Overview of the SEO Check
Meta information
97% 
Page quality
45% 
Page structure
58% 
Link structure
96% 
Server
60% 
External factors
100% 
SEO Score
Response time
0.53 s
File size
133.10 kB
Words
438
Media files
17
Number of links
84 internal / 15 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Willkommen bei PwC Deutschland
The title contains the word Willkommen bei! More content should be covered in the title.
There are no duplicate words in the title
Meta description
(Critically important)
PwC bietet branchenspezifische Dienstleistungen in den Bereichen Wirtschaftsprüfung, Steuerberatung und Unternehmensberatung.
The length of the meta description is perfect. (817 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.pwc.de/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: de
Language defined in HTML: de
Language defined in HTTP-Equiv meta tag: de_de
Server location: United States of America
There are different language information within the page markup.
One or more of the specified languages are not ISO standard (en, en-us, de, etc.)
The following language is defined by HTML: de_de
Alternate/Hreflang Links
(Somewhat important)
The alternate link to the page itself is invalid.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
robotsindex
keywordsBig 4,Big Four,United States,Accounting,Audit,Assurance,Performance Improvement,Internal Audit,Corporate Governance,Human Resources,Tax,Private Company,Private Companies,Human Capital,Enterprise Risk,Transactions,Sarbanes-Oxley,Sarbanes Oxley,Mergers & Acquisitions,M&A,Professional Services
descriptionPwC bietet branchenspezifische Dienstleistungen in den Bereichen Wirtschaftsprüfung, Steuerberatung und Unternehmensberatung.
authorPricewaterhouseCoopers
pwcTitlePwC Deutschland
pwcLocalede_de
pwcCountryde
pwcGeo.defaultDE
pwcLangde
pwcTagEmpty
pwcHideLevelEmpty
targetEmpty
pwcReleaseDate2008-05-05T06:00:00.000+02:00
pwcLastModifiedDate2020-10-30T16:43:49.433Z
pwcselectednavEmpty
viewportwidth=device-width, initial-scale=1.0
langde
og:titlePwC Deutschland
og:typearticle
og:site_namePwC
og:descriptionPwC bietet branchenspezifische Dienstleistungen in den Bereichen Wirtschaftsprüfung, Steuerberatung und Unternehmensberatung.
og:imageEmpty
og:urlhttps://www.pwc.de
content-languagede_de
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
Some words from the page title are not used within the pages content
There are only 438 words on this page. Good pages should have about 1,000 words of useful content.
These Typos were found:
  • ouml => Ö/ö
  • auml => Ä; ä
21.5% of the text are stop words.
The page contains a listing, which indicates a good text layout.
5 paragraphs were found on this page.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 9.5 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 14 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1.0" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 9 tags for this page.
Image SEO
(Somewhat important)
9 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Page structure

H1 heading
(Critically important)
There is no H1 heading specified.
Headings
(Important)
Some headings occur twice on the page.
The structure of headings is missing one or more levels. Do not skip heading levels.
Some headings do not have any content.

Heading structure

Heading levelContent
H2 Trust in Transformation
H2 Featured
H2 {{filterContent.facetedTitle}}
H2 Weitere Insights:
H2 {{filterContent.facetedTitle}} Duplicate text
H2 Weitere Blogs
H2 Mehr erfahren
H2 PwC Karriere
H2 PwC Newsletter
H2 Über uns
H3 Playback of this video is not currently available
H3 Playback of this video is not currently available Duplicate text
H3 News
H4 Empty heading
H4 {{item.title}}
H4 {{item.title}} Duplicate text
H4 Empty heading
H4 {{item.title}} Duplicate text
H4 {{item.title}} Duplicate text
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
There are 1 links with a trivial anchor text.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 15 external links on this page.
LinkAttributesAnchor text
https://www.pwc.de/PwC
https://www.pwc.de/Deutschland
https://www.pwc.de/Anchor Skip to footer
https://www.pwc.de/Anchor Im Fokus
https://www.pwc.de/Anchor Branchen & Märkte
https://www.pwc.de/Anchor Dienstleistungen
https://www.pwc.de/Anchor Digital Store
/de/abschlusspruefungsreform.htmlAbschlussprüfungsreform
https://www.pwc.de/de/brexit.htmlBrexit
/de/managementberatung.htmlConsulting
/de/covid-19-gemeinsam-durch-d...COVID-19
/de/im-fokus/customer-centric-...Customer Centric Transformation
/de/im-fokus/cyber-security.htmlCyber Security
https://www.pwc.de/de/deals.htmlDeals
/de/im-fokus/digitale-abschlus...Digitale Abschlussprüfung
/de/digitale-transformation.htmlDigitale Transformation
/de/im-fokus/digital-hr.htmlDigital HR
/de/im-fokus/finance-transform...Finance Transformation
/de/finanzierung.htmlFinanzierung
/de/digitale-transformation/in...Industrie 4.0
/de/internationalisierung.htmlInternationalisierung
/de/im-fokus/mobility-transfor...Mobility Transformation
/de/nachhaltigkeit.htmlNachhaltigkeitsberatung
/de/human-resources.htmlPersonal (Human Resources)
/de/prozessoptimierung.htmlProzessoptimierung
/de/rechnungslegung.htmlRechnungslegung
https://www.pwc.de/de/risk.htmlRisk
/de/im-fokus/starke-allianzen....Starke Allianzen
/de/steuerberatung.htmlSteuerberatung
/de/aufsichtsraete.htmlNew window Aufsichtsräte
/de/automobilindustrie.htmlAutomobilindustrie
https://www.strategyand.pwc.co...New window External Chemicals
/de/energiewirtschaft.htmlEnergiewirtschaft
/de/mittelstand.htmlFamilienunternehmen und Mittelstand
/de/finanzdienstleistungen.htmlFinancial Services
/de/gesundheitswesen-und-pharm...Gesundheitswesen
/de/handel-und-konsumguter.htmlHandel und Konsumgüter
/de/industrielle-produktion.htmlIndustrielle Produktion
/de/internationale-maerkte.htmlInternationale Märkte
/de/kapitalmarktorientierte-un...Kapitalmarktorientierte Unternehmen
/de/branchen-und-markte/oeffen...Öffentlicher Sektor
/de/branchen-und-markte/pharma...Pharma und Lifescience
/de/private-equity.htmlPrivate Equity
/de/privatpersonen.htmlPrivatpersonen
/de/real-estate.htmlReal Estate
/de/branchen-und-markte/startu...Startups
/de/technologie-medien-und-tel...Technologie, Medien und Telekommunikation
/de/transport-und-logistik.htmlTransport und Logistik
/de/branchenregulierung.htmlBranchenregulierung
/de/finanzierung-und-investiti...Finanzierung und Investition
/de/wissenstransfer.htmlWissenstransfer
/de/sanierung-und-restrukturie...Sanierung und Restrukturierung
/de/managementberatung/forensi...Forensic Services
/de/rechnungslegung-berichters...Prüfung, Rechnungslegung und Berichterstattung
https://www.pwc.de/de/deals.htmlTransaktionen
/de/steuern.htmlSteuern und Recht
/de/strategie-organisation-pro...Strategie, Organisation, Prozesse, Personal und Systeme
https://store.pwc.de/de/digita...New window External Digital Fitness App
https://store.pwc.de/de/global...New window External globalDoc Solution
https://store.pwc.de/de/data-p...New window External Data Protection Manager
https://store.pwc.de/de/zone-c...New window External Zone Check
https://store.pwc.de/de/threat...New window External Threat Intelligence
https://store.pwc.de/de/loesungenNew window External Weitere Produkte
/de/trust-in-transformation.htmlTrust in Transformation Veränderung beginnt mit den richtigen Fragen. Mehr erfahren
/de/nachhaltigkeit.htmlNachhaltigkeitsberatung Gemeinsam mit Ihnen realisieren wir Ihre Transformation in ein nachhaltiges Unternehmen.
/de/covid-19-gemeinsam-durch-d...COVID-19: Gemeinsam den Blick nach vorne richten Die COVID-19-Pandemie hat enorme Auswirkungen: auf Gesellschaft, Politik und Wirtschaft.
/de/branchen-und-markte/startu...Deutscher Startup Monitor 2020 Startups trotzen der Corona-Krise.
/de/ceosurvey.htmlPwCs Global CEO Survey
/de/ghost-templates-de-de/blic...New window Blickpunkt Osteuropa
/de/ghost-templates-de-de/blog...New window CITT News
/de/ghost-templates-de-de/blog...New window Compliance FS
/de/ghost-templates-de-de/real...New window Text duplicate Real Estate
/de/ghost-templates-de-de/karr...New window Stairway
/de/ghost-templates-de-de/pwc-...New window Trivial anchor text
Mehr
/de/pressemitteilungen/2020/pw...PwC Digital Trust Insights 2021: COVID-19 befördert Cybersicherheit in die Chefetage
A-TITLE PwC Digital Trust Insights 2021: COVID-19 befördert Cybersicherheit in die Chefetage
/de/pressemitteilungen/2020/we...Weniger Büroflächen: Homeoffice-Trend kann sich für viele Unternehmen langfristig lohnen
A-TITLE Weniger Büroflächen: Homeoffice-Trend kann sich für viele Unternehmen langfristig lohnen
/de/pressemitteilungen/2020/vo...Von Trübsal keine Spur: Unternehmen blicken optimistisch in die Zukunft
A-TITLE Von Trübsal keine Spur: Unternehmen blicken optimistisch in die Zukunft
/de/pressemitteilungen/2020/fr...Frauen in Führungspositionen: Die Gesundheitswirtschaft legt personalpolitisch den Rückwärtsgang ein
A-TITLE Frauen in Führungspositionen: Die Gesundheitswirtschaft legt personalpolitisch den Rückwärtsgang ein
/de/pressemitteilungen/2020/vo...PwC-Vergütungsstudie 2020: DAX-Chefs verdienen erheblich weniger
A-TITLE PwC-Vergütungsstudie 2020: DAX-Chefs verdienen erheblich weniger
/de/pressemitteilungen/2020.htmlAlle Pressemitteilungen
http://pwc-karriere.de/New window External Zur Karriereseite
/de/pwc-im-netz/newsletter-von...Zu den Newslettern
/de/ueber-uns.htmlZu Über uns
https://www.twitter.com/pwc_deNew window External IMG-ALT Twitter Follow
A-TITLE Twitter Follow
https://www.linkedin.com/compa...New window External IMG-ALT Linkedin Follow
A-TITLE Linkedin Follow
https://www.youtube.com/user/p...New window External IMG-ALT Youtube Follow
A-TITLE Youtube Follow
https://www.instagram.com/pwc_deNew window External IMG-ALT Instagram Follow
A-TITLE Instagram Follow
https://www.pinterest.de/pwc_deNew window External IMG-ALT Pinterest Follow
A-TITLE Pinterest Follow
/de/standorte.htmlStandorte
/de/kontaktanfrage.htmlKontakt
https://pwcplus.de/External PwCPlus
/de/disclaimer/eu-dsgvo.htmlEU-DSGVO: Einwilligung
/de/sitemap.htmlSitemap
https://www.pwc.com/structureNew window External www.pwc.com/structure
/de/disclaimer.htmlDisclaimer
/de/impressum.htmlImpressum
/de/nutzungsbedingungen.htmlNutzungsbedingungen
/de/datenschutzerklaerung.htmlDatenschutzerklärung
/de/cookie-information.htmlCookie-Einstellungen

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.pwc.de/"
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This website uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time of 0.53 seconds is longer than the recommended limit of 0.4 seconds. A high response time unnecessarily slows down search engine crawling and results in bad user experience as well.
This website loads 14 javascript files. This may affect the load time negatively.
This website only loads 3 CSS files. That's ok.
The file size of the HTML document is fine (133 kB).

HTTP Response Header

NameValue
serverApache/2.4.6 (Red Hat Enterprise Linux) Communique/4.3.2
content-typetext/html;charset=utf-8
x-frame-optionsSAMEORIGIN
x-frame-optionsSAMEORIGIN
strict-transport-securitymax-age=31536000 ; includeSubDomains
x-client-locationDE
varyAccept-Encoding
disisdis1
x-content-type-optionsnosniff
content-encodinggzip
expiresFri, 30 Oct 2020 21:06:08 GMT
cache-controlmax-age=0, no-cache
pragmano-cache
dateFri, 30 Oct 2020 21:06:08 GMT
content-length25067
statuscode200
http_versionHTTP/2

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 6,323 referring domains.
This website has 593,653 backlinks.
This website has backlinks from 4,898 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

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Disallow: /ca/fr/*.PDF
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Disallow: /de/publications/2017/PwC-LodgingTourismCapability%20Statement_E.pdf
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