Princeton.edu - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
91% 
Page structure
100% 
Link structure
67% 
Server
81% 
External factors
100% 
SEO Score
Response time
0.75 s
File size
75.10 kB
Words
679
Media files
16
Number of links
98 internal / 22 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Princeton University
The page title is too short. (160 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Through teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
The length of the meta description is perfect. (855 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.princeton.edu/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
titlePrinceton University
descriptionThrough teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
GeneratorDrupal 8 (https://www.drupal.org)
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
msapplication-config/themes/custom/tony/icons/browserconfig.xml
theme-color#ffffff
google-site-verificationHCFMWeXbGYFnJTWfcWQmuHWebYmZPzueLOKf8RM09I4
langen
twitter:cardsummary
twitter:titlePrinceton University
twitter:site@Princeton
twitter:descriptionThrough teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
twitter:image:altNassau Hall
twitter:imagehttps://www.princeton.edu//sites/default/files/images/2017/06/20060425_NassauHall_JJ_IMG_5973.jpg
fb:app_id238312316239555
og:site_namePrinceton University
og:typewebsite
og:urlhttps://www.princeton.edu/node/141
og:titlePrinceton University
og:descriptionThrough teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.
og:imagehttps://www.princeton.edu//sites/default/files/images/2017/06/20060425_NassauHall_JJ_IMG_5973.jpg
charsetutf-8

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Page quality

Content
(Critically important)
This page contains 679 words. That's ok.
21.9% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
The text content is perfect.
There are no duplicates on the site.
The average number of words per sentence of 18.08 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 4 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 14 tags for this page.
Image SEO
(Somewhat important)
2 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
/themes/custom/tony/logo.svgNo alt attribute provided
...3/20151028_CL_275_DJA_.jpg?itok=Nw5TV3wxtigers in front of Nassau Hall
...ges/2019/12/banner2024.jpg?itok=4FQZAn0zPrinceton 2024
..._Campus_Spring_NAB_023.jpg?itok=iDXKFp9FSunlight on cherry blossoms on campus
data:[...] Base64silhoutte of children against backdrop of binary code
data:[...] Base64Philip Warren Anderson
data:[...] Base642 dollar signs on a green background with unequal ladders
data:[...] Base64Slime molds and their spores reach upward
data:[...] Base64Screenshot of the gallery view of John McPhee's class online
data:[...] Base64An illustration of a coronavirus surrounded by connected points
...mages/2019/11/7I3A3237.jpg?itok=qFR0sBb0Christopher Eisgruber, Brad Smith and Maria Perales Sánchez on the steps of the Supreme Court building in Washington, D.C.
...CL_Campus_Life_NAB_018.jpg?itok=SZt0JKZzSunlight dappling a campus building
...older_Arch_east_DJA052.jpg?itok=f_NZ9IDnHolder Arch
..._Physics101Lab_DLA_015.jpg?itok=kdfOudULInstructor working with student in physics lab
...e_Wide_Hope-vanCleaf_2.jpg?itok=p8jO0K-bMichael Moore stands next to his portrait painted by Mario Moore
/themes/custom/tony/images/logo-white.svgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Princeton University
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Princeton University
H2 Main navigation
H2 Utility menu
H2 Latest information related to COVID-19
H2 President Eisgruber's message to all Princetonians on meeting the unprecedented challenges presented by COVID-19
H2 Princeton is pleased to offer admission to 1,823 students for Class of 2024.
H2 University urges students, faculty and staff to notify University Health Services of all COVID-19 tests by any health care provider in any jurisdiction.
H2 University News
H2 U.S. Supreme Court hears arguments on Princeton, Microsoft challenge to DACA termination.
H2 University releases Title IX reports and announces next steps to strengthen process.
H2 @PrincetonU
H2 Study at Princeton
H2 Work at Princeton
H2 Contact links
H2 Visiting links
H2 Academic links
H2 Footer social media
H2 Subfooter links
H3 Multi-year datasets suggest projecting outcomes of people's lives with AI isn't so simple
H3 Nobel laureate and Princeton physicist Philip Anderson dies at age 96
H3 Poor people experience greater financial hardship in areas where income inequality is greatest
H3 Loners help society survive, say Princeton ecologists
H3 Writing in the time of coronavirus: John McPhee's legendary course goes virtual
H3 New mathematical model can more effectively track epidemics
Some internal link anchor texts are too long.
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
There are 22 external links on this page.
LinkAttributesAnchor text
https://www.princeton.edu/Anchor Skip to main content
https://www.princeton.edu/Princeton University
/meet-princetonMeet Princeton
/meet-princeton/service-humanityIn Service of Humanity
/meet-princeton/facts-figuresFacts & Figures
/meet-princeton/historyHistory
/meet-princeton/honors-awardsHonors & Awards
/meet-princeton/contact-usContact Us
/meet-princeton/visit-usVisit Us
/meet-princeton/our-facultyOur Faculty
/meet-princeton/our-studentsOur Students
/meet-princeton/our-alumniOur Alumni
/meet-princeton/our-staffOur Staff
/meet-princeton/our-leadershipOur Leadership
/academicsAcademics
/academics/studying-princetonStudying at Princeton
/academics/libraryLibrary
/academics/areas-of-studyAreas of Study
/academics/areas-of-study/huma...Humanities
/academics/areas-of-study/soci...Social Sciences
/academics/areas-of-study/engi...Engineering
/academics/areas-of-study/natu...Natural Sciences
/academics/advisingAdvising
https://registrar.princeton.ed...External Subdomain Academic Calendar
/academics/course-toolsCourse Tools
/academics/learning-abroadLearning Abroad
/academics/career-developmentCareer Development
/academics/continuing-educationContinuing Education
/academics/innovative-learningInnovative Learning
/researchResearch
/research/engineering-and-appl...Engineering & Applied Science
/research/humanitiesText duplicate Humanities
/research/natural-sciencesText duplicate Natural Sciences
/research/social-sciencesText duplicate Social Sciences
/research/interdisciplinary-ap...Interdisciplinary Approach
/research/office-dean-researchDean for Research Office
/research/external-partnershipsExternal Partnerships
/research/facilities-labsFacilities & Labs
/one-communityOne Community
/one-community/lifelong-connec...Lifelong Connections
/one-community/student-lifeStudent Life
/one-community/arts-cultureArts & Culture
/one-community/athleticsAthletics
/one-community/living-princeto...Living in Princeton, N.J.
/one-community/housing-diningHousing & Dining
/one-community/activities-orga...Activities & Organizations
/one-community/cultural-affini...Cultural & Affinity Groups
/one-community/health-wellnessHealth & Wellness
/one-community/religious-lifeReligious Life
/one-community/serving-public-...Serving the Public Good
/one-community/familiesFamilies
/admission-aidAdmission & Aid
/admission-aid/affordable-allAffordable for All
https://admission.princeton.ed...External Subdomain About Financial Aid
https://finaid.princeton.edu/External Subdomain Current Undergraduate Financial Aid
https://admission.princeton.edu/External Subdomain Undergraduate Admission
/admission-aid/graduate-admissionGraduate Admission
/admission-aid/international-s...For International Students
https://www.princeton.edu/newsNews
https://www.princeton.edu/eventsEvents
/meet-princeton/work-princetonWork at Princeton
/work/benefits-servicesServices & Resources
/work/work-life-balanceWork-Life Balance
/links/studentsLinks for
/links/studentsStudents
/links/faculty-staffFaculty & Staff
http://alumni.princeton.edu/External Subdomain Alumni
http://giving.princeton.edu/External Subdomain Giving
/content/covid-19-coronavirus-...Information for the University community on COVID-19
/news/2020/03/17/president-eis...President Eisgruber's message to all Princetonians on meeting the unprecedented challenges presented by COVID-19
/news/2020/03/17/president-eis...Trivial anchor text
Read more
/news/2020/03/26/princeton-ple...IMG-ALT Princeton 2024
/news/2020/03/26/princeton-ple...Princeton is pleased to offer admission to 1,823 students for Class of 2024. Students admitted to the incoming Class of 2024 include 17% who will be first-ge...
/news?category=1896More University News Stories
/news/2020/03/18/university-ur...IMG-ALT Sunlight on cherry blossoms on campus
/news/2020/03/18/university-ur...University urges students, faculty and staff to notify University Health Services of all COVID-19 tests by any health care provider in any jurisdiction. Cont...
/news?category=1896Text duplicate More University News Stories
https://www.princeton.edu/newsUniversity News
/news/2020/03/31/multi-year-da...Multi-year datasets suggest projecting outcomes of people's lives with AI isn't so simple Read more
IMG-ALT silhoutte of children against backdrop of binary code
/news/2020/03/30/nobel-laureat...Nobel laureate and Princeton physicist Philip Anderson dies at age 96 Read more
IMG-ALT Philip Warren Anderson
/news/2020/03/30/poor-people-e...Poor people experience greater financial hardship in areas where income inequality is greatest Read more
IMG-ALT 2 dollar signs on a green background with unequal ladders
/news/2020/03/27/loners-help-s...Loners help society survive, say Princeton ecologists Read more
IMG-ALT Slime molds and their spores reach upward
/news/2020/03/26/writing-time-...Writing in the time of coronavirus: John McPhee's legendary course goes virtual Read more
IMG-ALT Screenshot of the gallery view of John McPhee's class online
/news/2020/03/25/new-mathemati...New mathematical model can more effectively track epidemics Read more
IMG-ALT An illustration of a coronavirus surrounded by connected points
/news/2019/11/12/us-supreme-co...IMG-ALT Christopher Eisgruber, Brad Smith and Maria Perales Sánchez on the steps of the Supreme Court building in Washington, D.C.
/news/2019/11/12/us-supreme-co...U.S. Supreme Court hears arguments on Princeton, Microsoft challenge to DACA termination. The U.S. Supreme Court heard oral arguments Tuesday on cases challe...
/news?category=1896Text duplicate More University News Stories
/news/2019/10/24/university-re...IMG-ALT Sunlight dappling a campus building
/news/2019/10/24/university-re...University releases Title IX reports and announces next steps to strengthen process. Princeton University released two new reports and announced next steps t...
/news?category=1896Text duplicate More University News Stories
https://socialmedia.princeton....External Subdomain Social Media Directory
/academics/areas-of-studyText duplicate Areas of Study
/academics/learning-abroadText duplicate Learning Abroad
http://admission.princeton.edu/External Subdomain Text duplicate Undergraduate Admission
/admission-aid/graduate-admissionText duplicate Graduate Admission
http://dof.princeton.edu/acade...External Subdomain Faculty and Academic Positions
https://careers.princeton.edu/External Subdomain Staff Positions
/meet-princeton/contact-usText duplicate Contact Us
https://accessibility.princeto...External Subdomain Accessibility
/search/people-advancedAdvanced People Search
/news/media-inquiriesMedia Inquiries
/feedbackWebsite Feedback
/meet-princeton/visit-usPlan a Visit
/meet-princeton/visit-usMaps & Shuttles
http://www.goprincetontigers.com/External Varsity Athletics
http://giving.princeton.edu/External Subdomain Giving to Princeton
http://library.princeton.edu/External Subdomain Text duplicate Library
https://registrar.princeton.ed...External Subdomain Text duplicate Academic Calendar
/links/studentsStudent Links
/links/faculty-staffFaculty & Staff Links
https://www.facebook.com/princ...External Facebook
https://twitter.com/princetonExternal Twitter
https://www.instagram.com/prin...External Instagram
https://www.snapchat.com/add/p...External Snapchat
https://www.linkedin.com/schoo...External LinkedIn
https://www.youtube.com/princetonExternal YouTube
http://socialmedia.princeton.e...External Subdomain Text duplicate Social Media Directory
http://www.princeton.edu/Text duplicate Princeton University
/meet-princeton/copyright-infr...Copyright Infringement
/privacy-noticePrivacy Notice

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.princeton.edu/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.75 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 4 javascript files. This may affect the load time negatively.
This website only loads 2 CSS files. That's ok.
The file size of the HTML document is fine (75 kB).

HTTP Response Header

NameValue
servernginx
dateThu, 02 Apr 2020 04:36:01 GMT
content-typetext/html; charset=UTF-8
content-length15364
connectionkeep-alive
cache-controlmax-age=60, public
x-drupal-dynamic-cacheMISS
link<https://www.princeton.edu/>; rel="canonical", <https://www.princeton.edu/>; rel="shortlink"
link<https://www.princeton.edu/node/141>; rel="revision"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedThu, 02 Apr 2020 04:35:17 GMT
etag"1585802117"
varyCookie,Accept-Encoding
x-generatorDrupal 8 (https://www.drupal.org)
x-xss-protection1
x-drupal-cacheMISS
content-encodinggzip
x-request-idv-5a439d32-749b-11ea-86be-73d76c88e594
x-ah-environmentprod
age44
viavarnish
x-cacheHIT
x-cache-hits27
accept-rangesbytes
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Education/schools. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 178,354 referring domains.
This website has 17,365,214 backlinks.
This website has backlinks from 109,407 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

#
# robots.txt
#
# This file is to prevent the crawling and indexing of certain parts
# of your site by web crawlers and spiders run by sites like Yahoo!
# and Google. By telling these "robots" where not to go on your site,
# you save bandwidth and server resources.
#
# This file will be ignored unless it is at the root of your host:
# Used:    http://example.com/robots.txt
# Ignored: http://example.com/site/robots.txt
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/robotstxt.html

User-agent: *
# CSS, JS, Images
Allow: /core/*.css$
Allow: /core/*.css?
Allow: /core/*.js$
Allow: /core/*.js?
Allow: /core/*.gif
Allow: /core/*.jpg
Allow: /core/*.jpeg
Allow: /core/*.png
Allow: /core/*.svg
Allow: /profiles/*.css$
Allow: /profiles/*.css?
Allow: /profiles/*.js$
Allow: /profiles/*.js?
Allow: /profiles/*.gif
Allow: /profiles/*.jpg
Allow: /profiles/*.jpeg
Allow: /profiles/*.png
Allow: /profiles/*.svg
# Directories
Disallow: /core/
Disallow: /profiles/
# Files
Disallow: /README.txt
Disallow: /web.config
# Paths (clean URLs)
Disallow: /admin/
Disallow: /comment/reply/
Disallow: /filter/tips/
Disallow: /legacy
Disallow: /filter/tips
Disallow: /node/add/
Disallow: /search*?
Disallow: /search/
Disallow: /user/register/
Disallow: /user/password/
Disallow: /user/login/
Disallow: /user/logout/
# Paths (no clean URLs)
Disallow: /index.php/admin/
Disallow: /index.php/comment/reply/
Disallow: /index.php/filter/tips/
Disallow: /index.php/filter/tips
Disallow: /index.php/node/add/
Disallow: /index.php/search/
Disallow: /index.php/user/password/
Disallow: /index.php/user/register/
Disallow: /index.php/user/login/
Disallow: /index.php/user/logout/

Facebook popularity

Shares / Likes / Comments
9,208

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

Princeton University
https://www.princeton.edu/
Through teaching and research, we educate people who will contribute to society and develop knowledge that will make a difference in the world.

Most important keywords

Seobility found the following keywords. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Princeton69%Check
Princeton University62%Check
University59%Check
at Princeton56%Check
Research University49%Check
People45%Check
University News44%Check
People Search42%Check
society40%Check
Research35%Check

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