Reading.ac.uk - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
53% 
Page structure
70% 
Link structure
67% 
Server
36% 
External factors
100% 
SEO Score
Response time
0.12 s
File size
83.70 kB
Words
654
Media files
15
Number of links
158 internal / 12 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
University of Reading
The page title is too short. (194 pixels of 580 max pixel length) Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Discover the University of Reading, a global university that enjoys a world-class reputation for teaching, research and enterprise.
The length of the meta description is perfect. (790 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
No canonical link is specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
keywordsEmpty
descriptionDiscover the University of Reading, a global university that enjoys a world-class reputation for teaching, research and enterprise.
viewportwidth=device-width
GENERATORGenerated by Activedition 4.2.2
langen
x-ua-compatibleIE=Edge
charsetutf-8

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Page quality

Content
(Critically important)
Words from the H1 heading are not used in the page content.
Only 2 paragraph/s was/were found on this page.
This page contains 654 words. That's ok.
22% of the text are stop words.
The page contains a listing, which indicates a good text layout.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 16 words is good.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 6 javascript files. This may affect the load time negatively.
A viewport "width=device-width" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
The usage of strong and bold tags is perfect. We recommend the use of up to 13 tags for this page.
Image SEO
(Somewhat important)
12 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Page structure

H1 heading
(Critically important)
Take the next step Master's virtual Open Day – 13 November
Too many H1 headings
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Take the next step Master's virtual Open Day – 13 November
H1 Welcome new students Everything you need to get started
H2 COVID-19
H2 Are you ready?
H2 At a glance
H2 Ready for Reading?
H2 Visit Us
H3 Great course options
H3 Explore student life
H3 Chat to our students
H3 Latest news
H3 Teaching and learning
H3 Accommodation
H3 A global outlook
H3 Business
H3 Study in Malaysia
H3 How to find us
H3 Get connected
H3 Our postal address
H4 Whiteknights campus
H4 London Road campus
H4 Greenlands campus
Some internal link anchor texts are too long.
Some anchor texts are used more than once.
The amount of internal links is ok.
All internal links don't have dynamic parameters.
There are 12 external links on this page.
LinkAttributesAnchor text
http://www.reading.ac.uk/Anchor Skip to main content
/Ready-to-Study/study/Subject-...Agriculture
/Ready-to-Study/study/Subject-...Ancient History
/Ready-to-Study/study/Subject-...Animal Science
/Ready-to-Study/study/Subject-...Anthropology
/Ready-to-Study/study/Subject-...Archaeology
/Ready-to-Study/study/Subject-...Architectural Engineering
/Ready-to-Study/study/Subject-...Architecture
/Ready-to-Study/study/Subject-...Art
/Ready-to-Study/study/Subject-...Biological Sciences
/Ready-to-Study/study/Subject-...Biomedical Engineering
/Ready-to-Study/study/Subject-...Biomedical Sciences
/Ready-to-Study/study/Subject-...Building and Surveying
/Ready-to-Study/study/Subject-...Business and Management, Accounting and Finance
/Ready-to-Study/study/Subject-...Chemistry
/Ready-to-Study/study/Subject-...Classics and Classical Studies
/Ready-to-Study/study/Subject-...Climate Science
/Ready-to-Study/study/Subject-...Computer Science
/Ready-to-Study/study/Subject-...Construction Management
/Ready-to-Study/study/Subject-...Consumer Behaviour and Marketing
/Ready-to-Study/study/Subject-...Creative Writing
/Ready-to-Study/study/Subject-...Drama
/Ready-to-Study/study/Subject-...Ecology
/Ready-to-Study/study/Subject-...Economics
/Ready-to-Study/study/Subject-...Education
/Ready-to-Study/study/Subject-...Engineering
/Ready-to-Study/study/Subject-...English Language and Applied Linguistics
/Ready-to-Study/study/Subject-...English Literature
/Ready-to-Study/study/Subject-...Environment
/Ready-to-Study/study/Subject-...Film and Television
/Ready-to-Study/study/Subject-...Food and Nutritional Sciences
/Ready-to-Study/study/Subject-...Foundation Programmes
/Ready-to-Study/study/Subject-...French
/Ready-to-Study/study/Subject-...Geography
/Ready-to-Study/study/Subject-...German
/Ready-to-Study/study/Subject-...Graphic Communication and Design
/ready-to-study/study/subject-...Healthcare
/Ready-to-Study/study/Subject-...History
/Ready-to-Study/study/Subject-...International Development
/Ready-to-Study/study/Subject-...International Foundation Programme (IFP)
/Ready-to-Study/study/Subject-...International Relations
/Ready-to-Study/study/Subject-...Italian
/Ready-to-Study/study/Subject-...Languages and Cultures
/Ready-to-Study/study/Subject-...Law
/Ready-to-study/study/subject-...Linguistics
/Ready-to-study/study/subject-...Marketing
/Ready-to-Study/study/Subject-...Mathematics
/Ready-to-Study/study/subject-...Medical Sciences
/Ready-to-Study/study/Subject-...Meteorology and Climate
/Ready-to-Study/study/Subject-...Museum Studies
/Ready-to-Study/study/Subject-...Nutrition
/Ready-to-Study/study/Subject-...Pharmacology
/Ready-to-Study/study/Subject-...Pharmacy
/Ready-to-Study/study/Subject-...Philosophy
/Ready-to-Study/study/Subject-...Physician Associate Studies
/Ready-to-Study/study/Subject-...Politics
/Ready-to-Study/study/Subject-...Psychology
/Ready-to-Study/study/Subject-...Real Estate and Planning
/Ready-to-Study/study/Subject-...Spanish
/Ready-to-Study/study/Subject-...Speech and Language Therapy
/Ready-to-Study/study/Subject-...Surveying and Construction
/ready-to-study/study/subject-...Teaching
/ready-to-study/study/subject-...Theatre
/Ready-to-Study/study/Subject-...Wildlife Conservation
/Ready-to-Study/study/Subject-...Zoology
/ready-to-study/study/subject-...Text duplicate Agriculture
/ready-to-study/study/subject-...Text duplicate Ancient History
/ready-to-study/study/subject-...Animal Sciences
/ready-to-study/study/subject-...Text duplicate Archaeology
/ready-to-study/study/subject-...Text duplicate Architecture
/ready-to-study/study/subject-...Text duplicate Art
/ready-to-study/study/subject-...Text duplicate Biological Sciences
/ready-to-study/study/subject-...Text duplicate Biomedical Sciences
/ready-to-study/study/subject-...Business (Post-Experience)
/ready-to-study/study/subject-...Business (Pre-Experience)
/ready-to-study/study/subject-...Text duplicate Chemistry
/ready-to-study/study/subject-...Classics and Ancient History
/ready-to-study/study/subject-...Text duplicate Climate Science
/ready-to-study/study/subject-...Text duplicate Computer Science
/ready-to-study/study/subject-...Construction Management and Engineering
/ready-to-study/study/subject-...Consumer Behaviour
/ready-to-study/study/subject-...Creative Enterprise
/ready-to-study/study/subject-...Data Science
/ready-to-study/study/subject-...Text duplicate Economics
/ready-to-study/study/subject-...Text duplicate Education
/ready-to-study/study/subject-...Energy and Environmental Engineering
/ready-to-study/study/subject-...Text duplicate Engineering
/ready-to-study/study/subject-...Text duplicate English Language and Applied Linguistics
/ready-to-study/study/subject-...Text duplicate English Literature
/ready-to-study/study/subject-...Environmental Science
/ready-to-study/study/subject-...Film, Theatre and Television
/ready-to-study/study/subject-...Finance
/ready-to-study/study/subject-...Text duplicate Food and Nutritional Sciences
/ready-to-study/study/subject-...Geography and Environmental Science
/ready-to-study/study/subject-...Graphic Design
/ready-to-study/study/subject-...Text duplicate Healthcare
/ready-to-study/study/subject-...Text duplicate History
/ready-to-study/study/subject-...Informatics
/ready-to-study/study/subject-...Information Technology
/ready-to-study/study/subject-...International Development and Applied Economics
/ready-to-study/study/subject-...Text duplicate Languages and Cultures
/ready-to-study/study/subject-...Text duplicate Law
/ready-to-study/study/subject-...Text duplicate Linguistics
/ready-to-study/study/subject-...Management
/ready-to-study/study/subject-...Medieval Studies
/ready-to-study/study/subject-...Text duplicate Meteorology and Climate
/ready-to-study/study/subject-...Microbiology
/ready-to-study/study/subject-...Text duplicate Nutrition
/ready-to-study/study/subject-...Text duplicate Pharmacy
/ready-to-study/study/subject-...Text duplicate Philosophy
/ready-to-study/study/subject-...Physician Associate
/ready-to-study/study/subject-...Politics and International Relations
/ready-to-study/study/subject-...Project Management
/ready-to-study/study/subject-...Text duplicate Psychology
/ready-to-study/study/subject-...Public Policy
/ready-to-study/study/subject-...Text duplicate Real Estate and Planning
/ready-to-study/study/subject-...Social Policy
/ready-to-study/study/subject-...Text duplicate Speech and Language Therapy
/ready-to-study/study/subject-...Strategic Studies
/ready-to-study/study/subject-...Teacher Training
/ready-to-study/study/subject-...Text duplicate Theatre
/ready-to-study/study/subject-...Typography and Graphic Communication
/ready-to-study/study/subject-...War and Peace Studies
/ready-to-study/study/subject-...Text duplicate Zoology
http://www.reading.ac.uk/IMG-ALT University of Reading
/A-Z/az-academic.aspxNew window Schools and departments
http://www.henley.ac.uk/New window External Henley Business School
http://www.reading.edu.my/New window External University of Reading Malaysia
http://applicant.reading.ac.uk/New window External Subdomain Applicants
/Ready-to-Study/study/current-...New window Students
http://www.reading.ac.uk/staffNew window Staff
http://www.reading.ac.uk/alumniNew window Alumni
/Ready-to-Study.aspxStudy and life
/research.aspxResearch
/about.aspxAbout us
http://applicant.reading.ac.uk/New window External Subdomain Text duplicate Applicants
/Ready-to-Study/study/current-...New window Text duplicate Students
http://www.reading.ac.uk/staffNew window Text duplicate Staff
http://www.reading.ac.uk/alumniNew window Text duplicate Alumni
/A-Z/az-academic.aspxNew window School and departments
http://www.henley.ac.uk/New window External Text duplicate Henley Business School
http://www.reading.edu.my/New window External Malaysia Campus
/15/Study/study-prospectus.aspxNew window Get a prospectus
http://www.reading.ac.uk/Anchor #1
http://www.reading.ac.uk/Anchor #2
https://na.eventscloud.com/ere...External Subdomain Find out more
/coronavirus/COVID-19: what you need to know
/essentials/Student-life-in-Au...Information for students
/virtual-experience/Explore student life Experience life on a beautiful, green campus in the heart of a lively town. See what Reading can offer
/about/chat-to-our-students.aspxChat to our students Find out what it's like to study at Reading. Find out more
/news-and-events/news/about-ne...Latest news Explore our newest research and keep up to date with the latest announcements. Read all about it
/about/teaching-and-learning.aspxTeaching and learning Read about our initiatives and developments in teaching and learning. Learn more about our approach
/Ready-to-Study/accommodation....Accommodation Choose from a great selection of rooms to suit your budget and circumstances. Find your accommodation
/about/global/A global outlook Explore our partnerships, international communities and global research. Find out more
/about/business.aspxBusiness The University is a key partner for businesses of all sizes, from multinational corporations to growing, innovative SMEs. Work with us
/Ready-to-Study/student-life/c...Study in Malaysia The University of Reading Malaysia offers top-class UK degrees on a vibrant, state-of-the-art campus. Discover the best of both worlds
/15/Study/study-prospectus.aspxNew window Text duplicate Get a prospectus
/ready-to-study/visiting-and-o...New window Open day bookings
https://www.google.co.uk/maps/...New window External Find us on a map
https://www.facebook.com/theun...New window External Facebook
A-TITLE Facebook opens up in new browser window
http://www.youtube.com/user/Un...New window External YouTube
A-TITLE YouTube opens up in new browser window
http://instagram.com/uniofread...New window External Instagram
A-TITLE Instagram opens up in new browser window
https://twitter.com/uniofreadingNew window External Twitter
A-TITLE Twitter opens up in new browser window
/internal/academic-and-governa...Charitable status
/web/files/office-of-the-unive...Anti-slavery statement
/15/about/about-accessibility....New window Accessibility
A-TITLE Opens in a new browser
/15/about/about-privacy.aspxNew window Privacy & cookies
A-TITLE Privacy policy opens up in new browser window
/sitemap.aspxSitemap
A-TITLE View a sitemap of the University of Reading website
/about/terms-of-use.aspxNew window Terms of use
A-TITLE Opens in a new browser window
http://www.reading.ac.uk/jobsNew window Jobs
A-TITLE Opens in a new browser window

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
This website loads 4 CSS files. This may affect the page load time negatively.
This website loads 6 javascript files. This may affect the load time negatively.
The page response time is excellent with 0.12 seconds.
The file size of the HTML document is fine (84 kB).

HTTP Response Header

NameValue
dateWed, 11 Nov 2020 20:33:56 GMT
x-frame-optionsDENY
strict-transport-securitymax-age=0; includeSubdomains; preload
x-content-type-optionsnosniff
cache-controlno-cache
pragmano-cache
content-typetext/html; charset=utf-8
expires-1
content-length85677
x-backend-hostcmsws2_v4
set-cookie72 Characters
set-cookie27 Characters
via1.1 www.reading.ac.uk
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
This website is not listed on the Shallalist.
This website is referenced by wikipedia.
This website has excellent links from other websites.
This website has backlinks from 18,539 referring domains.
This website has 5,571,305 backlinks.
This website has backlinks from 14,930 different ip addresses.
Facebook popularity
(Somewhat important)
This website has social activity like shares, comments or likes on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Robots.txt

# Ignore FrontPage files
User-agent: *
Disallow: /_borders
Disallow: /_derived
Disallow: /_fpclass
Disallow: /_overlay
Disallow: /_private
Disallow: /_themes
Disallow: /_vti_bin
Disallow: /_vti_cnf
Disallow: /_vti_log
Disallow: /_vti_map
Disallow: /_vti_pvt
Disallow: /_vti_txt
# Dissallow list
Disallow: http://www.rdg.ac.uk/WebStats
Disallow: http://www.reading.ac.uk/WebStats
Disallow: /UnivRead/vr/dotl/bb_publish/
#see ticket 305095 regarding exclusions below
Disallow: /AcaDepts/lk/
Disallow: /AcaDepts/lh/
Disallow: /AcaDepts/le/
Disallow: /AcaDepts/cl/
Disallow: /AcaDepts/kl/
Disallow: /AcaDepts/lg/
Disallow: /AcaDepts/lf/
#url below for attention of media agencies only
Disallow: /research/media/res-markgasson-19537.asp
#see ticket 428842
Disallow: /slas/
#see ticket I-1411-5089
Disallow: /search/search-departmental-staff.aspx?id=1185
#I-1608-1790
Disallow: /search/search-staff.aspx
Sitemap: https://www.reading.ac.uk/computer-science/sitemap.xml
Sitemap: https://www.reading.ac.uk/film-theatre-television/sitemap.xml
Sitemap: https://www.reading.ac.uk/typography/sitemap.xml
Sitemap: https://www.reading.ac.uk/architecture/sitemap.xml
Sitemap: https://www.reading.ac.uk/art/sitemap.xml
Sitemap: https://www.reading.ac.uk/chemistry/sitemap.xml
Sitemap: https://www.reading.ac.uk/elal/sitemap.xml
Sitemap: https://www.reading.ac.uk/cme/sitemap.xml
Sitemap: https://www.reading.ac.uk/pcls/sitemap.xml
Sitemap: https://www.reading.ac.uk/human-resources/sitemap.xml
Sitemap: https://www.reading.ac.uk/essentials/essentials_sitemap

Facebook popularity

Shares / Likes / Comments
199,035

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.reading.ac.uk
University of Reading
Discover the University of Reading, a global university that enjoys a world-class reputation for teaching, research and enterprise.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Reading75%Check
University59%Check
Teaching52%Check
Open52%Check
Day52%Check
Open Day52%Check
Teaching and Learning51%Check
Global University51%Check
global47%Check
Research46%Check

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