Princeton.edu - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
87% 
Page structure
95% 
Link structure
55% 
Server
83% 
External factors
100% 
SEO Score
Response time
1.23 s
File size
83.10 kB
Words
983
Media files
18
Number of links
106 internal / 23 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Princeton University
The page title is too short. (181 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Through teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
The length of the meta description is perfect. (892 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.princeton.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThrough teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-config/themes/custom/tony/icons/browserconfig.xml
theme-color#ffffff
google-site-verificationHCFMWeXbGYFnJTWfcWQmuHWebYmZPzueLOKf8RM09I4
langen
twitter:cardsummary
twitter:titlePrinceton University
twitter:site@Princeton
twitter:descriptionThrough teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
twitter:image:altNassau Hall
twitter:imagehttps://www.princeton.edu//sites/default/files/images/2017/06/20060425_NassauHall_JJ_IMG_5973.jpg
fb:app_id238312316239555
og:site_namePrinceton University
og:typewebsite
og:urlhttps://www.princeton.edu/node/141
og:titlePrinceton University
og:descriptionThrough teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
og:imagehttps://www.princeton.edu//sites/default/files/images/2017/06/20060425_NassauHall_JJ_IMG_5973.jpg
charsetutf-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 28.06 words is high.
This page contains 983 words. That's ok.
23.1% of the text are stop words.
The page contains a listing, which indicates a good text layout.
11 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 4 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 20 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/tony/logo.svgNo alt attribute provided
...mages/2020/06/7I3A3283.jpg?itok=80VfMpxIEisgruber, Romero, Sanchez, Smith, and legal team pose in front of the Supreme Court building
...19_JohnsonArch_DLA_003.jpg?itok=3tBdB2R_Johnson Arch
...e_Kruse_Perry_Taylor_0.jpg?itok=l_F4pqcuEddie Glaude Jr., Kevin Kruse, Imani Perry, Keeanga-Yahmatta Taylor
...6/20110424_WailooK_029.jpg?itok=KQ13uL8OA professor leads a seminar
..._CL_DJA_533_NASSAUHALL.jpg?itok=RmY68TdMNassau Hall with white clouds and blue sky behind
data:[...] Base64Rebecca Lazier
data:[...] Base64Bikes parked outside of Morrison Hall
data:[...] Base64Natalie Guo
data:[...] Base64Princeton Prize in Race Relations logo
data:[...] Base64hummingbird in flight
data:[...] Base64Hilton Als
...5/This-America_wBKG_H2.jpg?itok=Wo6RiQlCCover of "This America: The Case for the Nation" by Jill Lepore
...CL_Campus_Life_NAB_018.jpg?itok=SZt0JKZzSunlight dappling a campus building
...1001_Double_Sights_005.jpg?itok=SFYGAXyBDouble Sights art installation
..._Physics101Lab_DLA_015.jpg?itok=kdfOudULInstructor working with student in physics lab
...e_Wide_Hope-vanCleaf_2.jpg?itok=p8jO0K-bMichael Moore stands next to his portrait painted by Mario Moore
/themes/custom/tony/images/logo-white.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Princeton University
The H1 heading is perfect.
Headings
(Important)
There are 27 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Princeton University
H2 Main navigation
H2 Utility menu
H2 Latest information related to COVID-19
H2 Princeton, Microsoft, Maria Perales Sanchez '18 welcome Supreme Court ruling to restore DACA
H2 Juneteenth — A Day of Reflection.
H2 Princeton voices: Speaking out against systemic racism and police violence in the nation.
H2 Princeton announces funding for teaching, research, service initiatives to address COVID-19 challenges, racial injustice.
H2 President Eisgruber to University Community: At these times of economic stress, our priorities are clear — We need to invest in the quality of our teaching and research .
H2 University News
H2 'This America' by historian Jill Lepore selected for Princeton Pre-read.
H2 Update regarding new Title IX regulations June 2020.
H2 Upcoming Virtual Events
H2 @PrincetonU
H2 Study at Princeton
H2 Work at Princeton
H2 Contact links
H2 Visiting links
H2 Academic links
H2 Footer social media
H2 Subfooter links
H3 ‘We Roar': COVID-19 ‘devastating' to the performing arts says dance lecturer Rebecca Lazier
H3 In light of challenges presented by COVID-19, Princeton suspends undergraduate standardized testing requirement and moves to one application deadline for the 2020-21 first-year admission cycle
H3 ‘We Roar': Innovative nonprofit pays restaurant staff to feed health care workers
H3 Princeton Prize in Race Relations honors high school students for promoting racial equity
H3 Wild hummingbirds see a broad range of colors humans can only imagine
H3 Pulitzer Prize-winning critic Hilton Als named Presidential Visiting Scholar at Princeton
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
There are 23 external links on this page.
LinkAttributesAnchor text
https://www.princeton.edu/Anchor Skip to main content
https://www.princeton.edu/Princeton University
/meet-princetonMeet Princeton
/meet-princeton/service-humanityIn Service of Humanity
/meet-princeton/facts-figuresFacts & Figures
/meet-princeton/historyHistory
/meet-princeton/honors-awardsHonors & Awards
/meet-princeton/contact-usContact Us
/meet-princeton/visit-usVisit Us
/meet-princeton/our-facultyOur Faculty
/meet-princeton/our-studentsOur Students
/meet-princeton/our-alumniOur Alumni
/meet-princeton/our-staffOur Staff
/meet-princeton/our-leadershipOur Leadership
/academicsAcademics
/academics/studying-princetonStudying at Princeton
/academics/libraryLibrary
/academics/areas-of-studyAreas of Study
/academics/areas-of-study/huma...Humanities
/academics/areas-of-study/soci...Social Sciences
/academics/areas-of-study/engi...Engineering
/academics/areas-of-study/natu...Natural Sciences
/academics/advisingAdvising
https://registrar.princeton.ed...External Subdomain Academic Calendar
/academics/course-toolsCourse Tools
/academics/learning-abroadLearning Abroad
/academics/career-developmentCareer Development
/academics/continuing-educationContinuing Education
/academics/innovative-learningInnovative Learning
/researchResearch
/research/engineering-and-appl...Engineering & Applied Science
/research/humanitiesText duplicate Humanities
/research/natural-sciencesText duplicate Natural Sciences
/research/social-sciencesText duplicate Social Sciences
/research/interdisciplinary-ap...Interdisciplinary Approach
/research/office-dean-researchDean for Research Office
/research/external-partnershipsExternal Partnerships
/research/facilities-labsFacilities & Labs
/one-communityOne Community
/one-community/lifelong-connec...Lifelong Connections
/one-community/student-lifeStudent Life
/one-community/arts-cultureArts & Culture
/one-community/athleticsAthletics
/one-community/living-princeto...Living in Princeton, N.J.
/one-community/housing-diningHousing & Dining
/one-community/activities-orga...Activities & Organizations
/one-community/cultural-affini...Cultural & Affinity Groups
/one-community/health-wellnessHealth & Wellness
/one-community/religious-lifeReligious Life
/one-community/serving-public-...Serving the Public Good
/one-community/familiesFamilies
/admission-aidAdmission & Aid
/admission-aid/affordable-allAffordable for All
https://admission.princeton.ed...External Subdomain About Financial Aid
https://finaid.princeton.edu/External Subdomain Current Undergraduate Financial Aid
https://admission.princeton.edu/External Subdomain Undergraduate Admission
/admission-aid/graduate-admissionGraduate Admission
/admission-aid/international-s...For International Students
https://www.princeton.edu/newsNews
https://www.princeton.edu/eventsEvents
/meet-princeton/work-princetonWork at Princeton
/work/benefits-servicesServices & Resources
/work/work-life-balanceWork-Life Balance
/links/studentsLinks for
/links/studentsStudents
/links/faculty-staffFaculty & Staff
http://alumni.princeton.edu/External Subdomain Alumni
http://giving.princeton.edu/External Subdomain Giving
/news/2020/06/18/message-regar...campus email on June 18
/content/covid-19-coronavirus-...Information for the University community on COVID-19
/news/2020/06/18/princeton-mic...Princeton, Microsoft, Maria Perales Sanchez '18 welcome Supreme Court ruling to restore DACA
/news/2020/06/18/princeton-mic...Trivial anchor text
Read more
/news/2020/06/18/juneteenth-da...IMG-ALT Johnson Arch
/news/2020/06/18/juneteenth-da...Juneteenth — A Day of Reflection. Provost Deborah Prentice writes to Princeton employees about Juneteenth — a day of reflection, which "comes at a moment of ...
/news?category=1896More University News Stories
/news/2020/06/05/princeton-fac...IMG-ALT Eddie Glaude Jr., Kevin Kruse, Imani Perry, Keeanga-Yahmatta Taylor
/news/2020/06/05/princeton-fac...Princeton voices: Speaking out against systemic racism and police violence in the nation. Princeton faculty members, graduate students and alumni are using o...
/news?category=1896Text duplicate More University News Stories
/news/2020/06/19/princeton-ann...IMG-ALT A professor leads a seminar
/news/2020/06/19/princeton-ann...Princeton announces funding for teaching, research, service initiatives to address COVID-19 challenges, racial injustice. In response to current crises relat...
/news?category=1896Text duplicate More University News Stories
/news/2020/05/04/president-eis...IMG-ALT Nassau Hall with white clouds and blue sky behind
/news/2020/05/04/president-eis...President Eisgruber to University Community: At these times of economic stress, our priorities are clear — We need to invest in the quality of our teaching a...
/news?category=1896Text duplicate More University News Stories
https://www.princeton.edu/newsUniversity News
/news/2020/06/18/we-roar-covid...‘We Roar': COVID-19 ‘devastating' to the performing arts says dance lecturer Rebecca Lazier Read more
IMG-ALT Rebecca Lazier
/news/2020/06/18/light-challen...In light of challenges presented by COVID-19, Princeton suspends undergraduate standardized testing requirement and moves to one application deadline for the...
IMG-ALT Bikes parked outside of Morrison Hall
/news/2020/06/16/we-roar-innov...‘We Roar': Innovative nonprofit pays restaurant staff to feed health care workers Read more
IMG-ALT Natalie Guo
/news/2020/06/16/princeton-pri...Princeton Prize in Race Relations honors high school students for promoting racial equity Read more
IMG-ALT Princeton Prize in Race Relations logo
/news/2020/06/15/wild-hummingb...Wild hummingbirds see a broad range of colors humans can only imagine Read more
IMG-ALT hummingbird in flight
/news/2020/06/15/pulitzer-priz...Pulitzer Prize-winning critic Hilton Als named Presidential Visiting Scholar at Princeton Read more
IMG-ALT Hilton Als
/news/2020/05/19/america-histo...IMG-ALT Cover of "This America: The Case for the Nation" by Jill Lepore
/news/2020/05/19/america-histo...'This America' by historian Jill Lepore selected for Princeton Pre-read. President Christopher L. Eisgruber is asking Princeton's incoming class to explore t...
/news?category=1896Text duplicate More University News Stories
/news/2020/06/02/update-regard...IMG-ALT Sunlight dappling a campus building
/news/2020/06/02/update-regard...Update regarding new Title IX regulations June 2020. Princeton University is committed to providing an inclusive and welcoming educational and working enviro...
/news?category=1896Text duplicate More University News Stories
https://www.princeton.edu/eventsView All
https://socialmedia.princeton....External Subdomain Social Media Directory
/academics/areas-of-studyText duplicate Areas of Study
/academics/learning-abroadText duplicate Learning Abroad
http://admission.princeton.edu/External Subdomain Text duplicate Undergraduate Admission
/admission-aid/graduate-admissionText duplicate Graduate Admission
http://dof.princeton.edu/acade...External Subdomain Faculty and Academic Positions
https://careers.princeton.edu/External Subdomain Staff Positions
/meet-princeton/contact-usText duplicate Contact Us
https://accessibility.princeto...External Subdomain Accessibility
/search/people-advancedAdvanced People Search
/news/media-inquiriesMedia Inquiries
/feedbackWebsite Feedback
/meet-princeton/visit-usPlan a Visit
/meet-princeton/visit-usMaps & Shuttles
http://www.goprincetontigers.com/External Varsity Athletics
http://giving.princeton.edu/External Subdomain Giving to Princeton
http://library.princeton.edu/External Subdomain Text duplicate Library
https://registrar.princeton.ed...External Subdomain Text duplicate Academic Calendar
/links/studentsStudent Links
/links/faculty-staffFaculty & Staff Links
https://www.facebook.com/princ...External Facebook
https://twitter.com/princetonExternal Twitter
https://www.instagram.com/prin...External Instagram
https://www.snapchat.com/add/p...External Snapchat
https://www.linkedin.com/schoo...External LinkedIn
https://www.youtube.com/princetonExternal YouTube
http://socialmedia.princeton.e...External Subdomain Text duplicate Social Media Directory
https://rrr.princeton.edu/eopExternal Subdomain Equal Opportunity Policy and Nondiscrimination Statement
http://www.princeton.edu/Text duplicate Princeton University
/meet-princeton/copyright-infr...Copyright Infringement
/privacy-noticePrivacy Notice

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.princeton.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.23 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 4 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (83 kB).

HTTP Response Header

NameValue
dateMon, 22 Jun 2020 02:16:11 GMT
content-typetext/html; charset=UTF-8
content-length17279
connectionkeep-alive
expiresSun, 19 Nov 1978 05:00:00 GMT
cache-controlmax-age=60, public
varyCookie, Accept-Encoding
x-drupal-dynamic-cacheHIT
link<https://www.princeton.edu/>; rel="canonical", <https://www.princeton.edu/>; rel="shortlink"
link<https://www.princeton.edu/node/141>; rel="revision"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
last-modifiedMon, 22 Jun 2020 01:06:07 GMT
etag"1592787967"
x-generatorDrupal 8 (https://www.drupal.org)
x-xss-protection1
x-drupal-cacheMISS
content-encodinggzip
x-request-idv-8dcd166a-b424-11ea-8f0d-f78e866df1c5
x-ah-environmentprod
viavarnish
x-cacheHIT
x-cache-hits22
cf-cache-statusMISS
accept-rangesbytes
cf-request-id037b68d7cc00000c65a5261200000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray5a7277394ae70c65-AMS
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 187,312 referring domains.
This website has 14,692,084 backlinks.
This website has backlinks from 112,330 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /legacy
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search*?
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
11,930

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.princeton.edu
Princeton University
Through teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Princeton78%Check
Princeton University72%Check
University70%Check
at Princeton67%Check
Research University62%Check
University News56%Check
University community56%Check
Research54%Check
teaching research54%Check
teaching54%Check

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