Princeton.edu - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
94% 
Page structure
89% 
Link structure
67% 
Server
80% 
External factors
100% 
SEO Score
Response time
0.81 s
File size
83.70 kB
Words
1093
Media files
16
Number of links
104 internal / 24 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Princeton University
The page title is too short. (181 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Through teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
The length of the meta description is perfect. (892 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.princeton.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionThrough teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-config/themes/custom/tony/icons/browserconfig.xml
theme-color#ffffff
google-site-verificationHCFMWeXbGYFnJTWfcWQmuHWebYmZPzueLOKf8RM09I4
langen
twitter:cardsummary
twitter:descriptionThrough teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
twitter:site@Princeton
twitter:titlePrinceton University
twitter:image:altNassau Hall
twitter:imagehttps://www.princeton.edu//sites/default/files/images/2017/06/20060425_NassauHall_JJ_IMG_5973.jpg
fb:app_id238312316239555
og:site_namePrinceton University
og:typewebsite
og:urlhttps://www.princeton.edu/node/141
og:titlePrinceton University
og:descriptionThrough teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
og:imagehttps://www.princeton.edu//sites/default/files/images/2017/06/20060425_NassauHall_JJ_IMG_5973.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 1093 words. That's ok.
27.6% of the text are stop words.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.69 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
This page only loads 2 JavaScript files. That's good!
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 22 tags for this page.
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/tony/logo.svgNo alt attribute provided
...n_atelier_2021_banner8.jpg?itok=i1m8ue_7Mario Moore, Imani Perry in a collage with historical images and photos of the students
...AmaneyJamal022620_0003.jpg?itok=z6bHZcDfAmaney Jamal
...accine_Public__DJA_014.jpg?itok=VB9R8IB8A man receives a vaccine at a University clinic
data:[...] Base64Tiger statues outside Nassau Hall
data:[...] Base64Domers against a blue sky
data:[...] Base64Charlie Tennyson
data:[...] Base64Student and Jill Dolan chat while sitting on benches
data:[...] Base64Illustration of scenes from a wet market
data:[...] Base64Sebastian Musslick and Kurt Ristroph
...awa_Panorama_2-cropped.jpg?itok=LgKNuZbaStairs lead to area behind Nassau Hall building
...04/20210322_CL_DJA_030.jpg?itok=9RGUb6hJNassau Hall
...06/20170818_CL_DLA_002.jpg?itok=JERv9AtVCampus path in summer
..._Physics101Lab_DLA_015.jpg?itok=kdfOudULInstructor working with student in physics lab
...e_Wide_Hope-vanCleaf_2.jpg?itok=p8jO0K-bMichael Moore stands next to his portrait painted by Mario Moore
/themes/custom/tony/images/logo-white.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Princeton University
The H1 heading is perfect.
Headings
(Important)
There are 30 headings on the page. The amount of headings should be in a more proper relation to the amount of text.

Heading structure

Heading levelContent
H1 Princeton University
H2 Main navigation
H2 Utility menu
H2 History, the remix
H2 Jamal named next dean of the Princeton School of Public and International Affairs.
H2 Princeton will require employees to receive COVID-19 vaccine; updates public health policies for summer and fall.
H2 University News
H2 Spring 2021 Information
H2 An update on Princeton’s ongoing efforts to address systemic racism.
H2 Trustee-level ad hoc committee develops principles to govern decisions about naming, renaming and changing iconography .
H2 Upcoming Virtual Events
H2 Study at Princeton
H2 Work at Princeton
H2 Contact links
H2 Visiting links
H2 Academic links
H2 Footer social media
H2 Subfooter links
H3 Colburn to step down as VP for communications and public affairs, join University of California system as SVP for external relations
H3 Nine elected to Princeton Board of Trustees
H3 Tennyson is Princeton’s new director of Transportation and Parking Services
H3 Class snapshot: ‘Introduction to American Popular Culture’
H3 A better understanding of 'wet markets' is key to safeguarding human health and biodiversity
H3 Graduate students Musslick and Ristroph named Schmidt Science Fellows
H3 Online Jummah Gathering - Virtual Event
H3 Trenton Arts at Princeton Presents: Music, Movement & Monologues
H3 Summer 2021 Worship Schedule - Virtual Events
H3 Sunday Worship Service with guest preacher, Brian Lee - Virtual Event
H3 Carillon Summer Concert starts next Sunday!
H3 Weekday Meditation with Dean Matthew Weiner - Virtual Event
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The number of internal links is ok.
There are 24 external links on this page.
LinkAttributesAnchor text
https://www.princeton.edu/Anchor Skip to main content
https://www.princeton.edu/Princeton University
/meet-princetonMeet Princeton
/meet-princeton/service-humanityIn Service of Humanity
/meet-princeton/facts-figuresFacts & Figures
/meet-princeton/historyHistory
/meet-princeton/honors-awardsHonors & Awards
/meet-princeton/contact-usContact Us
/meet-princeton/visit-usVisit Us
/meet-princeton/our-facultyOur Faculty
/meet-princeton/our-studentsOur Students
/meet-princeton/our-alumniOur Alumni
/meet-princeton/our-staffOur Staff
/meet-princeton/our-leadershipOur Leadership
/academicsAcademics
/academics/studying-princetonStudying at Princeton
/academics/libraryLibrary
/academics/areas-of-studyAreas of Study
/academics/areas-of-study/huma...Humanities
/academics/areas-of-study/soci...Social Sciences
/academics/areas-of-study/engi...Engineering
/academics/areas-of-study/natu...Natural Sciences
/academics/advisingAdvising
https://registrar.princeton.ed...External Subdomain Academic Calendar
/academics/course-toolsCourse Tools
/academics/learning-abroadLearning Abroad
/academics/career-developmentCareer Development
/academics/continuing-educationContinuing Education
/academics/innovative-learningInnovative Learning
/researchResearch
/research/engineering-and-appl...Engineering & Applied Science
/research/humanitiesText duplicate Humanities
/research/natural-sciencesText duplicate Natural Sciences
/research/social-sciencesText duplicate Social Sciences
/research/interdisciplinary-ap...Interdisciplinary Approach
/research/office-dean-researchDean for Research Office
/research/external-partnershipsExternal Partnerships
/research/facilities-labsFacilities & Labs
/one-communityOne Community
/one-community/lifelong-connec...Lifelong Connections
/one-community/student-lifeStudent Life
/one-community/arts-cultureArts & Culture
/one-community/athleticsAthletics
/one-community/living-princeto...Living in Princeton, N.J.
/one-community/housing-diningHousing & Dining
/one-community/activities-orga...Activities & Organizations
/one-community/cultural-affini...Cultural & Affinity Groups
/one-community/health-wellnessHealth & Wellness
/one-community/religious-lifeReligious Life
/one-community/serving-public-...Serving the Public Good
/one-community/familiesFamilies
/admission-aidAdmission & Aid
/admission-aid/affordable-allAffordable for All
https://admission.princeton.ed...External Subdomain About Financial Aid
https://finaid.princeton.edu/External Subdomain Current Undergraduate Financial Aid
https://admission.princeton.edu/External Subdomain Undergraduate Admission
/admission-aid/graduate-admissionGraduate Admission
/admission-aid/international-s...For International Students
https://www.princeton.edu/newsNews
https://www.princeton.edu/eventsEvents
/meet-princeton/work-princetonWork at Princeton
/work/benefits-servicesServices & Resources
/work/work-life-balanceWork-Life Balance
/links/studentsLinks for
/links/studentsStudents
/links/faculty-staffFaculty & Staff
http://alumni.princeton.edu/External Subdomain Alumni
http://giving.princeton.edu/External Subdomain Giving
/news/2021/06/21/history-remixHistory, the remix
/news/2021/06/21/history-remixTrivial anchor text
Read more
/news/2021/06/14/jamal-named-n...IMG-ALT Amaney Jamal
/news/2021/06/14/jamal-named-n...Jamal named next dean of the Princeton School of Public and International Affairs. Amaney Jamal, the Edwards S. Sanford Professor of Politics and director of...
/news?category=1896More University News Stories
/news/2021/06/08/princeton-wil...IMG-ALT A man receives a vaccine at a University clinic
/news/2021/06/08/princeton-wil...Princeton will require employees to receive COVID-19 vaccine; updates public health policies for summer and fall. Princeton University will require that all ...
/news?category=1896Text duplicate More University News Stories
https://www.princeton.edu/newsUniversity News
/news/2021/06/23/colburn-step-...Colburn to step down as VP for communications and public affairs, join University of California system as SVP for external relations Read more
IMG-ALT Tiger statues outside Nassau Hall
/news/2021/06/16/nine-elected-...Nine elected to Princeton Board of Trustees Read more
IMG-ALT Domers against a blue sky
/news/2021/06/15/tennyson-prin...Tennyson is Princeton’s new director of Transportation and Parking Services Read more
IMG-ALT Charlie Tennyson
/news/2021/06/14/class-snapsho...Class snapshot: ‘Introduction to American Popular Culture’ Read more
IMG-ALT Student and Jill Dolan chat while sitting on benches
/news/2021/06/11/better-unders...A better understanding of 'wet markets' is key to safeguarding human health and biodiversity Read more
IMG-ALT Illustration of scenes from a wet market
/news/2021/06/09/graduate-stud...Graduate students Musslick and Ristroph named Schmidt Science Fellows Read more
IMG-ALT Sebastian Musslick and Kurt Ristroph
https://spring2021.princeton.edu/External Subdomain spring2021.princeton.edu
https://covid.princeton.edu/External Subdomain covid.princeton.edu
/news/2021/05/03/update-prince...IMG-ALT Stairs lead to area behind Nassau Hall building
/news/2021/05/03/update-prince...An update on Princeton’s ongoing efforts to address systemic racism. Last summer, the University announced an initiative to address America’s record of struc...
/news?category=1861More Diversity & Inclusion Stories
/news/2021/04/30/trustee-level...IMG-ALT Nassau Hall
/news/2021/04/30/trustee-level...Trustee-level ad hoc committee develops principles to govern decisions about naming, renaming and changing iconography . The principles on naming and renamin...
/news?category=1861Text duplicate More Diversity & Inclusion Stories
https://www.princeton.edu/eventsView All
/events/2021/online-jummah-gat...Online Jummah Gathering - Virtual Event
/events/2021/trenton-arts-prin...Trenton Arts at Princeton Presents: Music, Movement & Monologues
/events/2021/summer-2021-worsh...Summer 2021 Worship Schedule - Virtual Events
/events/2021/sunday-worship-se...Sunday Worship Service with guest preacher, Brian Lee - Virtual Event
/events/2021/carillon-summer-c...Carillon Summer Concert starts next Sunday!
/events/2021/weekday-meditatio...Weekday Meditation with Dean Matthew Weiner - Virtual Event
/academics/areas-of-studyText duplicate Areas of Study
/academics/learning-abroadText duplicate Learning Abroad
http://admission.princeton.edu/External Subdomain Text duplicate Undergraduate Admission
/admission-aid/graduate-admissionText duplicate Graduate Admission
http://dof.princeton.edu/acade...External Subdomain Faculty and Academic Positions
https://careers.princeton.edu/External Subdomain Staff Positions
/meet-princeton/contact-usText duplicate Contact Us
https://accessibility.princeto...External Subdomain Accessibility
/search/people-advancedAdvanced People Search
/news/media-inquiriesMedia Inquiries
/feedbackWebsite Feedback
/meet-princeton/visit-usPlan a Visit
/meet-princeton/visit-usMaps & Shuttles
http://www.goprincetontigers.com/External Varsity Athletics
http://giving.princeton.edu/External Subdomain Giving to Princeton
http://library.princeton.edu/External Subdomain Text duplicate Library
https://registrar.princeton.ed...External Subdomain Text duplicate Academic Calendar
/links/studentsStudent Links
/links/faculty-staffFaculty & Staff Links
https://www.facebook.com/princ...External Facebook
https://twitter.com/princetonExternal Twitter
https://www.instagram.com/prin...External Instagram
https://www.snapchat.com/add/p...External Snapchat
https://www.linkedin.com/schoo...External LinkedIn
https://www.youtube.com/princetonExternal YouTube
http://socialmedia.princeton.e...External Subdomain Social Media Directory
https://rrr.princeton.edu/eopExternal Subdomain Equal Opportunity Policy and Nondiscrimination Statement
http://www.princeton.edu/Text duplicate Princeton University
/meet-princeton/copyright-infr...Copyright Infringement
/privacy-noticePrivacy Notice

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.princeton.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.81 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page only loads 2 CSS files. That's ok.
This page only loads 2 JavaScript files. That's good!
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
dateFri, 25 Jun 2021 06:45:14 GMT
content-typetext/html; charset=UTF-8
content-length17860
connectionkeep-alive
cache-controlmax-age=60, public
x-drupal-dynamic-cacheMISS
link<https://www.princeton.edu/>; rel="canonical", <https://www.princeton.edu/>; rel="shortlink"
link<https://www.princeton.edu/node/141>; rel="revision"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedFri, 25 Jun 2021 06:44:14 GMT
etag"1624603454"
varyCookie,Accept-Encoding
x-generatorDrupal 8 (https://www.drupal.org)
x-xss-protection1
x-drupal-cacheMISS
content-encodinggzip
x-request-idv-c1a91780-d580-11eb-8cac-8b75f743f69b
x-ah-environmentprod
viavarnish
x-cacheHIT
x-cache-hits14
cf-cache-statusEXPIRED
accept-rangesbytes
cf-request-id0ae3836dea00004ec1211ed000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray664c3b5ca9734ec1-FRA
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 181,617 referring domains.
This page has 14,959,072 backlinks.
This page has backlinks from 107,912 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /legacy
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search*?
Disallow: /search/
Disallow: /user/register
Disallow: /user/password
Disallow: /user/login
Disallow: /user/logout
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
11,930

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.princeton.edu
Princeton University
Through teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Princeton84%Check
Princeton University79%Check
University74%Check
edu62%Check
Research University62%Check
University News58%Check
dean Princeton School Public53%Check
Trenton Arts Princeton52%Check
or characteristics50%Check
education or50%Check

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