Scotland.org.uk - SEO Checker

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Overview of the SEO Check
Meta information
75% 
Page quality
77% 
Page structure
67% 
Link structure
25% 
Server
46% 
External factors
100% 
SEO Score
Response time
1.36 s
File size
53.30 kB
Words
1055
Media files
20
Number of links
201 internal / 1 external

Task list of SEO Improvements

Meta specifications

Title
(Critically important)
Scotland Travel, Holidays, Hotels, Self Catering Cottages, Tours, Guide
The page title should be shorter than 580 pixels. It is 638 pixels long. Optimize title
There are no duplicate words in the title
Meta description
(Critically important)
Discover the best of Scotland with our guide to hotels, cottages, tours and everything you need to enjoy a fabulous holiday or short break anywhere in Scotland
The length of the meta description is perfect. (977 pixels out of 1000 max pixel length)
Crawlability
(Critically important)
There are no problems in accessing the website.
Canonical URL
(Important)
https://www.scotland.org.uk/
The specified canonical link points to a different page.
Language
(Somewhat important)
Language detected in text: en
Language defined in HTML: en-gb
Server location: Ireland
The following language is defined by HTML: en-gb
Alternate/Hreflang Links
(Somewhat important)
There are no alternate links specified on this page.
Other meta tags
(Somewhat important)
There is no rel next meta tag on this page.
There is no rel prev meta tag on this page.
Domain
(Somewhat important)
The domain is no subdomain.
The domain length is good.
The domain does not contain non-latin characters.
Page URL
(Somewhat important)
No parameters were found in the URL.
No session ID was found in the URL.
The URL does not have too many subdirectories.
Charset encoding
(Somewhat important)
The charset encoding (UTF-8) is set correctly.
Doctype
(Nice to have)
The doctype HTML 5 is set correctly.
The doctype is placed at first in the HTML code.
Favicon
(Nice to have)
The favicon is linked correctly.

Meta tags

NameValue
viewportwidth=device-width, initial-scale=1
keywordsScotland, holidays, travel, cottages, hotels, tours
authorSholto
robotsmax-snippet:-1, max-image-preview:large, max-video-preview:-1
descriptionDiscover the best of Scotland with our guide to hotels, cottages, tours and everything you need to enjoy a fabulous holiday or short break anywhere in Scotland
langen-gb
X-UA-CompatibleIE=edge

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Page quality

Content
(Critically important)
This page contains 1055 words. That's ok.
27.5% of the text are stop words.
Keywords used in the page title are also used in the page content. That's good!
The page contains a listing, which indicates a good text layout.
14 paragraphs were found on this page.
The text content is perfect.
No placeholders texts or images were found.
There are no duplicates on the site.
The average number of words per sentence of 17.13 words is good.
Frames
(Critically important)
This page does not use a frameset.
Mobile optimization
(Somewhat important)
This page loads 19 JavaScript files. This may affect the load time negatively.
A viewport "width=device-width, initial-scale=1" is provided.
At least one Apple touch icon is specified.
Bold and strong tags
(Somewhat important)
Some tags are too long. With 91 characters this one is longer than 70 characters:
"plus for a romantic break at any time of year see our top 10 romantic cottages in scotland."
Image SEO
(Somewhat important)
7 images have no alt attribute. The content of alt attributes is used by search engines.
Social Networks
(Nice to have)
There are only a few social sharing widgets on the page. Make your website popular in social networks with social sharing widgets.
Additional markup
(Nice to have)
No additional page markup was found.
HTTPS
(Somewhat important)
The HTTPS protocol for secure data transmission is not used.

Media list

URLAlt attributeTitle
...xv3.cloudfront.net/images/logo-short.pngTravelScotland Logo
...v3.cloudfront.net/images/logo-mobile.pngTravelScotland Logo
...front.net/images/splash/home-spring1.jpgEilean
...cloudfront.net/images/splash/feather.pngTravelScotland
...oudfront.net/images/splash/logoright.png logo
...loudfront.net/images/grid/home/tours.jpgCar Tours
...dfront.net/images/grid/home/tomorrow.jpgTours Tomorrow
...loudfront.net/images/grid/home/coach.jpgCoach Tours
...dfront.net/images/grid/home/cottages.jpgCottages
...udfront.net/images/grid/home/history.jpgHistory
...loudfront.net/images/grid/home/party.jpgParty Planning
...oudfront.net/images/grid/home/tattoo.jpgTattoo Packages
...oudfront.net/images/grid/home/castle.jpgTravel Guide
...kr.com/1442/25855896255_f518f4c616_m.jpgNo alt attribute provided
...kr.com/1595/25853134536_eb472e64f0_m.jpgNo alt attribute provided
...kr.com/1607/25761177202_6f21d5c6f6_m.jpgNo alt attribute provided
...kr.com/1605/25812853655_69187d0e2a_m.jpgNo alt attribute provided
...kr.com/1715/25717731721_18d40fd2e6_m.jpgNo alt attribute provided
...kr.com/1657/25812909785_6bd918ba0a_m.jpgNo alt attribute provided
...kr.com/1670/25786371326_909c358ee3_m.jpgNo alt attribute provided

Page structure

H1 heading
(Critically important)
Travel Scotland
Too many H1 headings
The H1 heading is too short (15 characters). It should be at least 20 Characters long.
Headings
(Important)
The heading structure is perfect.

Heading structure

Heading levelContent
H1 Travel Scotland
H1 Welcome to Travel Scotland
H2 Holidays, Cottages, Tours Across Scotland
H2 Scotland's best holiday travel site.
H2 Holiday in Scotland
H3 Car Tours
H3 Tours Tomorrow
H3 Coach Tours
H3 Cottages
H3 History
H3 Party Planning
H3 Tattoo Packages
H3 Travel Guide
H3 Essentials
H3 Cottage Favourites
H3 Latest in Tours
H4 Hillview Cottage, Cairngorms - with Hot Tub, sleeps 14
H4 Windyhill Self Catering Cottage in Achiltibuie - Sleeps 6
H4 The One Day Loch Ness Tour from Edinburgh
H4 Loch Lomond, Trossachs & Stirling Castle Day Tour from Edinburgh
H4 Rosslyn Chapel, Melrose & Glenkinchie Distillery Day Tour
H4 1 Day Holy Island, Alnwick Castle Tour
H4 Mountains, Lochs & Castles Day Tour from Edinburgh
Baselink: http://www.scotland.org.uk/
Some internal links have dynamic parameters. All internal URLs, which are not marked as nofollow, should not contain dynamic parameters.
Some anchor texts are used more than once.
2 links don't have an anchor text.
There are 8 links with a trivial anchor text.
The number of internal links is ok.
None of the anchor texts is too long.
There are 1 external links on this page.

Found links on this page

LinkAttributesAnchor text
http://www.scotland.org.uk/IMG-ALT TravelScotland Logo
http://www.scotland.org.uk/Text duplicate IMG-ALT TravelScotland Logo
http://www.scotland.org.uk/Home
http://www.scotland.org.uk/guide/Guide
/guide/regions/aberdeenshire-h...Aberdeenshire
/guide/regions/argyll-holiday-...Argyll
/guide/regions/ayrshire-visito...Ayrshire
/guide/regions/scottish-border...Border & Dumfries
/guide/regions/cairngorms-holi...Cairngorms & Aviemore
/guide/regions/fife-holiday-guideFife
/guide/regions/northern-highla...North Coast
/guide/regions/perthshire-holi...Perthshire
/guide/regions/inner-hebrides-...Western Isles
/guide/scotch-whiskyScotch Whisky
/history/Scotland History
/guide/castles-in-scotlandCastles
/guide/places/aberdeen-visitor...Aberdeen
/guide/regions/edinburgh-holid...Edinburgh
/guide/regions/glasgow-holiday...Glasgow
/guide/regions/inverness-loch-...Inverness
/guide/places/loch-ness-visito...Loch Ness
/guide/regions/isle-of-skye-vi...Skye
/cottagesCottages
/self-catering/Search Cottages Map
/holiday-cottages/half-term-co...Half Term Holiday Cottages
/holiday-cottages/scottish-hol...New window New Year Cottages
/holiday-cottages/scottish-hol...Christmas Cottages
/cottages/holiday-cottages-on-...Cottages on Skye
/scottish_tours.htmTours
/scotland-tours/tours-tomorrowTours for Tomorrow
/scotland-tours/tours-from-edi...Coach Tours from Edinburgh
/scotland-tours/extended-tours...2+ Day Tours from Edinburgh
/scotland-tours/day-tours-from...Day Tours from Edinburgh
/scotland-tours/tours-from-gla...Tours from Glasgow
/scotland-tours/extended-scotl...2+ Days Tours from Glasgow
/scotland-tours/day-tours-from...Day Tours from Glasgow
/scotland-tours/tours-of-scotl...Tours from Inverness
/tours_selfdrive.htmlCar Tours of Scotland
/activities/golfGolf Tours and Breaks
/scotland-tours/locations-visi...Tour Destinations
/scotland-tours/tours-to-scott...Tours to the Islands Of Scotland
/scotland-tours/tours-visiting...Tours to Skye
/scotland-tours/overnight-scot...Overnight Scotland Tour Packages
/scotland-tours/winter-tours-o...Winter Tours of Scotland
/scotland-tours/short-break-ideasShort Breaks
/scotland-tours/edinburgh-mili...Edinburgh Tattoo Breaks
/activities/Activities
/activities/hen/Hen Party Ideas
/activities/stag/Stag Party Ideas
/activities/day/Day Activity Experiences
/about-us/about-us-travel-scot...About Us
/about-us/scotland-holidays-co...Contact Us
/about-us/scotland-advertise-a...Advertise on the site...
/about-scotland.org.uk/termsTerms & Condition
/the-rest/about-us/helpHelp
/the-rest/searchSearch
http://www.scotland.org.uk/Anchor No Text
/cottagesText duplicate Cottages
/scottish_tours.htmText duplicate Tours
/tours_selfdrive.htmlA-TITLE Car Tours
/tours_selfdrive.htmlText duplicate Car Tours
/tours_selfdrive.htmlTrivial anchor text
Read more
/scotland-tours/tours-tomorrowA-TITLE Tours Tomorrow
/scotland-tours/tours-tomorrowText duplicate Tours Tomorrow
/scotland-tours/tours-tomorrowText duplicate Trivial anchor text
Read more
/scottish_tours.htmA-TITLE Coach Tours
/scottish_tours.htmText duplicate Coach Tours
/scottish_tours.htmText duplicate Trivial anchor text
Read more
/cottages/Text duplicate A-TITLE Cottages
/cottages/Text duplicate Cottages
/cottages/Text duplicate Trivial anchor text
Read more
/history/A-TITLE History
/history/Text duplicate History
/history/Text duplicate Trivial anchor text
Read more
/activities/A-TITLE Party Planning
/activities/Text duplicate Party Planning
/activities/Text duplicate Trivial anchor text
Read more
/scotland-tours/edinburgh-mili...A-TITLE Tattoo Packages
/scotland-tours/edinburgh-mili...Text duplicate Tattoo Packages
/scotland-tours/edinburgh-mili...Text duplicate Trivial anchor text
Read more
http://www.scotland.org.uk/guide/A-TITLE Travel Guide
http://www.scotland.org.uk/guide/Text duplicate Travel Guide
http://www.scotland.org.uk/guide/Text duplicate Trivial anchor text
Read more
/cottagesHoliday Cottages in Scotland
/scottish_tours.htmScotland Tours
http://www.scotland.org.uk/guide/Scotland Guide
/edinburgh_hotels.htmNo Text
/cottagesself catering holiday cottages
http://www.scotland.org.uk/guide/Our Guide to Scotland
/outdoor-activities-scotland/No Text
/history/history-of-scotlandScotland's History
/cottagesText duplicate Holiday Cottages in Scotland
/scottish_tours.htmminibus and coach tours
/about-us/scotland-holidays-co...please contact us directly for advice and help with placing reservations
/cottages/romantic-cottages-sc...Top 10 Romantic Cottages in Scotland
/scotland/welcome-to-travel-sc...Nofollow Print
A-TITLE Print article < Welcome to Travel Scotland >
/component/com_mailto/link,452...Nofollow Email
A-TITLE Email this link to a friend
/guide/best-of-scotlandThe Best of Scotland
/guide/beachesScotland's Best Beaches
/?Itemid=1672Romantic & Honeymoon
/table/guide/essential-travel-...Essential Travel Information
/car-rental/rent-car-in-scotlandCar Rental in Scotland
/train-tickets/booking-train-t...Train Trickets in Scotland
/guide/article/camervan-hire-c...Camper Vans
/hogmanay/hogmanay-hogmanay-ed...Edinburgh's Hogmanay Break
/scotland-tours/edinburgh-mili...Text duplicate Edinburgh Tattoo Breaks
/munros/munros-guideClimbing the Munros
/outdoor-activities-scotland/Outdoor Activities
/history/heritage-timelineHistory of Scotland
/clans/scottish-clansScottish Clans
/guide/castles-in-scotlandCastles in Scotland
http://www.scotland.org.uk/guide/Text duplicate Scotland Guide
/cottages/featured/hillview-co...Hillview Cottage, Cairngorms - with Hot Tub, sleeps 14
A-TITLE Hillview Cottage, Cairngorms - with Hot Tub, sleeps 14
/cottages/featured/hillview-co...Show Details
/cottages/featured/windyhill-s...Windyhill Self Catering Cottage in Achiltibuie - Sleeps 6
A-TITLE Windyhill Self Catering Cottage in Achiltibuie - Sleeps 6
/cottages/featured/windyhill-s...Text duplicate Show Details
/scotland-tours/tours/1-day-lo...The One Day Loch Ness Tour from Edinburgh
A-TITLE The One Day Loch Ness Tour from Edinburgh
/scotland-tours/tours/1-day-lo...View Tour Details
/scotland-tours/tours/1-day-lo...Loch Lomond, Trossachs & Stirling Castle Day Tour from Edinburgh
A-TITLE Loch Lomond, Trossachs & Stirling Castle Day Tour from Edinburgh
/scotland-tours/tours/1-day-lo...Text duplicate View Tour Details
/scotland-tours/tours/rosslyn-...Rosslyn Chapel, Melrose & Glenkinchie Distillery Day Tour
A-TITLE Rosslyn Chapel, Melrose & Glenkinchie Distillery Day Tour
/scotland-tours/tours/rosslyn-...Text duplicate View Tour Details
/scotland-tours/tours/holy-isl...1 Day Holy Island, Alnwick Castle Tour
A-TITLE 1 Day Holy Island, Alnwick Castle Tour
/scotland-tours/tours/holy-isl...Text duplicate View Tour Details
/scotland-tours/tours/1-day-ob...Mountains, Lochs & Castles Day Tour from Edinburgh
A-TITLE Mountains, Lochs & Castles Day Tour from Edinburgh
/scotland-tours/tours/1-day-ob...Text duplicate View Tour Details
/guide/main-pageGuide To Scotland
/regions/aberdeenshire-holiday...Text duplicate Aberdeenshire
/regions/cairngorms-holiday-guideCairngorms
/regions/northern-highlands-vi...North Highlands
/guide/regions/ayrshire-visito...Text duplicate Ayrshire
/guide/regions/argyll-holiday-...Text duplicate Argyll
/guide/regions/inner-hebrides-...Inner Hebrides
/guide/regions/isle-of-skye-vi...Text duplicate Skye
/guide/regions/east-lothian-ho...East Lothian
/guide/regions/scottish-border...Scottish Borders
/guide/regions/dumfries-gallow...Dumfries & Galloway
/guide/regions/fife-holiday-guideText duplicate Fife
/guide/regions/perthshire-holi...Text duplicate Perthshire
/guide/regions/outer-hebrides-...Outer Hebrides
/regions/edinburgh-holiday-guideText duplicate Edinburgh
/guide/castles-in-scotlandScottish Castles
/activities/stag/Stag Weekends
/activities/hen/Hen Nights
/about-scotland.org.uk/privacyPrivacy
/about-scotland.org.uk/termsTerms
/about-scotland.org.uk/scotlan...Find out about advertising on site
http://www.helpmego.to/New window External About HelpMeGo.To
http://www.scotland.org.uk/Text duplicate Home
http://www.scotland.org.uk/guide/Text duplicate Guide
/guide/regions/aberdeenshire-h...Text duplicate Aberdeenshire
/guide/regions/argyll-holiday-...Text duplicate Argyll
/guide/regions/ayrshire-visito...Text duplicate Ayrshire
/guide/regions/scottish-border...Text duplicate Border & Dumfries
/guide/regions/cairngorms-holi...Text duplicate Cairngorms & Aviemore
/guide/regions/fife-holiday-guideText duplicate Fife
/guide/regions/northern-highla...Text duplicate North Coast
/guide/regions/perthshire-holi...Text duplicate Perthshire
/guide/regions/inner-hebrides-...Text duplicate Western Isles
/guide/scotch-whiskyText duplicate Scotch Whisky
/history/Text duplicate Scotland History
/guide/castles-in-scotlandText duplicate Castles
/guide/places/aberdeen-visitor...Text duplicate Aberdeen
/guide/regions/edinburgh-holid...Text duplicate Edinburgh
/guide/regions/glasgow-holiday...Text duplicate Glasgow
/guide/regions/inverness-loch-...Text duplicate Inverness
/guide/places/loch-ness-visito...Text duplicate Loch Ness
/guide/regions/isle-of-skye-vi...Text duplicate Skye
/cottagesText duplicate Cottages
/self-catering/Text duplicate Search Cottages Map
/holiday-cottages/half-term-co...Text duplicate Half Term Holiday Cottages
/holiday-cottages/scottish-hol...New window Text duplicate New Year Cottages
/holiday-cottages/scottish-hol...Text duplicate Christmas Cottages
/cottages/holiday-cottages-on-...Text duplicate Cottages on Skye
/scottish_tours.htmText duplicate Tours
/scotland-tours/tours-tomorrowText duplicate Tours for Tomorrow
/scotland-tours/tours-from-edi...Text duplicate Coach Tours from Edinburgh
/scotland-tours/extended-tours...Text duplicate 2+ Day Tours from Edinburgh
/scotland-tours/day-tours-from...Text duplicate Day Tours from Edinburgh
/scotland-tours/tours-from-gla...Text duplicate Tours from Glasgow
/scotland-tours/extended-scotl...Text duplicate 2+ Days Tours from Glasgow
/scotland-tours/day-tours-from...Text duplicate Day Tours from Glasgow
/scotland-tours/tours-of-scotl...Text duplicate Tours from Inverness
/tours_selfdrive.htmlText duplicate Car Tours of Scotland
/activities/golfText duplicate Golf Tours and Breaks
/scotland-tours/locations-visi...Text duplicate Tour Destinations
/scotland-tours/tours-to-scott...Text duplicate Tours to the Islands Of Scotland
/scotland-tours/tours-visiting...Text duplicate Tours to Skye
/scotland-tours/overnight-scot...Text duplicate Overnight Scotland Tour Packages
/scotland-tours/winter-tours-o...Text duplicate Winter Tours of Scotland
/scotland-tours/short-break-ideasText duplicate Short Breaks
/scotland-tours/edinburgh-mili...Text duplicate Edinburgh Tattoo Breaks
/activities/Text duplicate Activities
/activities/hen/Text duplicate Hen Party Ideas
/activities/stag/Text duplicate Stag Party Ideas
/activities/day/Text duplicate Day Activity Experiences
/about-us/about-us-travel-scot...Text duplicate About Us
/about-us/scotland-holidays-co...Text duplicate Contact Us
/about-us/scotland-advertise-a...Text duplicate Advertise on the site...
/about-scotland.org.uk/termsText duplicate Terms & Condition
/the-rest/about-us/helpText duplicate Help
/the-rest/searchText duplicate Search

Server configuration

HTTP redirects
(Critically important)
The checked page does not redirect to another URL.
HTTP header
(Important)
The web server version is sent within the HTTP header.
No X-Powered HTTP header is sent.
This page uses GZip for compressed data transmission.
Performance
(Somewhat important)
The page response time is slow (1.36 seconds). The response time should be less than 0.4 seconds. Slow websites are bad for search engine bots and also result in bad user experience.
This page loads 5 CSS files. This may affect the page load time negatively.
This page loads 19 JavaScript files. This may affect the load time negatively.
The file size of the HTML document is fine (53 kB).

HTTP Response Header

NameValue
servernginx/1.25.4
dateMon, 25 Mar 2024 23:34:38 GMT
content-typetext/html; charset=utf-8
content-length10904
connectionkeep-alive
keep-alivetimeout=20
set-cookie77 Characters
p3pCP="NOI ADM DEV PSAi COM NAV OUR OTRo STP IND DEM"
expiresWed, 17 Aug 2005 00:00:00 GMT
last-modifiedMon, 25 Mar 2024 23:34:38 GMT
cache-controlno-store, no-cache, must-revalidate, post-check=0, pre-check=0
pragmano-cache
varyAccept-Encoding
content-encodinggzip
x-frame-optionsSAMEORIGIN
statuscode200
http_versionHTTP/1.1

External factors

Blacklists
(Nice to have)
This website is not classified "for adult only".
This page is referenced by wikipedia.
This website has excellent links from other websites.
This page has backlinks from 926 referring domains.
This page has 5,626 backlinks.
This page has backlinks from 404 different ip addresses.
Facebook popularity
(Somewhat important)
The page has 0 shares and comments on Facebook.

Links from Wikipedia

You can find more links using Wikipedia search

Robots.txt

# If the Joomla site is installed within a folder such as at
# e.g. www.example.com/joomla/ the robots.txt file MUST be
# moved to the site root at e.g. www.example.com/robots.txt
# AND the joomla folder name MUST be prefixed to the disallowed
# path, e.g. the Disallow rule for the /administrator/ folder
# MUST be changed to read Disallow: /joomla/administrator/
#
# For more information about the robots.txt standard, see:
# http://www.robotstxt.org/orig.html
#
# For syntax checking, see:
# http://www.sxw.org.uk/computing/robots/check.html


User-agent: *
Disallow: /administrator/
Disallow: /cli/
Disallow: /includes/
Disallow: /installation/
Disallow: /language/
Disallow: /libraries/
Disallow: /logs/
Disallow: /modules/
Disallow: /plugins/
Disallow: /tmp/
Disallow: /af/
Disallow: /nl/
Disallow: /fr/
Disallow: /ar/
Disallow: /be/
Disallow: /de/
Disallow: /es/
Disallow: /cottages?*
sitemap: http://a28604.hostedsitemaps.com/3864469/sitemap.xml.gz

Similar sites

Search preview

www.scotland.org.uk
Scotland Travel, Holidays, Hotels, Self Catering Cottages, Tours, G...
Discover the best of Scotland with our guide to hotels, cottages, tours and everything you need to enjoy a fabulous holiday or short break anywhere in Scotland

Most important keywords

Following keywords were found. You can check the keyword optimization of this page for each keyword.

KeywordResultRecheck
Scotland95%Check
Cottages Scotland84%Check
Travel Scotland84%Check
Scotland Tours81%Check
Scotland Guide80%Check
Cottages73%Check
Travel72%Check
Holiday Cottages71%Check
Holiday70%Check
Tours68%Check
Show more keywords and terms

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