Purina.ca - SEO Checker

Overview of the SEO Check
Meta information
80% 
Page quality
91% 
Page structure
100% 
Link structure
73% 
Server
66% 
External factors
100% 
SEO Score
Response time
0.88 s
File size
236.80 kB
Words
1070
Media files
15
Number of links
172 internal / 5 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Purina® Canada | Nutritious Dog & Cat Food for Your Pet
The length of the page title is perfect. (519 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
At Purina Canada, pets are our passion & safety is our promise. Find the right Purina dog food, cat food, & treats designed for your dog or cat’s unique needs & preferences.
The meta description is too long: 1061 pixels from max. 1000 pixels. Optimize description
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.purina.ca/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United States of America
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
descriptionAt Purina Canada, pets are our passion & safety is our promise. Find the right Purina dog food, cat food, & treats designed for your dog or cat’s unique needs & preferences.
facebook-domain-verification59q0f8v8a63cypkbvz6cpsmv3cwxnz
google-site-verificationDNeOdsZ0rpg-uCbwhuLWBNJRchw2JpYbLZ_UgoBA0qg
MobileOptimizedwidth
HandheldFriendlytrue
viewportwidth=device-width, initial-scale=1.0
ps-account2958
ps-languageen
ps-countryCA
theme-color#ffffff
format-detectiontelephone=no
langen
charsetutf-8

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Page quality

Content
(Critically important)
These Typos were found:
  • beggin => begin, begging
This page contains 1070 words. That's ok.
33.2% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
10 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 14.46 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 6 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 21 tags for this page.
Image SEO
(Somewhat important)
1 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...compiled-assets/media/images/logo@2x.pngPurina® Canada Logo
...compiled-assets/media/images/logo@2x.pngPurina® Canada Logo
...epage-readers-digest_0.png?itok=UubI9fYqDog and cat laying on the ground
...ani_LandingPage_Module.gif?itok=AkHLrNI3No alt attribute provided
...da_PB2901_Kison_03CK13.jpg?itok=XViUEMnJBlack dog sitting next to bag of Purina ONE dog food
...3_Cramton_1874_500x300.png?itok=bIQQ-T2TWoman touching noses with her cat next to bag of Beyond cat food
...suit_Passion_500x300-2.png?itok=roC4CfUZWoman holding black dog
...blic/05_Safety_500x300.png?itok=MAm-cduDTwo men walking in a field
...uit_Innovation_500x300.png?itok=E5M5ni8hPurina building
...tise-articles-homepage.jpg?itok=fWbKATN4
...ogs-see-colour_500x300.png?itok=l2-YLE0oPug sitting on a couch and looking at the camera
...ts-love-cantip_500x300.png?itok=WBu976pmLight grey cat with green eyes laying on its back
...-always-hungry_500x300.png?itok=v8-zOXeHSiamese cat eating out of a yellow bowl
...compiled-assets/media/images/logo@2x.pngPurina® Canada Logo
...1-01/Readers-Digest-Category-Seal_EN.pngReader's Digest: Trusted Brand 2021 - Voted By Canadians for Pet Food Category

Page structure

H1 heading
(Critically important)
CANADA'S MOST TRUSTED BRAND™ OF PET FOOD
The H1 heading is perfect.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 CANADA'S MOST TRUSTED BRAND™ OF PET FOOD
H2 Explore Our Dog Food
H2 Explore Our Cat Food
H2 What Guides Us
H2 Cat & Dog Articles
H2 Whether you have a question or are searching for tips, we’re committed to providing the answers you need to continue living your best life together.
H3 We’re all in this together, including our pets.
H3 Find the Best Food for Your Dog or Cat
H3 Pets Are Our Passion
H3 Safety Is Our Promise
H3 Innovation Is Our Pledge
H3 Do Dogs See Colour?
H3 Why Do Cats Love Catnip?
H3 7 Reasons Your Cat's Appetite Has Increased
H3 Follow
Some anchor texts are used more than once.
There are 3 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
All internal links are not using dynamic parameters.
There are 5 external links on this page.
LinkAttributesAnchor text
https://www.purina.ca/Anchor Skip To Main Content
https://www.purina.ca/IMG-ALT Purina® Canada Logo
https://www.purina.ca/Purina® Canada | Home
IMG-ALT Purina® Canada Logo
https://www.purina.ca/dogsDog Products
/dogs/dog-food/dryDry Dog Food
/dogs/dog-food/wetWet Dog Food
/dogs/dog-food/puppy-foodPuppy Food
/dogs/dog-food/seniorSenior Dog Food
/dogs/dog-food/grain-freeGrain Free Dog Food
/dogs/dog-food/small-breedSmall Breed Dog Food
/dogs/dog-food/large-breedLarge Breed Dog Food
/dogs/dog-treatsDog Treats
/dogs/dog-foodSee All
https://www.purina.ca/alpoALPO®
https://www.purina.ca/benefulBeneful®
https://www.purina.ca/beyond/dogsBeyond®
https://www.purina.ca/dog-chowDog Chow®
/pro-plan/dogsPro Plan®
https://www.purina.ca/puppy-chowPuppy Chow®
/purina-one/dogsPurina ONE®
/pro-plan-veterinary-diets/dogPurina® Pro Plan Veterinary Diets®
/veterinary-diets-essentialcar...Purina® Veterinary Diets essentialcare®
https://www.purina.ca/alpoText duplicate ALPO®
https://www.purina.ca/begginBeggin'®
https://www.purina.ca/busyBusy®
https://www.purina.ca/dentalifeDentaLife®
/honest-to-dogHonest to Dog™
https://www.purina.ca/prime-bonesPrime Bones™
/purina-one/dogs/dog-treatsText duplicate Purina ONE®
/pro-plan-veterinary-diets/dogText duplicate Purina® Pro Plan Veterinary Diets®
/dogs/dog-treatsText duplicate See All
/where-to-buyFind a Retailer
https://www.purina.ca/catsCat Products
/cats/cat-food/dryDry Cat Food
/cats/cat-food/wetWet Cat Food
/cats/cat-food/kitten-foodKitten Food
/cats/cat-food/seniorSenior Cat Food
/cats/cat-food/grain-freeGrain Free
/cats/cat-treatsCat Treats
/cats/cat-foodText duplicate See All
https://www.purina.ca/beyond/catsText duplicate Beyond®
https://www.purina.ca/cat-chowCat Chow®
https://www.purina.ca/fancy-feastFancy Feast®
https://www.purina.ca/friskiesFriskies®
https://www.purina.ca/kitten-chowKitten Chow®
/purina-one/catsText duplicate Purina ONE®
/pro-plan/catText duplicate Pro Plan®
/pro-plan/cats/liveclear-cat-a...Pro Plan® LiveClear™
/pro-plan-veterinary-diets/catText duplicate Purina® Pro Plan Veterinary Diets®
/veterinary-diets-essentialcar...Text duplicate Purina® Veterinary Diets essentialcare®
https://www.purina.ca/tidy-catsTidy Cats®
/yesterdays-newsYesterday′s News®
/cats/cat-litterText duplicate See All
/friskies/cat-treatsFriskies® Party Mix
/luv/productsLuv®
/cats/cat-treatsText duplicate See All
/where-to-buyText duplicate Find a Retailer
/dogs/dog-breed-selectorChoosing A Pet
/dogs/dog-breed-selectorDog Breed Selector
/cats/cat-breed-selectorCat Breed Selector
/dog-age-calculatorDog Age Calculator
/cat-age-calculatorCat Age Calculator
/dogs/dog-breeds/collections/s...Dog Breeds with Short Hair
/dogs/dog-breeds/collections/b...Best Indoor Dog Breeds
/dogs/dog-breeds/collections/b...Best Dog Breeds for Multi-Pet Homes
/dogs/dog-breedsText duplicate See All
/cats/cat-breeds/collections/m...Most Hypoallergenic Cat Breeds
/cats/cat-breeds/collections/l...Cat Breeds with Minimal Shedding
/cats/cat-breedsText duplicate See All
/about-purinaWhy Purina
/about-purinaA Company of Pet Lovers
/about-purina/caresPurina Cares
/about-purina/readers-digestCanada’s Most Trusted Pet Food
/nutrition/quality-pet-foodQuality Pet Food
https://www.purina.ca/ingredientsIngredients
/animal-hall-of-famePurina Animal Hall of Fame
/about-purina/supporting-commu...Supporting Communities
/our-nutrition-philosophyNutrition Philosophy
/about-purina/sustainabilitySustainability
/nutrition/sourcingSourcing
/about-purina/recyclingRecycling
/nutrition/quality/product-inn...Product Innovation
/nutrition/managing-cat-allergensManaging Cat Allergens
https://www.purina.ca/articlesPet Care
/articles/puppyPuppy Articles
/articles/dogDog Articles
/articles/kittenKitten Articles
/articles/catCat Articles
/articles/dog/nutrition/can-do...Can Dogs Eat Grapes?
/articles/dog/feeding/why-wont...Dog Won’t Eat Dry Food
/articles/puppy/getting-a-pupp...Ultimate New Puppy Checklist
/articles/puppy/feeding/when-t...When to Switch from Puppy Food to Adult Dog Food
/articles/cat/behaviour/why-do...Why Does My Cat Stare at Me?
/articles/cat/nutrition/omega-...Omega-3: What Is It and What Benefits Does It Have for Cats?
/articles/cat/facts/10-fascina...10 Interesting Facts About Cats
/articles/kitten/feeding/when-...When to Switch From Kitten Food To Cat Food
/where-to-buyWhere to Buy
https://www.purina.ca/couponsCoupons
https://www.purina.ca/careersCareers
https://www.purina.ca/contact-usContact Us
https://www.purina.ca/English
https://www.purina.ca/frFrançais
/about-purina/readers-digestLearn More
/about-purina/keep-pets-happy-...New window Text duplicate Learn More
/dogs/dog-food/puppy-foodPUPPY
/dogs/dog-food/seniorSENIOR DOG
/dogs/dog-food/small-breedSMALL DOG
/dogs/dog-food/large-breedLARGE BREED
/dogs/dog-food/grain-freeGRAIN FREE
/dogs/dog-foodVIEW ALL
/cats/cat-food/kitten-foodKITTEN
/cats/cat-food/seniorSENIOR CAT
/cats/cat-food/wetWET CAT
/cats/cat-food/dryDRY CAT
/cats/cat-food/grain-freeText duplicate GRAIN FREE
/cats/cat-foodText duplicate VIEW ALL
/pet-food-finderText duplicate Learn More
/purina-one/dogs/dry-dog-food/...Explore Dog Products
/beyond/dry-cat-food/simply-ch...Explore Cat Products
/about-purinaText duplicate Learn More
/nutrition/quality-pet-foodDiscover How
/nutrition/quality/product-inn...See What's New
/dog-and-cat-articlesREAD TIPS FROM OUR EXPERTS
/articles/dog/behaviour/do-dog...Trivial anchor text
Read More
/articles/cat/behaviour/why-do...Text duplicate Trivial anchor text
Read More
/articles/cat/nutrition/cat-al...Text duplicate Trivial anchor text
Read More
https://www.purina.ca/Text duplicate Purina® Canada | Home
IMG-ALT Purina® Canada Logo
A-TITLE Home
https://www.purina.ca/dogsNofollow Dogs
https://www.purina.ca/catsNofollow Cats
/dogs/dog-breed-selectorNofollow Choosing a Pet
https://www.purina.ca/articlesNofollow Text duplicate Pet Care
/about-purinaNofollow Text duplicate Why Purina
/dogs/dog-food/dryNofollow Text duplicate Dry Dog Food
/dogs/dog-food/wetNofollow Text duplicate Wet Dog Food
/dogs/dog-treatsNofollow Text duplicate Dog Treats
/cats/cat-food/wetNofollow Text duplicate Wet Cat Food
/cats/cat-food/dryNofollow Text duplicate Dry Cat Food
/cats/cat-treatsNofollow Text duplicate Cat Treats
/cats/cat-litterNofollow Cat Litter
https://www.purina.ca/alpoNofollow Text duplicate ALPO®
https://www.purina.ca/begginNofollow Beggin′®
/beneful/dog-foodNofollow Text duplicate Beneful®
https://www.purina.ca/beyond/dogsText duplicate Beyond®
/busy/dog-treatsNofollow Text duplicate Busy®
https://www.purina.ca/dentalifeText duplicate DentaLife®
/purina-one/dogs/dog-foodNofollow Text duplicate Purina ONE®
/honest-to-dogText duplicate Honest to Dog™
https://www.purina.ca/dog-chowNofollow Purina® Dog Chow®
https://www.purina.ca/puppy-chowPurina® Puppy Chow®
/pro-plan/dogsNofollow Purina® Pro Plan®
/pro-plan-veterinary-diets/dogNofollow Text duplicate Purina® Pro Plan Veterinary Diets®
/dogs/dog-foodNofollow See All Dog Brands
https://www.purina.ca/beyond/catsText duplicate Beyond®
https://www.purina.ca/fancy-feastText duplicate Fancy Feast®
https://www.purina.ca/friskiesNofollow Text duplicate Friskies®
/luv/productsNofollow Text duplicate Luv®
https://www.purina.ca/cat-chowNofollow Purina® Cat Chow®
https://www.purina.ca/kitten-chowPurina® Kitten Chow®
/purina-one/cats/cat-foodNofollow Text duplicate Purina ONE®
/pro-plan/catNofollow Text duplicate Purina® Pro Plan®
/pro-plan-veterinary-diets/catNofollow Text duplicate Purina® Pro Plan Veterinary Diets®
/tidy-cats/productsNofollow Text duplicate Tidy Cats®
/yesterdays-news/productsNofollow Text duplicate Yesterday′s News®
/cats/cat-foodNofollow See All Cat Brands
/join-our-mailing-listNofollow Newsletter Sign-Up
https://www.purina.ca/contact-usNofollow Text duplicate Contact Us
https://www.purina.ca/careersNofollow Text duplicate Careers
https://www.purina.ca/reviewsNofollow Reviews
https://www.facebook.com/purin...New window External Facebook
https://twitter.com/PurinaCanadaNew window External Twitter
https://www.youtube.com/purina...New window External Youtube
https://www.instagram.com/puri...New window External Instagram
/terms-of-useTerms of Use
/cookies-policyCookies Policy
/privacy-policyPrivacy Policy (Updated)
/user-generated-content-terms-...User Generated Terms & Conditions
https://l3.evidon.com/site/202...New window External Subdomain Ad Choices

Server configuration

HTTP redirects
(Critically important)
This page redirects to "https://www.purina.ca/"
HTTP header
(Important)
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.88 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 6 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (237 kB).

HTTP Response Header

NameValue
dateTue, 04 May 2021 08:04:03 GMT
content-typetext/html; charset=UTF-8
transfer-encodingchunked
connectionkeep-alive
set-cookie148 Characters
cache-controlmax-age=2764800, public
x-drupal-dynamic-cacheMISS
link<https://www.purina.ca/>; rel="canonical", <https://www.purina.ca/>; rel="shortlink"
link<https://www.purina.ca/>; rel="revision"
link</libraries/tesla/build/static/css/main.css>; rel="preload"; as="style"; onload="this.rel = 'stylesheet'"
link</libraries/tesla/build/static/css/main.css>; rel="stylesheet"
x-ua-compatibleIE=edge
content-languageen
x-content-type-optionsnosniff
expiresSun, 19 Nov 1978 05:00:00 GMT
last-modifiedTue, 04 May 2021 08:01:01 GMT
varyCookie,Accept-Encoding
content-security-policyframe-ancestors 'self'; report-uri /report-csp-violation
x-xss-protection1; mode=block
x-frame-optionsSAMEORIGIN
x-drupal-cacheMISS
x-request-idv-de5a9cf0-acae-11eb-8e5a-53ff56dde8e5
x-ah-environment01live
age179
viavarnish
x-cacheHIT
x-cache-hits1
cf-cache-statusDYNAMIC
cf-request-id09d800e42900004e14a8a8e000000001
expect-ctmax-age=604800, report-uri="https://report-uri.cloudflare.com/cdn-cgi/beacon/expect-ct"
servercloudflare
cf-ray64a0374d0e974e14-FRA
content-encodinggzip
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website has excellent links from other websites.
This page has backlinks from 1,377 referring domains.
This page has 1,648,738 backlinks.
This page has backlinks from 1,082 different ip addresses.
Facebook popularity
(Somewhat important)
This page has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: * 
Allow: /?sort_by=rating
Disallow: /taxonomy
Disallow: /kraken-reviews
Disallow: /node
Disallow: /ajax-facets
Disallow: /cdn-cgi/l/email-protection
Disallow: /themes/custom/kraken/compiled-assets/styleguide
Disallow: /?f=
Disallow: /?sort_by=

Facebook popularity

Shares / Likes / Comments
7,121

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.purina.ca
Purina® Canada | Nutritious Dog & Cat Food for Your Pet
At Purina Canada, pets are our passion & safety is our promise. Find the right Purina dog food, cat food, & treats designed for your dog or cat’s unique needs & preferences.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Pet78%Check
Food78%Check
Canada77%Check
Pet Food77%Check
Purina Canada75%Check
Cat Food74%Check
Purina73%Check
Cat70%Check
Cat Dog70%Check
Trusted Pet66%Check

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