Publishers.org - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
23% 
Page structure
79% 
Link structure
87% 
Server
54% 
External factors
100% 
SEO Score
Response time
0.46 s
File size
72.70 kB
Words
501
Media files
49
Number of links
30 internal / 2 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Home Page - AAP
The page title is too short. (165 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
The meta description is missing.
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://publishers.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-us
Server location: United States of America
The following language is defined by HTML: en-us
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
format-detectiontelephone=no
robotsindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1
generatorPowered by LayerSlider 6.11.2 - Multi-Purpose, Responsive, Parallax, Mobile-Friendly Slider Plugin for WordPress.
msapplication-TileImagehttps://149389299.v2.pressablecdn.com/wp-content/uploads/2019/12/cropped-AAP_Favicon-270x270.png
article:modified_time2020-03-25T13:21:36+00:00
langen-us
twitter:imagehttps://149389299.v2.pressablecdn.com/wp-content/uploads/2020/06/aap-default-news.jpg
twitter:cardsummary_large_image
twitter:label1Written by
twitter:data1Morgan Bramlet
twitter:label2Est. reading time
twitter:data21 minute
og:imagehttps://149389299.v2.pressablecdn.com/wp-content/uploads/2019/11/home-icon-1.png
og:localeen_US
og:typewebsite
og:titleHome Page - AAP
og:urlhttps://publishers.org/
og:site_nameAAP
charsetUTF-8

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
The average number of words per sentence of 37.2 words is high.
This page contains 501 words. That's ok.
24.8% of the text are stop words.
The page contains a listing, which indicates a good text layout.
7 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 16 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Empty bold or strong tags were found on this page.
The amount of tags is very high (38). We recommend using a maximum of 10 tags for this page.
Some tags are too long. With 72 characters this one is longer than 70 characters:
"distance learning results in rise in consumption of etextbooks read more"
The following tag is repeated too often: word
Image SEO
(Somewhat important)
49 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
.../themes/publisher/images/header-logo.pngNo alt attribute provided
...ds/layerslider/Homepage-Slider/book1.jpgNo alt attribute provided
...ds/layerslider/Homepage-Slider/book2.jpgNo alt attribute provided
...ds/layerslider/Homepage-Slider/book3.jpgNo alt attribute provided
...ds/layerslider/Homepage-Slider/book4.jpgNo alt attribute provided
...ds/layerslider/Homepage-Slider/book5.jpgNo alt attribute provided
...ds/layerslider/Homepage-Slider/book6.jpgNo alt attribute provided
...ds/layerslider/Homepage-Slider/book7.jpgNo alt attribute provided
...ds/layerslider/Homepage-Slider/book8.jpgNo alt attribute provided
...ds/layerslider/Homepage-Slider/book9.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book10.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book11.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book12.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book13.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book14.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book15.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book16.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book17.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book18.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book19.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book20.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book21.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book22.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book23.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book24.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book25.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book26.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book27.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book28.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book29.jpgNo alt attribute provided
...s/layerslider/Homepage-Slider/book30.jpgNo alt attribute provided
...layerslider/Homepage-Slider/aafd-136.pngNo alt attribute provided
...layerslider/Homepage-Slider/ames-119.pngNo alt attribute provided
...layerslider/Homepage-Slider/aocs-119.pngNo alt attribute provided
.../layerslider/Homepage-Slider/mbp-136.pngNo alt attribute provided
...yerslider/Homepage-Slider/marvel-136.pngNo alt attribute provided
...slider/Homepage-Slider/dc-comics-136.pngNo alt attribute provided
...erslider/Homepage-Slider/Physics-119.pngNo alt attribute provided
.../layerslider/Homepage-Slider/slide-5.jpgNo alt attribute provided
...layerslider/Homepage-Slider/banner-1.pngNo alt attribute provided
.../Homepage-Slider/slide-save-childern.jpgNo alt attribute provided
...layerslider/Homepage-Slider/banner-1.pngNo alt attribute provided
...ider/Homepage-Slider/Eve-Ewing-slide.jpgNo alt attribute provided
...der/Homepage-Slider/new-banner-image.jpgNo alt attribute provided
.../2020/10/AAP_StatShot_Sept2020-YOY-1.jpgNo alt attribute provided
...-content/uploads/2019/11/home-icon-1.pngNo alt attribute provided
...-content/uploads/2019/11/home-icon-2.pngNo alt attribute provided
...-content/uploads/2019/11/home-icon-3.pngNo alt attribute provided
...ent/uploads/2020/09/footer-logo-blue.pngNo alt attribute provided

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
The structure of headings is missing one or more levels. Do not skip heading levels.

Heading structure

Heading levelContent
H2 Who We Are
H2 Distance Learning Results in Rise in Consumption of eTextbooks Read More
H2 Trade (Consumer Book) Sales Up 20.9% in September; 7.8% Year To Date
H2 Industry Data & Statistics
H2 Creativity
H2 Education
H2 Discovery
H2 Innovation
H2 Culture
H2 Democracy
H2 The Association of American Publishers (AAP)
H4 Quick Links
H4 Follow AAP
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 2 external links on this page.
LinkAttributesAnchor text
https://publishers.org/Anchor No Text
https://twitter.com/AmericanPu...External No Text
https://publishers.org/join-aap/Join AAP
/jobs-in-publishing/Jobs in Publishing
https://publishers.org/contact/Contact Us
https://publishers.org/No Text
/who-we-are/Who we are
/policy-priorities/Policy Priorities
/data-and-statistics/Data & Statistics
https://publishers.org/aap-news/News
/aap-programs/Programs
/covid-19-response/ALERT: How publishers are responding to help communities during the COVID-19 pandemic? Click here for our central resource.
/who-we-are/MORE ABOUT AAP
/news/student-monitor-fall-202...Trivial anchor text
Read More
/news/aap-september-2020-stats...Text duplicate Trivial anchor text
Read More
/news/aap-august-2020-statshot...Text duplicate Trivial anchor text
Read More
https://publishers.org/aap-news/MORE NEWS
/data-and-statistics/MORE DATA & STATISTICS
/policy-priorities/MORE ABOUT OUR PRIORITIES
/policy-priorities/Text duplicate MORE ABOUT OUR PRIORITIES
/policy-priorities/Text duplicate MORE ABOUT OUR PRIORITIES
/policy-priorities/Text duplicate MORE ABOUT OUR PRIORITIES
/policy-priorities/Text duplicate MORE ABOUT OUR PRIORITIES
/policy-priorities/Text duplicate MORE ABOUT OUR PRIORITIES
https://publishers.org/No Text
/who-we-are/Who We Are
https://publishers.org/contact/Text duplicate Contact Us
/career-opportunities-at-aap/Career Opportunities at AAP
https://publishers.org/blog/Blogs
https://twitter.com/AmericanPu...External No Text
/privacy-policy/Privacy Policy
https://publishers.org/terms-use/Terms of Use

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://publishers.org/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.46 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 14 CSS files. This may affect the page load time negatively.
This website loads 16 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (73 kB).

HTTP Response Header

NameValue
servernginx
dateFri, 13 Nov 2020 05:50:27 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
strict-transport-securitymax-age=31536000
varyAccept-Encoding
varyCookie
last-modifiedFri, 13 Nov 2020 05:47:17 GMT
cache-controlmax-age=110, must-revalidate
x-nanananaBatcache-Hit
link<https://publishers.org/wp-json/>; rel="https://api.w.org/"
link<https://publishers.org/wp-json/wp/v2/pages/6>; rel="alternate"; type="application/json"
link<https://publishers.org/>; rel=shortlink
content-encodinggzip
x-ac2.hhn _atomic_dca
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as News. This classification is fine.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 3,810 referring domains.
This website has 594,318 backlinks.
This website has backlinks from 3,031 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
190

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

publishers.org
Home Page - AAP

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
AAP61%Check
publishers55%Check
American publishers49%Check
book49%Check
SEPTEMBER43%Check
Read43%Check
eTextbooks43%Check
Consumption43%Check
learning43%Check
Consumer43%Check

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