Salmon-trout.org - SEO Checker

Overview of the SEO Check
Meta information
100% 
Page quality
85% 
Page structure
66% 
Link structure
78% 
Server
0% 
External factors
100% 
SEO Score
Response time
2.41 s
File size
111.90 kB
Words
995
Media files
12
Number of links
85 internal / 20 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Salmon & Trout Conservation
The length of the page title is perfect. (265 pixels out of 580 max pixel length)
There are no duplicate words in the title
Meta description
(Critically important)
Our vision at Salmon & Trout Conservation is to keep our waters wild. We campaign for sustainable water environment which support an abundance of wild fish.
The length of the meta description is perfect. (984 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.salmon-trout.org/
There is a valid canonical link specified.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: United Kingdom of Great Britain and Northern Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
descriptionOur vision at Salmon & Trout Conservation is to keep our waters wild. We campaign for sustainable water environment which support an abundance of wild fish.
robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
google-site-verificationL8CtXcbKbBGVuWnyufB6qKZUywaAZCjPKUWfqGuwbeo
generatorWooCommerce 3.9.1
msapplication-TileImagehttps://www.salmon-trout.org/wp-content/uploads/2017/09/cropped-STCUK_product-270x270.png
langen-gb
twitter:cardsummary_large_image
twitter:descriptionOur vision at Salmon & Trout Conservation is to keep our waters wild. We campaign for sustainable water environment which support an abundance of wild fish.
twitter:titleSalmon & Trout Conservation
twitter:site@salmontroutcons
twitter:imagehttps://www.salmon-trout.org/wp-content/uploads/2017/08/HOME-HEADER-PHOTO_resized.jpg
twitter:creator@salmontroutcons
og:localeen_GB
og:typewebsite
og:titleSalmon & Trout Conservation
og:descriptionOur vision at Salmon & Trout Conservation is to keep our waters wild. We campaign for sustainable water environment which support an abundance of wild fish.
og:urlhttps://www.salmon-trout.org/
og:site_nameSalmon & Trout Conservation
og:imagehttps://www.salmon-trout.org/wp-content/uploads/2017/08/HOME-HEADER-PHOTO_resized-2000x1126.jpg
og:image:secure_urlhttps://www.salmon-trout.org/wp-content/uploads/2017/08/HOME-HEADER-PHOTO_resized-2000x1126.jpg
og:image:width2000
og:image:height1126
charsetUTF-8

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Page quality

Content
(Critically important)
The average number of words per sentence of 25.42 words is high.
This page contains 995 words. That's ok.
31.7% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
Words from the H1 heading are used in the page content.
The page contains a listing, which indicates a good text layout.
15 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
Frames
(Critically important)
This website does not use a frameset.
Mobile optimization
(Somewhat important)
This website loads 29 javascript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 160 characters this one is longer than 70 characters:
"by donating or joining as a member you will be making a huge contribution to the fight to protect the ..."
Image SEO
(Somewhat important)
Alt text (alternative text) is correctly used on all found images.
Social Networks
(Nice to have)
This website is optimized perfectly for social networks.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
This website uses HTTPS to protect privacy and integrity of the exchanged data.
All included files are also transferred via HTTPS.

Media list

URLAlt attributeTitle
...08/salmon-trout-conservation-uk_logo.jpgsalmon-trout-conservation-uk_logosalmon-trout-conservation-uk_logo
...08/salmon-trout-conservation-uk_logo.jpgsalmon-trout-conservation-uk_logosalmon-trout-conservation-uk_logo
...shot-2020-02-03-at-14.53.28-1200x288.pngScreenshot 2020-02-03 at 14.53.28Screenshot 2020-02-03 at 14.53.28
...Catchment-Rivers-trust-dcrt-logo-web.jpgDon-Catchment-Rivers-trust-dcrt-logo-webDon-Catchment-Rivers-trust-dcrt-logo-web
...19/12/ATKHGB-e1575898508333-1200x489.jpgATKHGB BAND AID Bob Geldof left and Midge Ure in 1984 promoting the charityBAND AID Bob Geldof left and Midge Ure in 1984 promoting the charity
...is-niger-Dun-e1575893141921-1200x603.jpgBaetis niger - DunBaetis niger - Dun
...019/12/Linga-e1575456414243-1200x647.pngLingaLinga
...Logo_FINAL_7705_3282_300dpi-1200x671.jpgWheelabrator_Logo_FINAL_7705_3282Wheelabrator_Logo_FINAL_7705_3282
...Shot-2018-09-06-at-13.16.08-1200x658.pngScreen Shot 2018-09-06 at 13.16.08Screen Shot 2018-09-06 at 13.16.08
...ts-2000x1500-e1573031042975-1200x546.jpg30c-Phosphates-from-agricultural-run-off-can-enter-rivers-bound-to-sediments-2000x150030c-Phosphates-from-agricultural-run-off-can-enter-rivers-bound-to-sediments-2000x1500
...9/11/unnamed6-e1573028217608-934x800.jpgunnamed6unnamed6
.../09/IMG_1955-e1569827593851-1200x472.jpgIMG_1955IMG_1955

Page structure

H1 heading
(Critically important)
The UK Voice for Wild Fish
Too many H1 headings
Headings
(Important)
Some headings do not have any content.

Heading structure

Heading levelContent
H1 The UK Voice for Wild Fish
H1 Home
H1 Challenges & Choices Consultation 2020
H1 Don Catchment Rivers Trust wins Prix Charles Ritz Award 2019
H1 Can a “feed the world” mantra justify trashing our marine environment?
H1 Dr Cyril Bennett MBE becomes S&TC's latest honorary life member
H1 “Responsibly Sourced” Are supermarkets facing a crisis of credibility?
H1 Incinerator proposal raises serious concerns
H1 River Invertebrate App – Status Update
H1 Agricultural Pollution Update – Nov 2019
H1 SmartRivers Update – Great Stour
H1 Riverfly Partnership News
H1 Connect with us:
H1 We rely on your support to protect wild fish and the places they live.
H2 Science-led. Action driven.
H2 Our Latest Updates
H3 Empty heading
H3 Charity Info
H3 Follow us
Some anchor texts are used more than once.
The amount of internal links is ok.
None of the anchor texts is too long.
All internal links don't have dynamic parameters.
There are 20 external links on this page.
LinkAttributesAnchor text
https://www.salmon-trout.org/Anchor Skip to content
/projects/What we do
/smart-rivers/SmartRivers
/projects/salmon-farming/Salmon Farm Reform
/projects/water-action/Water Action
/about-us/Who we are
/about-us/About us
/about-us/meet-the-team/Meet the team
/about-us/achievements/Achievements
/about-us/history/History
/contact-us/Contact Us
/news/About wild fish
/salmon/About salmon
/trout/About trout
/wild-fish-habitats/Wild fish habitats
/support-us/Support us
/support-us/donate/Make a donation
/support-us/subscription/Become a member
/support-us/legacy/Leave a legacy
/auction/S&TC Annual Auction
/support-us/partners/Shop our partners
/projects/water-action/agricul...Report an incident
/news/News & Views
/home/IMG-ALT salmon-trout-conservation-uk_logo
https://www.salmon-trout.org/Home
/contact-us/Text duplicate Contact Us
/countries/scotland/Scotland
/countries/wales/Cymru
/news/Latest News
https://twitter.com/salmontrou...New window External No Text
https://www.facebook.com/Salmo...New window External No Text
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://www.youtube.com/channe...New window External No Text
https://www.instagram.com/salm...New window External No Text
https://salmon-trout.us16.list...New window External Subdomain No Text
/support-us/New window DONATE / JOIN
/home/Text duplicate IMG-ALT salmon-trout-conservation-uk_logo
/projects/Text duplicate What we do
/smart-rivers/Text duplicate SmartRivers
/projects/salmon-farming/Text duplicate Salmon Farm Reform
/projects/water-action/Text duplicate Water Action
/about-us/Text duplicate Who we are
/about-us/Text duplicate About us
/about-us/achievements/Text duplicate Achievements
/about-us/history/Text duplicate History
/about-us/meet-the-team/Text duplicate Meet the team
/news/Text duplicate News & Views
/contact-us/Text duplicate Contact Us
/education/About Wild Fish
/salmon/Text duplicate About salmon
/trout/Text duplicate About trout
/wild-fish-habitats/Text duplicate Wild fish habitats
/support-us/Support Us
/support-us/donate/Text duplicate Make a donation
/support-us/subscription/Text duplicate Become a member
/support-us/legacy/Text duplicate Leave a legacy
/auction/Text duplicate S&TC Annual Auction
/projects/water-action/agricul...Text duplicate Report an incident
/support-us/partners/Text duplicate Shop our partners
/hardy/Hardy Partnership
/smart-riversText duplicate SmartRivers
/campaigns/salmon-farmingText duplicate Salmon Farm Reform
/water-actionText duplicate Water Action
/www.salmon-trout.org/projectsNew window Text duplicate What we do
/www.salmon-trout.org/about-usNew window Who We Are
/www.salmon-trout.org/support-usNew window Text duplicate Support us
/2020/02/03/challenges-choices...IMG-ALT Screenshot 2020-02-03 at 14.53.28
/2020/02/03/challenges-choices...Challenges & Choices Consultation 2020
A-TITLE Challenges & Choices Consultation 2020
/2020/01/09/don-catchment-rive...IMG-ALT Don-Catchment-Rivers-trust-dcrt-logo-web
/2020/01/09/don-catchment-rive...Don Catchment Rivers Trust wins Prix Charles Ritz Award 2019
A-TITLE Don Catchment Rivers Trust wins Prix Charles Ritz Award 2019
/2019/12/09/feed-the-world/IMG-ALT ATKHGB BAND AID Bob Geldof left and Midge Ure in 1984 promoting the charity
/2019/12/09/feed-the-world/Can a “feed the world” mantra justify trashing our marine environment?
A-TITLE Can a “feed the world” mantra justify trashing our marine environment?
/2019/12/09/dr-cyril-bennett-mbe/IMG-ALT Baetis niger - Dun
/2019/12/09/dr-cyril-bennett-mbe/Dr Cyril Bennett MBE becomes S&TC's latest honorary life member
A-TITLE Dr Cyril Bennett MBE becomes S&TC's latest honorary life member
/2019/12/09/responsibly-source...IMG-ALT Linga
/2019/12/09/responsibly-source...“Responsibly Sourced” Are supermarkets facing a crisis of credibility?
A-TITLE “Responsibly Sourced” Are supermarkets facing a crisis of credibility?
/2019/12/08/incinerator-propos...IMG-ALT Wheelabrator_Logo_FINAL_7705_3282
/2019/12/08/incinerator-propos...Incinerator proposal raises serious concerns
A-TITLE Incinerator proposal raises serious concerns
/2019/11/07/river-invertebrate...IMG-ALT Screen Shot 2018-09-06 at 13.16.08
/2019/11/07/river-invertebrate...River Invertebrate App – Status Update
A-TITLE River Invertebrate App – Status Update
/2019/11/06/agricultural-pollu...IMG-ALT 30c-Phosphates-from-agricultural-run-off-can-enter-rivers-bound-to-sediments-2000x1500
/2019/11/06/agricultural-pollu...Agricultural Pollution Update – Nov 2019
A-TITLE Agricultural Pollution Update – Nov 2019
/2019/11/06/smartrivers-update...IMG-ALT unnamed6
/2019/11/06/smartrivers-update...SmartRivers Update – Great Stour
A-TITLE SmartRivers Update – Great Stour
/2019/09/30/riverfly-partnersh...IMG-ALT IMG_1955
/2019/09/30/riverfly-partnersh...Riverfly Partnership News
A-TITLE Riverfly Partnership News
https://twitter.com/salmontrou...New window External No Text
https://www.facebook.com/Salmo...New window External No Text
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://www.youtube.com/channe...New window External No Text
https://www.instagram.com/salm...New window External No Text
http://eepurl.com/dtr4mDNew window External Click here to subscribe TO EMAILS
/support-us/membership/buy-mem...New window Join now
/support-us/donate/New window Support our work
/support-us/gift-aid/Gift Aid
/privacy-and-cookies-policy/Privacy & cookies
/links/Links
https://twitter.com/salmontrou...New window External No Text
https://www.facebook.com/Salmo...New window External No Text
https://uk.linkedin.com/compan...New window External Subdomain No Text
https://www.youtube.com/channe...New window External No Text
https://www.instagram.com/salm...New window External No Text
https://salmon-trout.us16.list...New window External Subdomain No Text
http://boldlight.co.uk/New window External No Text
http://boldlight.co.uk/New window External Website by BoldLight

Server configuration

HTTP redirects
(Critically important)
This website redirects to "https://www.salmon-trout.org/"
HTTP header
(Important)
The HTML page should be transferred using GZip compression.
No X-Powered HTTP header is sent.
Performance
(Somewhat important)
The page response time is very slow (2.41 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This website loads 17 CSS files. This may affect the page load time negatively.
This website loads 29 javascript files. This may affect the load time negatively.
The file size of the HTML document is fine (112 kB).

HTTP Response Header

NameValue
dateWed, 05 Feb 2020 13:44:28 GMT
serverApache
expiresThu, 19 Nov 1981 08:52:00 GMT
cache-controlno-store, no-cache, must-revalidate
pragmano-cache
x-pingbackhttps://www.salmon-trout.org/xmlrpc.php
link<https://www.salmon-trout.org/wp-json/>; rel="https://api.w.org/", <https://www.salmon-trout.org/>; rel=shortlink
set-cookie50 Characters
transfer-encodingchunked
content-typetext/html; charset=UTF-8
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Critically important)
This website is not classified "for adult only".
Shallalist classifies this website as Recreation/sports. This classification is fine.
This website has excellent links from other websites.
This website has backlinks from 478 referring domains.
This website has 62,879 backlinks.
This website has backlinks from 424 different ip addresses.
Facebook popularity
(Somewhat important)
This website is not very popular on facebook.
Listed on Webwiki
(Nice to have)
This website is listed on Webwiki.

Links from Wikipedia

No links from Wikipedia were found.

Robots.txt

User-agent: *
Disallow: /wp-admin/
Allow: /wp-admin/admin-ajax.php

Facebook popularity

Shares / Likes / Comments
0

Only the data for the given URL is shown. We cannot determine the social actions for a linked fan page.

Search preview

www.salmon-trout.org
Salmon & Trout Conservation
Our vision at Salmon & Trout Conservation is to keep our waters wild. We campaign for sustainable water environment which support an abundance of wild fish.

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Salmon75%Check
trout75%Check
Salmon Trout Conservation71%Check
wild70%Check
fish70%Check
wild fish70%Check
Salmon Trout Conservation UK68%Check
Conservation63%Check
Salmon Trout Conservation Scotland62%Check
Support us61%Check

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