_namePolicy Expert
og:descriptionWe compare policies from leading providers as well as our own to find you the right cover for less. That is just one of the reasons why 95% of our customers would recommend us to friends and family.
og:localedefault
og:imagehttp://www.policyexpert.co.uk/shared-assets/vector/logo_sme1.svg
og:updated_time2019-12-12T08:31:03.736Z
charsetutf-8

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Page quality

Content
(Critically important)
Only 2 paragraph/s was/were found on this page.
There are only 350 words on this page. Good pages should have about 1,000 words of useful content.
26.6% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
There are no duplicates on the site.
The average number of words per sentence of 18.88 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
No Apple touch icon is specified.
A viewport "width=device-width, initial-scale=1, maximum-scale=1" is provided.
This website only loads 3 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The amount of tags is very high (10). We recommend using a maximum of 7 tags for this page.
The following tag is repeated too often: 96
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
Fixed price home insurance for 2 years‡
Too many H1 headings
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H1 Fixed price home insurance for 2 years‡
H1 Carinsurance
H1 Travelinsurance
H1 96%
H1 91%
H1 96% Duplicate text
H2 0330 0600 600
H2 Pay the same low price until 2021 on selected products
H2 Trusted by half a million customers
H2 Hassle free experience with good prices.
H2 We've got lots of great comments and reviews from our happy customers
H2 Why choose Policy Expert?
H4 We compare policies from leading providers as well as our own to find you the right cover
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 7 external links on this page.
LinkAttributesAnchor text
https://www.policyexpert.co.uk/IMG-ALT Policy Expert Insurance
https://helpdesk.policyexpert....External Subdomain Help centre
/secured/one-account/Login
/home-insurance/Home
/car-insurance/Car
/travel-insurance/Travel
https://helpdesk.policyexpert....External Subdomain Text duplicate Help centre
/make-a-claim/Make a claim
/contact/Contact
/about-us/About us
https://blog.policyexpert.co.uk/External Subdomain Blog
/get-quote/homeGet a quote
/home-insuranceMore info
https://www.policyexpert.co.uk/Anchor No Text
https://www.policyexpert.co.uk/Anchor No Text
/secured/Text duplicate Get a quote
/car-insuranceText duplicate More info
https://travel.policyexpert.co...External Subdomain Text duplicate Get a quote
/travel-insuranceText duplicate More info
/about-uslots of great comments
/about-usFind out more
/about-us/careers/Careers
/how-to-complain/How to complain
/about-us/pressPress
/terms-and-conditions/Terms and conditions
/privacy-policy/Privacy policy
/cookie-policy/Cookie policy
/site-map/Site map
https://www.facebook.com/polic...External No Text
https://twitter.com/PolicyExpertExternal No Text
https://www.digicert.com/ev-ss...External DigiCert.com

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.policyexpert.co.uk/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is excellent with 0.18 seconds.
This website only loads 1 CSS files. That's ok.
This website only loads 3 JavaScript files. That's good!
The file size of the HTML document is fine (26 kB).

HTTP Response Header

NameValue
accept-rangesbytes
cache-controlprivate, no-cache, no-store, proxy-revalidate, no-transform
content-encodinggzip
content-typetext/html; charset=UTF-8
dateFri, 13 Dec 2019 17:22:26 GMT
last-modifiedThu, 12 Dec 2019 08:41:25 GMT
pragmano-cache
serverApache/2.2.31 (Amazon)
varyAccept-Encoding
content-length5953
connectionkeep-alive
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This website has backlinks from 978 referring domains.
This website has 5,515 backlinks.
This website has backlinks from 569 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-Agent: *
Disallow: /secure/
Disallow: /secured/
Disallow: /shared-assets/brand/

Disallow: /wp-admin/
Disallow: /about-us/aggregator_t-cs
Disallow: /about-us/moneysupermarket_t-cs/

Disallow: /insurance/home-insurance/index-1.php
Disallow: /insurance/home-insurance/index-mothercare.html
Disallow: /insurance/home-insurance/index-quidco.html
Disallow: /insurance/home-insurance/index-quidco-10.html
Disallow: /insurance/home-insurance/index-topcashback.html
Disallow: /insurance/home-insurance/index-topcashback-10.html
Disallow: /insurance/home-insurance/index-topcashback-e.html

Disallow: /secure/static/html/landing/2/buildings-insurance-6.html
Disallow: /secure/static/html/landing/2/buildings-insurance-7.html
Disallow: /secure/static/html/landing/2/competitor.html
Disallow: /secure/static/html/landing/2/contents-insurance-6.html
Disallow: /secure/static/html/landing/2/home-insurance-5.html
Disallow: /secure/static/html/landing/2/home-insurance-6.html
Disallow: /secure/static/html/landing/3/agc/index-voucher-general.html
Disallow: /secure/static/html/landing/3/pts/buildings-insurance-7.html
Disallow: /secure/static/html/landing/3/pts/contents-insurance-8.html
Disallow: /secure/static/html/landing/3/pts/home-insurance-13.html

Sitemap: http://www.policyexpert.co.uk/sitemap.xml

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Fixed price home insurance - Policy Expert
https://www.policyexpert.co.uk/
We compare policies from leading providers as well as our own to find you the right cover for less. That is just one of the reasons why 95% of our customers would recommend us to friends and family.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Insurance Policy64%Check
insurance63%Check
Policy61%Check
Policy Expert61%Check
Expert60%Check
price59%Check
fixed price58%Check
Fixed54%Check
insurance policies53%Check
Insurance Provider53%Check

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